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The Top Patreon Statistics Prove That It's Changing Influencer And Creative Communities
Since launching in 2013, Patreon has undergone dramatic growth. There are more fans pledging more money to artists on the platform than ever, and it’s having a demonstrable impact on creative and influencer communities. As creators find more ways to monetize, their content and ability to connect with audiences grow stronger. Patreon is helping creators make a living while they create and, in doing so, is fundamentally altering the way creators work and interact with fans.
From Simone Giertz to Hank Green and host of creatives in between, Patreon creators are redefining what it means to make a living in art. Patreon’s success paints a picture of a robust network of fans who are active and engaged in communities surrounding creative work. These statistics prove that top influencers and creatives are drawing big crowds who are invested in their work and success.
in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Social Media Influencers, YouTube Influencers
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YouTube Live's Growth Spurt Shows Livestreaming Is Expanding
Livestreaming is getting bigger (and better) all the time. The rise of Twitch and YouTube Live have ushered in an era of livestreams on sophisticated platforms with a wealth of creator and audience tools. Twitch has long been the reigning champion of the livestreaming space, but YouTube Live is showing robust growth that far outpaces the more mature Twitch.
Fresh off the announcement that all YouTubers with more than 1,000 subscribers will be able to livestream on mobile, the YouTube app skyrocketed to the top charts in the App Store for the first time in over a year. There’s excitement surrounding the platform and the livestreaming toolset that's becoming more widely available to creators.
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What Every Marketer Should Know About Sponsored Influencer Content
As the landscape of online advertising becomes more crowded and internet users rely on ad blockers with increasing frequency, it’s never been more important for brands to set themselves apart. Influencer marketing is becoming a more central part of many major companies’ marketing plans because it provides a unique opportunity for brands to connect with consumers directly.
Sponsored influencer content is a key part of influencer marketing and it’s growing all the time. Influencer marketing on Instagram alone is a $1 billion industry, and with 84% of marketers using influencer marketing tactics, it’s clear that it isn’t going anywhere anytime soon. In order to get the most out of influencer marketing and sponsored influencer content, here’s what you need to know.
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Mobile Gaming Statistics That Prove That Mobile Is Taking Over
UPDATE September 2018 — While the novelty of mobile gaming may be a thing of the past, mobile games have never been more sophisticated and complex. The billion-dollar industry has attracted entrepreneurs, investors, advertisers, content creators, and of course, gamers, and it's still growing rapidly. Revenue and user bases grow each year and will continue to grow with new developments like synchronous multi-player formats and livestreaming opportunities.
We’ve found the top mobile gaming statistics that demonstrate how mobile games have grown in the last few years and how the industry will only get bigger.
Here are 9 mobile gaming statistics relevant to marketers today:
- Mobile games reached $50.4 billion in worldwide revenue in 2017.
- About 811,911 mobile games are offered on app stores.
- 82% of revenue generated from the iOS Apple App Store comes from mobile gaming.
- Mobile gaming generated more than 50% of total video game revenue in 2018.
- 62% of smartphone owners install a game within a week of getting their phones.
- People spend 43% of their mobile app time on games.
- Mobile gaming is represented by 63% female gamers.
- The majority of mobile gamers play puzzle games.
- Android players are worth 8 times more than iOS players in China.
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Company Behind 'Best Fiends' Bets On Influencer Marketing And Original Content
Since launching their hit mobile game Best Fiends in 2014, gaming company Seriously has been at the leading edge of marketing and social media trends. Working with influencers on YouTube before most of its competitors, Seriously found a way to connect with audiences and attract new users and fans.
This week, Seriously released “Best Fiends Boot Camp,” an animated short created with some familiar characters from the Best Fiends world and voiced by Mark Hamill, Kate Walsh, and Pamela Adlon, among others. It’s the first of four animated shorts that will be based on the Best Fiends games. Seriously is making its way into more original content, but a focus on influencer marketing remains central to the company’s plans to build the Best Fiends brand and shape the future of the entertainment industry.
We spoke with Philip Hickey, Senior Vice President of Brand & Marketing at Seriously, about the new animated short, the company’s influencer marketing efforts, and what’s coming next in the world of Best Fiends. Read the interview below:
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Patreon Gives Creators Flexibility And Marketers Unparalleled Insight
As influencer marketing becomes more vital to capturing interest in a crowded online marketplace, influencers are finding new ways to capture audience interest and generate revenue. While brand partnerships remain a primary source of revenue for most influencers, some influencers and creators use Patreon to generate some or all of their income.
Patreon is vital for many creators because it allows them to engage directly and personally with fans and to support themselves and their work through fan payment. It’s easier than ever before for fans to find and support creators that speak to them, and Patreon is proof that the relationship between creators and fans is constantly evolving.
in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers
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The 10 Famous Photographers On Instagrams That You Need In Your Feed
Instagram, social media, and smartphones have made it easy for anyone to publish great photos. Most of us turn to filters to turn our mundane photos into like-worthy snapshots, but Instagram’s most impressive accounts belong to professional photographers who capture much more than artsy brunch photos.
As dynamic collections of an artist’s best work, the top photography Instagram accounts change the way we see the world and invite us to enjoy the scenery in Earth’s most breathtaking locales. We’ve compiled a list of the most famous photographers on Instagram and the accounts that archive their work.
Become an Instagram influencer and monetize your following—learn more from this recommended e-course.
in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers
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The Top 4 Social Media Influencer Secrets Affecting Marketers
The secret’s out: Influencer marketing is one of the fastest growing and most exciting aspects of the marketing industry, and everyone’s eager to be a part of it. As the number of influencers grows and platforms like Instagram reach all-time user highs, it’s important to know what secrets influencers are harboring when they build their followings.
Plenty of influencers build their followings organically, but some rely on bots, pods, and clever feed editing to legitimize accounts with little or no organic reach. By using these hacks and secrets, some influencers are able to shape their narratives to better appeal to brands.
Having the inside scoop on influencer secrets can help marketers spot these tricks, get a better idea of an influencer’s actual value, and understand how the unseen currents of popular platforms drive engagement.
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Forget The Influencer Marketing Bubble — The Industry Is Evolving
Influencer marketing today doesn't look like it did a few years ago. It’s an industry that moves and changes quickly, which has stirred up discussions of a possible "influencer marketing bubble" and an accompanying burst.
However, talking about the influencer marketing industry as a bubble ready to burst is misleading. On Instagram alone, influencer marketing is a $1 billion industry. A study in 2015 showed that 84% of marketers use influencer marketing tactics. Influencer marketing is a massive industry that sees participation from a wide variety of brands and creators, and it isn’t going to disappear anytime soon.
Without a doubt, the influencer marketing industry will evolve and will be refined as it grows. The industry may not look the same five to ten years from now, but it isn’t going anywhere.
in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers
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What Marketers Can Learn From The Warner Bros. FTC Case
Sponsored social media posts have a profound impact on consumer habits, as evidenced by the fact that 74% of consumers now rely on social media when making purchasing decisions. As a result, influencer marketing is one of the most rapidly growing sectors of the advertising industry and is at least a $1 billion market on Instagram alone.
But the effect that social media influencers can have on their audiences comes with a responsibility to properly disclosure sponsored content. In the past year, the Federal Trade Commission (FTC) has been cracking down on influencers and brands who are not following its guidelines for disclosures, which play an important role in protecting consumers from deceptive advertising.
Warner Bros. was one of the first companies examined under FTC scrutiny for proper disclosures on social media, but improper disclosure remains a serious problem. Over 90% of sponsored posts from top celebrities on Instagram violate FTC disclosure guidelines, making transparency on the platform a major problem. The good news is that marketers can learn a number of key lessons from the mistakes of companies like Warner Bros. In this case study, we’ll take a closer look at why Warner Bros. ran into trouble with the FTC and how marketers can avoid ending up in a similar situation.
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