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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

The Top 10 Asian YouTubers That Are Shaping The Space

The Top 10 Asian YouTubers That Are Shaping The Space

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Musers!

The Top 10 Asian YouTubers Marketers Should Know About

Hollywood and traditional media are often criticized for their lack of racial representation, but online media has proven much more diverse. YouTube has enabled minorities to create, upload, and share content at a rapid pace, and the Asian community, in particular, has taken advantage of the platform.

While many of the biggest Asian YouTubers are based in the United States, major influencers are are beginning to emerge in Japan, Korea, India, and other Asian countries. YouTube is bolstering Asian influence in popular culture and is giving rise to some of the top Asian social media influencers.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is A Machinima Gaming Video? Definition, History, & Best Examples

What Is A Machinima Gaming Video? Definition, History, & Best Examples

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What Is A Machinima Gaming Video & How Does It Fit Into YouTube Video Game Culture?

Machinima has a rich and storied history that extends beyond video games and YouTube. One of the most notable creative efforts in the world of gaming videos, machinima combines storytelling, gameplay, and cinematic skill.

Machinima isn't as common as Let’s Plays or Walkthroughs (likely because they take more time and effort to script, capture, and produce), but it does have a unique kind of viral potential because it often involves creators combining fandom, technique, and an original story or take on a popular game.

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in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

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Avoiding These 4 Influencer Marketing Campaign Mistakes Will Set Brands Up For Success

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a $1 billion industry on Instagram alone. From Coachella to Walmart's social good campaign to brands partnering with influencers on Facebook Live, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more.

By partnering with influencers for product placements, endorsements, sponsorships, giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices. Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, and structuring influencer agreements and contracts among many other steps and processes.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How YouTubers Leverage Popular Memes, Tags, and Trends

How YouTubers Leverage Popular Memes, Tags, and Trends

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How YouTubers Capitalize On The Power Of Popular Memes, Tags, and Trends

Creating content that’s part of a larger cultural conversation is vital to growing audiences and keeping them engaged. Digital culture moves at light speed, but the most effective creators are those who stay on top of the latest trends and find a way to make themselves a part of developing conversations that reach wide swaths of the internet.

Memes and tags are some of the unifying forces on YouTube, which is home to hundreds of millions of creators. Driving conversations and making YouTube more of a community of creators and less of a collection of accounts on the world’s largest video platform, memes, tags, and trends are used by the savviest YouTubers to keep their content fresh, relevant, and entertaining.

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in blog, Influencer Marketing, YouTube Influencers

How To Run A Social Media Giveaway With Influencers

How To Run A Social Media Giveaway With Influencers

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The 5 Must-Have Steps For Launching A Successful Social Media Giveaway With Influencers

Giveaways and contests are wildly popular on social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube. Drawing interest from diverse groups of people and compelling audiences to interact with branded content and messaging in a unique way, giveaways are capable of providing a lot of value to brands, and involving influencers in giveaway efforts has the power to spread the message farther and wider with an impactful sense of authenticity.

There are a number of moving parts that make up giveaways and contests, though, and knowing how to manage them can help brands and marketers avoid headaches (and FTC ramifications) along the way. Here are the keys to doing successful social media giveaways with influencers:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Digital Content NewFronts: A Quick Marketer’s Guide

Digital Content NewFronts: A Quick Marketer’s Guide

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The Marketer's Guide To Making The Most Of The Digital Content NewFronts

With each passing year, digital content and original video become larger and more indispensable parts of our everyday lives. As publishers like The New York Times, Refinery29, and National Geographic endeavor to create new and compelling video content that drives digital media forward, platforms like YouTube, Hulu, and Twitter are finding new ways to bring that content to users. Brands and advertisers are paying close attention to both, finding opportunities to connect with audiences through the most successful digital media efforts.

The Digital Content NewFronts, an event held by the Interactive Advertising Bureau, exists to bring publishers, platforms, brands, and agencies together to discuss and shape the future of digital media.

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 20 Fitness Influencers On Instagram To See

The Top 20 Fitness Influencers On Instagram To See

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Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers

Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.

These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.

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How To Market To Generation Z Like A Boss

How To Market To Generation Z Like A Boss

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Here's What You Need To Know About Marketing To Generation Z

The Post-Millennial Generation, Generation Z, is growing up. They’re moving past allowances, getting ready for first jobs and college applications. They’re not yet adults, but they’re becoming a bigger and bigger part of the world’s consumer base. They’re also the next big point of focus for many brands and marketers, who have long been focused on Millennials.

The first generation that’s enjoyed access to the internet and digital content for their entire lives, Generation Z has unparalleled abilities to research, multitask, communicate, and create with technology. They’re spending hours online each day, and the internet and social media are inextricable parts of their lives. Marketing to Generation Z means becoming a part of their online lives in a way that isn’t intrusive or artificial. Here are 5 things marketers should keep in mind as they try to reach and interact with Generation Z.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

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Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 11 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

The 11 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

For the latest news and trends on the social media influencers, YouTubers, Instagrammers, and more, subscribe to our industry digest newsletter!

These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is

UPDATE October 9, 2018 — YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.

We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online:

  1. YouTube pulls in over 1.8 billion logged-in users each month, nearing Facebook's 2 billion.
  2. YouTube will account for $3.36 billion in net U.S. video ad revenues in 2018.
  3. The number of creators earning five figures per year jumped 35% while those earning six figures increased by 45%.
  4. YouTube has four major Creator Awards: Silver, Gold, Diamond, and Ruby.
  5. 75% of children wish to pursue a YouTuber career path.
  6. Each minute, YouTubers upload a total of 400 hours of content.
  7. YouTube has paid out more than $2 billion dollars to unique Content ID creators.
  8. YouTuber Creators have produced more than 10,000 videos in YouTube Spaces.
  9. 70% of YouTube subscribers identify with YouTube Creators better than with TV or movie stars.
  10. The top 25 YouTubers attract more than 3x as many views as traditional celebrities on YouTube.
  11. 70% of YouTube's viewers believe that YouTube content creators drive modern culture.

Related Post: The Difference Between YouTubers And YouTube Creators

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