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How Facebook Crossposting Works For Instagram Stories
Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.
To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.