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2015's 10 Best Sponsored Vine Videos From The Most Popular Viners
When Vine launched in early 2013, it became clear that social media was about to shift in a brand new way. By giving individuals the opportunity to serve up micro-content looping videos, the most popular Viners (see our recent post "10 Top Viners To Follow Now") began creating trending and viral content, six seconds at a time. Although Vine does not offer marketers a native advertising platform at this time, brands are partnering with the most popular Viners to sponsor content directed at key target audiences in a way that had never been done before. For an in-depth explanation on Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our explainer post here.
With 200 million active users, Vine may not be the largest social influencer channel however, many of the most popular Viners featured here below also have large adjoining social accounts (YouTube, Instagram, blogs). In our recent article "How Brands Are Partnering With Popular Viners To Dominate Social," we share how many brands are not only sponsoring Vine videos, but promoting them across other social platforms. This multi-platform approach is an effective influencer marketing strategy for targeting audiences on various touchpoints with popular influencer-generated content that resonates well with today's consumers. To date, these 10 best-sponsored Vine videos below have been "looped" a total of 48.4 million times with 739.5K likes, 120.5K revines, 12K comments, and to an audience of nearly 54 million followers.
Vine has truly caused a paradigm shift in the way that users ingest paid content that is as relevant and important to the audience as it is to the brands sponsoring the content. To see how brands have sponsored Vine videos with the most popular Viners in 2015, check out our post below:
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