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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

What Is Patreon And How Does It Work?

What Is Patreon And How Does It Work?

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Patreon Gives Creators Flexibility And Marketers Unparalleled Insight

As influencer marketing becomes more vital to capturing interest in a crowded online marketplace, influencers are finding new ways to capture audience interest and generate revenue. While brand partnerships remain a primary source of revenue for most influencers, some influencers and creators use Patreon to generate some or all of their income.

Patreon is vital for many creators because it allows them to engage directly and personally with fans and to support themselves and their work through fan payment. It’s easier than ever before for fans to find and support creators that speak to them, and Patreon is proof that the relationship between creators and fans is constantly evolving.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 10 Most Famous Photographers On Instagram Have 22.4 Million Followers

The 10 Most Famous Photographers On Instagram Have 22.4 Million Followers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Snapchatters!

The 10 Famous Photographers On Instagrams That You Need In Your Feed

Instagram, social media, and smartphones have made it easy for anyone to publish great photos. Most of us turn to filters to turn our mundane photos into like-worthy snapshots, but Instagram’s most impressive accounts belong to professional photographers who capture much more than artsy brunch photos.

As dynamic collections of an artist’s best work, the top photography Instagram accounts change the way we see the world and invite us to enjoy the scenery in Earth’s most breathtaking locales. We’ve compiled a list of the most famous photographers on Instagram and the accounts that archive their work.
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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 4 Social Media Influencer Secrets Advertisers Should Monitor

The 4 Social Media Influencer Secrets Advertisers Should Monitor

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The Top 4 Social Media Influencer Secrets Affecting Marketers

The secret’s out: Influencer marketing is one of the fastest growing and most exciting aspects of the marketing industry, and everyone’s eager to be a part of it. As the number of influencers grows and platforms like Instagram reach all-time user highs, it’s important to know what secrets influencers are harboring when they build their followings.

Plenty of influencers build their followings organically, but some rely on bots, pods, and clever feed editing to legitimize accounts with little or no organic reach. By using these hacks and secrets, some influencers are able to shape their narratives to better appeal to brands.

Having the inside scoop on influencer secrets can help marketers spot these tricks, get a better idea of an influencer’s actual value, and understand how the unseen currents of popular platforms drive engagement.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Is An “Influencer Marketing Bubble” Imminent?

Is An “Influencer Marketing Bubble” Imminent?

For the latest authoritative news on influencer marketing trends and social media stars, subscribe to our industry digest newsletter!

Forget The Influencer Marketing Bubble — The Industry Is Evolving

Influencer marketing today doesn't look like it did a few years ago. It’s an industry that moves and changes quickly, which has stirred up discussions of a possible "influencer marketing bubble" and an accompanying burst.

However, talking about the influencer marketing industry as a bubble ready to burst is misleading. On Instagram alone, influencer marketing is a $1 billion industry. A study in 2015 showed that 84% of marketers use influencer marketing tactics. Influencer marketing is a massive industry that sees participation from a wide variety of brands and creators, and it isn’t going to disappear anytime soon.

Without a doubt, the influencer marketing industry will evolve and will be refined as it grows. The industry may not look the same five to ten years from now, but it isn’t going anywhere.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

FTC vs. Warner Bros: The Critical Lessons Marketers Must Know

FTC vs. Warner Bros: The Critical Lessons Marketers Must Know

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What Marketers Can Learn From The Warner Bros. FTC Case

Sponsored social media posts have a profound impact on consumer habits, as evidenced by the fact that 74% of consumers now rely on social media when making purchasing decisions. As a result, influencer marketing is one of the most rapidly growing sectors of the advertising industry and is at least a $1 billion market on Instagram alone.

But the effect that social media influencers can have on their audiences comes with a responsibility to properly disclosure sponsored content. In the past year, the Federal Trade Commission (FTC) has been cracking down on influencers and brands who are not following its guidelines for disclosures, which play an important role in protecting consumers from deceptive advertising

Warner Bros. was one of the first companies examined under FTC scrutiny for proper disclosures on social media, but improper disclosure remains a serious problem. Over 90% of sponsored posts from top celebrities on Instagram violate FTC disclosure guidelines, making transparency on the platform a major problem. The good news is that marketers can learn a number of key lessons from the mistakes of companies like Warner Bros. In this case study, we’ll take a closer look at why Warner Bros. ran into trouble with the FTC and how marketers can avoid ending up in a similar situation.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What We Can Learn From The ‘Cash Me Outside’ Girl

What We Can Learn From The ‘Cash Me Outside’ Girl

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

What The Cash Me Outside Girl Is Getting Right About Being An Influencer

Every influencer has a different origin story, but 14-year-old Danielle Bregoli’s might be one of the most unique. It started with a viral clip-turned-meme from an episode of Dr. Phil. Less than a year later, Bregoli has millions of followers across her social channels and is embarking on a tour to perform in front of fans.

Whether they’re travelers, photographers, artists, musicians, models, or notable personalities, influencers typically succeed for a common reason: Authenticity. Her rise to fame may have been unorthodox, Bregoli is no exception to the rule. She’s attracted millions of followers and managed to leverage her viral popularity to build an online presence that’s personality-driven and is engaging fans long after the meme’s buzz has faded.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

A History Of FTC Violations In Digital And Social Media Marketing

A History Of FTC Violations In Digital And Social Media Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 4 FTC Cases That Have Shaped Online And Influencer Marketing

The Federal Trade Commission (FTC) is over a century old, and it’s constantly changing the way it approaches the task of protecting consumers from false and misleading advertising and unfair business practices. Social media and online marketing have presented some of the greatest FTC challenges to date. As social media evolves, so too do the requirements surrounding disclosures and endorsements.

In the last three years, several key cases have shaped the way the marketing and influencer communities approach sponsored and native advertising content on their channels and platforms. From video game console manufacturers to entertainment networks, several companies have learned the hard way that the FTC is serious about disclosures and consumer protections.

Here are the four key cases that have shaped the history of FTC violations in the digital and social media marketing landscape.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Australian Social Media Influencers Sweeping The Internet

The Top 10 Australian Social Media Influencers Sweeping The Internet

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Meet The 10 Australian Social Media Influencers That Are Setting Trends Around The World

Social media influencers from around the world are sharing their knowledge and talent on social media, and Australian influencers are no exception. In fact, influencers from Australia are some of the most prominent creators on social media and represent a wide range of genres, including fitness, style, food, and comedy.

Australian influencers on Instagram and YouTube are making significant contributions to the online content creation community, and many have become household names. Below is the list of the top Australian social media influencers recognized by people worldwide.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 8 Social Media Growth Statistics Every Marketer Should Know

The 8 Social Media Growth Statistics Every Marketer Should Know

For the latest authoritative marketing news, statistics, and trends in influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

These 8 Social Media Growth Statistics Show An Immense Industry & Dominant Future  

Social media is one of the most visible pieces of growing tech, and has become an integral part of people’s lives in the past decade. Facebook, YouTube, Instagram, Snapchat, and Twitter make it easy for anybody to participate in online communication and online networking, and these platforms have led to massive global proliferation across demographics.

Social media is more integral to our lives than ever before, and nobody expects it to stop growing anytime soon. New social apps and features are created every day, and the statistics below show the size and strength of social media worldwide.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

How Live.me’s $60M Funding Will Shape The Livestreaming Industry

How Live.me’s $60M Funding Will Shape The Livestreaming Industry

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Live.me raised $60M—What this means for the future of streaming apps

If there were any lingering doubts about whether or not there’s a future in livestreaming, recent news of a $60 million funding round for livestreaming app Live.me should put them to rest. Now a common fixture on social media apps, livestreaming on mobile is a growing market.

Livestreaming may have started in earnest with gaming and Twitch, but livestreaming is evolving, moving off of our desktops and onto our phones. Twitter, Facebook, Instagram, YouTube and more have mobile livestreaming components, and all dedicate significant resources to their live platforms. What sets Live.me apart is that it’s a dedicated app that stands alone.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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