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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

What Is Participation Marketing? Definition, Best Examples & More

What Is Participation Marketing? Definition, Best Examples & More

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Why Marketers Use Participation Marketing To Create Lasting Relationships With Consumers

There’s more content on the internet than even the most engaged and curious internet user could ever hope to consume. As brands, publishers, social media networks, and creators compete for the attention of audiences, engaging users long-term is becoming more difficult. Participation marketing comes with a simple goal: To build relationships with consumers through ongoing experiences with brands.

As studies show that millennials — who will represent nearly a third of total retail sales by 2020 — value experiences over possessions, it’s important for brands and marketers to consider how they can offer meaningful consumer experiences. Participation marketing is about creating a relationship between brands and their consumers, and that relationship is vital to marketers’ success.

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in blog, Influencer Marketing, Sponsored Content With Influencers, Branded Content With Influencers, Social Media Influencers

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

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Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers, Fashion Influencers, Bloggers, Fashion Bloggers, Lifestyle Bloggers

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Live Streaming Star Jackelyn Shultz Shares Mommy Vlogging, Social Media, & More 

As a top influencer on Live.me with nearly 2 million followers, Jackelyn Shultz is one of the most recognizable and fast-growing names in the social media industry today. Known for her “mommy lifestyle” content, Jackie has inspired millions in her "Sprinkle Squad" to embrace both the difficulties and the blessings of parenthood.

Moreso, Jackie is among the top, new influencers to leverage fast-growing trends in live streaming content and the most popular live video streaming platforms to build and connect with increasingly mobile and sizeable audiences. Learn how Jackie balances her busy and unique lifestyle in our exclusive interview:

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in blog, Influencer Marketing, Sponsored Content With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers, Online Video Marketing, Influencer Spotlight

What Are KOLs? Key Opinion Leader Definition, Examples & More

What Are KOLs? Key Opinion Leader Definition, Examples & More

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What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

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in blog, Influencer Marketing, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Jennifer Tuffen's Love Of Travel & Photography Brings The World's Most Beautiful Places To Instagram @izkiz

Jennifer Tuffen (also known as @izkiz on Instagram) has a love of travel that runs deep. Raised on exciting family holidays and riveting tales of her grandfather’s travels, Tuffen has become a world traveler and top travel photographer on Instagram. Her photos are bright, idyllic, and capture the beauty of some of the world’s most remarkable locations.

We spoke with Jennifer Tuffen about her journey to becoming a top travel influencer, how she distinguishes herself from the thousands of other travel influencers, and what’s next for her career. Learn about the woman behind the stunning travel photography of @izkiz in our exclusive interview below.

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in blog, Influencer Marketing, Sponsored Content With Influencers, Branded Content With Influencers, Social Media Influencers, Instagram Influencers, Influencer Spotlight

Is Snapchat Dead As An Influencer Channel?

Is Snapchat Dead As An Influencer Channel?

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As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?

Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?

While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.

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in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, Instagram Influencers, Snapchat Influencers

3 Reasons Why Instagram Stories Are Winning For Marketers

3 Reasons Why Instagram Stories Are Winning For Marketers

Subscribe to our industry digest for the latest news and trends on influencer marketing, social media influencers, and related industry topics marketers need to know!

Instagram Stories Aren't Just Slowing Snapchat's Growth — They're Taking Ad Dollars, Too

A year after Instagram Stories launched, it’s seen some outstanding results. Snapchat may once have ruled the ephemeral messaging game, but Instagram Stories halted Snapchat’s growth and stole the thunder from a highly anticipated IPO that fell flat under the weight of unmet expectations. Where Snapchat added just 8 million daily active users, increasing from 158 million to 166 million between Q4 2016 and Q1 2017, Instagram’s Stories feature alone sees more than 250 million daily users.

Instagram Stories isn’t just a hit with users, though — marketers are winning big with Instagram Stories, too. It may once have been the home of square photos but with a bevy of new features, Instagram's become a marketing power house and the clear choice for advertisers. Here’s why Instagram Stories is coming out on top for marketers who are looking to reach large audiences through ephemeral messaging.

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in blog, Influencer Marketing, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, Instagram Influencers, Snapchat Influencers

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook stars!

The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers, Snapchat Influencers, Vine Influencers, Bloggers, Monetization

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

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Case Study: How Airbnb Leverages The World’s Biggest Celebrities & Influencers On Instagram

In less than 10 years, Airbnb has grown from a startup that struggled to get funded to a $31 billion company that’s disrupting the hospitality industry and threatening the world’s top hotel chains. Its influencer marketing strategy is one factor that has helped fuel its rapid growth.

By collaborating with some of the world’s most famous celebrity influencers on Instagram, Airbnb has obtained broad exposure, reaching a total potential audience of nearly 1 billion Instagram users in the past two years. In this case study, we’ll examine Airbnb’s approach to influencer marketing and evaluate the campaign’s reach and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Instagram Influencers

The Top 5 Online Advertising Trends Marketers Should Know

The Top 5 Online Advertising Trends Marketers Should Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Online Advertising Trends Show That It's Set To Become The Biggest Advertising Medium In The World

Online advertising as a vital part of the marketing landscape is nothing new. To not be focused on internet advertising in 2017 is to be woefully behind the times. As internet advertising grows and matures, though, trends and patterns are emerging that tell us about the role of internet advertising in the marketing world and about where it’s headed.

In a recent presentation for the Internet Trends Conference, Kleiner Perkins presented the top internet trends for 2017. Reviewing the state of ad spend, ad blocking, mobile growth, and more, Kleiner Perkins laid out the state of advertising in the digital realm and highlighted some key trends that speak to where it’s headed. Here are some of key takeaways and trends in online advertising.

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in Influencer Marketing Top Lists, blog, Influencer Marketing, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers, Facebook

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405