X

  Vine Influencers

See how the world’s best brands partner with top Viners to create influencer marketing campaigns. Best sponsored content examples from the most popular Vine influencers.

10 Best Sponsored Vine Videos From The Most Popular Viners

Most Popular Viners Best Sponsored Vine Videos

For the latest news and trends on top Viners, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

2015's 10 Best Sponsored Vine Videos From The Most Popular Viners

When Vine launched in early 2013, it became clear that social media was about to shift in a brand new way. By giving individuals the opportunity to serve up micro-content looping videos, the most popular Viners (see our recent post "10 Top Viners To Follow Now") began creating trending and viral content, six seconds at a time. Although Vine does not offer marketers a native advertising platform at this time, brands are partnering with the most popular Viners to sponsor content directed at key target audiences in a way that had never been done before. For an in-depth explanation on Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our explainer post here.

With 200 million active users, Vine may not be the largest social influencer channel however, many of the most popular Viners featured here below also have large adjoining social accounts (YouTube, Instagram, blogs). In our recent article "How Brands Are Partnering With Popular Viners To Dominate Social," we share how many brands are not only sponsoring Vine videos, but promoting them across other social platforms. This multi-platform approach is an effective influencer marketing strategy for targeting audiences on various touchpoints with popular influencer-generated content that resonates well with today's consumers. To date, these 10 best-sponsored Vine videos below have been "looped" a total of 48.4 million times with 739.5K likes, 120.5K revines, 12K comments, and to an audience of nearly 54 million followers.

Vine has truly caused a paradigm shift in the way that users ingest paid content that is as relevant and important to the audience as it is to the brands sponsoring the content. To see how brands have sponsored Vine videos with the most popular Viners in 2015, check out our post below:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers, Vine Influencers

How Brands Collaborate With Popular Viners

Popular Viners Help Brands Dominate Social Media Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Dominating Social With Popular Viners

In a short span of two years, 6-second video sharing platform Vine has given rise to a slew of popular Viners, many with millions of followers (see our recent list of top 10 Viners to follow now here). Although Vine (owned by Twitter) currently does not provide brands with native advertising, the lack of an ad platform has not stopped many top brands from collaborating with popular Viners in order to market to their vast audiences.

Since Vine does not provide native advertising options (see the difference between native, sponsored content, and influencer marketing here), savvy brands are partnering with popular Viners for their social reach on Vine and henceforth promoting the content on other social media channels (e.g. Instagram, YouTube, Twitter, Facebook, etc.). This multi- or cross-platform approach strategically maximizes both the popular Viners' built-in social reach and social amplification of brand-creator content.

See how these brands are successfully creating alongside popular Viners for multi-platform, social media marketing success:

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Sponsored Content With Influencers, Vine Influencers

What’s Next For Social Influencer Marketing?

Social Influencer Marketing Future Campaign Examples

The Future Of Social Influencer Marketing Points To Branded Content Collaborations

As brands evaluate how best to utilize social influencer marketing in the new year, we take a quick look at what other big brands have recently done and have slated for their forthcoming campaigns. The close of 2015 saw the rise of two big trends amongst many others: 1) how marketers of all industry verticals are advertising on popular YouTuber channels (e.g. the latest installment of Hunger Games marketing with top YouTuber Kandee Johnson, for more dedicated examples see our post here), and 2) how mainstream, traditional entertainment is vying for a piece of social online traffic by featuring prominent digital influencers in mainstream media (for examples, see here).

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Social Media Influencers Star In Mainstream Media

Social Media Influencers Break Into Mainstream Entertainment TV Movies

For the latest news and trends on top YouTubers, Instagrammers, Viners, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Social Media Influencers Are Now Being Cast In Major Mainstream Entertainment Roles

Recently, we wrote an article about how many mainstream/traditional entertainment brands are marketing to large online audiences by leveraging the reach of top YouTuber channels (e.g. Hunger Games with beauty guru Kandee Johnson, Selena Gomez on Lilly Singh's channel). With vast numbers of consumers turning to these social media influencers for advice on what's cool, movie studios are smartly teaming up with YouTube stars to spur interest in forthcoming blockbusters. YouTube's viewership is as large--and in certain demographics, larger--than traditional TV viewership. Collaborating with online creators to produce custom content is an effective way for these studios to generate buzz with a receptive audience of consumers.

More and more, we have seen that the opposite trend has also gained steam: now, many digital influencers are starring in mainstream entertainment media. As these social media stars oftentimes have farther-reaching engagement and better affinity than most "traditional" celebrities with today's audiences, the two media spheres have begun to merge. More viewers have come to expect the type free-reign, often quirky creativity that takes place online. In response, mainstream entertainment is developing more original, creator-driven and featured programming.

The times are changing: Social media stars have started crossing over into mainstream TV and film--and bringing their dollars with them. Here are a few notable examples of influencers making big-budget entertainment deals:

Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

DeStorm Power: Viner, YouTuber, Now Facebook Video Creator?

DeStorm Power Viner YouTuber Facebook Creator

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, Viners & Snapchatters!

Meet Digital Star DeStorm Power, Accomplished Viner & YouTuber, Now Set To Conquer Facebook Video

Already an established music industry professional, DeStorm Power quit his job for a career as a social media influencer. He first gained social media recognition on YouTube, where his comedy skits, beat-boxing, and rapping videos gained a steady following. Launching his channel in 2006, Power quickly became one of YouTube's brightest stars where his originality stood out from the rest of the pack in the website's early days. To date, DeStorm Power has 1.8 million subscribers and a total of 242 million views on his primary YouTube channel and remains one of the most popular YouTubers.

Read More>>

in blog, Facebook, Influencer Spotlight, Online Video Marketing, Vine Influencers, YouTube Influencers

Top 10 Viners To Follow

Top 10 Viners To Follow

The Top 10 Viners To Follow

Launched in 2012, Vine spawned an entirely new form of content. The platform allows viewers to create short, 6-second videos that loop endlessly ("Vines"). The result is a mesmerizing, shareable bit of micro-content and its format allows for both creativity and customization. After being acquired by Twitter only a few months after its launch, it's no surprise that the app has blown up in popularity with over 100 million active monthly users.

As with YouTube and Instagram, top creators have also emerged out of Vine. Once a niche platform, Vine stars or "Viners" are gaining mainstream status--with the best and brightest influencers signing deals with major talent agencies, representing huge companies, and notably collaborating with the First Lady, Michelle Obama. Here are the top 10 Viners to follow:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Vine Influencers

Brand Sponsored Instagram Posts Series

Best Sponsored Instagram Posts Campaign Series

For the next installment of our Best Brand Sponsored Instagram Posts Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Brand Sponsored Instagram Posts From Top Digital Stars

For this week's installment of our Best Brand Sponsored Instagram Posts (see last week's here), we take a look at some of the most recognizable brands sponsoring Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's native advertising offering "Sponsored Ads" (to see the difference between Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our article here).

Brand sponsored Instagram posts can be a high ROI advertising channel for marketers seeking to leverage the established reach and engagement of top digital and social media influencers. With properly aligned and executed sponsored Instagram post campaigns, brands and advertisers can drive both awareness and conversions online in a profitable manner. To learn more about how to work with Instagrammers (including "How To Find Instagram Influencers"), see all our Instagram resources, guides, and how-tos here.

See which brands and creators collaborated for this week's best brand sponsored Instagram posts:

Read More>>

in blog, Fashion Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Don’t Hire Social Influencers Based On Followers

Dont Hire Social Influencers Based On Followers Following Count

3 Reasons Why Hiring Social Influencers Based On Followers Could Backfire

From the biggest traditional retailers to CPG brands and Hollywood entertainment companies, everyone is hiring social influencers as a major part of their social marketing and advertising campaigns. With the massive adoption of social media platforms/channels (e.g. Instagram, YouTube, Snapchat) and avoidance or decline of TV by many affluential demographics, both direct-response and brand marketers are discerning how best to allot their advertising spend in the upcoming new year.

While the vast majority of marketers are increasing ad spend to social and digital media, many marketers are still unsure about how to best identify, hire, and collaborate with social influencers. Similar to the history of display ads (rendered almost obsolete by the mainstream adoption of ad blockers), where marketers first evaluated campaigns based on cost-per-impression (CPM - possible reach, visibility), then cost-per-click (CPC - action-driven), and finally, performance (actual conversions, sign-ups, profitable action), the process of evaluating and hiring social influencers is experiencing a similar developmental path.

Read on to see why marketers need to make these following critical considerations beyond a social influencer's follower count to best maximize ROI and create an effective influencer marketing strategy prior to hiring (for our 10-step process guide, check out our white paper here):
Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Best Instagram Campaigns – Brand Sponsored Posts

Best Instagram Campaigns Brand Sponsored Posts Logan Paul Dunkin Donuts

For the next installment of our Best Instagram Campaigns Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Instagram Campaigns - Brand Sponsored Posts From Top Viners, Bloggers & YouTubers

Although Instagram recently opened their Sponsored Ad platform for all businesses "big and small," many of Instagram's prime demographics and market have already voiced their disdain for the platform's native ad increase. In a recent market research study, VentureBeat found that more than 50% of Instagram users hate seeing more Sponsored ads.

For the first installment of our Best Instagram Campaigns Series, we take a look at some of the most recognizable brands opting to sponsor Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's Sponsored Ads. While there are many brands marketing with creators on Instagram, the following curated examples represent the best Instagram campaigns for standout, creative brand integrations with adjoining social engagement (see our post here for why social media engagement matters for sponsored content).

See which brands and creators collaborated for this week's best Instagram campaigns - brand sponsored posts:

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

1 2 3 4 5

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405