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Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

The Top 4 Reasons Why Influencer Programs Fail

The Top 4 Reasons Why Influencer Programs Fail

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Why Influencer Programs Fail (And How Marketers Can Fix Them Before They Do)

In a digital landscape crowded with content and advertisements, influencer marketing has proven a powerful and effective method for rising above the noise to connect to consumers authentically through creators they trust. Nearly 85% of marketers are employing influencer marketing tactics to reach audiences, and more than 80% of marketers find influencer marketing effective.

Not every influencer program is set up for success, though. When influencer programs fail, it’s often because creators and managers failed in one or more key areas. To understand how and why influencer programs fail (and how to avoid these common pitfalls), see our list below.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Top Instagrammer And YouTube Creator TaylorCutFilms

Jordan Taylor Wright might not be an immediately recognizable name, but chances are, you’ve seen some of his work. As an Instagrammer and filmmaker under the penname TaylorCutFilms, he has worked with the most well-known individuals in the entertainment industry, giving his social media followers a glimpse of what it is like to live the life of a superstar. Jordan has documented the lives of the trendiest celebrities, from social media influencers like King Bach and Rudy Mancuso, to top musicians such as Justin Bieber, Usher, and Martin Garrix.

When Jordan isn’t covering the lives of the rich and famous, he is photographing his own colorful and fantastic travel adventures as an independent influencer. Learn more about Jordan, and how he’s created his social media empire in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Creators Doing YouTube Product Reviews

The Top 10 Creators Doing YouTube Product Reviews

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top YouTube Product Review Channels Are Changing One Of The Internet's Newest Genres

YouTube has democratized video creation and sharing, and in doing so, it’s popularized new kinds of digital video. React videos, Let’s Plays, Get Ready With Me videos, and more have joined the world of online content through the ingenuity and curiosity of YouTube creators and audiences.

Though relatively straightforward, product reviews and “unboxing” videos — videos where creators literally open packages to give viewers a detailed look at what’s inside — are some of the most popular videos on YouTube.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Bikinis, Bodies, And Business With Top Instagrammer Karina Irby

Australian designer and founder of Moana Bikini, Karina Irby is one of the rising stars and entrepreneurs of Instagram. With nearly half a million followers on her business’ Instagram page and 650,000 followers on her personal account, Karina has effectively leveraged Instagram to grow her company and personal brand, standing out in the midst of the influencer frenzy.

In contrast typical to Instagram influencer accounts, Karina emphasizes the less-than-perfect realities of being a girl with a non-photoshopped body, and her level of authenticity has contributed greatly to her brand. Learn about how Karina has built her message on social and how she approaches branding on Instagram in our exclusive interview.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 20 Female YouTubers Dominating Online Video

The Top 20 Female YouTubers Dominating Online Video

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!  

The Top Female YouTubers Have More Than 205 Million Subscribers Combined

YouTube now has more than 1.5 billion monthly active users. Since its launch in 2005 the video sharing platform has grown at an astonishing pace, welcoming the rise of content creators. Many top creators have utilized the platform to launch entrepreneurial ventures and have seen enormous paychecks as a result (the top ten YouTubers of 2017 made over $70 million combined).

Females are some of the heaviest social media users and in many cases have shown greater interest in social media sites than men. As female creators achieve growing success on YouTube they present a golden opportunity to marketers to reach the female consumer. Here we’ve gathered the top female YouTubers in descending order of current subscribers.

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in blog, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

See How musical.ly Star Casey Simpson Is Trending With Teen Audiences On Social Media, Television, & Film

At only 13, Casey Simpson has established a career in entertainment and a social media empire comparable to actors and actresses that are decades older. In addition to his ongoing role in Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Casey has performed in movies including Memoria and Bukowski and will be the lead in the upcoming movie, Escape from Mr. Lemoncello’s Library.

Not only is Casey well-versed in television and film, he is also an icon in the musical.ly community. Known for his slick dance moves and flawless lip-syncing, Casey has been enchanting his followers on the social music app since he started. In total, Casey has amassed over 8 million followers across his three biggest social platforms, musical.ly, YouTube, and Instagram. Learn more about Casey in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Travel Vloggers Bringing Adventure To YouTube

The Top 10 Travel Vloggers Bringing Adventure To YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Travel Vloggers On YouTube Are Transporting Audiences All Over The Planet

The best travel vloggers on YouTube are taking audiences on exciting adventures to all corners of the world. From arctic landscapes to exotic beaches, YouTube’s top travel influencers are vlogging (that is blogging in video form) to share their experiences, travel tips, sightseeing guides, routines, and more. Their videos are filled with gorgeous views and thrilling stunts that keep millions of fans coming back for more.

The top travel vloggers on YouTube are bringing some of the most beautiful travel content to the platform. See how these travelers are using YouTube to revolutionize the guide books, gurus, and cookie cutter tours that once dominated the tourism industry.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, YouTube Influencers

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Live Streaming Star Jackelyn Shultz Shares Mommy Vlogging, Social Media, & More 

As a top influencer on Live.me with nearly 2 million followers, Jackelyn Shultz is one of the most recognizable and fast-growing names in the social media industry today. Known for her “mommy lifestyle” content, Jackie has inspired millions in her "Sprinkle Squad" to embrace both the difficulties and the blessings of parenthood.

Moreso, Jackie is among the top, new influencers to leverage fast-growing trends in live streaming content and the most popular live video streaming platforms to build and connect with increasingly mobile and sizeable audiences. Learn how Jackie balances her busy and unique lifestyle in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Are KOLs? Key Opinion Leader Definition, Examples & More

What Are KOLs? Key Opinion Leader Definition, Examples & More

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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