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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

YouTube Advertising Bests Facebook For Top Brands

YouTube Advertising Facebook vs YouTube

YouTube Advertising: Infographic Shows YouTube Outperforming Facebook 20X For Engagement

Do you remember how excessively you used Myspace in 2006? Then, do you remember switching over to Facebook and never looking back in 2008 because it was suddenly cooler? Well, if you are looking for the social platform with the most engagement for your brand, it looks like YouTube is the new Facebook.

Brendan Gahan found that YouTube subscriptions are 20 times more valuable and drive more engagement to your brand than Facebook after two weeks of research. Ironically, you'll notice most companies have more likes on Facebook then subscriptions to their channel. There was a time when Facebook's page was an advertiser's dream. Facebook brand pages seem to have no limit to growth and engagement. Every brand had to be on Facebook, but then something happened. The algorithm changed and engagement plummeted. Facebook was guilty of it's own success: recent posts show that the average user has over 1,500 individual items running through their news feed. Furthermore, many brands have reported huge drops in engagement.

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in blog, Facebook, Native Advertising With Influencers, YouTube Influencers

The 5 Best YouTube Sponsored Videos

YouTube Sponsored Videos YouTubers Influencers

YouTube For Brands: 5 Best YouTube Sponsored Videos With Top Influencers

Branded content is as much art as science. It can be even more so when working with YouTubers. Brands have taken a variety of approaches from working directly with YouTubers to engaging with YouTube influencer agencies. YouTube creators are fiercely independent and conscientiously protective of doing anything at all to avoid alienating their audience by "selling out." YouTube audiences with a high component of Millennials have a low tolerance for branded content that doesn't match the authenticity of the YouTuber. Included in the lexicon of describing sponsorships are terms such as branded content, YouTube sponsored videos, native advertising, native sponsorships, and more. Regardless of the terms, the goals of engaging the audience are the same (see our post on top YouTube channels to work with).

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in blog, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

YouTube Influencers Move Beyond Sponsorship Problems

YouTube Influencers Sponsorships Partner

YouTube Influencers Confront Sponsorships, Partner Progam Issues

Several YouTube influencers have recently called out YouTube's monetization problem (i.e. very low CPMs for partners), most prominently Jason Calacanis (we've written our own response to Jason's post). Calacanis brings up several good points around channel monetization. Calacanis shares that with a mere $1.50 CPM rev share standard for most channels no one, save the few Jenna Marbles of the world, can make enough money getting paid directly by YouTube to sustain production costs and produce great content. Some YouTube influencers do get an unspecified higher CPM and large networks are able to sell some of their inventory directly to advertisers at a higher CPM (usually coupled with branded content ad buys or integrated YouTube sponsorships).Read More>>

in blog, Monetization, Online Video Marketing, YouTube Influencers

Jason Calacanis Rants On YouTube Partner Pay, MCNs

Jason Calacanis How YouTubers Make Money MCNs Partnery Pay

YouTube Partner Pay: Will You Make Money? 

Jason Calacanis wrote a great article about YouTube Partner pay, producing online video content as a YouTube Partner, and  MCNs (multi-channel networks) as a threat to YouTube's current model. He points out the current, fundamental problem with YouTube: making money as a YouTube partner.

There are currently three ways to make money as a YouTube partner:

  1. YouTube Grant Program - as part of YouTube's grant program, the creator is paid directly by YouTube to produce content.
  2. Adsense Payout - payout is based on a revenue share. For most YouTube partners, the payout works out to be around $1.50 CPM (not the best Cost Per Impression in the world of online video).
  3. Advertisers - custom, branded content sold directly to advertisers and published on your channel.

As a participant in YouTube's grant program, Calacanis realized that YouTube will not pay him indefinitely to produce content. By analyzing his video views and search traffic, Calacanis came to the realization that his video content won't pay out enough (via Adsense) to support production if YouTube isn't paying. Many YouTube partners who were paid by YouTube to produce content have also come to the same realization.

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in blog, Monetization, Online Video Marketing, YouTube Influencers

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