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  Vine Influencers

See how the world’s best brands partner with top Viners to create influencer marketing campaigns. Best sponsored content examples from the most popular Vine influencers.

Most Popular YouTubers At The Teen Choice Awards

Most Popular YouTubers At The Teen Choice Awards

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 2016 Teen Choice Awards Features The Most Popular YouTubers

The Teen Choice Awards is an annual awards show which honors the year’s stars, voted by teen viewers, in a wide array of categories including television, movies, music, and fashion. While the Teen Choice Awards originated as a way to recognize celebrities and artists from traditional media, the rising popularity of social media platforms and digital stars has led to a gradual shift in the program's focus. In 2016, the dominance of Viners, Snapchatters, and today's most popular YouTubers served to illustrate the prominent place digital influencers now hold in pop culture, especially among teenage audiences.

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in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Different Types Of Social Media Influencers

Social Media Influencers Examples Campaigns Lists Guide

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Everything You Need To Know About Social Media Influencers

Social media platforms now claim 2.2 billion users globally—that's nearly one-third of the earth's total population (Statista).  As the prevalence of social media grows and the effectiveness of traditional advertising methods (i.e. television, print, radio) erodes, brands are now discovering that collaborating with top social media influencers (also called "digital influencers" or "digital stars") is the best way to reach massive social audiences and "influence" the purchasing decisions of millions.

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Does Snapchat’s Viral Growth Mean The Death Of Vine?

How Snapchat Killed Vine Social Media App

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why Audiences Are Leaving Vine For Snapchat & Other Platforms

At its peak, Vine was one of the top 5 most downloaded entertainment apps in the iOS app store and consistently ranked in the top 50 of all apps (Wall Street Journal). Now, in the face of growing competition from Snapchat's 10-second video format and Snapchat Stories (as well as Instagram's 60-second videos and Facebook's recent push to become a leader in digital video), Vine is struggling to keep both top content creators (called "Viners") and audiences from abandoning the once-favored 6-second video entertainment platforms for greener social media pastures.Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers, Vine Influencers

Have We Seen The End Of Vine?

Have We Seen The End Of Vine?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Is Vine Losing Popularity Among Audiences & Advertisers?

When Vine was acquired by Twitter in October 2012, the six-second video platform was one of the fastest growing social sharing apps on the planet. In June 2013, Wired noted that Vine grew from 77,000 unique visitors to 3.6 million unique desktop visitors in just five months. Today, Vine has over 200 million active monthly users, according to Venture Beatand the platform's engaged audiences watch more than 1.5 billion “loops” (Vine's term for video plays) per day. While these metrics are impressive, Vine's lack of a native advertising platform coupled with competition from Facebook, YouTube, Snapchat, and Instagram (all of whom now allow users and brands to publish videos longer than six seconds) have prompted some to ask: are we seeing the beginning of the end for Vine?Read More>>

in blog, Influencer Marketing News, Vine Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Content Marketing vs. Influencer Marketing: Which Is Better?

Content Marketing Examples Influencer Marketing Strategy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing subscribe to our industry digest newsletter! 

Is Content Marketing Or Influencer Marketing Better For My Business?

The aphorism "Content Is King" is no doubt familiar to all marketers by now, but as the digital space becomes inundated with company blogs, white papers, webinars, and other forms of traditional content marketing, brands are finding it difficult to cut through the noise and reach intended audiences. In fact, a recent Content Marketing Institute study found that over 85% of brands rely on some form of content marketing to increase company exposure, however only 30% of marketers say their content marketing efforts are effective.

Meanwhile, the efficacy of influencer marketing campaigns has led to more companies, brands, and advertisers implementing influencer strategies than ever before—today, 84% of brands say they plan on using social media influencers to boost marketing efforts in the next 12 months, and of the brands that already have an influencer strategy in place, 81% are satisfied with the results (Adweek).Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

How To Develop A Successful Influencer Strategy

Create A Winning Influencer Strategy

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A Step-By-Step Guide To Crafting A Winning Influencer Strategy

The landscape of advertising is evolving, and as a growing number of consumers look to social media platforms like YouTube, Instagram, Snapchat and Vine for information and entertainment, brands are developing social media influencer strategies to target audiences where they work, play, and communicate. Collaborating with top digital influencers is becoming ubiquitous - according to a recent Schlesinger Associates study, 84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months, and 81% of companies already working with digital influencers were pleased with the results - and companies that fail to incorporate this dynamic form of advertising risk being ignored, blocked, or passed over.

In this simple, step-by-step guide, we identify elements common to all effective influencer marketing strategies and give brands advice on how to best implement these tips while avoiding influencer marketing missteps.Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

How Agencies Use Influencer Marketing Platforms

Influencer Marketing Platforms

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

How To Best Use Influencer Marketing Platforms

In a recent blog post, we examined how influencer marketing has become one of the most popular and effective ways for brands to reach audiences. This popularity has resulted in a plethora of influencer marketing platforms, most of which seek to connect brands and influencers directly and offer cursory discovery tools. Before investing heavily into these influencer marketing platforms (many are available via monthly subscription fee), marketers and advertisers need to know the benefits, limitations, and how best to use these new marketing platforms and tools.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The 5 Types Of Digital Influencers You Need To Know

Types of Social Media and Digital Influencers

For the latest news and trends on top digital influencers including YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Types Of Digital Influencers Changing How Brands Market Today

In a recent WSJ article, Donna Lagani SVP and CRO of Cosmopolitan (part of Hearst) relates how every CMO is concerned with influencer marketing and creating content alongside social and digital influencers. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy.

To learn more about digital influencers, who they are, and which types brands need to know, check out our explainer post here:

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Logan Paul: Vine’s Favorite Funny Guy Turned Leading Man

Logan Paul Vine Star Adweek

image via Adweek. For the latest news and trends on top YouTubers, Instagrammers, Viners, & Snapchatters, subscribe to our industry digest newsletter!

Spotlight Feature: Logan Paul Vine Star's Push For Stardom

Logan Paul wants to be the biggest entertainer in the world. He has said so, in multiple interviews with outlets like Adweek, TechInsider, and Tubefilter, going on to explain, "I'll do whatever it takes to get that. As many hours as is needed."

The 20-year-old social media star hails from the Midwest, but relocated to Los Angeles to pursue his dreams of stardom in 2013—encouraged by his victory in a Vine production contest. The move required him to drop out of college and so began Paul's Vine career.

Read more to see Logan Paul Vine Star's journey from social media influencer to emerging film star:

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in blog, Branded Content With Influencers, Influencer Marketing News, Social Media Influencers, Vine Influencers

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