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Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Is An “Influencer Marketing Bubble” Imminent?

Is An “Influencer Marketing Bubble” Imminent?

For the latest authoritative news on influencer marketing trends and social media stars, subscribe to our industry digest newsletter!

Forget The Influencer Marketing Bubble — The Industry Is Evolving

Influencer marketing today doesn't look like it did a few years ago. It’s an industry that moves and changes quickly, which has stirred up discussions of a possible "influencer marketing bubble" and an accompanying burst.

However, talking about the influencer marketing industry as a bubble ready to burst is misleading. On Instagram alone, influencer marketing is a $1 billion industry. A study in 2015 showed that 84% of marketers use influencer marketing tactics. Influencer marketing is a massive industry that sees participation from a wide variety of brands and creators, and it isn’t going to disappear anytime soon.

Without a doubt, the influencer marketing industry will evolve and will be refined as it grows. The industry may not look the same five to ten years from now, but it isn’t going anywhere.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

What We Can Learn From The ‘Cash Me Outside’ Girl

What We Can Learn From The ‘Cash Me Outside’ Girl

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

What The Cash Me Outside Girl Is Getting Right About Being An Influencer

Every influencer has a different origin story, but 14-year-old Danielle Bregoli’s might be one of the most unique. It started with a viral clip-turned-meme from an episode of Dr. Phil. Less than a year later, Bregoli has millions of followers across her social channels and is embarking on a tour to perform in front of fans.

Whether they’re travelers, photographers, artists, musicians, models, or notable personalities, influencers typically succeed for a common reason: Authenticity. Her rise to fame may have been unorthodox, Bregoli is no exception to the rule. She’s attracted millions of followers and managed to leverage her viral popularity to build an online presence that’s personality-driven and is engaging fans long after the meme’s buzz has faded.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

A History Of FTC Violations In Digital And Social Media Marketing

A History Of FTC Violations In Digital And Social Media Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 4 FTC Cases That Have Shaped Online And Influencer Marketing

The Federal Trade Commission (FTC) is over a century old, and it’s constantly changing the way it approaches the task of protecting consumers from false and misleading advertising and unfair business practices. Social media and online marketing have presented some of the greatest FTC challenges to date. As social media evolves, so too do the requirements surrounding disclosures and endorsements.

In the last three years, several key cases have shaped the way the marketing and influencer communities approach sponsored and native advertising content on their channels and platforms. From video game console manufacturers to entertainment networks, several companies have learned the hard way that the FTC is serious about disclosures and consumer protections.

Here are the four key cases that have shaped the history of FTC violations in the digital and social media marketing landscape.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Australian Social Media Influencers Sweeping The Internet

The Top 10 Australian Social Media Influencers Sweeping The Internet

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Meet The 10 Australian Social Media Influencers That Are Setting Trends Around The World

Social media influencers from around the world are sharing their knowledge and talent on social media, and Australian influencers are no exception. In fact, influencers from Australia are some of the most prominent creators on social media and represent a wide range of genres, including fitness, style, food, and comedy.

Australian influencers on Instagram and YouTube are making significant contributions to the online content creation community, and many have become household names. Below is the list of the top Australian social media influencers recognized by people worldwide.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 8 Social Media Growth Statistics Every Marketer Should Know

The 8 Social Media Growth Statistics Every Marketer Should Know

For the latest authoritative marketing news, statistics, and trends in influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

These 8 Social Media Growth Statistics Show An Immense Industry & Dominant Future  

Social media is one of the most visible pieces of growing tech, and has become an integral part of people’s lives in the past decade. Facebook, YouTube, Instagram, Snapchat, and Twitter make it easy for anybody to participate in online communication and online networking, and these platforms have led to massive global proliferation across demographics.

Social media is more integral to our lives than ever before, and nobody expects it to stop growing anytime soon. New social apps and features are created every day, and the statistics below show the size and strength of social media worldwide.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

How Live.me’s $60M Funding Will Shape The Live Streaming Industry

How Live.me’s $60M Funding Will Shape The Live Streaming Industry

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Live.me raised $60M—What this means for the future of streaming apps

If there were any lingering doubts about whether or not there’s a future in live streaming, recent news of a $60 million funding round for live streaming app Live.me should put them to rest. Now a common fixture on social media apps, live streaming on mobile is a growing market.

Live streaming may have started in earnest with gaming and Twitch, but live streaming is evolving, moving off of our desktops and onto our phones. Twitter, Facebook, Instagram, YouTube and more have mobile live streaming components, and all dedicate significant resources to their live platforms. What sets Live.me apart is that it’s a dedicated app that stands alone.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 10 Asian YouTubers That Are Shaping The Space

The Top 10 Asian YouTubers That Are Shaping The Space

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Musers!

The Top 10 Asian YouTubers Marketers Should Know About

Hollywood and traditional media are often criticized for their lack of racial representation, but online media has proven much more diverse. YouTube has enabled minorities to create, upload, and share content at a rapid pace, and the Asian community, in particular, has taken advantage of the platform.

While many of the biggest Asian YouTubers are based in the United States, major influencers are are beginning to emerge in Japan, Korea, India, and other Asian countries. YouTube is bolstering Asian influence in popular culture and is giving rise to some of the top Asian social media influencers.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is A Machinima Gaming Video? Definition, History, & Best Examples

What Is A Machinima Gaming Video? Definition, History, & Best Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Is A Machinima Gaming Video & How Does It Fit Into YouTube Video Game Culture?

Machinima has a rich and storied history that extends beyond video games and YouTube. One of the most notable creative efforts in the world of gaming videos, machinima combines storytelling, gameplay, and cinematic skill.

Machinima isn't as common as Let’s Plays or Walkthroughs (likely because they take more time and effort to script, capture, and produce), but it does have a unique kind of viral potential because it often involves creators combining fandom, technique, and an original story or take on a popular game.

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in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

The Top 4 Influencer Marketing Campaign Mistakes To Avoid

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Avoiding These 4 Influencer Marketing Campaign Mistakes Will Set Brands Up For Success

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a $1 billion industry on Instagram alone. From Coachella to Walmart's social good campaign to brands partnering with influencers on Facebook Live, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more.

By partnering with influencers for product placements, endorsements, sponsorships, giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices. Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, and structuring influencer agreements and contracts among many other steps and processes.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How YouTubers Leverage Popular Memes, Tags, and Trends

How YouTubers Leverage Popular Memes, Tags, and Trends

FYI, for the latest news and trends on YouTubers, Instagrammers, and other social media influencers, subscribe to our weekly newsletter.

How YouTubers Capitalize On The Power Of Popular Memes, Tags, and Trends

Creating content that’s part of a larger cultural conversation is vital to growing audiences and keeping them engaged. Digital culture moves at light speed, but the most effective creators are those who stay on top of the latest trends and find a way to make themselves a part of developing conversations that reach wide swaths of the internet.

Memes and tags are some of the unifying forces on YouTube, which is home to hundreds of millions of creators. Driving conversations and making YouTube more of a community of creators and less of a collection of accounts on the world’s largest video platform, memes, tags, and trends are used by the savviest YouTubers to keep their content fresh, relevant, and entertaining.

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in blog, Influencer Marketing, YouTube Influencers

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