The Future Of Social Influencer Marketing Points To Branded Content Collaborations
As brands evaluate how best to utilize social influencer marketing in the new year, we take a quick look at what other big brands have recently done and have slated for their forthcoming campaigns. The close of 2015 saw the rise of two big trends amongst many others: 1) how marketers of all industry verticals are advertising on popular YouTuber channels (e.g. the latest installment of Hunger Games marketing with top YouTuber Kandee Johnson, for more dedicated examples see our post here), and 2) how mainstream, traditional entertainment is vying for a piece of social online traffic by featuring prominent digital influencers in mainstream media (for examples, see here).
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