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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Marketer's Guide To YouTube Brand Safety: How To Avoid A PR Nightmare

YouTube, the world’s largest video-sharing platform, has over one billion users. Launched in 2005, the site was created for users to share self-made content, a factor which has contributed heavily to its popularity. In a move towards profitability, YouTube added ads in 2008. Brands among the likes of Expedia, Nike, and Verizon now pay to place ads before, during, and after videos, reaching millions of consumers. In turn, YouTube profits and its creators have a chance to make a living.

However, the user-generated content that populates YouTube isn’t always without flaws. In recent years, brands have been shocked to see their ads run alongside videos that range from controversial to extremist.

A recent survey of 104 marketing experts revealed that 78% are more concerned about brand safety now than 12 months ago. Evidently, brand safety on YouTube is an increasingly important issue. Here we’ll examine how YouTube ad placement works, discuss its complicated history, and offer steps advertisers can follow to manage their reputation on the platform.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, YouTube Influencers

The Top 12 Ways YouTubers Make Money

The Top 12 Ways YouTubers Make Money

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Making Money Guide: How Do YouTubers Get Paid?

YouTube influencers (also known as “YouTube creators” or “YouTubers”) are making big money on the world’s largest user-generated, video-centric social network. In fact, top YouTubers earn millions of dollars per year, and many smaller creators are also making a living through the status they’ve achieved on YouTube.

Prominent YouTubers are striking it rich through a combination of ad revenue, brand partnerships, personal business ventures and more. In the post below, we’ll explore some of the direct and indirect ways YouTube creators make money on and off the platform.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, YouTube Influencers

6 Major Influencer Marketing Scandals Shaping The Industry

6 Major Influencer Marketing Scandals Shaping The Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Of The Biggest Influencer Marketing Scandals Of All Time

For many businesses, influencer marketing has become a go-to technique for accomplishing their marketing goals online. From raising brand awareness to driving sales, to long-term partnerships with some of social media’s biggest stars, influencer marketing continues to deliver positive results for businesses. However, as the space has developed over the years, influencer marketing has experienced its fair share of growing pains.

In the post below, we’ll look at how six of the biggest scandals, ranging from issues with fake followers to stars posting inappropriate content to FTC violations by brands and influencers, have shaped the influencer marketing landscape as we know it.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Working With YouTubers? Here Are 8 Critical Steps To Start Off On The Right Track

YouTube is home to many of the largest stars on the internet and has become a place where the world discusses and engages with compelling videos in a seemingly infinite number of content categories.

YouTube creators, also known as YouTubers, are powerful social media influencers whose purchase advice is considered more valuable than that of celebrities by 6 in 10 of the platform’s subscribers. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. In the list below, we’ll take a look at the eight steps you must take when working with YouTubers to promote brands, products, and services.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers, YouTube Influencers

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagrammers Vs. YouTubers: A Guide To Choosing Between The Biggest Influencer Marketing Platforms

Today, many of the world’s top influencers reside on two primary platforms: Instagram and YouTube. With over 1 billion users and 1 billion hours of content watched each day, YouTube is one of the largest social media platforms in existence. Instagram is another dominant force in the social sphere, boasting 800 million users.

Both of the video-centric social networks have incredible value and offer distinct advantages and disadvantages to brands. From features, to formats, to demographics, to user behavior, the list of things to consider when designing a campaign for either platform can be nuanced and complex. Below, we compare Instagrammers to YouTubers in order to help marketers choose between the two types of prominent influencers.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Exclusive Interview with VidCon CEO, Jim Louderback

Exclusive Interview with VidCon CEO, Jim Louderback

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: VidCon's Jim Louderback Discusses The Future & Trends Of Online Video & Influencer Marketing

Since its inception in 2010, VidCon has become the world's largest online video conference of its kind. No other event unites over 30,000 online video creators, fans, and businesses in physical space to celebrate video's present and future.

Online video industry veteran and entrepreneur, Jim Louderback took over the role of VidCon CEO in September 2017. His resume is a dizzying one, with accomplishments that include starting, running, and selling multiple successful businesses. Previously he held the role of VidCon's programming executive but now looks to shape the event to serve audiences worldwide.

We sat down with Louderback to discuss fascinating questions like, "What is the future of online video?" and "What will the next social video platforms look like?" See how he predicts influencer marketing will progress in the coming years and what's in store for VidCon 2018 in our exclusive interview.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 10 Best Influencer Marketing Examples With Top Instagrammers & YouTubers

The 10 Best Influencer Marketing Examples With Top Instagrammers & YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

From Tinder To ExxonMobil, Here Are The Best Influencer Marketing Examples To Check Out

With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Brands of all types are using both to create authentic sponsored content with the help of influencers.

To demonstrate how major brands are partnering with influencers across social, here we’ve analyzed ten exemplary influencer marketing examples on Instagram and YouTube. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, YouTube Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Nike Leverages YouTube’s Biggest Stars To Drive Results

Since its founding in 1964, Nike has become the world’s largest manufacturer and supplier of athletic shoes and apparel. In 2017 alone the company generated $34 billion dollars in revenue, the largest portion of which was earned in North America.

Much of Nike’s success can be attributed to skillful marketing and sponsorship deals with the biggest names in professional sports. The brand has adeptly transformed its advertising strategy to meet the digital age and is more frequently turning to social media influencers for partnerships.

In the following case study, we’ll examine how the brand is collaborating with top YouTube influencers to promote its diverse product offerings.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

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