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Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

YouTube Live or Facebook Live the Better Platform?

Live streaming is on the rise and major social media platforms YouTube and Facebook are having a showdown to secure the spot as the dominant player. Last year, Facebook’s introduction of Facebook Live and its push to advertise the platform with influencers and media channels has bolstered its live streaming capacity and popularity with users immensely. Conversely, YouTube Live, launched in 2011, is a seasoned video sharing veteran, looking to modify is live feature for a modern audience.

Currently, both platforms are battling it out, adding new features to attract users to watch and content creators to publish live streaming broadcasts. We discuss the advantages and disadvantages of each.

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in blog, Facebook, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Maker Studios is cutting back in a big way & its network of creators is about to get a lot smaller

Maker Studios is scaling back, paring down the number of channels in its large network of creators to just a few hundred of the most popular talents and channels. The multichannel network was purchased by Disney in 2014 for $675 million but has struggled to make it profitable. Variety reports that the move is an effort to optimize Maker Studios’ efforts to "produce bigger, more bankable digital stars.”

The news comes on the heels of Disney's decision to drop popular YouTuber PewDiePie after he made a series of anti-semitic “jokes”.

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in blog, Influencer Marketing News, YouTube Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

YouTube Super Chat: How It Works, Features, & More

YouTube Super Chat: How It Works, Features, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Why Super Chats May Make YouTube The Ultimate Live Streaming Platform

YouTube’s launch of Super Chat is indicative of the growing power of social media content creators, the importance of influencers to a social platform, and the rising popularity of the live streaming format. With other social live streaming programs, such as Facebook Live and musical.ly’s live.ly, all vying for audiences and content creators, Super Chat is YouTube’s statement that it will be taking live streaming seriously.

This has serious implications for social media influencers and marketers alike, and we go over what content creators and brands can expect from YouTube’s newest live streaming feature.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News: Instagram Hits 600M Users, Facebook Creates Original Content, & More

Influencer Marketing News Instagram Reaches 600 Million Users

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Instagram Has 600 Million Users, Facebook Plans Original Content, Sony Wins With YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into social platform live streaming capabilities, Sony’s influencer marketing campaign, and more:

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

How Brands Work With Influencers On Holiday Marketing Campaigns

Holiday Marketing Campaigns Brands Advertising With Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Learn How Brands Are Working With Influencers On This Year's Holiday Marketing Campaigns

It’s definitely the most wonderful time of the year for the advertising industry. The holidays represent a crucial time for businesses and marketers to reach audiences. Whether consumers are affected by the general spirit of giving or a driving need to spend, advertising during the season often see increases in important ad metrics and indicators of sales. As seen from 2015, ad impressions increased by 50%, click-through rates increased by 100%, direct traffic experienced an upshot of 150%, and conversion rates rose by 60% (Kissmetrics).

Nonetheless, some marketers are still facing issues reaching key audiences during the holidays. Increased competition during the last quarter among brand advertisers has traditionally made ad space during the holidays more expensive (Marketing Land). Even more, amongst the plethora of emotionally charged stories, marketers still have to fight to create the most compelling content. Influencer marketing can be an effective strategy to overcome these issues. Here's why and how it can fit into a holiday marketing campaign.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Social Media Platforms Track & Measure Video Views

How Does YouTube Facebook Instagram Snapchat Count Video Views

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

How Does YouTube, Facebook, Instagram, Snapchat, Et. Al. Count Video Views?

Digital video is well on its way to becoming the most trafficked online media type—it’s been predicted that it will constitute over 80% of consumer internet traffic by 2020 (Cisco). Recent growth has been fueled by new platforms launched by the likes of Facebook, Snapchat, Twitter, and Instagram. These platforms have provided marketers and content creators with a variety of options to distribute and promote their videos, as well as engage with their audiences.

With the influencer marketing industry projected to be a 5 to 10 billion dollar global market within the next several years, a significant portion of these dollars will undoubtedly be spent on video marketing campaigns. As marketers invest more and more in digital video, measurement and accountability will become an increasing concern. Here we break down a key metric, video views across all major social media platforms, in order to give marketers a better idea of how to assess their video marketing campaigns.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

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Phone: 310-450-1999
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