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How Brands And Influencers Are Breaking FTC Rules With Sponsored Instagram Stories & Posts
As influencer marketing grows on Instagram, FTC-compliant disclosures for sponsored content is taking center stage. Improper disclosure on social media has existed for years, but with millions of sponsored of posts making their way into Instagram feeds each month and 93% of celebrity social media endorsements violating FTC rules, it’s a bigger issue than ever before.
The Federal Trade Commission (FTC) monitors advertising, marketing, and more to guard against deceptive or unfair business practices, and their efforts extend to social media marketing and endorsements. FTC Guidelines for social media marketing outline specific required disclosures, but there are plenty of ways that influencers and brands are breaking the rules — both intentionally and inadvertently. Here are the top 5 ways that brands and influencers are breaking FTC rules on Instagram.