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Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview: Joonas Virtanen of Next Games Talks Marketing Strategy, Industry Trends & More

Finnish mobile game company Next Games opened in 2013, and has firmly established itself as a leader in game development and marketing strategy. In just under five years, the company has grown to 100 employees and launched two popular mobile games.

Next Games created the mobile game Walking Dead: No Man’s Land for AMC’s TV series The Walking Dead. YouTube stars Lele Pons and Anwar Jibawi collaborated with Next Games to promote the game, which has been a massive success. Both videos created by the top YouTubers to showcase the game have millions of views to date. 

We spoke with Joonas Virtanen, Marketing Director of Next Games, about the company's influencer marketing efforts, upcoming product launches, and the future of the gaming industry. Read the interview below:

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in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Family Vloggers Ruling Online Video

The Top 10 Family Vloggers Ruling Online Video

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Family Vloggers Boast More Than 41 Million YouTube Subscribers Combined

As of 2017, YouTube has more than 1.5 billion users and attracts more 18-34 year-olds than any cable network in America. The platform is home to many niches, including beauty gurus, gamers, comedians, and in recent years, family vloggers. According to Time Magazine, time spent watching family vloggers has increased by 90% within the last year.  

Family vloggers capture daily life and thus offer versatility when it comes to influencer marketing. The top 10 family vloggers on YouTube carry considerable influence, with more than 41 million subscribers cumulatively. Here we’ve listed the top 10 family vloggers in descending order of subscribers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

CSGOLotto Scandal: What Marketers Need To Know

CSGOLotto Scandal: What Marketers Need To Know

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

What Marketers Must Know About CSGOLotto's Scandal & The FTC

As influencer marketing continues to grow across Instagram, YouTube, and emerging social media platforms, the FTC has become increasingly active with monitoring proper disclosure from both brands and influencers. Earlier this year, it was found that 93% of top celebrities on Instagram do not adhere to the FTC's guidelines for adequate disclosure.

While the CSGOLotto scandal is the latest instance of brands and influencers breaking FTC stipulations, it is the first case where the FTC has specifically charged individual social media influencers.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 4 Reasons Why Influencer Programs Fail

The Top 4 Reasons Why Influencer Programs Fail

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Why Influencer Programs Fail (And How Marketers Can Fix Them Before They Do)

In a digital landscape crowded with content and advertisements, influencer marketing has proven a powerful and effective method for rising above the noise to connect to consumers authentically through creators they trust. Nearly 85% of marketers are employing influencer marketing tactics to reach audiences, and more than 80% of marketers find influencer marketing effective.

Not every influencer program is set up for success, though. When influencer programs fail, it’s often because creators and managers failed in one or more key areas. To understand how and why influencer programs fail (and how to avoid these common pitfalls), see our list below.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Top Instagrammer And YouTube Creator TaylorCutFilms

Jordan Taylor Wright might not be an immediately recognizable name, but chances are, you’ve seen some of his work. As an Instagrammer and filmmaker under the penname TaylorCutFilms, he has worked with the most well-known individuals in the entertainment industry, giving his social media followers a glimpse of what it is like to live the life of a superstar. Jordan has documented the lives of the trendiest celebrities, from social media influencers like King Bach and Rudy Mancuso, to top musicians such as Justin Bieber, Usher, and Martin Garrix.

When Jordan isn’t covering the lives of the rich and famous, he is photographing his own colorful and fantastic travel adventures as an independent influencer. Learn more about Jordan, and how he’s created his social media empire in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Creators Doing YouTube Product Reviews

The Top 10 Creators Doing YouTube Product Reviews

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top YouTube Product Review Channels Are Changing One Of The Internet's Newest Genres

YouTube has democratized video creation and sharing, and in doing so, it’s popularized new kinds of digital video. React videos, Let’s Plays, Get Ready With Me videos, and more have joined the world of online content through the ingenuity and curiosity of YouTube creators and audiences.

Though relatively straightforward, product reviews and “unboxing” videos — videos where creators literally open packages to give viewers a detailed look at what’s inside — are some of the most popular videos on YouTube.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Bikinis, Bodies, And Business With Top Instagrammer Karina Irby

Australian designer and founder of Moana Bikini, Karina Irby is one of the rising stars and entrepreneurs of Instagram. With nearly half a million followers on her business’ Instagram page and 650,000 followers on her personal account, Karina has effectively leveraged Instagram to grow her company and personal brand, standing out in the midst of the influencer frenzy.

In contrast typical to Instagram influencer accounts, Karina emphasizes the less-than-perfect realities of being a girl with a non-photoshopped body, and her level of authenticity has contributed greatly to her brand. Learn about how Karina has built her message on social and how she approaches branding on Instagram in our exclusive interview.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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