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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Digital Content NewFronts: A Quick Marketer’s Guide

Digital Content NewFronts: A Quick Marketer’s Guide

For the latest influencer marketing news, trends, and insight, subscribe to our industry digest newsletter!

The Marketer's Guide To Making The Most Of The Digital Content NewFronts

With each passing year, digital content and original video become larger and more indispensable parts of our everyday lives. As publishers like The New York Times, Refinery29, and National Geographic endeavor to create new and compelling video content that drives digital media forward, platforms like YouTube, Hulu, and Twitter are finding new ways to bring that content to users. Brands and advertisers are paying close attention to both, finding opportunities to connect with audiences through the most successful digital media efforts.

The Digital Content NewFronts, an event held by the Interactive Advertising Bureau, exists to bring publishers, platforms, brands, and agencies together to discuss and shape the future of digital media.

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 20 Fitness Influencers On Instagram To See

The Top 20 Fitness Influencers On Instagram To See

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers

Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.

These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.

Become an Instagram influencer and monetize your following—learn more from this recommended e-course.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Market To Generation Z Like A Boss

How To Market To Generation Z Like A Boss

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Here's What You Need To Know About Marketing To Generation Z

The Post-Millennial Generation, Generation Z, is growing up. They’re moving past allowances, getting ready for first jobs and college applications. They’re not yet adults, but they’re becoming a bigger and bigger part of the world’s consumer base. They’re also the next big point of focus for many brands and marketers, who have long been focused on Millennials.

The first generation that’s enjoyed access to the internet and digital content for their entire lives, Generation Z has unparalleled abilities to research, multitask, communicate, and create with technology. They’re spending hours online each day, and the internet and social media are inextricable parts of their lives. Marketing to Generation Z means becoming a part of their online lives in a way that isn’t intrusive or artificial. Here are 5 things marketers should keep in mind as they try to reach and interact with Generation Z.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

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Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 11 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

The 11 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

For the latest news and trends on the social media influencers, YouTubers, Instagrammers, and more, subscribe to our industry digest newsletter!

These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is

UPDATE October 9, 2018 — YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.

We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online:

  1. YouTube pulls in over 1.8 billion logged-in users each month, nearing Facebook's 2 billion.
  2. YouTube will account for $3.36 billion in net U.S. video ad revenues in 2018.
  3. The number of creators earning five figures per year jumped 35% while those earning six figures increased by 45%.
  4. YouTube has four major Creator Awards: Silver, Gold, Diamond, and Ruby.
  5. 75% of children wish to pursue a YouTuber career path.
  6. Each minute, YouTubers upload a total of 400 hours of content.
  7. YouTube has paid out more than $2 billion dollars to unique Content ID creators.
  8. YouTuber Creators have produced more than 10,000 videos in YouTube Spaces.
  9. 70% of YouTube subscribers identify with YouTube Creators better than with TV or movie stars.
  10. The top 25 YouTubers attract more than 3x as many views as traditional celebrities on YouTube.
  11. 70% of YouTube's viewers believe that YouTube content creators drive modern culture.

Related Post: The Difference Between YouTubers And YouTube Creators

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 38 Influencer Marketing Conferences To Attend

The Top 38 Influencer Marketing Conferences To Attend

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 38 Conferences For Opportunities in Influencer Marketing

There are dozens of marketing conferences and conventions, but some are decidedly more beneficial than others. With panels, workshops, Q&A’s, discussions, keynote speeches, special sessions, meet-ups, and presentations, conventions with a specific focus on influencers and online creators can be a great way to build relationships, improve tactics, gain insight, and get a better understanding of the influencer marketing industry as a whole.

Each convention focuses on different aspects of influencer marketing. Types of creators, content, brands, exhibitors, and presentations vary from convention to convention, but there are a few standout events that provide the best opportunities and information in influencer marketing. Here are the best influencer marketing conferences and related convetions to attend.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

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Here's How Branded Content Tools Work On Facebook, YouTube, & Instagram

Taking the form of social posts, videos, photos, articles, and more, branded content is becoming a major part of brands’ efforts to reach audiences where they’re already spending copious amounts of time and consuming content. But as the line between original content and advertisements blurs with the rising popularity and quality of native advertising, it’s important for platforms and brands to make clear what’s branded content and what isn’t. So many major platforms have created tools for disclosing paid content.

When we talk about sponsored content disclosures, we’re usually doing it through the lens of FTC guidelines, which state that sponsored content on social media must be disclosed in a clear and unambiguous manner. It’s important to note that these branded content tools alone may not be substitutes for FTC disclosures, but they do provide valuable insight into the nature of the content for both users and the platform itself.

Let’s take a look at how branded content tools on some of the top social media platforms work and how they play into disclosure guidelines.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Our OpenSlate Review, YouTube Analytics & Video Data Platform

Our OpenSlate Review, YouTube Analytics & Video Data Platform

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter!

Reviewing OpenSlate's Analytics Platform For Social Video Data

In light of the recent YouTube ad boycott, platforms like OpenSlate that aim to give advertisers a better understanding of and more control over ad campaigns on influencer channels are getting attention. OpenSlate recently announced its partnership with media investment group GroupM to ensure that the latter’s clients’ ads weren’t running on YouTube channels with offensive content.

Partnerships with YouTube influencers and social media stars are some of the most effective ways to reach engaged audiences, but deciding which influencers are the best fit for a campaign is a tall order. That’s why social analytics platforms like OpenSlate exist — to give agencies and advertisers insight into the audience demographics and behaviors behind top influencers.

As advertisers take a closer look at where their ads are being served, it’s worth a closer look at how platforms like OpenSlate function in the influencer space.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

The Top 10 YouTube Brand Channels

The Top 10 YouTube Brand Channels

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Here Are The 10 Best YouTube Brand Channels To Know

There are dozens of ways to create content for YouTube. Vlogging, how-tos, react videos, Let’s Plays, Q&As, shorts, and series all have a home on YouTube and have helped catapult creators like Miranda Sings, Markiplier, Issa Rae, Grace Helbig, and others to mainstream stardom.

But YouTube isn’t just for YouTubers — brands have a place on YouTube, too, and provided they create compelling and original content that appeals to and attracts YouTube's 1 billion strong audience.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers

What You Should Know About The YouTube Ad Fiasco

What You Should Know About The YouTube Ad Fiasco

For the latest marketing news on YouTube, Instagram, Facebook, and influencer marketing, subscribe to our industry digest!

Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.

This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

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