X

  Vine Influencers

See how the world’s best brands partner with top Viners to create influencer marketing campaigns. Best sponsored content examples from the most popular Vine influencers.

Have We Seen The End Of Vine?

Have We Seen The End Of Vine?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Is Vine Losing Popularity Among Audiences & Advertisers?

When Vine was acquired by Twitter in October 2012, the six-second video platform was one of the fastest growing social sharing apps on the planet. In June 2013, Wired noted that Vine grew from 77,000 unique visitors to 3.6 million unique desktop visitors in just five months. Today, Vine has over 200 million active monthly users, according to Venture Beatand the platform's engaged audiences watch more than 1.5 billion “loops” (Vine's term for video plays) per day. While these metrics are impressive, Vine's lack of a native advertising platform coupled with competition from Facebook, YouTube, Snapchat, and Instagram (all of whom now allow users and brands to publish videos longer than six seconds) have prompted some to ask: are we seeing the beginning of the end for Vine?Read More>>

in blog, Influencer Marketing News, Vine Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Content Marketing vs. Influencer Marketing: Which Is Better?

Content Marketing Examples Influencer Marketing Strategy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing subscribe to our industry digest newsletter! 

Is Content Marketing Or Influencer Marketing Better For My Business?

The aphorism "Content Is King" is no doubt familiar to all marketers by now, but as the digital space becomes inundated with company blogs, white papers, webinars, and other forms of traditional content marketing, brands are finding it difficult to cut through the noise and reach intended audiences. In fact, a recent Content Marketing Institute study found that over 85% of brands rely on some form of content marketing to increase company exposure, however only 30% of marketers say their content marketing efforts are effective.

Meanwhile, the efficacy of influencer marketing campaigns has led to more companies, brands, and advertisers implementing influencer strategies than ever before—today, 84% of brands say they plan on using social media influencers to boost marketing efforts in the next 12 months, and of the brands that already have an influencer strategy in place, 81% are satisfied with the results (Adweek).Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

How To Develop A Successful Influencer Strategy

Create A Winning Influencer Strategy

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars. 

A Step-By-Step Guide To Crafting A Winning Influencer Strategy

The landscape of advertising is evolving, and as a growing number of consumers look to social media platforms like YouTube, Instagram, Snapchat and Vine for information and entertainment, brands are developing social media influencer strategies to target audiences where they work, play, and communicate. Collaborating with top digital influencers is becoming ubiquitous - according to a recent Schlesinger Associates study, 84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months, and 81% of companies already working with digital influencers were pleased with the results - and companies that fail to incorporate this dynamic form of advertising risk being ignored, blocked, or passed over.

In this simple, step-by-step guide, we identify elements common to all effective influencer marketing strategies and give brands advice on how to best implement these tips while avoiding influencer marketing missteps.Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

How Agencies Use Influencer Marketing Platforms

Influencer Marketing Platforms

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

How To Best Use Influencer Marketing Platforms

In a recent blog post, we examined how influencer marketing has become one of the most popular and effective ways for brands to reach audiences. This popularity has resulted in a plethora of influencer marketing platforms, most of which seek to connect brands and influencers directly and offer cursory discovery tools. Before investing heavily into these influencer marketing platforms (many are available via monthly subscription fee), marketers and advertisers need to know the benefits, limitations, and how best to use these new marketing platforms and tools.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The 5 Types Of Digital Influencers You Need To Know

Types of Social Media and Digital Influencers

For the latest news and trends on top digital influencers including YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Types Of Digital Influencers Changing How Brands Market Today

In a recent WSJ article, Donna Lagani SVP and CRO of Cosmopolitan (part of Hearst) relates how every CMO is concerned with influencer marketing and creating content alongside social and digital influencers. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy.

To learn more about digital influencers, who they are, and which types brands need to know, check out our explainer post here:

Read More>>

in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Logan Paul: Vine’s Favorite Funny Guy Turned Leading Man

Logan Paul Vine Star Adweek

image via Adweek. For the latest news and trends on top YouTubers, Instagrammers, Viners, & Snapchatters, subscribe to our industry digest newsletter!

Spotlight Feature: Logan Paul Vine Star's Push For Stardom

Logan Paul wants to be the biggest entertainer in the world. He has said so, in multiple interviews with outlets like Adweek, TechInsider, and Tubefilter, going on to explain, "I'll do whatever it takes to get that. As many hours as is needed."

The 20-year-old social media star hails from the Midwest, but relocated to Los Angeles to pursue his dreams of stardom in 2013—encouraged by his victory in a Vine production contest. The move required him to drop out of college and so began Paul's Vine career.

Read more to see Logan Paul Vine Star's journey from social media influencer to emerging film star:

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Social Media Influencers, Vine Influencers

10 Best Sponsored Vine Videos From The Most Popular Viners

Most Popular Viners Best Sponsored Vine Videos

For the latest news and trends on top Viners, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

2015's 10 Best Sponsored Vine Videos From The Most Popular Viners

When Vine launched in early 2013, it became clear that social media was about to shift in a brand new way. By giving individuals the opportunity to serve up micro-content looping videos, the most popular Viners (see our recent post "10 Top Viners To Follow Now") began creating trending and viral content, six seconds at a time. Although Vine does not offer marketers a native advertising platform at this time, brands are partnering with the most popular Viners to sponsor content directed at key target audiences in a way that had never been done before. For an in-depth explanation on Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our explainer post here.

With 200 million active users, Vine may not be the largest social influencer channel however, many of the most popular Viners featured here below also have large adjoining social accounts (YouTube, Instagram, blogs). In our recent article "How Brands Are Partnering With Popular Viners To Dominate Social," we share how many brands are not only sponsoring Vine videos, but promoting them across other social platforms. This multi-platform approach is an effective influencer marketing strategy for targeting audiences on various touchpoints with popular influencer-generated content that resonates well with today's consumers. To date, these 10 best-sponsored Vine videos below have been "looped" a total of 48.4 million times with 739.5K likes, 120.5K revines, 12K comments, and to an audience of nearly 54 million followers.

Vine has truly caused a paradigm shift in the way that users ingest paid content that is as relevant and important to the audience as it is to the brands sponsoring the content. To see how brands have sponsored Vine videos with the most popular Viners in 2015, check out our post below:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers, Vine Influencers

How Brands Collaborate With Popular Viners

Popular Viners Help Brands Dominate Social Media Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Dominating Social With Popular Viners

In a short span of two years, 6-second video sharing platform Vine has given rise to a slew of popular Viners, many with millions of followers (see our recent list of top 10 Viners to follow now here). Although Vine (owned by Twitter) currently does not provide brands with native advertising, the lack of an ad platform has not stopped many top brands from collaborating with popular Viners in order to market to their vast audiences.

Since Vine does not provide native advertising options (see the difference between native, sponsored content, and influencer marketing here), savvy brands are partnering with popular Viners for their social reach on Vine and henceforth promoting the content on other social media channels (e.g. Instagram, YouTube, Twitter, Facebook, etc.). This multi- or cross-platform approach strategically maximizes both the popular Viners' built-in social reach and social amplification of brand-creator content.

See how these brands are successfully creating alongside popular Viners for multi-platform, social media marketing success:

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Sponsored Content With Influencers, Vine Influencers

What’s Next For Social Influencer Marketing?

Social Influencer Marketing Future Campaign Examples

The Future Of Social Influencer Marketing Points To Branded Content Collaborations

As brands evaluate how best to utilize social influencer marketing in the new year, we take a quick look at what other big brands have recently done and have slated for their forthcoming campaigns. The close of 2015 saw the rise of two big trends amongst many others: 1) how marketers of all industry verticals are advertising on popular YouTuber channels (e.g. the latest installment of Hunger Games marketing with top YouTuber Kandee Johnson, for more dedicated examples see our post here), and 2) how mainstream, traditional entertainment is vying for a piece of social online traffic by featuring prominent digital influencers in mainstream media (for examples, see here).

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

1 2 3 4 5

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405