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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How SORTEDfood Went From A Group of Friends In A Pub To One Of The Most Popular Cooking Channels On YouTube

SORTEDfood started with scribbled recipes in pubs. Now, eight years and over 1.7 million YouTube subscribers later, friends Ben, Barry, Mike, and Jamie are helping anyone who lacks the knowledge or confidence in the kitchen to become a stellar home chef. They’ve partnered with brands like Co-op, Ford, Android Pay and more to bring fresh content to an audience on YouTube that’s full of food enthusiasts, first-time chefs, and pros looking for new challenges.

Through recipes, challenges, cooking lessons and more, the SORTEDfood team is changing how millions approach food. We caught up with Jamie Spafford — one of the founding members of SORTEDfood — to get the inside scoop on the journey behind one of the largest online cooking shows and to find out what’s coming next from the SORTEDfood team in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Marketers Should Be Aware Of When Marketing With Micro-Influencers

What Marketers Should Be Aware Of When Marketing With Micro-Influencers

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Beware Of These Key Aspects When Marketing With Micro-Influencers

The influencer marketing landscape has undergone dramatic changes in the last few years. Most of the world’s top brands use some form of influencer marketing, and their influencer marketing tactics have permanently changed the industry. Some brands are now working with micro-influencers instead of or in addition to the biggest influencers on social media.

Micro-influencers are known for being less expensive and having higher engagement on their social media channels, but marketers aren’t always seeing the returns they expect from their micro-influencer efforts. It’s left many skeptical about the efficacy of micro-influencers, even as the industry continues to grow. This is what marketers need to know about micro-influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Marketers Need To Know About Influencer Marketing Whitelists

What Marketers Need To Know About Influencer Marketing Whitelists

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What Marketers Need To Know About Influencer Marketing Whitelists

Vetting has always been a crucial part of influencer marketing, and brands are catching on to its importance. Influencer whitelists are becoming increasingly common as advertisers prioritize brand safety in the wake of controversies like PewDiePie’s anti-semitic remarks and the ill-fated Fyre Festival.

Trusting the wrong influencers can put brands at risk if an influencer says or does something controversial. Whitelists mitigate some of that risk by highlighting influencers who don’t post controversial content or have never worked with competing brands, allowing brands to partner with brand-safe creators.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

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The Top 10 LGBTQ YouTubers & Social Media Influencers Have An Impact On The World By Being True To Themselves

June is Pride Month, which means that social media is full of rainbow flags, pictures from Pride celebrations, and messages of acceptance and equality. Some of the biggest creators and influencers are prominent members of the LGBTQ community, and their visibility in online communities has helped countless fans come to love and accept themselves.

These influencers have created moving coming out videos, lent their talents to charitable causes, and made themselves a beacon for anyone in the LGBTQ community that felt unseen or unconsidered. Influencers have the power to make a real difference, and these top 10 LGBTQ social media influencers are proof that being true to yourself can have a real impact.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

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How Brands & Social Media Platforms Are Getting Involved In Pride Month And Supporting The LGBTQ Community

June is Pride Month — a brief period of time during which rainbow flags, hats, shoes, and more come out in full force worldwide. Cities host Pride parades, brands launch Pride collections, and social media platforms release special spirited features that get users and influencers creating and sharing.

Pride isn't just a chance for brands to join the conversation, it's a chance for them to market for good. As hashtags, contests, Instagram posts, Stories, videos, livestreams, and more surround the events and festivities, Pride is a big moment for brands to show their support for the LGBTQ community and to use their promotional powers for good causes.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

The Top 10 Patreon Statistics Marketers Need To Know

The Top 10 Patreon Statistics Marketers Need To Know

For the latest authoritative marketing news, trends, and stats on social media platforms and influencer marketing, subscribe to our industry digest newsletter!

The Top Patreon Statistics Prove That It's Changing Influencer And Creative Communities

Since launching in 2013, Patreon has undergone dramatic growth. There are more fans pledging more money to artists on the platform than ever, and it’s having a demonstrable impact on creative and influencer communities. As creators find more ways to monetize, their content and ability to connect with audiences grow stronger. Patreon is helping creators make a living while they create and, in doing so, is fundamentally altering the way creators work and interact with fans.

From Simone Giertz to Hank Green and host of creatives in between, Patreon creators are redefining what it means to make a living in art. Patreon’s success paints a picture of a robust network of fans who are active and engaged in communities surrounding creative work. These statistics prove that top influencers and creatives are drawing big crowds who are invested in their work and success.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Social Media Influencers, YouTube Influencers

What YouTube Live’s Rapid Growth Means For Livestreaming Video

What YouTube Live’s Rapid Growth Means For Livestreaming Video

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YouTube Live's Growth Spurt Shows Livestreaming Is Expanding

Livestreaming is getting bigger (and better) all the time. The rise of Twitch and YouTube Live have ushered in an era of livestreams on sophisticated platforms with a wealth of creator and audience tools. Twitch has long been the reigning champion of the livestreaming space, but YouTube Live is showing robust growth that far outpaces the more mature Twitch.

Fresh off the announcement that all YouTubers with more than 1,000 subscribers will be able to livestream on mobile, the YouTube app skyrocketed to the top charts in the App Store for the first time in over a year. There’s excitement surrounding the platform and the livestreaming toolset that's becoming more widely available to creators.

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers

Sponsored Influencer Content: What You Need To Know

Sponsored Influencer Content: What You Need To Know

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

What Every Marketer Should Know About Sponsored Influencer Content

As the landscape of online advertising becomes more crowded and internet users rely on ad blockers with increasing frequency, it’s never been more important for brands to set themselves apart. Influencer marketing is becoming a more central part of many major companies’ marketing plans because it provides a unique opportunity for brands to connect with consumers directly.

Sponsored influencer content is a key part of influencer marketing and it’s growing all the time. Influencer marketing on Instagram alone is a $1 billion industry, and with 84% of marketers using influencer marketing tactics, it’s clear that it isn’t going anywhere anytime soon. In order to get the most out of influencer marketing and sponsored influencer content, here’s what you need to know.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 9 Mobile Gaming Statistics That Show The Dominance Of Gaming Apps

The 9 Mobile Gaming Statistics That Show The Dominance Of Gaming Apps

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Mobile Gaming Statistics That Prove That Mobile Is Taking Over

UPDATE September 2018 — While the novelty of mobile gaming may be a thing of the past, mobile games have never been more sophisticated and complex. The billion-dollar industry has attracted entrepreneurs, investors, advertisers, content creators, and of course, gamers, and it's still growing rapidly. Revenue and user bases grow each year and will continue to grow with new developments like synchronous multi-player formats and livestreaming opportunities.

We’ve found the top mobile gaming statistics that demonstrate how mobile games have grown in the last few years and how the industry will only get bigger.

Here are 9 mobile gaming statistics relevant to marketers today:

  1. Mobile games reached $50.4 billion in worldwide revenue in 2017.
  2. About 811,911 mobile games are offered on app stores.
  3. 82% of revenue generated from the iOS Apple App Store comes from mobile gaming.
  4. Mobile gaming generated more than 50% of total video game revenue in 2018.
  5. 62% of smartphone owners install a game within a week of getting their phones.
  6. People spend 43% of their mobile app time on games.
  7. Mobile gaming is represented by 63% female gamers.
  8. The majority of mobile gamers play puzzle games.
  9. Android players are worth 8 times more than iOS players in China.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

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Company Behind 'Best Fiends' Bets On Influencer Marketing And Original Content

Since launching their hit mobile game Best Fiends in 2014, gaming company Seriously has been at the leading edge of marketing and social media trends. Working with influencers on YouTube before most of its competitors, Seriously found a way to connect with audiences and attract new users and fans.

This week, Seriously released “Best Fiends Boot Camp,” an animated short created with some familiar characters from the Best Fiends world and voiced by Mark Hamill, Kate Walsh, and Pamela Adlon, among others. It’s the first of four animated shorts that will be based on the Best Fiends games. Seriously is making its way into more original content, but a focus on influencer marketing remains central to the company’s plans to build the Best Fiends brand and shape the future of the entertainment industry.

We spoke with Philip Hickey, Senior Vice President of Brand & Marketing at Seriously, about the new animated short, the company’s influencer marketing efforts, and what’s coming next in the world of Best Fiends. Read the interview below:

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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