For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!
Why All the Fuss About YouTube Creator Burnout?
Just like Facebook and Instagram, YouTube uses a complex algorithm to decide the order of videos in any user’s feed. This means that YouTube shows its viewers the videos it thinks they want to see.
YouTube regularly tinkers with its algorithm, and recent changes have upset many of its more established broadcasters. One adjustment that caused concern was the expansion of the algorithm to affect videos in viewers’ subscription feeds:
- Before: YouTube displays a feed of videos from a user's subscribed channels in roughly chronological order.
- Now: YouTube curates videos from a users' subscribed channels based on popularity and engagement.
For much of 2018, the algorithm favored new videos over those already uploaded. This meant that YouTube Creators felt pressured to release more and more videos at a frequent rate, in order to avoid having their videos unceremoniously shunted down subscriber feeds.
As a result, many video producers are now suffering from YouTube Creator burnout—they feel overwhelmed, on a perpetual treadmill. Many believe it is a case of “film or die,” in the YouTube rankings at least.