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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

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What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Jake Paul’s Team 10 The New MTV?

Is Jake Paul’s Team 10 The New MTV?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jake Paul's Team 10 Is The MTV For A New Social Media-Driven Generation

Social media influencers make up a totally unique class of celebrity. Rising to stardom through social media platforms like YouTube, Instagram, Snapchat, and the now-defunct Vine, influencers have millions of fans, and the top influencers have found their way to something resembling mainstream fame.

Jake Paul and his brother Logan Paul are two of today’s biggest social media stars, and in some ways, their content is replacing traditional entertainment channels like MTV.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The 20 Best Food YouTubers & Channels Teaching The World To Cook

The 20 Best Food YouTubers & Channels Teaching The World To Cook

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The Top Food YouTubers & Channels Making The World Hungry

Cooking shows have been prominent since the early days of television. In recent years, though, YouTube has become a primary home for food and cooking content. Empowering nearly everyone with tools for high-quality content creation, YouTube allows everyone from amateur chefs to seasoned professionals to broadcast from any kitchen in the world.

With YouTube’s widely available platform and toolset, cooking shows have evolved into a genre of online entertainment with endless creative possibilities. To help you navigate the endless sphere of food entertainment, we’ve compiled a list of the top 20 food YouTubers. Check it out, but be prepared to leave hungry.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 Female Twitch Streamers To Watch Now

The Top 10 Female Twitch Streamers To Watch Now

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The Top Female Gamers On Twitch Prove That Gaming Is For Everyone -- Girls Included

Though gaming is often seen as a man’s world and is dominated largely by male influencers in the gaming space, women make up a large portion of the gaming industry. In fact, 41% percent of gamers are women, and these women typically play a wide variety of games, from first person shooters and online collectible card games to RPGs and MMORPGs.

A number of women have taken their passion for games and their creative talents online, making names for themselves as top streamers on Twitch and YouTube. In 2016, Mediakix identified the top female gamers on YouTube. In 2017, we’re recognizing some of the top Twitch talents with this guide to the top female Twitch streamers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook stars!

The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The 6 Most Popular Types of Instagram Influencers

The 6 Most Popular Types of Instagram Influencers

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The Top 6 Types of Instagram Influencers Who Are Defining Content On The Platform

Instagram influencers come in all shapes in sizes. From the massive accounts with over a hundred million fans to the micro influencers who post to a few thousand followers, influencers on Instagram are vital to the platform’s rich tapestry of content.

Many influencers focus on specific niches, whether it’s globetrotting or sharing the latest memes. Though content is varied and diverse, there are a few common types of influencers on Instagram. These influencers have tapped major audiences and areas of interest on the platform and are using it to create effective, innovative content. Here are the six most popular types of influencers who are defining the Instagram content universe.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Top 5 Online Advertising Trends Marketers Should Know

The Top 5 Online Advertising Trends Marketers Should Know

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Online Advertising Trends Show That It's Set To Become The Biggest Advertising Medium In The World

Online advertising as a vital part of the marketing landscape is nothing new. To not be focused on internet advertising in 2017 is to be woefully behind the times. As internet advertising grows and matures, though, trends and patterns are emerging that tell us about the role of internet advertising in the marketing world and about where it’s headed.

In a recent presentation for the Internet Trends Conference, Kleiner Perkins presented the top internet trends for 2017. Reviewing the state of ad spend, ad blocking, mobile growth, and more, Kleiner Perkins laid out the state of advertising in the digital realm and highlighted some key trends that speak to where it’s headed. Here are some of key takeaways and trends in online advertising.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is Amazon Spark? What To Know About Amazon’s “Instagram Killer”

What Is Amazon Spark? What To Know About Amazon’s “Instagram Killer”

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Amazon’s New Spark Feature Is Coming For Instagram (But It Probably Won’t Catch It)

On Tuesday, Amazon launched Spark, a new feature in its mobile app that allows users to create and shop feeds according to their interests. The Spark feed is similar to Instagram’s, full of photos, captions, and hashtags. But the intention behind Spark isn’t sharing photos, moments, stories, or thoughts — it’s buying and selling.

There are stories and photos and moments on Spark, but the raison d’être of the feature is to highlight products that are sold on Amazon. Users can post content, comment on, and like (or “smile” as Amazon calls it) like they would on a social network, but Spark, at least for now, is a long way from actually being a social network.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Social Media Influencers Are Today’s Hottest Entrepreneurs

Why Social Media Influencers Are Today’s Hottest Entrepreneurs

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Social Media Influencers Are Becoming The New Tycoons & Business Magnates

When we think of business magnates, we typically think of hyper-successful entrepreneurs who built their names on their booming businesses. They achieved far-reaching social influence as they built their fortunes in steel, oil, automobiles, railroads, newspapers, software, and more. Today, social media influencers are approaching success from another angle.

Influencers are making a name for themselves through fame on social media, then using their social capital to launch businesses and entrepreneurial ventures. The relationship between influence and financial success is changing, and more and more successful entrepreneurs are starting with digital fame.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

The Top 12 Things To Consider When Finding Influencers

The Top 12 Things To Consider When Finding Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Finding Influencers For Marketing Campaigns Starts With Considering These 12 Key Factors

Influencer marketing campaigns are nuanced and have a lot of moving parts, but there’s perhaps no decision more important in the campaign crafting process than choosing and vetting influencers. As the content creating heart and soul of the campaign, it’s vital that the influencers that marketers choose be effective, engaging, and brand safe.

Finding influencers is more than just a cursory Google search and a quick rundown of who has the most followers and gets the most comments. Here are the top 12 things that marketers should analyze and consider when choosing influencers for an influencer marketing campaign.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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