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See how the world’s best brands partner with top Viners to create influencer marketing campaigns. Best sponsored content examples from the most popular Vine influencers.

Marketing To Millennials With Influencers

Marketing To Millennials With Social Influencers Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing To Millennials With Social Media Influencers

Influencer marketing is growing at an impressive rate. According to AdWeek, nearly a quarter of today’s marketers cite influencer marketing as being their most effective customer acquisition tool. While the audience, follower, and fan demographics of top social media influencers can be far-reaching, millennials tend to make up a good portion of their audiences (especially on certain "millennial-favorite" platforms including Snapchat, Instagram, and YouTube). Marketing to millennials with influencers, then, makes perfect sense, and more brands are catching on with each passing day.

It’s easy to understand why marketing to millennials with influencers is so important for today’s brands. Social media networks and websites like YouTube and Instagram see countless amounts of visits every day. These social media channels and platforms are where millennials turn for news, information, communication, and entertainment. In the past, traditional advertising techniques were considered key to garnering an audience, but marketing to millennials is different.Read More>>

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The Different Types Of Social Influencers

Different Types Of Social Influencers Viner Logan Paul

image via popular Viner Logan Paul's YouTube channel

The 5 Types Of Social Influencers You Must Know

"Social influencer” may not yet be a household term yet, but its usage is growing exponentially. This is especially true in the world of digital, social media, and influencer marketing, where many top brands are teaming up with social influencers in order to effectively market to consumer audiences online. Social influencers are also referred to as digital influencers (digital superstar Bethany Mota recently referred to herself as such during her speech at BeautyCon 2015), creators (as termed by YouTube), or social media influencers.

According to a Nielsen report, “92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007.” With the rise of social media sharing and video publishing platforms including Instagram, Snapchat, and YouTube, online consumers follow select social influencers for the latest news, trends, and lifestyle recommendations. Interest from today’s biggest brands is growing, too—60% of marketers are upping their spending on social influencer marketing, according to a recently published AdWeek article.

Here are five types of social influencers worth paying attention to right now:

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in blog, Bloggers, Branded Content With Influencers, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Streamy Awards 2015: Everything You Need To Know

The Streamy Awards 2015: All The Winners From Last Night, Here's Everything You Missed

Similar to the exponential growth of VidCon, BeautyCon, the genre of online video and its social media influencers, The 5th Annual Streamy Awards 2015 hit a milestone last night when it aired for the first time on VH1 television (see select excerpts of their live stream playlist here). 2015 marks perhaps a year where the mainstream public and traditional forms of entertainment are beginning to recognize the vast scope and potential of these video (vloggers or YouTubers) and social media creators (Snapchatters, Viners) who are far more influential than blockbuster movie stars or chart-topping singers (see Variety's 2nd annual survey of American youth here).

With the meteoric rise of the social media influencer or digital star on user-generated content (UGC) platforms including YouTube, Vine, Snapchat and now Periscope, many broadcast networks are left wondering whether they need a YouTube influencer strategy, traditional Hollywood talent agencies are racing to sign YouTube talent, and traditional global brands are partnering with social media influencers for major marketing campaigns based on the efficacy of influencer marketing (i.e. Apple, Castrol, airlines, travel/hospitality, and automotive).

This year's winners and award categories featured the very best nominated in online video and social media from brand sponsored video campaigns with top YouTubers (Nissan, Purina, DanceOn, Totino's, and Pizza Hut), social good campaigns, music, performance, and much more including performances by Hailee Steinfeld, Sir Mix-a-Lot, and OMI (see all the music performances here).

Hosts Tyler Oakley and Gracie Helbig are joined by presenters Paula Abdul, Mel B., Natasha Bedingfield, Ciara, Philip DeFranco, Ricky Dillon, GloZell Green, Kat Graham, Hannah Hart, Mamrie Hart, Sean Kingston, NeNe Leakes, Jenna Marbles, Brooke Mahan, Miss America 2016 Betty Cantrell, Shay Mitchell, Harley Morenstein, Ingrid Nilsen, Pauley Perrette, Michelle Phan, Jillian Rose Reed, Smosh and James Van Der Beek (via Heavy).

Here are the categories and winners for this year's Streamy Awards 2015 along with samples of their best or most popular work:

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Breaking Down Dr. Pepper’s Influencer Marketing Strategy

Lycia Faith For Dr Pepper Influencer Marketing Campaign

Viner Lycia Faith For Dr. Pepper's Influencer Marketing Campaign

Dr. Pepper's #OneOfAKindLipSync Influencer Marketing Strategy Pulls From Vine and Snapchat's Finest

The soft drink giant recently enlisted the help of several top social media stars for their influencer marketing campaign, #OneOfAKindLipSync. Building on the success of Spike TV's "Lip Sync Battle," Dr. Pepper sought to boost brand affinity, recognition, and social amplification by orchestrating an influencer marketing campaign that pushed their branded content across Vine, Twitter, Instagram, Periscope, and Snapchat.

Dr. Pepper's influencer marketing strategy offers targeted industry insights on what to prioritize when designing a high-reach influencer marketing campaign.

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Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

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