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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Why Social Media Influencers Are Today’s Hottest Entrepreneurs

Why Social Media Influencers Are Today’s Hottest Entrepreneurs

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Social Media Influencers Are Becoming The New Tycoons & Business Magnates

When we think of business magnates, we typically think of hyper-successful entrepreneurs who built their names on their booming businesses. They achieved far-reaching social influence as they built their fortunes in steel, oil, automobiles, railroads, newspapers, software, and more. Today, social media influencers are approaching success from another angle.

Influencers are making a name for themselves through fame on social media, then using their social capital to launch businesses and entrepreneurial ventures. The relationship between influence and financial success is changing, and more and more successful entrepreneurs are starting with digital fame.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

The Top 12 Things To Consider When Finding Influencers

The Top 12 Things To Consider When Finding Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Finding Influencers For Marketing Campaigns Starts With Considering These 12 Key Factors

Influencer marketing campaigns are nuanced and have a lot of moving parts, but there’s perhaps no decision more important in the campaign crafting process than choosing and vetting influencers. As the content creating heart and soul of the campaign, it’s vital that the influencers that marketers choose be effective, engaging, and brand safe.

Finding influencers is more than just a cursory Google search and a quick rundown of who has the most followers and gets the most comments. Here are the top 12 things that marketers should analyze and consider when choosing influencers for an influencer marketing campaign.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Major Publishers Are Marketing With Social Media Influencers

How Major Publishers Are Marketing With Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How BuzzFeed, Cosmopolitan, And The New York Times Are Marketing With Social Media Influencers

It isn’t just brands that are using influencers anymore — publishers are getting onboard, too. Leveraging social media influencers’ power and pull for original and branded content, publishers are boosting traffic and upping the efficacy of content created in partnership with brands. In a world where ad blockers are putting a serious dent in publishers’ ability to bring in ad revenue, they’re finding new ways to drive traffic and step out of the traditional (ergo blockable) advertising.

Influencers are proven experts when it comes to reaching and engaging audiences, which makes them a natural fit for helping publishers capture audience attention. BuzzFeed, Refinery29, The New York Times, Cosmopolitan, and more are building influencer networks to strengthen the performance of branded content and are even using some influencers in original content to drive traffic and boost advertising demand.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With YouTuber Grant Thompson, the King of Random

Exclusive Interview With YouTuber Grant Thompson, the King of Random

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Grant Thompson's Incredible YouTuber Journey From Airline Pilot To King Of Random

Grant Thompson, perhaps better known as the King of Random, built a YouTube empire around his endeavor to learn how the world works. From pyrotechnics to napkin folding, Thompson has delved into, tinkered with, and mastered a vast array of subjects and disciplines, and he's shared his journey with millions of subscribers along the way.

As the channel's grown, Thompson's made some key changes to how he approaches learning and sharing his projects. We caught up with him at VidCon to discuss how being a top YouTuber changed his life, what he's learned, and what's next for the King of Random movement.

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in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Case Study: How Subaru Dominated Instagram & YouTube With Top Social Media Stars

Subaru is one of the fastest growing companies in the U.S. auto industry, with sales up 10% this year. Recently, Subaru has been building upon its strong market presence using influencer marketing.

In this case study, we’ll explore why Subaru’s “Meet An Owner” campaign succeeded by examining three of Subaru’s most effective influencer partnerships.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

 Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & other social media influencers!

The 50 Most Recognized Instagrammers In Fitness, Photography, Fashion & Beauty, Entertainment, and Animals

The Instagram platform is seeing incredible growth, adding over 200 million users in less than a year and now reaching more than 700 million active users each month. Thousands of aspiring content creators are looking for their own success on the platform, hoping to post the next viral video or photo that catapults them to social media stardom.

Instagram influencers cultivate loyal and engaged audiences with comedic skits, makeup tutorials, stunning, professionally-shot photographs, and more. Through Instagram, these influencers have become some of the most recognizable names in the world and represent the newest way to reach engaged audiences. We’ve compiled the top 50 Instagram influencers in five major categories on the platform: fitness, photography, fashion and beauty, entertainment, and animals.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Not Just For Fans: VidCon From A Marketer’s Perspective

Not Just For Fans: VidCon From A Marketer’s Perspective

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The Biggest & Best VidCon Opportunities For Marketers

VidCon may be best known as a fan conference full of young people hoping to meet their favorite creators IRL, but for marketers and industry professionals, it’s so much more. With an estimated 30,000 people in attendance, VidCon 2017 was bigger than ever. Fans, creators, and industry experts met at the Anaheim Convention Center in Anaheim, CA, for the biggest event in online video content.

The VidCon experience is divided up into three tracks: Community, Creator, and Industry. Each track has an agenda full of specific panels, discussions, workshops, masterclasses, and keynotes tailored to its attendees' interests and needs. The Community track is largely targeted toward fans, Creator toward talent and aspiring talent, and Industry toward professionals and experts looking to learn more about the online video industry and make powerful connections.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Truth About VidCon: What To Know Before Attending

The Truth About VidCon: What To Know Before Attending

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Attending VidCon? Here's What You Should Know Before Heading To Anaheim

Every year, thousands of fans, creators, and marketing industry professionals descend upon the Anaheim Convention Center to attend VidCon, the eminent conference for online video. The conference has been held annually since 2010 and it’s grown dramatically as video’s become a dominant force in the world of online content. VidCon brings together all of the integral parts of online video in one place, and it’s a valuable staple in the digital media industry.

It’s among the best conferences for marketers interested in influencer marketing and gives creators, brands, and marketers a chance to learn more about the present and future of the industry, the business of online content, the art of building real connections with consumers through digital media, and the value of communicating with audiences authentically. With opportunities to observe and engage with audiences and influencers, VidCon is a must-attend opportunity for those looking to take their work in online video to the next level.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Patreon Creators Funded By Their Followers

The Top 10 Patreon Creators Funded By Their Followers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The 10 Most Well Funded Patreon Creators On Social Media

Patreon is changing the way that artists live and work in the 21st century. Artists have unprecedented opportunities for exposure, but monetizing that exposure and making a living is still difficult in the age of ad blockers and free access to art. Patreon is changing the model by connecting creators directly to their audiences and giving fans the opportunity to support creators with small recurring pledges. There are over 50,000 creators on Patreon, and the top creators have tens of thousands of patrons.

It’s tempting to compare Patreon to Kickstarter with its tiers, pledges, and goals, but there’s a fundamental difference in Patreon campaigns, which are often sustained efforts. It’s not about creating a single project, but contributing to a creator’s ongoing work. We’ve compiled a list of the top creators on Patreon who have continuing support from a massive stable of engaged fans.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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