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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Influencer Spotlight: Bethany Mota of MacBarbie07 on YouTube

YouTube mega-star and influencer, Bethany Mota, started making beauty and fashion videos on her YouTube channel, MacBarbie07, back in 2009. Since then, she has amassed over 500 million views and has over 7 million subscribers, making her the most subscribed beauty channel on YouTube. And did we mention she's only 18 years old?!

Mota rose to fame with her 'haul' style videos, where she features recently purchased articles of clothing and beauty products. As "hauling" became more popular on YouTube, retailers began to see the potential for advertising opportunities. Bethany has participated in video advertising campaigns with large companies like Forever 21 and JC Penny, and in 2013 launched her very own clothing and accessory line for Aeropostale. She has appeared as a guest judge for Project Runway, been featured in Teen Vogue, worked as a special correspondent for Entertainment Tonight, and in 2014 won the Teen Choice Award for "Choice Web Star'.

Young girls from all over the globe can't get enough of Bethany Mota. Not only does her YouTube channel garner millions of fans, so do her social media channels. Her social stats are as follows:

Instagram: 3.6 million followers

Facebook: 1.3 million likes

Twitter: 1.9 million followers

Below are a few examples of content found on Bethany's YouTube channel as well as a look at her online marketing campaign with Aeropostale. 

 One of Bethany's many 'haul' style videos, where she shows viewers items she's recently purchased

 A DIY and styling video

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in blog, Social Media Influencers, YouTube Influencers

Vessel vs YouTube: What It Means for Advertisers & YouTubers

Vessel vs YouTube Video Platform

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Which Is The Better Video Platform? Vessel vs YouTube

A premium version of YouTube is soon to give the Google-owned video service a run for its money. Founded by Jason Kilar, the former CEO of Hulu, Vessel is the first subscription-based streaming-video service. For a monthly premium of $2.99, Vessel subscribers can watch videos from some of their favorite YouTube creators before it arrives on competing video platforms (see our post on How Vessel Is Poaching YouTube's Stars). This new experience elevates short-form videos into the same category as TV or movies where users willingly pay a much higher premium to view TV shows live or movies in at a theater. Alternatively, Vessel offers to have free ad-supported videos for those who choose to opt out of the subscription.

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in blog, Online Video Marketing, YouTube Influencers

4 Steps To Measuring Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

Working with a social media influencer on a campaign to promote your brand can feel like you're throwing money into a void with no way of knowing your return. However, if you start with a clear set of objectives based on what you plan on gaining from the campaign, you'll find that you can generate success as well as concretely measure ROI. Below are four steps to creating and measuring a successful social media influencer campaign (also see our post on social media influencer marketing).

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in blog, Bloggers, Branded Content With Influencers, Facebook, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Devin Graham of DevinSuperTramp on YouTube

Devin Graham devinsupertramp

YouTube star Devin Graham, better known by his YouTube name, DevinSuperTramp, makes extreme YouTube videos for his almost 2.5 million subscribers on a weekly basis. With his most popular video (Assassin's Creed Meets Parkour In Real Life) currently at over 38 million views, he's always working on his next extreme and creative way to shoot what no one else will. Since his first upload in 2010, Graham has been giving his subscribers nothing but "shots that no one else will get, and there’s usually a crazy story that goes along with each one."

Originally, Graham went to BYU for film school to work on movies for the big screen, but as he went down that path, he discovered the value and monetary potential of YouTube, and experienced the power of being his own boss. During his time at BYU he went to Hawaii to work on a few projects, which is where he learned he could have a bigger voice online - creating his own content - than behind a big movie screen. He started making YouTube videos and immediately they started going viral. Extreme sports-lovers and scaredy-cats alike swarm together for Graham's newest video uploads. Not only does his YouTube channel garner millions of fans, so does his social media channels. His staggering social stats are as follows:

Instagram: 150k followers

Facebook: 230k followers

Twitter: 108k followers

Now a film school drop-out, Graham has one of the largest followings within extreme YouTube video channels, and is being represented by Fullscreen. Graham has recently done large-scale campaigns with Ford and Mountain Dew. Below are a few examples of content found on Devin's YouTube channel, as well as a look at his online campaign with Mountain Dew.

Mountain Dew Roadtrip Campaign:

Devin's most popular video: Assassin's Creed Meets Parkour In Real Life:

One of Devin's typical extreme videos that goes viral within days:

in blog, Social Media Influencers, YouTube Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

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Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

YouTube Influencers vs Celebrities: Who’s More Popular With Teens?

YouTube Influencers vs Celebrities Popular Social Media

YouTube Influencers Beat Celebrities In Recent Poll For Popularity, Relevance & More

Whether it's through celebrity endorsed products or branded content on a YouTuber channel, it's clear that both celebrities and influencers have a say in what we do. According to a new survey by Variety, YouTube influencers and creators are the ones with the real pull when it comes to teens. It may seem surprising to find that certain top YouTube influencers hold more sway than Jennifer Lawrence or even Seth Rogen, but YouTube is drawing in teens by the masses and starting to become their first viewing platform of choice (also see our post on fashion celebrities vs. digital influencers).

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in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTube Branded Content Spotlight: Dermablend Professional

YouTube Branded Content Dermablend Top YouTubers Influencers

An Inside Look At Dermablend's YouTube Branded Content

With over 1 billion unique users on YouTube each month, brands are looking to tap into their potential YouTube audience. But creating branded content for YouTube is an art and takes more than just shooting a traditional 30-second TV commercial and publishing thereafter to your company's YouTube channel. Some brands choose to work directly with notable YouTube channels and content creators (aka vloggers or YouTubers) to produce branded content (see our post on Things To Do When Creating Branded YouTube Content). Other companies build branded content directly through their YouTube channels (great examples include BlendTec and Old Spice). Dermablend is an example of a brand that has done a fantastic job of creating branded content for their fans (see our post on 5 Best YouTube Branded Content Videos) by utilizing native advertising to create a campaign that's engaging and full of emotional appeal.

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in blog, Branded Content With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTube Influencer Spotlight: Cassey Ho of Blogilates

Top YouTube Influencers Cassey Ho Blogilates Instagram

YouTube Influencer Spotlight: Meet Cassey Ho of Blogilates

Top YouTube Influencer, Cassey Ho, is a certified Pilates and fitness instructor, and the creator of POP Pilates, an instructional Pilates workout system with a big focus on music in her energizing instructional videos. She is also the founder of both oGorgeous, a line of fitness and yoga accessories for the fashion-conscious, and BODYPOP, a brand new line of affordable activewear. Cassey's videos seek to help women work towards improving their bodies through clean eating and working out. As a top YouTube influencer, Cassey demonstrates the power of both a healthy perspective and healthy relationship with yourself.

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in blog, Bloggers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers

3 Things To Remember When Creating Branded Content For YouTube

YouTube Branded Content Creators Influencers

Want To Create YouTube Branded Content With Influencers? Don't Make These Mistakes:

There is so much potential to capture part of your YouTube influencers' audience and build a connection back to your brand when working with an influencer (AKA YouTuber or Creator) on a branded content video. It's easy to allow brand objectives override the goal of engaging the audience and creating great content. Great branded content sponsorships are likely to get more views, comments, likes, and shares,  and will easily outperform traditional advertising campaigns. The content creators and YouTube influencers know their audience and thus, the entire process should be collaborative, unscripted, and organic with special emphasis on building longstanding relationships with the YouTuber.

Here are three things NOT to do when working with influencers for successfully branded content sponsorships:

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in blog, Branded Content With Influencers, Social Media Influencers, YouTube Influencers

Five Ways to Collaborate with YouTube Content Creators

YouTube Content Creators Product Placement Influencers

The 5 Best Ways To Collaborate With Top YouTube Content Creators:

Just in the last month, over 186 million people in the US watched an online video. Google dominated this audience with over 150M viewers on YouTube alone. Online video clearly has a huge presence with viewers.

How can you leverage this massive audience and built in engagement of online video to build your brand? Brands are increasingly working with YouTube content creators to build brand content, drive brand awareness and engage with audiences in new and innovative ways (see our blog post on the top 5 branded YouTube videos and brands that do YouTube well). How can you collaborate with popular YouTube content creators to get the word out about your product? Here are our best practices:

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in blog, Branded Content With Influencers, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

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