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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Why Brands Should Attend VidCon

Why Brands Should Attend VidCon

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why Should Brands Attend VidCon?

Each year, YouTube creators, fans, and market industry professionals attend VidCon, the premier conference for all things online video. As video continues to dominate online content, VidCon has grown considerably in scope since its inception in 2010. More than 30,000 people are expected to attend this year's conference at the Anaheim Convention Center in Orange County, CA.

VidCon was originally conceived as an event to bring popular YouTubers and their fan community together in real life. Now, the conference has expanded to host sessions, panels, Q&As, workshops and other educational programming designed for marketing professionals and brands. We spoke with Jim Louderback, the CEO of VidCon, about what brands can expect at VidCon 2018 this year.

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in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

Interview with VidCon CEO Jim Louderback

Interview with VidCon CEO Jim Louderback

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jim Louderback Chats About VidCon 2018 And Viacom's Purchase Of The Conference

More than 30,000 online video fans, creators, and brands will unite at VidCon US 2018, the world's premier online video conference hosted in Southern California. VidCon has attracted YouTube influencers and their fan community since its inception in 2010. As video continues to dominate all types of media, VidCon's attendance grows each year, attracting fans, creators, brands, and industry leaders from around the world. Major brands like Instagram, Entertainment Arts, and Nickelodeon co-sponsor the event, hosting everything from keynote speeches to musical performances to mini-experiential events on the expo floor. Industry professionals attend VidCon to network, attend product demonstrations, and participate in workshops.

In an exclusive interview, we spoke with of VidCon's CEO Jim Louderback about Viacom acquiring VidCon in February 2018 and how the conference has evolved over the years.

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in blog, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 French YouTubers Impacting Culture In France

The Top 10 French YouTubers Impacting Culture In France

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top French YouTubers Reach Beyond Entertainment

Due to its rich history, popular tourist attractions, and proximity to other prominent global destinations, France is the most visited country in the entire world. At the same time, with their crowd-pleasing personalities and humorous tone, top French YouTubers connect with millions of France natives on one of the world’s most dominant digital platforms.

After the Paris Attacks in 2015, top French YouTubers broadcasted messages of hope, love, and solidarity to their home country and the world. Along with these intimate and empathetic communications, French YouTubers offer a variety of entertaining channel topics, including music, video games, comedy, pranks, and challenges. In the following list, we’ll take a look at the top 10 French YouTube channels:

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 British YouTubers Entertaining Audiences Everywhere

The Top 10 British YouTubers Entertaining Audiences Everywhere

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top British YouTubers Maintain 122M+ Subscribers Combined

Since its launch in 2005, YouTube has grown to more than 1.5 billion MAUs. Its popularity is undeniable, with the average person spending nearly two years of their lifetime on the platform. Over the years, the video-sharing site has become a home to influencers of all types, many of whom have leveraged their online fame to launch entrepreneurial endeavors.

British influencers are a particularly well-represented group on YouTube, with the top ten British creators boasting over 122 million subscribers cumulatively. From gaming to fashion, each is making their mark via streaming video content.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

A Marketer’s Guide To Understanding YouTube Demonetization

A Marketer’s Guide To Understanding YouTube Demonetization

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YouTube Demonetization Cheat Sheet For Marketers

In the wake of its December 2017 Logan Paul PR disaster, YouTube abruptly altered its monetization policies, effectively making it more difficult for newer and smaller influencers to generate ad revenue on the platform.

It’s been a frantic few months for the tech giant — advertisers are demanding stricter content guidelines and stronger enforcement. Meanwhile, influencers of all sizes are frustrated with the platform’s poor communication and apparent disregard for its creators.

In April, the issue of demonetization came to head when a shooter attacked the company’s headquarters and authorities discovered she had expressed serious qualms with YouTube’s recent demonetization.

YouTube is scrambling to make drastic changes that simultaneously appease advertisers and influencers. Here we’ve provided a cheat sheet for understanding the current state of YouTube demonetization.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, YouTube Influencers

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How The Crazy Gorilla Found Viral Facebook Video Fame

During the summer of 2011, Anthony Nguyen was approaching his senior year of high school. He and a group of friends posted a comedic video on YouTube, which amassed 5,000 views in just a week on a channel with zero subscribers. Fast forward seven years and Nguyen is still running the same The Crazy Gorilla channel with his childhood friend Ramon Guzman.

Together the pair has created some of the internet's most engaging video content — their Facebook video comparing Donald Trump to Mean Girls has 27 million views. They also have one of the first original Facebook Watch shows, Mexican Survival Guide, that's winning the hearts of millions online.

We sat down with Nguyen to discuss his social media journey in-depth, the ingredients necessary for creating viral content, and the current state of the influencer industry, particularly as it relates to YouTube MCNs. Get to know the motivated and insightful creator here.

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Monetization, Social Media Influencers, YouTube Influencers

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

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Top YouTube Influencers Outperform Celebrity Sponsorships

As of Q4 2017, YouTube now has 1.5 billion monthly active users (MAUs). Viewers across the globe flock to the site each day to view content from their favorite YouTube creators (also know as YouTubers or YouTube influencers). Today's 20 most popular YouTubers have more than 430 million subscribers combined, eclipsing America's population by more than 100 million.

Prior to the rise and popularity of social media and success of influencer marketing, advertisers worked with traditional celebrities (those who got their fame from TV, acting, or modeling) to reach audiences and illicit sales. As audience and demographic/generational time spent differences have shifted (i.e. the decline of TV vs. rise of time spent on social and mobile devices), brands like Apple are now finding that YouTubers outperform celebrities and sometimes by a long shot.

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in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

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Behind YouTube Shooter Nasim Najafi Aghdam's Anger At YouTube's New Demonetization Policies

On April 3, 2018 (Tuesday), Nasim Aghdam walked into YouTube's headquarters (San Bruno, CA) and shot three employees before dying from a self-inflicted gunshot. Nasim was a YouTube content creator (also known as "YouTubers" or YouTube influencers) and micro influencer (she had multiple accounts on YouTube, Instagram, and Facebook, in addition to Telegram, a popular Iranian social media network) with content on veganism, health, animal rights, among other varied topics.

Chief among her varied content included several videos and posts expressing anger at YouTube's recent demonetization policies. Alongside YouTube's growth as a dominant video platform and community, many YouTube creators or YouTubers have successfully built audiences and subscribers in the hundreds of thousands sometimes millions with millions of views on their videos or vlogs.

YouTube, in response to brands pulling their ads — ads that were served alongside extremist videos and potentially harmful videos (e.g. Logan Paul's suicide forest video), revamped its monetization policy effectively making it much more difficult for new or smaller content creators to receive ad revenue via YouTube's Partner Program.

Nasim described YouTube's demonetization policy as censorship preventing her from sharing her views on vegan lifestyle, animal rights, and other topics.

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in blog, Influencer Marketing, Influencer Marketing News, YouTube Influencers

What To Know About The New YouTube Demonetization Policy

What To Know About The New YouTube Demonetization Policy

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YouTube’s Demonetization Policy: Controversy, History, Recent Developments & Backlash

The largest controversy YouTube has ever faced is arguably happening right now. On Tuesday, a shooter opened fired on the company’s San Bruno offices. Authorities have since speculated that the incident may be related to YouTube demonetization, an issue that’s been brewing for years.

In December 2017, the platform suffered a huge PR disaster when one of its top influencers, Logan Paul, posted a video featuring a human corpse. In response, YouTube rolled out its new demonetization policy. As a result, increasingly more channels are precluded from earning ad revenue on the platform with many popular channels affected, too.

The past few days may mark the first time the public has heard the terms ‘monetization’ and ‘demonetization’ in YouTube's context. However, the issue of demonetization has been an ongoing battle within the influencer industry dating as far back as the mid-2000s. Here we’ll examine the new YouTube demonetization policy, its history with content creators, and its ramifications.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How Roi Fabito Built His 9.3 Million Subscriber YouTube Empire, Guava Juice

Since his YouTube debut in 2006, Roi Fabito has built an igloo out of plastic cups, filled an entire bathtub with gummy bears, and even created multiple music videos. The 26-year-old's online success is staggering. His popular YouTube channel Guava Juice attracts upwards of 9.3 million subscribers and on Instagram and Facebook he maintains 1.4 million and 926,000 followers respectively.

We sat down with the popular lifestyle YouTuber to discuss his rigorous content schedule of posting a new video every day, his approach to sponsored content, and his hopes for social media's future. Hear from Fabito himself in an exclusive interview:

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in blog, Influencer Spotlight, Social Media Influencers, YouTube Influencers

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