X

  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

What Is Sponsored Content?

What Is Sponsored Content?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is Sponsored Content?

Several factors have contributed to the rise of sponsored content as an effective and powerful way for marketers to reach online audiences amidst advertising overload. The overabundance of advertising forcing itself upon consumers has caused a significant uptick in ad blocking software. Apple's iOS9 (released earlier this month) gives mobile Safari users out-of-the-box ad blocking capabilities and was seen by many as the final "nail in the coffin" for display advertising. As such, brands and advertisers are proactively exploring marketing alternatives including sponsored content, native advertising, branded content, and influencer marketing (see our post "Adblocking Wars: Advertiser Alternatives To Ads").

The American Press Institute (API) prefaces its definition of sponsored content with the following:

Sponsored content/native advertising appears in many ways. There is no single form, but rather a continuum from banner ads to social media content to large microsites with articles and videos. It is better to define sponsored content by what it does than by what it looks like.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Best YouTube Channels For Learning

Best YouTube Channels For Learning With YouTubers

image via Vsauce YouTube Channel 

The Best YouTube Channels For Learning With Leading YouTubers

Millennials, fashionistas, gamers, and lifelong learners who stream DIY or educational content from YouTube may be at the precipice of a much larger trend. In a Boston Globe article published earlier this week, Harvard Medical School announces its new revamped curriculum geared towards "the smartphone generation of students, who take for granted the ability to find information quickly and are less apt to read dense textbooks." The top medical school's digitally revamped curriculum features brand new YouTube videos from Harvard's medical professors.

The Boston Globe reports that Professor Richard M. Schwartzstein, who aided in revamping Harvard's new medical learning, "developed his own YouTube videos to describe biological processes students need to learn, which they are expected to watch outside the classroom. The videos are between five and eight minutes, he said, because students’ attention spans don’t last much longer."

YouTube is arguably one of the world's largest search engines, second only to its owner, Google. With over a billion users, there are hundreds of millions of hours being watched, and videos that are generating billions of views collectively. Just a few months earlier, the Associated Press made headlines when the news organization uploaded 550,000 video clips (over 17,000 hours) on their YouTube channel "AP Archive" with content dating back to 1895. YouTube reaches more millennials than any cable network in the United States today.

Though YouTube is known for its plethora of fashion, beauty, and gaming tutorials, these 7 top YouTubers (YouTube video bloggers) are paving the way for a digital education of tomorrow with these best YouTube channels for learning:

Read More>>

in blog, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

5 Best Advertising Campaigns For YouTube 2015

Best Advertising Campaigns For YouTube 2015

image credit: Streamy's Instagram channel 

The 2015 Best Advertising Campaigns On YouTube Featured Brands Nissan, Purina, Pizza Hut, & More 

With over a billion users (half on mobile) watching hundreds of millions of hours each day, video publishing platform YouTube has grown 50% year upon year for the number of hours viewers consume each month. In Nielsen's Total Audience Report Q1 2015, the global information measurement company notes that between 2011 and 2015, traditional TV viewing for audiences 18-24 dropped close to 32%. MarketingCharts remarks, "in other words, in a span of 4 years, almost one-third of this age group's traditional TV viewing time has migrated to other activities."

As a result, many traditional advertisers and brands (including most of those featured here) have taken their marketing efforts online to social media and publishing platforms including YouTube to reach audiences where they are now consuming the most content consistently each day.

The 5th annual Streamy Awardspresented by Dick Clark Productions and Tubefilter, is an annual event celebrating the best in online video content and their creators. Awards are presented to influencers and content creators who produce video content on platforms such as YouTube, Vine, and Snapchat.

Brands including Nissan and Pizza Hut are partnering with top YouTubers to create content that resonates with online consumers and market to YouTube's massive audience base. Brands are able to target specific audiences through influencers who have immediate reach to dedicated followers (many top YouTube influencers have hundreds of thousands to millions of subscribers).

Here are the frontrunners for 2015 best advertising campaigns on YouTube as nominated by the Streamy Awards:

Read More>>

in blog, Branded Content With Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Adblocking Wars: Advertiser Alternatives To Ads

Adblocking Alternatives To Ads Influencer Marketing

image via top fashion blogger and Instagrammer, Atlantic Pacific.

Influencer Marketing Offers Advertisers An Adblocking Solution

Apple's new operating system, iOS9, launched last Wednesday with adblocking tech capabilities. On Thursday, adblocking apps top Apple's app store leaderboard. Although speculation continues to mount on the exact extent of advertising revenue fallout (a recent Pagefair and Adobe joint study currently estimates a 2015 loss of $21.8 billion with close to double that figure, $41.4 billion, for 2016), initial results are indicative of an impending ad block war between brands, publishers, and readers.

Ad Blocking Before And After Dean Murphy Apps

image via "An Hour With Safari Content Blocker In iOS9"

The adblocking crisis will undoubtedly hit online publishers the hardest. Some, including the Washington Post (see BuzzFeed's post "Washington Post Declares War On Ad Blockers"), have begun blocking or restricting access to content for readers who have ad blockers installed while others (CBS, Hulu) shut down user functionality when detecting ad block software. Like the common display ad, fancier online video ads are also not exempt from ad blockers -- SecretMedia's recent study illustrates how more than a quarter to two-thirds of video ads are not monetized due to ad blockers. Both CBS's video player and Hulu won't work for viewers with ad blockers on (Ad Age).

Read More>>

in blog, Bloggers, Branded Content With Influencers, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Streamy Awards 2015: Everything You Need To Know

The Streamy Awards 2015: All The Winners From Last Night, Here's Everything You Missed

Similar to the exponential growth of VidCon, BeautyCon, the genre of online video and its social media influencers, The 5th Annual Streamy Awards 2015 hit a milestone last night when it aired for the first time on VH1 television (see select excerpts of their live stream playlist here). 2015 marks perhaps a year where the mainstream public and traditional forms of entertainment are beginning to recognize the vast scope and potential of these video (vloggers or YouTubers) and social media creators (Snapchatters, Viners) who are far more influential than blockbuster movie stars or chart-topping singers (see Variety's 2nd annual survey of American youth here).

With the meteoric rise of the social media influencer or digital star on user-generated content (UGC) platforms including YouTube, Vine, Snapchat and now Periscope, many broadcast networks are left wondering whether they need a YouTube influencer strategy, traditional Hollywood talent agencies are racing to sign YouTube talent, and traditional global brands are partnering with social media influencers for major marketing campaigns based on the efficacy of influencer marketing (i.e. Apple, Castrol, airlines, travel/hospitality, and automotive).

This year's winners and award categories featured the very best nominated in online video and social media from brand sponsored video campaigns with top YouTubers (Nissan, Purina, DanceOn, Totino's, and Pizza Hut), social good campaigns, music, performance, and much more including performances by Hailee Steinfeld, Sir Mix-a-Lot, and OMI (see all the music performances here).

Hosts Tyler Oakley and Gracie Helbig are joined by presenters Paula Abdul, Mel B., Natasha Bedingfield, Ciara, Philip DeFranco, Ricky Dillon, GloZell Green, Kat Graham, Hannah Hart, Mamrie Hart, Sean Kingston, NeNe Leakes, Jenna Marbles, Brooke Mahan, Miss America 2016 Betty Cantrell, Shay Mitchell, Harley Morenstein, Ingrid Nilsen, Pauley Perrette, Michelle Phan, Jillian Rose Reed, Smosh and James Van Der Beek (via Heavy).

Here are the categories and winners for this year's Streamy Awards 2015 along with samples of their best or most popular work:

Read More>>

in blog, Bloggers, Fashion Influencers, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

YouTube Influencer Spotlight: Sharzad Kiadeh

Sharzad Kiadeh Interview YouTube Influencer Spotlight

Spotlight Interview With YouTuber, Sharzad Kiadeh

In the world of YouTube, beauty reigns supreme as one of the platform's top categories. Sharzad Kiadeh is a Los Angeles-based YouTuber who produces content on YouTube and on a personal blog. She hosts the YouTube channel The Mom's View which centers around women's issues and parenting. Her personal blog, LuxLyfe, covers everything from beauty, food, travel, and other such lifestyle categories. Recently, Kiadeh has embarked on a new initiative as a co-host on SASS, a brand new beauty series on Mixed Makeup, a YouTube beauty channel. Here she takes on offbeat beauty trends and treatments in the Los Angeles area.

In the following interview, Sharzad shares how she started on YouTube, a wealth of insight on being a YouTuber, and how she transformed her passion for beauty to reach hundreds of thousands of followers.

Read Sharzad Kiadeh's interview to learn her outlook on the YouTube influencer marketing industry, tips and advice for bloggers, and brands looking to partner with influencers for sponsored content campaigns.

Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Instagrammer Spotlight: Josh Ostrovsky, The Fat Jewish

Josh Ostrovsky's sponsored YouTube video campaign with Three Jerks Jerky

Why Josh Ostrovsky "The Fat Jew" Entertains Millennials, Major Brands

Known for his corpulent figure and hairstyle, Josh Ostrovsky is anything but subtle. Ostrovsky, who refers to himself as "a Jew unicorn," launched to fame with his outrageous brand of humor via his Instagram channel, @TheFatJewish. Josh Ostrovsky’s often coarse material has attracted 5.7M followers, and while he has more than his share of detractors, his fan base is both staggering and climbing.

Born and raised in New York City, Ostrovsky attended several universities before ultimately becoming an alumnus of SUNY Albany. After graduation, he used his alter-ego “The Fat Jew” to host parties and various gigs before joining Instagram in 2012. In addition to his own channel, Josh Ostrovsky is also the creator of Instagram accounts @ToastMeetsWorld and @MuppetsRevenge (his pets) both of which have a combined follower count of 337K. 

With his vast reach and highly engaging content, Ostrovsky joins the ranks of other prominent social media influencers who have partnered with major companies for brand-sponsored content and sponsorship opportunities (see our post here on how to create sponsored content with Instagram influencers). Josh Ostrovsky's brand sponsorships include Burger King (detailed below) and Three Jerks Jerky (as seen in video above). 

See our post here on how brands work with social media influencers.

Read More>>

in blog, Branded Content With Influencers, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Measure Influencer Marketing Campaigns

How To Measure Influencer Marketing Campaigns

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Campaigns: How To Accurately Measure Campaign Success

Key performance indicators (KPIs) are quantifiable performance metrics/values that show whether or not a marketing campaign reaches its goals and/or business objectives. With influencer marketing campaigns (wherein a company works with a digital star and/or social media influencer to effectively drive engagement and increase direct response), brands may have specific primary objectives followed by secondary ones. KPIs are typically determined by the brand, are brand-specific, and vary depending on individual marketing campaign goals. Although they may overlap in nature, these marketing metrics fall into two categories: branding KPIs and response-based KPIs.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Work With Social Media Influencers

"Dear brands, I've been having a bit of trouble with you recently. You don't seem to understand social media at all. What's worse is, you don't seem to understand that we do...far more than you. Which is why we have these audiences you want access to."

Want To Get The Most Out Of Working With Social Media Influencers? Start By Listening To Them.

Increasingly more and more brands are teaming up with top social media influencers to market their brand, product, or service. In an effort to engage millennials, fast food giant McDonald's recently announced their partnership with YouTubers Gabriella Lindley and Oli White in order to build their new YouTube channel, Channel Us. Hallmark, for their recent "Signature Styles" branding campaign, partnered with notable tastemakers, bloggers, and YouTubers to feature stylish outfits inspired by their new line of cards. Mercedes-Benz partnered with Casey Neistat to make a "YouTuber commercial" with an adjoining 3-part behind-the-scenes promo series.

From Adidas to Starbucks to Castrol and almost every industry vertical and advertiser category, companies are now recognizing just how immensely valuable marketing with social media influencers can be. In order to effectively break through the growing social media noise, brands seek the aid of powerful social media influencers to help with both branding and direct-response marketing initiatives.

The Glaring Problem With Brands Working With Social Media Influencers?

Most brands have a difficult time working successfully with and creating alongside top social media influencers. Influencer marketing is a newer sect of marketing that involves critical elements of social media, social media platforms, online video channels, and the influential tastemaker personalities that shape massive consumer audiences.

After a particularly frustrating month of dealing with brands, London YouTuber Dodie Clark "Doddleoddle," created a video titled "Brand Deal Rant" where she outlines the existing problems she's encountered and her best advice for brands desiring to successfully partner with social media influencers. With two YouTube channels totaling over 300K+ subscribers and 21.5+ million total video views, Dodie innately understands how to create content that resonates and build audience affinity.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Marketing To Millennials Through Social Media

Marketing To Millennials Through Social Media Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing to Millennials Through Social Media Networks, Channels & Platforms

The days of reaching millennials through traditional print and television advertising are quickly dwindling - as reported in Wall Street Journal, many TV networks are quickly pioneering digital strategies involving top "YouTubers" (YouTube video bloggers or "vloggers") in an effort to retain millennial viewership. In a 2015 census report, millennials (18-34) have outpaced Baby Boomers to become the most populous demographic in the United States, spending an approximate $1.3 trillion annually. Millennials are highly tech-savvy and socially conscious consumers. They choose to align with brands that reflect their own set of interests, lifestyle aspirations, and expect the brand to be responsive to what the consumer wants.

At the start of 2015, Adweek published research from Salesforce reporting that a vast 70% of marketers will spend more on social this year with special emphasis to mobile and content. Brands are augmenting their marketing strategies to focus on social media and are able to target highly specific audiences through the digital or social media influencers millennials follow (YouTubers, Instagrammers, Bloggers, Snapchatters, Viners, et al.), with top accounts featuring follower counts in the millions.

As such, brands are successfully marketing to millennials through the use of social media by partnering with these top influencers to create engaging, aspirational, and authentic content. Here are best examples of how brands are marketing to millennials through social media on channels they prefer the most:

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

1 ...25 26 27 28 29 30 31 32 33 34 35 36