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  Vine Influencers

See how the world’s best brands partner with top Viners to create influencer marketing campaigns. Best sponsored content examples from the most popular Vine influencers.

Social Media Influencers Star In Mainstream Media

Social Media Influencers Break Into Mainstream Entertainment TV Movies

For the latest news and trends on top YouTubers, Instagrammers, Viners, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Social Media Influencers Are Now Being Cast In Major Mainstream Entertainment Roles

Recently, we wrote an article about how many mainstream/traditional entertainment brands are marketing to large online audiences by leveraging the reach of top YouTuber channels (e.g. Hunger Games with beauty guru Kandee Johnson, Selena Gomez on Lilly Singh's channel). With vast numbers of consumers turning to these social media influencers for advice on what's cool, movie studios are smartly teaming up with YouTube stars to spur interest in forthcoming blockbusters. YouTube's viewership is as large--and in certain demographics, larger--than traditional TV viewership. Collaborating with online creators to produce custom content is an effective way for these studios to generate buzz with a receptive audience of consumers.

More and more, we have seen that the opposite trend has also gained steam: now, many digital influencers are starring in mainstream entertainment media. As these social media stars oftentimes have farther-reaching engagement and better affinity than most "traditional" celebrities with today's audiences, the two media spheres have begun to merge. More viewers have come to expect the type free-reign, often quirky creativity that takes place online. In response, mainstream entertainment is developing more original, creator-driven and featured programming.

The times are changing: Social media stars have started crossing over into mainstream TV and film--and bringing their dollars with them. Here are a few notable examples of influencers making big-budget entertainment deals:

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

DeStorm Power: Viner, YouTuber, Now Facebook Video Creator?

DeStorm Power Viner YouTuber Facebook Creator

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, Viners & Snapchatters!

Meet Digital Star DeStorm Power, Accomplished Viner & YouTuber, Now Set To Conquer Facebook Video

Already an established music industry professional, DeStorm Power quit his job for a career as a social media influencer. He first gained social media recognition on YouTube, where his comedy skits, beat-boxing, and rapping videos gained a steady following. Launching his channel in 2006, Power quickly became one of YouTube's brightest stars where his originality stood out from the rest of the pack in the website's early days. To date, DeStorm Power has 1.8 million subscribers and a total of 242 million views on his primary YouTube channel and remains one of the most popular YouTubers.

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in blog, Facebook, Influencer Spotlight, Online Video Marketing, Vine Influencers, YouTube Influencers

Top 10 Viners To Follow

Top 10 Viners To Follow

The Top 10 Viners To Follow

Launched in 2012, Vine spawned an entirely new form of content. The platform allows viewers to create short, 6-second videos that loop endlessly ("Vines"). The result is a mesmerizing, shareable bit of micro-content and its format allows for both creativity and customization. After being acquired by Twitter only a few months after its launch, it's no surprise that the app has blown up in popularity with over 100 million active monthly users.

As with YouTube and Instagram, top creators have also emerged out of Vine. Once a niche platform, Vine stars or "Viners" are gaining mainstream status--with the best and brightest influencers signing deals with major talent agencies, representing huge companies, and notably collaborating with the First Lady, Michelle Obama. Here are the top 10 Viners to follow:

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Vine Influencers

Brand Sponsored Instagram Posts Series

Best Sponsored Instagram Posts Campaign Series

For the next installment of our Best Brand Sponsored Instagram Posts Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Brand Sponsored Instagram Posts From Top Digital Stars

For this week's installment of our Best Brand Sponsored Instagram Posts (see last week's here), we take a look at some of the most recognizable brands sponsoring Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's native advertising offering "Sponsored Ads" (to see the difference between Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our article here).

Brand sponsored Instagram posts can be a high ROI advertising channel for marketers seeking to leverage the established reach and engagement of top digital and social media influencers. With properly aligned and executed sponsored Instagram post campaigns, brands and advertisers can drive both awareness and conversions online in a profitable manner. To learn more about how to work with Instagrammers (including "How To Find Instagram Influencers"), see all our Instagram resources, guides, and how-tos here.

See which brands and creators collaborated for this week's best brand sponsored Instagram posts:

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in blog, Fashion Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Don’t Hire Social Influencers Based On Followers

Dont Hire Social Influencers Based On Followers Following Count

3 Reasons Why Hiring Social Influencers Based On Followers Could Backfire

From the biggest traditional retailers to CPG brands and Hollywood entertainment companies, everyone is hiring social influencers as a major part of their social marketing and advertising campaigns. With the massive adoption of social media platforms/channels (e.g. Instagram, YouTube, Snapchat) and avoidance or decline of TV by many affluential demographics, both direct-response and brand marketers are discerning how best to allot their advertising spend in the upcoming new year.

While the vast majority of marketers are increasing ad spend to social and digital media, many marketers are still unsure about how to best identify, hire, and collaborate with social influencers. Similar to the history of display ads (rendered almost obsolete by the mainstream adoption of ad blockers), where marketers first evaluated campaigns based on cost-per-impression (CPM - possible reach, visibility), then cost-per-click (CPC - action-driven), and finally, performance (actual conversions, sign-ups, profitable action), the process of evaluating and hiring social influencers is experiencing a similar developmental path.

Read on to see why marketers need to make these following critical considerations beyond a social influencer's follower count to best maximize ROI and create an effective influencer marketing strategy prior to hiring (for our 10-step process guide, check out our white paper here):
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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Best Instagram Campaigns – Brand Sponsored Posts

Best Instagram Campaigns Brand Sponsored Posts Logan Paul Dunkin Donuts

For the next installment of our Best Instagram Campaigns Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Instagram Campaigns - Brand Sponsored Posts From Top Viners, Bloggers & YouTubers

Although Instagram recently opened their Sponsored Ad platform for all businesses "big and small," many of Instagram's prime demographics and market have already voiced their disdain for the platform's native ad increase. In a recent market research study, VentureBeat found that more than 50% of Instagram users hate seeing more Sponsored ads.

For the first installment of our Best Instagram Campaigns Series, we take a look at some of the most recognizable brands opting to sponsor Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's Sponsored Ads. While there are many brands marketing with creators on Instagram, the following curated examples represent the best Instagram campaigns for standout, creative brand integrations with adjoining social engagement (see our post here for why social media engagement matters for sponsored content).

See which brands and creators collaborated for this week's best Instagram campaigns - brand sponsored posts:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Marketing To Millennials With Influencers

Marketing To Millennials With Social Influencers Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing To Millennials With Social Media Influencers

Influencer marketing is growing at an impressive rate. According to AdWeek, nearly a quarter of today’s marketers cite influencer marketing as being their most effective customer acquisition tool. While the audience, follower, and fan demographics of top social media influencers can be far-reaching, millennials tend to make up a good portion of their audiences (especially on certain "millennial-favorite" platforms including Snapchat, Instagram, and YouTube). Marketing to millennials with influencers, then, makes perfect sense, and more brands are catching on with each passing day.

It’s easy to understand why marketing to millennials with influencers is so important for today’s brands. Social media networks and websites like YouTube and Instagram see countless amounts of visits every day. These social media channels and platforms are where millennials turn for news, information, communication, and entertainment. In the past, traditional advertising techniques were considered key to garnering an audience, but marketing to millennials is different.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The Different Types Of Social Influencers

Different Types Of Social Influencers Viner Logan Paul

image via popular Viner Logan Paul's YouTube channel

The 5 Types Of Social Influencers You Must Know

"Social influencer” may not yet be a household term yet, but its usage is growing exponentially. This is especially true in the world of digital, social media, and influencer marketing, where many top brands are teaming up with social influencers in order to effectively market to consumer audiences online. Social influencers are also referred to as digital influencers (digital superstar Bethany Mota recently referred to herself as such during her speech at BeautyCon 2015), creators (as termed by YouTube), or social media influencers.

According to a Nielsen report, “92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007.” With the rise of social media sharing and video publishing platforms including Instagram, Snapchat, and YouTube, online consumers follow select social influencers for the latest news, trends, and lifestyle recommendations. Interest from today’s biggest brands is growing, too—60% of marketers are upping their spending on social influencer marketing, according to a recently published AdWeek article.

Here are five types of social influencers worth paying attention to right now:

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in blog, Bloggers, Branded Content With Influencers, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Streamy Awards 2015: Everything You Need To Know

The Streamy Awards 2015: All The Winners From Last Night, Here's Everything You Missed

Similar to the exponential growth of VidCon, BeautyCon, the genre of online video and its social media influencers, The 5th Annual Streamy Awards 2015 hit a milestone last night when it aired for the first time on VH1 television (see select excerpts of their live stream playlist here). 2015 marks perhaps a year where the mainstream public and traditional forms of entertainment are beginning to recognize the vast scope and potential of these video (vloggers or YouTubers) and social media creators (Snapchatters, Viners) who are far more influential than blockbuster movie stars or chart-topping singers (see Variety's 2nd annual survey of American youth here).

With the meteoric rise of the social media influencer or digital star on user-generated content (UGC) platforms including YouTube, Vine, Snapchat and now Periscope, many broadcast networks are left wondering whether they need a YouTube influencer strategy, traditional Hollywood talent agencies are racing to sign YouTube talent, and traditional global brands are partnering with social media influencers for major marketing campaigns based on the efficacy of influencer marketing (i.e. Apple, Castrol, airlines, travel/hospitality, and automotive).

This year's winners and award categories featured the very best nominated in online video and social media from brand sponsored video campaigns with top YouTubers (Nissan, Purina, DanceOn, Totino's, and Pizza Hut), social good campaigns, music, performance, and much more including performances by Hailee Steinfeld, Sir Mix-a-Lot, and OMI (see all the music performances here).

Hosts Tyler Oakley and Gracie Helbig are joined by presenters Paula Abdul, Mel B., Natasha Bedingfield, Ciara, Philip DeFranco, Ricky Dillon, GloZell Green, Kat Graham, Hannah Hart, Mamrie Hart, Sean Kingston, NeNe Leakes, Jenna Marbles, Brooke Mahan, Miss America 2016 Betty Cantrell, Shay Mitchell, Harley Morenstein, Ingrid Nilsen, Pauley Perrette, Michelle Phan, Jillian Rose Reed, Smosh and James Van Der Beek (via Heavy).

Here are the categories and winners for this year's Streamy Awards 2015 along with samples of their best or most popular work:

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in blog, Bloggers, Fashion Influencers, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

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