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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

Top 6 YouTube Trends in 2019 For Marketers

Top 6 YouTube Trends in 2019 For Marketers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

YouTube Trends 2019 - Top Trends In Viewership, Creator Content, & Influencer Marketing

YouTube, the ultimate destination for online video, is dominated by YouTube Creators who produce hours of video content for their communities of followers. This creator-centric culture has lent itself to a staggering variety of online video content on YouTube.

YouTube released 2018’s #YouTubeRewind, an annual celebration of YouTuber culture which remixes the “videos, people, music, and moments that defined 2018.” Based on data from 2018 trends and a little forecasting, we explore the top YouTube trends for 2019.

  1. Shopping Videos
  2. Morning & Nighttime Routines
  3. Primitive Technology
  4. Mainstream Celebrity Channels
  5. Gaming Continues to Grow
  6. Arms Race for Monetization

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in blog, Influencer Marketing News, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers

5 Most Notable Influencer Marketing Campaigns Of 2018

5 Most Notable Influencer Marketing Campaigns Of 2018

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The Best Influencer Marketing Campaigns Of 2018

In 2018, the influencer marketing industry has continued to show signs of impressive growth. Global spending on influencer marketing campaigns by companies has increased substantially from $500 million in 2015 to a projected figure of at least $5 billion by 2020. As large and small brands continue to allocate more and more money to their influencer marketing budgets, successful campaigns with influencers of all followings are becoming vital components in their marketing strategies.

Meanwhile, in the midst of this Holiday shopping season, influencers will once again be a hot commodity for brands. National Retail Federation data estimates a sales increase of 4-5% from last year for a total of $721 billion, in addition to an online sales surge of 15% to $97 billion spent this Christmas. With influencers finding greatest success marketing to the coveted Millennial and Gen Z markets, this festive season is just the icing on the cake for the flourishing influencer brand campaigns in 2018.

With the year drawing to a close, let’s take a look at some of the very best influencer marketing campaigns of 2018.

Related Post: 21 Best Influencer Marketing Case StudiesRead More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Celebrities On The Quest For YouTube Stardom

10 Celebrities On The Quest For YouTube Stardom

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

YouTube Celebrities: Top Celebs From The Mainstream Are Making YouTube Their Second Home

YouTube, the world’s largest video-sharing website with over a billion users, has upended the media landscape since it launched 13 years ago. A billion hours worth of content is consumed every day and its biggest influencers earn tens of millions of dollars every year from ad revenue and partnerships.

The platform has become a gold mine for influencers looking to build their brand and ingratiate themselves with a worldwide audience. Coupled with the growing reality that the lines between traditional media and YouTube are becoming increasingly blurred, it is natural that celebrities from the silver screen and beyond should look to YouTube as an increasingly viable outlet for their talents.

Provided they steer clear of controversy, YouTube can provide an existing star with the perfect forum to improve their brand, launch new brands, connect with fans, or exhibit their work to wider audiences. Just look at how Victoria Beckham and Rihanna—both famous music artists who have discovered new creative outlets—have recently transferred their fashion and beauty artistry to the creator’s video hub. This move represents an industry-wide trend—one worth keeping a watch on in the coming year.

While celebrities-turned-YouTubers run rampant, check out our pick of 10 celebrities with YouTube channels worth following in 2019.

Related Post: The Most Popular Types Of YouTube VideosRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 Breakout Influencers Of 2018

The Top 10 Breakout Influencers Of 2018

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Social Media Influencers Blazing Trails Across YouTube and Instagram

The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.

From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

A Year In Review: 2018's Most Outstanding Influencer Marketing Brand Case Studies

Happy Holidays from Mediakix! As we look forward to 2019, we’ve gathered our most popular influencer marketing case studies of 2018 that have helped inform the industry, highlighting the most successful advertisers, brands, and social media influencers. Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more. Check out our list of the top 21 influencer marketing case studies for inspiration in the upcoming year:
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Segway-Ninebot Taps YouTube Tech Creators

Case Study: Segway-Ninebot Taps YouTube Tech Creators

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YouTube Influencer Marketing Case Study: Segway-Ninebot Skates With YouTube Creators

Segway’s revolutionary two-wheeled, self-balancing Personal Transporter (PT) went on sale to the public in November of 2002. The PT received considerable mainstream media buzz prior to the event, with Segway predicted to revolutionize personal transit in the years to follow.

A lot has changed since Segway’s first calls for a new world order in transportation. However, the PT was not the monumental success some had hoped, and the company was ultimately purchased by rival Ninebot in 2015. Advertising has also evolved since the premiere of Segway’s first people mover, with more ad dollars being shifted from television to digital, as well as the meteoric rise of social media influencers and influencer marketing.

segway marketing

Today, Segway-Ninebot’s line of personal vehicles includes different iterations of the hallmark PT, as well as go-karts, scooters, and their new self-balancing Drift W1 e-skates. As the company continues to push the bounds of transportation, Segway marketing has also adopted promotional practices that speak to new demographics and a new era in advertising.

Related Post: How YouTube Vloggers Are Changing Influencer Marketing

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YouTube Creator Burnout: What Is It and What Does It Mean for Influencer Marketing?

YouTube Creator Burnout: What Is It and What Does It Mean for Influencer Marketing?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Why All the Fuss About YouTube Creator Burnout?

Just like Facebook and Instagram, YouTube uses a complex algorithm to decide the order of videos in any user’s feed. This means that YouTube shows its viewers the videos it thinks they want to see.

YouTube regularly tinkers with its algorithm, and recent changes have upset many of its more established broadcasters. One adjustment that caused concern was the expansion of the algorithm to affect videos in viewers’ subscription feeds:

  • Before: YouTube displays a feed of videos from a user's subscribed channels in roughly chronological order.
  • Now: YouTube curates videos from a users' subscribed channels based on popularity and engagement.

For much of 2018, the algorithm favored new videos over those already uploaded. This meant that YouTube Creators felt pressured to release more and more videos at a frequent rate, in order to avoid having their videos unceremoniously shunted down subscriber feeds.

As a result, many video producers are now suffering from YouTube Creator burnout—they feel overwhelmed, on a perpetual treadmill. Many believe it is a case of “film or die,” in the YouTube rankings at least.

Related Post: 3 YouTuber Controversies That Shook The Influencer World
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in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 20 Latina YouTubers Influencing Online Video

Top 20 Latina YouTubers Influencing Online Video

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 20 Latina YouTubers Boast 86 Million Total Subscribers

The influencer marketing industry has boomed over the past 5 years and is expected to reach $5-10 billion by 2020. The growth of social networking sites has provided a platform for connection, sparking a massive shift in marketing tactics. Through social media, influencers can connect directly to their audience, providing a substantial advantage over traditional advertising methods. Online social media influencers are simply more relatable than actors in a TV commercial.

Influencer marketing still shares the same basic principles of other marketing methods. When selecting an influencer, it’s imperative that brands choose someone who appeals to and influences their target market. In the US, there are currently around 57 million people of Hispanic descent, with over 14 million in California alone. Hispanics now make up a majority of the population in California at 39%, compared to 37% who identify as white.

With this shift in demographics, advertisers must evolve as well. Some TV commercials have made alternatives in Spanish, for example, and Hulu has begun to include similar ads. This inclusiveness is positive for the community and necessary for brands who want to make the most of rising Hispanic buying power. Fortunately, there are countless Latina influencers who carry clout.

Together, the top 20 Latina YouTubers boast a remarkable 86 million subscribers. Many of them have a primarily female audience, posting on beauty, cosmetics, health, and other female-driven topics. See our list below of the top 20 Latina YouTubers in order of YouTube subscribers.

Related Post: The 20 Most Popular YouTubers Dominating Online Video

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

YouTubers Attempt To Make Comebacks With A YouTube Apology Video

YouTubers Attempt To Make Comebacks With A YouTube Apology Video

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

YouTube Scandals Lead To YouTube Apology Videos

YouTubers are no strangers to controversy, meltdowns, divisive content, and everything in between. At best, an ill-judged comment or video from an online star can result in a mob of angry commenters. At worst, a backlash can cause a full-blown catastrophe for their burgeoning brand.

Fans may desert, sponsorships can go awry, and before they know it, the community that built them up brings them crashing down. Before delving into the comeback strategies, we’ll set the stage with some notorious YouTuber controversies.

Related Post: 8-Step Guide To Working With YouTube Creators
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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

How Brands Can Capitalize On Kid Influencers

How Brands Can Capitalize On Kid Influencers

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Brands Use Kid Influencers To Maximize Marketing Efforts - Are You Kidding?

Major brands have revved their marketing engines as they race to the new kids on the block — kid influencers. Influencer marketing is nothing new, but the advent of social media marketing in the 2010s opened the door to influencers of all shapes and sizes. As the use of social media by kids and teens grew increasingly acceptable, it became possible for young people to emerge as powerful online influencers. Today, kid influencers pack a powerful marketing punch for many big-name brands.

kid influencers

Companies like Target, Band-Aid, and CoverGirl are turning to school-age stars to promote their products. To better understand how pint-sized influencers have caught the attention of corporate power-players, one must understand the history behind it.

Related Post: How Walmart Used Cause Marketing & Instagram Influencers
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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