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Exclusive Interview: Joonas Virtanen of Next Games Talks Marketing Strategy, Industry Trends & More
Finnish mobile game company Next Games opened in 2013, and has firmly established itself as a leader in game development and marketing strategy. In just under five years, the company has grown to 100 employees and launched two popular mobile games.
Next Games created the mobile game Walking Dead: No Man’s Land for AMC’s TV series The Walking Dead. YouTube stars Lele Pons and Anwar Jibawi collaborated with Next Games to promote the game, which has been a massive success. Both videos created by the top YouTubers to showcase the game have millions of views to date.
We spoke with Joonas Virtanen, Marketing Director of Next Games, about the company's influencer marketing efforts, upcoming product launches, and the future of the gaming industry. Read the interview below: