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Fashion Advertising on YouTube: How Nordstrom, Calvin Klein & Others Partner With Top YouTubers
In 2016, the U.S. fashion industry generated $72.1 billion in revenue through online sales. With that number projected to rise to a massive $116.3 billion as soon as 2021, it’s evident that Americans aren’t shy about purchasing apparel and accessories from web-based storefronts.
Currently, eight in 10 U.S citizens buy online each week, and as many as one-third of shoppers are likely to make purchases through social networks. In order to reach potential customers on Facebook, Instagram, and other social platforms, top fashion brands are now adjusting their advertising focus.
In the following case study, we'll take a look at fashion advertising campaigns by Nordstrom, Calvin Klein, Levi’s and other brands to see how partnering with top fashion YouTubers created exposure and drove results.