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See how the world’s best brands partner with top Viners to create influencer marketing campaigns. Best sponsored content examples from the most popular Vine influencers.

Influencer Marketing News: Twitter Lays Off 10% Of Its Employees, Kills Vine Too

Influencer Marketing News Weekly Roundup Twitter Kills Vine

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Weekly Roundup: R.I.P. Vine, Facebook's Branded Content, Instagram's Live Video

This week on the Mediakix blog, we showed you the 10 statistics showing the decline of TV advertising, shared the secret behind ASMR, and reminisced on Vine’s contribution to online content.

Today’s Friday roundup of influencer marketing news will dive into Facebook’s new branded content label, Google and Disney’s trouble with the FTC, Instagram's (yet another) new feature to rival Snapchat, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

R.I.P. Vine 2013-2016

Twitter Kills Vine RIP Shut Down

For the latest news and trends on top YouTubers, Instagrammers, Facebook stars (formerly Viners), bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Dead On The Vine: Twitter Kills Off Its $30M Short-Form Social Video Platform

Twitter has officially announced it's ending a tumultuous 3-year run with social video platform, Vine (for context, Twitter has been around for a decade). The social media app responsible for launching many of today's most popular social media stars enabled its users to easily create 6-second looping videos shareable with a Tweet or across other social channels.

While news of Vine's death may be hard for some to bear, its decline was predictable (Twitter is slated to lay off nearly 10% of its employees post Q3 earnings) and in many cases inevitable (as our post "Have We Seen The End Of Vine?" demonstrates from early this year). Facing tough competition and growth (the same type of explosive user growth Vine experienced in its heyday) from Snapchat, Instagram, and now Facebook, Vine struggled to keep top content creators (and therefore their audiences) from jumping ship.

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in blog, Influencer Marketing News, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

How Masterminds Movie Partners With Top Social Media Stars

Masterminds Movie Marketing Social Media Stars

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The Movie Masterminds Leveraged The Power Of Social Media Stars

To promote their upcoming heist comedy Masterminds on social media, production studio Relativity Media created two social media marketing campaigns around the film's $17 million bank robbery plotline. By partnering with some of the world's biggest social media influencers to promote the film's release, Masterminds' was able to generate excitement and reach millions of viewers among the movie's target audience.
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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

Social Media Case Study: How Segway Used Influencers To Launch New Product

Social Media Case Study: How Segway Used Influencers To Launch New Product

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Social Media Case Study: Inside Segway's Influencer Marketing Strategy

Launching an engaging social media marketing campaign—especially one that leverages the trust, reach, and creativity of digital influencers—is now the most prevalent way for brands to promote the release of new products. According to Fast Company, 93% of companies rely on social media marketing to reach consumers, and a separate study concluded that marketing with social media influencers yields 11x higher returns (ROI) than all other forms of digital advertising (Inc.).

In this social media case study, we examine how Segway partnered with several of the world's biggest social media influencers to expand awareness about their new product to millions of consumers and showcase the miniPRO's exciting features through unique influencer-created photos and videos.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Influencer Marketing Roadmap To Guide Your Next Campaign

Influencer Marketing Roadmap To Guide Your Next Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Roadmap For Brand Marketers [Infographic]

As social media usage continues to accelerate and platforms like Instagram, Snapchat, Facebook, and YouTube play increasingly larger roles in how people spend their time, communicate, consume information, and make decisions, influencer marketing is not only the fastest growing (interest in influencer marketing has increased over 90x since 2013), but also the best advertising channel for brand marketers.

To educate and provide a high-level roadmap detailing influencer marketing strategy, influencer selection, campaign management, and more, we've created a 10-Step comprehensive infographic guide. Following the steps outlined below will help companies begin to develop effective and impactful influencer marketing campaigns.
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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Infographics, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

4 Addicting Mobile Apps Developed By Social Media Stars

Social Media Stars Launching Mobile Apps

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why The Biggest Social Media Stars Are Launching Their Own Mobile Apps

We live in The Era Of The App. Today, mobile applications, or "apps," have changed the way we do almost everything, from communicating to sharing our photos with friends to dating. To capitalize on this cultural and technological trend, some of the world's top social media stars aren't just creating engaging content for apps like Snapchat, Instagram, and Vine, they're actually developing their own mobile products for social media followers to buy, download, use, and share with others.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

How NBC Bolsters Olympic Coverage With Social Media Influencers

Social Media Influencers Rio Olympics 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Logan Paul & Other Social Media Stars Help NBC Expand Its Olympic Coverage To New Audiences

The Olympics is the biggest international sports competition in the world, of course, but it is also a massive media and marketing event, attracting billion of global viewers throughout the event's two-week run and generating millions in advertising revenue from the world's biggest global brands. To increase interest among young, social media-savvy viewers, official broadcaster NBC enlisted popular social media influencers like Logan Paul to expose social audiences to engaging Snapchat Stories, Instagram photos, YouTube videos, and more.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Most Popular YouTubers At The Teen Choice Awards

Most Popular YouTubers At The Teen Choice Awards

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 2016 Teen Choice Awards Features The Most Popular YouTubers

The Teen Choice Awards is an annual awards show which honors the year’s stars, voted by teen viewers, in a wide array of categories including television, movies, music, and fashion. While the Teen Choice Awards originated as a way to recognize celebrities and artists from traditional media, the rising popularity of social media platforms and digital stars has led to a gradual shift in the program's focus. In 2016, the dominance of Viners, Snapchatters, and today's most popular YouTubers served to illustrate the prominent place digital influencers now hold in pop culture, especially among teenage audiences.

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in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Different Types Of Social Media Influencers

Social Media Influencers Examples Campaigns Lists Guide

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Everything You Need To Know About Social Media Influencers

Social media platforms now claim 2.2 billion users globally—that's nearly one-third of the earth's total population (Statista).  As the prevalence of social media grows and the effectiveness of traditional advertising methods (i.e. television, print, radio) erodes, brands are now discovering that collaborating with top social media influencers (also called "digital influencers" or "digital stars") is the best way to reach massive social audiences and "influence" the purchasing decisions of millions.

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Does Snapchat’s Viral Growth Mean The Death Of Vine?

How Snapchat Killed Vine Social Media App

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why Audiences Are Leaving Vine For Snapchat & Other Platforms

At its peak, Vine was one of the top 5 most downloaded entertainment apps in the iOS app store and consistently ranked in the top 50 of all apps (Wall Street Journal). Now, in the face of growing competition from Snapchat's 10-second video format and Snapchat Stories (as well as Instagram's 60-second videos and Facebook's recent push to become a leader in digital video), Vine is struggling to keep both top content creators (called "Viners") and audiences from abandoning the once-favored 6-second video entertainment platforms for greener social media pastures.Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers, Vine Influencers

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