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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on millennials and younger demographics are undeniable. Four out of 10 millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

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Mediakix & Next Games Named 2018 Shorty Award Finalist For Best Influencer & Celebrity YouTube Campaign & Gaming

Each year the Shorty Awards celebrates the web's best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.

Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency's viral influencer marketing campaign for The Walking Dead: No Man's Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

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What To Know About The Ongoing Battle Between Twitch vs YouTube

YouTube rules online video in all areas but one: video game live streaming. Its central competitor is Twitch, a live streaming platform launched in 2011 and used predominantly for gaming. As of 2018, Twitch garners 10 million DAUs, with roughly half of its users spending 20 plus hours a week on the platform.

Twitch offers an incredibly powerful means to reach gaming enthusiasts whose purchases fuel the lucrative gaming industry. The world’s 2.2 billion gamers spent $109 billion on gaming last year. In the U.S. alone, the industry generates more than $30.4 billion in yearly revenue.

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in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

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What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

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5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

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A Marketer's Guide To YouTube Brand Safety: How To Avoid A PR Nightmare

YouTube, the world’s largest video-sharing platform, has over one billion users. Launched in 2005, the site was created for users to share self-made content, a factor which has contributed heavily to its popularity. In a move towards profitability, YouTube added ads in 2008. Brands among the likes of Expedia, Nike, and Verizon now pay to place ads before, during, and after videos, reaching millions of consumers. In turn, YouTube profits and its creators have a chance to make a living.

However, the user-generated content that populates YouTube isn’t always without flaws. In recent years, brands have been shocked to see their ads run alongside videos that range from controversial to extremist.

A recent survey of 104 marketing experts revealed that 78% are more concerned about brand safety now than 12 months ago. Evidently, brand safety on YouTube is an increasingly important issue. Here we’ll examine how YouTube ad placement works, discuss its complicated history, and offer steps advertisers can follow to manage their reputation on the platform.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, YouTube Influencers

The Top 12 Ways YouTubers Make Money

The Top 12 Ways YouTubers Make Money

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Making Money Guide: How Do YouTubers Get Paid?

YouTube influencers (also known as “YouTube creators” or “YouTubers”) are making big money on the world’s largest user-generated, video-centric social network. In fact, top YouTubers earn millions of dollars per year, and many smaller creators are also making a living through the status they’ve achieved on YouTube.

Prominent YouTubers are striking it rich through a combination of ad revenue, brand partnerships, personal business ventures and more. In the post below, we’ll explore some of the direct and indirect ways YouTube creators make money on and off the platform.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, YouTube Influencers

6 Major Influencer Marketing Scandals Shaping The Industry

6 Major Influencer Marketing Scandals Shaping The Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Of The Biggest Influencer Marketing Scandals Of All Time

For many businesses, influencer marketing has become a go-to technique for accomplishing their marketing goals online. From raising brand awareness to driving sales, to long-term partnerships with some of social media’s biggest stars, influencer marketing continues to deliver positive results for businesses. However, as the space has developed over the years, influencer marketing has experienced its fair share of growing pains.

In the post below, we’ll look at how six of the biggest scandals, ranging from issues with fake followers to stars posting inappropriate content to FTC violations by brands and influencers, have shaped the influencer marketing landscape as we know it.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Working With YouTubers? Here Are 8 Critical Steps To Start Off On The Right Track

YouTube is home to many of the largest stars on the internet and has become a place where the world discusses and engages with compelling videos in a seemingly infinite number of content categories.

YouTube creators, also known as YouTubers, are powerful social media influencers whose purchase advice is considered more valuable than that of celebrities by 6 in 10 of the platform’s subscribers. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. In the list below, we’ll take a look at the eight steps you must take when working with YouTubers to promote brands, products, and services.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers, YouTube Influencers

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagrammers Vs. YouTubers: A Guide To Choosing Between The Biggest Influencer Marketing Platforms

Today, many of the world’s top influencers reside on two primary platforms: Instagram and YouTube. With over 1 billion users and 1 billion hours of content watched each day, YouTube is one of the largest social media platforms in existence. Instagram is another dominant force in the social sphere, boasting 800 million users.

Both of the video-centric social networks have incredible value and offer distinct advantages and disadvantages to brands. From features, to formats, to demographics, to user behavior, the list of things to consider when designing a campaign for either platform can be nuanced and complex. Below, we compare Instagrammers to YouTubers in order to help marketers choose between the two types of prominent influencers.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

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