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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Top 20 Influential Black YouTubers Dominating Online Video

Top 20 Influential Black YouTubers Dominating Online Video

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 20 Black YouTubers Boast 79 Million Subscribers In Total

With digital advertising spend expected to reach $93 billion in 2018, influencer marketing has entered the market to gradually account for a larger slice of the advertising pie. By 2020, influencer marketing ad spend is projected to reach $5-10 billion. Along with the proliferation of influencer marketing budgets, influencers themselves are defining new niches that enable brands to be more selective about who they partner with and target in each campaign.

At over 79 million total subscribers, 20 of the top black YouTubers attract roughly 35 million more than the total U.S. black population. According to Nielsen research, black consumers make up over 50% of overall spending and contribute $1.2 trillion in buying power, despite making up just 14% of the total U.S. population. To help marketers reach this growing consumer segment and remain culturally relevant, we have put together a list of 20 influential black YouTubers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

What Is A YouTube Creator?

What Is A YouTube Creator?

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What Qualifies Someone As A YouTube Creator?

According to YouTube, YouTube Creators are, “approachable and a constant presence in their viewers' lives; they are passionate, socially wired and excel at building authentic person-to-person connections.”

youtube creator logo
More broadly, YouTube Creators are individuals who produce content for the YouTube platform. From vlogs, to “how-tos,” to travel and lifestyle journals, to comedy skits, to “let’s play” clips, to highly produced non-fiction and narrative content, anyone who makes videos for a YouTube Channel can be considered a YouTube Creator.
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in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

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Travel Influencers Help Hotel Brands Reach Their Target Audiences

Travel influencers have created some of the most popular accounts and channels on social media platforms like Instagram and YouTube. Bringing the world to their followers, they offer picturesque images and videos, as well as recommendations on sites to see and places to stay. Hospitality brands looking to engage with consumers interested in travel have partnered with travel and other influencers to entice future residents to their hotels and resorts.

While many hotels are seeking to tap into the power of influencers, The Atlantic reports that some online personalities — both legitimate and otherwise — regularly push hotels for free stays in exchange for promotional posts. According to the piece, prestigious properties can receive a dozen or more messages per day from individuals claiming to be influencers. As a result, some hotels have created special application forms for influencer requests, while others have even banned influencers altogether.

Influencer marketing is on the rise as the hospitality industry also experiences impressive growth. Hospitality companies looking to catch the wave of influencer marketing can look to the successes of other hotel brands for insight into what works within the travel space.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Has Twitch Surpassed YouTube?

Has Twitch Surpassed YouTube?

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Twitch Vs YouTube: Who Will Become Champion Of Livestreaming?

YouTube and Twitch’s battle for livestream supremacy reached new heights in August 2018 when online celebrities Logan Paul and KSI exchanged blows during an amateur boxing match inside of the UK’s Manchester Arena. Developed as a $10 pay-per-view (PPV) for YouTube, the event brought in 860,000 paid streams on the platform. During the same time, however, pirated streams on Twitch reached 1.2 million — the largest of them broadcasting to 400,000 viewers. While legitimate purchases and illegal streams don’t make for an apples to apples comparison, the situation highlights a growing Twitch vs YouTube rivalry that’s playing out in real-time.

YouTube debuted livestreaming for select users in April of 2011. Two months later, Twitch.tv, launched as a gaming spinoff of livestreaming site Justin.tv. Twitch’s built-in audience and dedicated platform made it a hit among gamers, with popularity eventually eclipsing that of its predecessor.

YouTube didn’t offer a dedicated service for gamers until 2015 when Twitch was already a leader in the category — having been purchased by retail giant Amazon the previous year. Since then, the Twitch vs YouTube struggle has continued to grow as the two platforms vie for the attention of gamers and other livestreamers.

Related Post: Top Video Game Statistics Marketers Need To Know
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in blog, Branded Content With Influencers, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

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Instagram & YouTube Influencer Case Study: Canon Vs. Nikon Photography Influencers

It’s no secret that Canon and Nikon are competitors. But when it comes to concocting the secret sauce of both brands’ marketing strategies, it appears the photography product manufacturers tap the shoulders of social media influencers. While we don’t examine each brand’s influencer marketing as cohesive campaigns, we can gather insights into individual influencer initiatives to understand how each brand leverages and execute this tactic.

Examining Canon & Nikon Through The Lens Of Influencer Marketing

jamie chung canon

Canon has multiple Instagram accounts representing different countries across the globe, and each handle has worked with different sets of influencers. In one of their largest influencer initiatives in 2016, they launched the #TagYoureIt campaign in partnership with Jamie Chung and 11 other influencers. Since then, they’ve also partnered with Instagrammers, such as actress Zoe Kravitz, to support their #LiveForTheStory campaign, as well as talented photographers, like Chelsea Kauai, for their #ShootForGreatness campaign. Further, they’ve worked with YouTubers, like photographer, Jessica Kobeissi, for professional photoshoots and product reviews.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers, YouTube Influencers

3 YouTube Controversies That Shook The Influencer Marketing World

3 YouTube Controversies That Shook The Influencer Marketing World

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Devastating YouTube Controversies And Broken Brand Deals

Some of the most powerful voices on the internet are YouTube creators (also known as YouTubers). With followers that can span into the several millions, YouTubers are highly sought entertainers and experts in video categories such as gaming, makeup, lifestyle, travel, and more. However, these online personalities sometimes exercise poor judgment, producing distasteful content, ignoring social mores, violating rules, and even breaking the law.

When an indiscretion or offense occurs on the part of an influencer, the same machinery that accelerated their ascent can also be used to tear them down. However, the fallout isn’t always limited to the person committing the transgression. Partners, businesses, brands, and others also suffer negative consequences from their association with controversial figures.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Case Study: 23andMe Helps Influencers Discover Their Heritage

Case Study: 23andMe Helps Influencers Discover Their Heritage

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Influencer Marketing Case Study: 23andMe Helps Influencers Discover Their Heritage

23andMe got off to a rocky start several years ago when the FDA banned the sale of their genetic health testing kits. In 2017, the company got back on track with the FDA, and tested a variety of creative partnerships in order to raise awareness about genetic testing.

The company not only convinced major retailers like CVS and Target to carry their product on the shelf, they also pioneered an animated short with Universal Pictures in which super-villain Gru discovers his long-lost brother using 23andMe.

23andme-gru

 

Based on their open-mindedness when it comes to marketing, it’s no surprise that 23andMe likes to diversify their approach to partnerships, working with large brands like Lexus and more niche micro-influencers. The theme that runs through all of their campaigns, however, is a very personal story of self-discovery.

Related Post: YouTuber Alonzo Lerone Partners With Brands Like 23andMe And Tums
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How Vloggers On YouTube Are Changing Influencer Marketing

How Vloggers On YouTube Are Changing Influencer Marketing

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How Vloggers On YouTube Are Changing Social Media And Influencer Marketing

Not everyone is a writer and not every idea is best expressed through the written word. Blogs held (and continue to hold) the promise of allowing anyone capable of stringing a series of words together to share their thoughts. Early on in blogging history, you needed more technical skills (e.g. HTML and CSS), but the introduction of platforms like WordPress and SquareSpace enabled many to start blogging with just a few clicks. Combined with an RSS feed, anyone could share their opinions and expertise with the world.

Vlogs—short for “video blogs”—are for those also interested in sharing their thoughts, advice, expertise, comedy, day-to-day life, and many other types of content in video form as opposed to written. Just like a blog is defined in part by its frequency of new and updated posts, “vlogging” implies regularity, that the creator behind the vlog or channel is publishing videos daily, weekly, or on some sort of schedule.

Just like blogging, vlogging has undergone an evolution over the last decade that has taken it from a wild frontier to a widely accepted and highly popular form of content (oftentimes replacing traditional TV programming) used by YouTubers, independent producers, and mainstream media alike. Not only that, vlogging is impacting the future of media in notable ways.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

YouTubers Who Launched Their Career On Instagram

YouTubers Who Launched Their Career On Instagram

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

YouTube Stars Who Got Their Start On Instagram

Instagram Allows Influencers To Build An Audience

As Instagram has grown to become a community of more than 1 billion monthly active users, the mobile network has helped many social media influencers increase their online presence on its own platform and beyond. Instagram’s community-oriented features enhance discoverability and engagement, giving influencers a perfect platform to connect with audiences.
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Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Budweiser is one of the most recognizable beer brands in the world. Owned by Anheuser-Busch InBev (AB InBev), the multinational beverage conglomerate, Budweiser has a long history of sponsoring sports franchises, professional sporting events, and individual players. Past Budweiser sponsorships include the National Football League, British Basketball League, NASCAR, and Super Bowl.

A post shared by Rudy Mancuso (@rudymancuso) on

Budweiser premiered an international influencer marketing campaign to tie into its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a longstanding partnership dating back to the World Cup in 1986; Budweiser will also be the official alcohol supplier of the 2022 FIFA World Cup Qatar. The beer brand partnered with YouTube stars, professional soccer players, and media personalities to create branded reaction videos on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

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