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The Truth About VidCon: What To Know Before Attending

The Truth About VidCon: What To Know Before Attending

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Attending VidCon? Here's What You Should Know Before Heading To Anaheim

Every year, thousands of fans, creators, and marketing industry professionals descend upon the Anaheim Convention Center to attend VidCon, the eminent conference for online video. The conference has been held annually since 2010 and it’s grown dramatically as video’s become a dominant force in the world of online content. VidCon brings together all of the integral parts of online video in one place, and it’s a valuable staple in the digital media industry.

It’s among the best conferences for marketers interested in influencer marketing and gives creators, brands, and marketers a chance to learn more about the present and future of the industry, the business of online content, the art of building real connections with consumers through digital media, and the value of communicating with audiences authentically. With opportunities to observe and engage with audiences and influencers, VidCon is a must-attend opportunity for those looking to take their work in online video to the next level.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Patreon Creators Funded By Their Followers

The Top 10 Patreon Creators Funded By Their Followers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The 10 Most Well Funded Patreon Creators On Social Media

Patreon is changing the way that artists live and work in the 21st century. Artists have unprecedented opportunities for exposure, but monetizing that exposure and making a living is still difficult in the age of ad blockers and free access to art. Patreon is changing the model by connecting creators directly to their audiences and giving fans the opportunity to support creators with small recurring pledges. There are over 50,000 creators on Patreon, and the top creators have tens of thousands of patrons.

It’s tempting to compare Patreon to Kickstarter with its tiers, pledges, and goals, but there’s a fundamental difference in Patreon campaigns, which are often sustained efforts. It’s not about creating a single project, but contributing to a creator’s ongoing work. We’ve compiled a list of the top creators on Patreon who have continuing support from a massive stable of engaged fans.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Do Cause Marketing Right With Influencers

How To Do Cause Marketing Right With Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Can Learn From Top Examples of Cause Marketing With Influencers

Influencer marketing has seen rapid expansion in the last few years. It began as a marketing experiment when brands partnered with the biggest social media stars to promote their brands and products, but now it’s a full-fledged industry that’s worth over $1 billion on Instagram alone. The world’s largest and most intrepid brands are using influencer marketing and partnering with major charities to associate themselves with good causes.

With 87% of customers willing to switch from one brand to another based solely on association with a good cause, social and environmental responsibility is a priority for consumers. Marketing and advertising efforts are more effective when brands partner with causes, too — 95% of respondents in a survey of college students said that they were less likely to skip a brand’s ad if it was promoting a partnership with a cause.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 5 Differences Between Marketing To Millennials Vs. Gen Z

The Top 5 Differences Between Marketing To Millennials Vs. Gen Z

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

The 5 Biggest Ways That Marketing To Millennials Is Different From Marketing To Generation Z

For marketers, young people are a coveted demographic. Millennials and Gen Z represent an enormous (and growing) amount of purchasing power and, thanks to the internet and social media, they’re accessible in more places and more ways than ever before.

Marketing to millennials isn’t the same as marketing to Gen Z, though. Beyond their different needs and tastes, these generational groups approach online advertising and purchasing differently, and brands and marketers will have to adjust if they want to reach them effectively.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How SORTEDfood Went From A Group of Friends In A Pub To One Of The Most Popular Cooking Channels On YouTube

SORTEDfood started with scribbled recipes in pubs. Now, eight years and over 1.7 million YouTube subscribers later, friends Ben, Barry, Mike, and Jamie are helping anyone who lacks the knowledge or confidence in the kitchen to become a stellar home chef. They’ve partnered with brands like Co-op, Ford, Android Pay and more to bring fresh content to an audience on YouTube that’s full of food enthusiasts, first-time chefs, and pros looking for new challenges.

Through recipes, challenges, cooking lessons and more, the SORTEDfood team is changing how millions approach food. We caught up with Jamie Spafford — one of the founding members of SORTEDfood — to get the inside scoop on the journey behind one of the largest online cooking shows and to find out what’s coming next from the SORTEDfood team in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Marketers Should Be Aware Of When Marketing With Micro Influencers

What Marketers Should Be Aware Of When Marketing With Micro Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Beware Of These Key Aspects When Marketing With Micro Influencers

The influencer marketing landscape has undergone dramatic changes in the last few years. Most of the world’s top brands use some form of influencer marketing, and their influencer marketing tactics have permanently changed the industry. Some brands are now working with micro influencers instead of or in addition to the biggest influencers on social media.

Micro influencers are known for being less expensive and having higher engagement on their social media channels, but marketers aren’t always seeing the returns they expect from their micro influencer efforts. It’s left many skeptical about the efficacy of micro influencers, even as the industry continues to grow. This is what marketers need to know about micro influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Marketers Need To Know About Influencer Marketing Whitelists

What Marketers Need To Know About Influencer Marketing Whitelists

Subscribe to our industry digest for the latest news and trends on top social media influencers!

What Marketers Need To Know About Influencer Marketing Whitelists

Vetting has always been a crucial part of influencer marketing, and brands are catching on to its importance. Influencer whitelists are becoming increasingly common as advertisers prioritize brand safety in the wake of controversies like PewDiePie’s anti-semitic remarks and the ill-fated Fyre Festival.

Trusting the wrong influencers can put brands at risk if an influencer says or does something controversial. Whitelists mitigate some of that risk by highlighting influencers who don’t post controversial content or have never worked with competing brands, allowing brands to partner with brand-safe creators.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

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The Top 10 LGBTQ YouTubers & Social Media Influencers Have An Impact On The World By Being True To Themselves

June is Pride Month, which means that social media is full of rainbow flags, pictures from Pride celebrations, and messages of acceptance and equality. Some of the biggest creators and influencers are prominent members of the LGBTQ community, and their visibility in online communities has helped countless fans come to love and accept themselves.

These influencers have created moving coming out videos, lent their talents to charitable causes, and made themselves a beacon for anyone in the LGBTQ community that felt unseen or unconsidered. Influencers have the power to make a real difference, and these top 10 LGBTQ social media influencers are proof that being true to yourself can have a real impact.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

How Brands & Social Media Platforms Are Getting Involved In Pride Month And Supporting The LGBTQ Community

June is Pride Month — a brief period of time during which rainbow flags, hats, shoes, and more come out in full force worldwide. Cities host Pride parades, brands launch Pride collections, and social media platforms release special spirited features that get users and influencers creating and sharing.

Pride isn't just a chance for brands to join the conversation, it's a chance for them to market for good. As hashtags, contests, Instagram posts, Stories, videos, live streams, and more surround the events and festivities, Pride is a big moment for brands to show their support for the LGBTQ community and to use their promotional powers for good causes.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

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