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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman

Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.

We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Influencer Spotlight: How Jamie Salvatori Of Vat19 Drives Sales On YouTube

If you’ve ever seen a wacky video of a full-grown man eating a gummy worm the size of a human arm, you’ve probably seen Vat19 in action. With over 4.1 million subscribers, Vat19’s YouTube channel has not only become the mainstay of its retail business, but also has transformed the company into a content leader. The zany channel features hilarious challenges, extraordinary experiments, and best of all, gigantic candy.

Jamie Salvatori, founder and content creator behind Vat19, gives us the details on how he’s leveraged social media marketing and influencer marketing to promote his e-commerce company on YouTube.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 20 Most Popular Types Of YouTubers

The 20 Most Popular Types Of YouTubers

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 20 Types Of YouTubers Shaping The Platform’s Future

YouTube has more than 1.5 billion monthly active users, and more than 50 million users publish videos each day. The video-sharing platform is home to a diverse range of creators and has become one of the most popular places online to learn new skills, relate to others, and have a good laugh. 

YouTubers tend to create content focused on specific niches, and therefore the population can be organized by category. There’s something for everyone on the platform, and viewers can select from a wide variety of types of YouTubers to find creators they love. 

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

What Marketers Need To Know About Facebook Crossposting Instagram Stories

What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Skincare Advertising With Social Media Influencers

Case Study: Skincare Advertising With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Skincare Advertising Case Study: How Neutrogena, St. Ives & Dr. Jart+ Partner With Instagram Influencers

As of 2017, the global skincare industry is worth $128.1B, and by 2021 its worth is expected to rise to more than $180B. Millennial women account for a huge portion of the industry’s revenue, particularly in the U.S.

Neutrogena, St Ives, and Dr. Jart+ are three brands adding influencer marketing to their larger skincare advertising strategies to specifically target millennial women. In the following case study we’ll break down how each brand partners with Instagram influencers to either raise brand awareness or showcase a specific product.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Female Gamer Statistics Marketers Must Know

10 Female Gamer Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

10 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry

American consumers spent an astounding $30.4 billion on video games in 2016. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, and YouTube gaming videos. Games are now more accessible than ever, and can be played on mobile, PC, and console.

The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.

Read 10 female gamer statistics relevant to marketers today:

  1. Women make up 42% of US gamers.
  2. 60% of female gamers play mobile games daily.
  3. 50% of all women under 30 play video games.
  4. Adult females are 31% of the US gaming community.
  5. The average female gamer is 37 years old.
  6. 30% of YouTube Gaming video game audiences are female.
  7. 39% of female gamers trust personal recommendations to find new games.
  8. 69% of match 3 games and simulation games are played by females.
  9. A third of female gamers are willing to purchase mobile games.
  10. 21 million users are subscribed to YouTube's top 10 female gamers.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Fairmont’s Executive Director Of eCommerce & Digital Marketing, Mansi Vagt

Exclusive Interview With Fairmont’s Executive Director Of eCommerce & Digital Marketing, Mansi Vagt

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: Fairmont Hotel's Mansi Vagt Shares On Influencer Marketing, Social Media & More

With 75 properties around the globe, Fairmont Hotels is one the world's leading luxury hotel chains. While each Fairmont property has a unique feel, from The Plaza in the heart of New York City to Banff Springs Hotel located in one of Canada's most picturesque national parks, all provide visitors with incredible experiences and impeccable service.

Recently acquired by AccorHotels, Fairmont is at the forefront of the hospitality industry. Through influencer partnerships, the brand has further strengthened its reputation as a leading luxury hotel chain. Sponsorships with top influencers have enabled Fairmont to share the unique experiences that are available at its breathtaking properties with a vast audience of social media users.

We spoke with Mansi Vagt, Executive Director Of eCommerce & Digital Marketing at AccorHotels, to learn about the company's success with influencer marketing as well as emerging trends within the hospitality industry.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 10 Best Science YouTube Channels To Watch

The 10 Best Science YouTube Channels To Watch

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Science YouTube Channels Are Bringing Amazing Science To The Masses

While many turn to YouTube for entertaining content from their favorite YouTubers, it’s also a great place to learn. Top science YouTubers are bringing science to the masses every day, making complicated concepts in physics, chemistry, astronomy, biology, and more accessible to anyone on YouTube.

From exploring the possibilities of self-healing materials to explaining the finer points of gamma-ray bursts, science YouTubers are making learning fun again. Though each science channel approaches scientific explanation and experimentation differently, all of the best science YouTube channels have one thing in common: They're teaching the people of the internet how cool the world is, one science video at a time.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the live streaming space, helping it keep up with other popular live streaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview: Joonas Virtanen of Next Games Talks Marketing Strategy, Industry Trends & More

Finnish mobile game company Next Games opened in 2013, and has firmly established itself as a leader in game development and marketing strategy. In just under five years, the company has grown to 100 employees and launched two popular mobile games.

Next Games created the mobile game Walking Dead: No Man’s Land for AMC’s TV series The Walking Dead. YouTube stars Lele Pons and Anwar Jibawi collaborated with Next Games to promote the game, which has been a massive success. Both videos created by the top YouTubers to showcase the game have millions of views to date. 

We spoke with Joonas Virtanen, Marketing Director of Next Games, about the company's influencer marketing efforts, upcoming product launches, and the future of the gaming industry. Read the interview below:

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in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

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