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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Top YouTube Stars + Terminator Genisys In YouTube Chronicle Series

top youtube stars collaborate with schwarzenegger

Top YouTube Stars Featured In Paramount & YouTube Space LA/NY Collab

Paramount Pictures enlisted the help of several top YouTube stars in a targeted effort to reach millions and ultimately drive sales to their movie, Terminator Genisys. Paramount is one of many brands leveraging both the reach and engagement of top YouTube stars in order to successfully market a service, brand a product, or drive awareness to an event.

As a major part of Paramount's promotional advertising strategy, Arnold Schwarzenegger filmed at YouTube's Space LA/NY (a dedicated production studio for YouTube content creators with over 10K subscribers) with several top YouTube stars including Lilly Singh "IISuperwomanII," Toby Turner "Tobuscus," the MCN Machinima. Many more top YouTube channels created related content to support the the YouTube hosted series (i.e. Epic Rap Battles' "Terminator vs. Robocop" video).

Check out the entire 3-part series here and see how well known brands like Paramount Pictures are collaborating with top YouTubers to create exceptionally well-branded creative content as a part of their targeted advertising strategy:

Terminator Genisys: The YouTube Chronicles

Part I

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10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

The Top 10 Snapchat Influencers To Follow [INFOGRAPHIC]

Recently, Snapchat's CEO Evan Spiegel revealed that the photo- and video-sharing app now receives 10 million video plays per day, surpassing Facebook's figures and cementing Snapchat's place among the world's most popular social media platforms. As the number of engaged users grows (Snapchat currently has approximately 200 million active monthly users), both fast-rising companies and established brands are seeking ways to capture the attention of Snapchat's engaged audiences and increase brand awareness by growing their Snapchat channels. Partnering with Snapchat influencers, either through sponsored content campaigns or by allowing Snapchatters to do a "Takeover" of a brand's channel, is one of the best ways companies can take advantage of an influencer's reach, target their dedicated followers, and capitalize on Snapchat's high daily engagement rate.

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Breaking Down Dr. Pepper’s Influencer Marketing Strategy

Lycia Faith For Dr Pepper Influencer Marketing Campaign

Viner Lycia Faith For Dr. Pepper's Influencer Marketing Campaign

Dr. Pepper's #OneOfAKindLipSync Influencer Marketing Strategy Pulls From Vine and Snapchat's Finest

The soft drink giant recently enlisted the help of several top social media stars for their influencer marketing campaign, #OneOfAKindLipSync. Building on the success of Spike TV's "Lip Sync Battle," Dr. Pepper sought to boost brand affinity, recognition, and social amplification by orchestrating an influencer marketing campaign that pushed their branded content across Vine, Twitter, Instagram, Periscope, and Snapchat.

Dr. Pepper's influencer marketing strategy offers targeted industry insights on what to prioritize when designing a high-reach influencer marketing campaign.

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in blog, Branded Content With Influencers, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Is Silicon Beach The Hub For Influencer Marketing Companies?

Influencer Marketing Agency Los Angeles

Los Angeles Influencer Marketing Companies Enjoy Strategic Startup Location And Advantages

Few locations in the world offer influencer marketing companies a startup platform like Silicon Beach. In recent years we've seen the rise of several companies (think Snapchat) right along the beaches of Venice and Santa Monica. YouTube's Space LA (one of only six locations in the world) has developed many successful tech companies tied to the YouTube ecosystem including Tongal, Zephyr, Epoxy TV, and a variety of MCNs (most notably Maker Studios -- bought for nearly $1 billion by entertainment giant Walt Disney).

Although the seriousness of Silicon Beach's tech boon may not have been recognized until late, Los Angeles is not without it's own history of technology firsts. The Los Angeles-based MySpace (bought by Yahoo) was the original, career-boosting social networking platform for many celebrities, artists, and musicians. Coincidentally, many of today's digital influencers are taking to social media technology developed right here in Silicon Beach including Venice's own, Snapchat.

Silicon Beach is a burgeoning Los Angeles tech scene alternative to San Francisco bay's, Silicon Valley. Specifically, Silicon Beach refers to the Santa Monica, Venice, Playa del Rey, and Culver City communities but the term is quickly expanding to include Los Angeles in general. Many top tech companies have recently opened offices or purchased property in these areas including Google, Microsoft, and Facebook. Furthermore, "major Hollywood players like The Walt Disney Co. and Time Warner Inc.'s Warner Bros. have launched startup accelerators to help local tech entrepreneurs" writes Inc. magazine.

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YouTuber Spotlight: Casey Neistat, Filmmaker

Screen Shot 2015-06-19 at 9.42.15 AM

 

Casey Neistat Chronicles Daily Antics As YouTuber Celebrity Filmmaker

Maybe you’ve seen Casey Neistat on one of his daily YouTube vlogs. Maybe you’ve heard of him through his recent antics with Vogue. Or Nike. Or Apple, defacing one of their iPod ads in Manhattan. Perhaps he’s one of the Snapchat celebrities you follow. Wherever you come across the enigmatic Neistat, you can rest assured his content will always be highly entertaining, perhaps a bit provocative, and carefully (albeit subtly) crafted to elicit viewer response.

A look into Casey’s varied content matter, yields two delineating traits: he’s got a daredevil streak. But he’s also got a love for humanity. He’s the daredevil humanitarian. Brands who work with Neistat can count on him to provide unabashed commentary juxtaposed with well-paced cinematography, and a refreshing onscreen offbeat personality.

Although Casey’s career exploits began well before 2012, Nike’s “Make It Count” campaign featuring Neistat rapidly slingshot the filmmaker’s notoriety into even greater international renown. Yes, Nike provided the global audience. But it was Casey’s gut intuition about the entire campaign direction that yielded a truly viral internet short. Whatever design Nike had for Neistat, he scraped in favor of a 10-day impromptu globe trot with his friend, Max.

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Smashbox Studios: How Brands Are Innovating With YouTube Content Creators

YouTubers Content Creators at Smashbox Studios

Top YouTubers, like Cassey Ho of Blogilates and Monica Church, partaking in new digital program "Made at Smashbox."

Smashbox Studios To Collaborate With Top YouTube Content Creators

Smashbox Studios debuted their "Made at Smashbox" digital program specifically for YouTube content creators in conjunction with their recent 25,000 square foot studio facility relaunch. This program epitomizes how established brands like Smashbox and other companies are tactically integrating top YouTubers into their core business operations.

The beauty, fashion, and lifestyle video blog (vlogger) niche is one of the most competitive spaces with hundreds of brands vying for the attention and product promotion for these YouTube content creators. Brands are looking for ingenious ways to connect with content creators and their audiences through YouTube, but outside of strict sponsored videos. Programs, like "Made at Smashbox" offer YouTubers professional services in exchange for massive brand exposure to their consumer audiences, fans, and followers.

How Smashbox's New Digital Program Works

YouTubers are invited to create branded video content at Smashbox's newly redesigned studio. Their new program, in partnership with Collective Digital Studio (CDS), creates value for YouTube content creators by providing a professional studio space to collaborate with MUAs, stylists, and offering a variety of photography and videography services. In turn, the Smashbox brand benefits from the direct value exposure to each YouTuber's channel and contiguous social media networks. Traditionally, beauty and make-up YouTubers film their video tutorials within their bedroom settings. As more and more content creators saturate the space, some of the top YouTubers have sought out professional studios and video services like Smashbox's new digital program in order to differentiate themselves. See our post here on the rise of top fashion bloggers.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top YouTube Influencers: A Quick Resource Guide

Top YouTube Influencers: A Quick Resource Guide

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The Top YouTube Influencers: Everything You Need To Know

There are now 1000's of YouTube channels vying for the attention of YouTube's 1.5 billion active users. As the world's most powerful brands shift from traditional advertising models to online video marketing strategies, top YouTube influencers (called "YouTubers") are being courted by influencer marketing agencies, MCNs, TV broadcast networks, and mega tech companies like Yahoo, all seeking to leverage the relationships between influencers and their followers.

To help marketers identify the best ways to find and work with the industry's most magnetic YouTubers, we've assembled the best resources from around the internet into one comprehensive guide.

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Castrol’s #VirtualDrift Campaign Features YouTube Influencer Strategy

YouTube Influencer Austin Evans Sits Shotgun In Castrol's Virtual Drift Marketing Campaign

A throaty 600 horsepower muscle car, daredevil driver, and loads of next level tech gadgetry. What sounds like a Dom Toretto movie scene from Fast and the Furious, is actually the latest all-digital, YouTube marketing campaign from motor oil giant, Castrol. And instead of a muscle-bound Vin Diesel welding a steel pipe, Castrol’s sponsored influencer marketing video features Austin Evans (a YouTuber star known for his PC and tech reviews) with Oculus’ virtual reality helmet.

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Victorious Launches for YouTube Influencers

YouTube Influencers Get Their Own Content Creation And Distribution App From Victorious

Online digital multimedia has emerged as a booming entertainment field. Many content creators are making sizable income by simply posting creative content relevant to both their lives and those of their fans and followers. The availability of multiple social platforms to follow these digital influencers is advantageous. Fans and followers can experience a variety of content delivery formats and engage in different conversations. However, for the digital influencer, having so many different places to post creative content and check “fan mail” can quickly become a digital content overload. Victorious has seen the opportunity to jump in and is helping creators form a single location for all of their content management.

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YouTube Influencer Spotlight: The LaVigneLife

TheLaVigneLife Title Card

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Influencer Spotlight Feature: The LaVigne Life

Jerry and Dee, the couple behind growing family YouTube channel, TheLaVigneLife, document their family's daily adventures, focusing on their two kids, Jerry III and Jordan. With fun, engaging content and great personalities, their YouTube channel is making its way up the ranks as one of the top family and lifestyle channels in the space. They artfully integrate branded sponsorships such as one for Blue Apron and another for Audible into their daily vlog videos, proving to be a valuable YouTube influencer and a must-watch for audiences. Read about why they started vlogging, what they filmed that went viral, and how they forsee the future of YouTube.

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