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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

5 Ways That Brands & Influencers Break FTC Rules On Instagram

5 Ways That Brands & Influencers Break FTC Rules On Instagram

For the latest news and trends on top Instagrammers, bloggers, YouTubers & Snapchatters, subscribe to our industry digest newsletter!

How Brands And Influencers Are Breaking FTC Rules With Sponsored Instagram Stories & Posts

As influencer marketing grows on Instagram, FTC-compliant disclosures for sponsored content is taking center stage. Improper disclosure on social media has existed for years, but with millions of sponsored of posts making their way into Instagram feeds each month and 93% of celebrity social media endorsements violating FTC rules, it’s a bigger issue than ever before.

The Federal Trade Commission (FTC) monitors advertising, marketing, and more to guard against deceptive or unfair business practices, and their efforts extend to social media marketing and endorsements. FTC Guidelines for social media marketing outline specific required disclosures, but there are plenty of ways that influencers and brands are breaking the rules — both intentionally and inadvertently. Here are the top 5 ways that brands and influencers are breaking FTC rules on Instagram.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Marketing Case Study: How Timex & MVMT Reached Audiences Over 2M in 1 Week

Influencer marketing on Instagram is now a $1 billion market, and has become central to many fashion brands’ marketing strategies. Some brands, such as Daniel Wellington, build their entire marketing plans around Instagram influencers. Relying exclusively on top influencers to market its products, Daniel Wellington was able to grow from a $15,000 startup company to one of the world’s hottest watch brands.

In this case study, we’ll analyze and compare how two other top watch brands, Timex and MVMT, approach the competitive Instagram influencer marketing space.

Both Timex and MVMT work extensively with lifestyle and fashion influencers to market their watches on Instagram. However, the two brands differ greatly in campaign content and messaging. We took a closer look at one week of each brand’s sponsored posts in order to compare key strategies, metrics, and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

The Top 12 Things To Consider When Finding Influencers

The Top 12 Things To Consider When Finding Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Finding Influencers For Marketing Campaigns Starts With Considering These 12 Key Factors

Influencer marketing campaigns are nuanced and have a lot of moving parts, but there’s perhaps no decision more important in the campaign crafting process than choosing and vetting influencers. As the content creating heart and soul of the campaign, it’s vital that the influencers that marketers choose be effective, engaging, and brand safe.

Finding influencers is more than just a cursory Google search and a quick rundown of who has the most followers and gets the most comments. Here are the top 12 things that marketers should analyze and consider when choosing influencers for an influencer marketing campaign.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Major Publishers Are Marketing With Social Media Influencers

How Major Publishers Are Marketing With Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How BuzzFeed, Cosmopolitan, And The New York Times Are Marketing With Social Media Influencers

It isn’t just brands that are using influencers anymore — publishers are getting onboard, too. Leveraging social media influencers’ power and pull for original and branded content, publishers are boosting traffic and upping the efficacy of content created in partnership with brands. In a world where ad blockers are putting a serious dent in publishers’ ability to bring in ad revenue, they’re finding new ways to drive traffic and step out of the traditional (ergo blockable) advertising.

Influencers are proven experts when it comes to reaching and engaging audiences, which makes them a natural fit for helping publishers capture audience attention. BuzzFeed, Refinery29, The New York Times, Cosmopolitan, and more are building influencer networks to strengthen the performance of branded content and are even using some influencers in original content to drive traffic and boost advertising demand.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing With Instagram Stories: How 4 Brands And Influencers Used The Feature For Promotion

Since it was introduced last August, Instagram Stories has taken off. Stories allow users to share photos and videos that exist on the platform for 24 hours, then disappear. It’s a feature that’s similar to the central functionality of Snapchat, and the growing popularity has put a serious damper on Snapchat’s growth.

With more than 250 million Instagrammers using the feature every day, Instagram Stories has become a hub of activity and it has brands and influencers innovating how they share sponsored content on Instagram. Though ephemeral messaging presents some problems in measurement and staying power, Instagram Stories may be ideal for capturing a moment in a way that’s natural, urgent, and — at least in some cases — linkable. See how top brands and influencers are working together to bring sponsored content to Instagram Stories.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Are “Micro Influencers?” Definition & Examples

What Are “Micro Influencers?” Definition & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Micro Influencers Fit Into The Influencer Marketing Landscape

When we think of influencers, we often think of mega stars with millions of followers on social media. By now, most people on social media are familiar with high-profile influencers posting sponsored content in partnership with major brands, but there’s opportunity in marketing with smaller influencers, too. There have been initial studies supporting higher engagement with micro influencers.

A recent Digiday article highlighted how working with micro influencers can have its pitfalls, though. “Everyone talks about how these “micro influencers” have such high engagement,” an anonymous marketing executive said, “but who cares about a 20 percent engagement rate on a post when only 10 people liked it?”

Micro influencers have been touted for high engagement rates, but as the Digiday article points out, these aren’t the only metrics relevant to marketers. As the influencer marketing industry continues to grow, it’s important that marketers understand the role that micro influencers play in the industry, the pros and cons that come with working with micro influencers, and how they might prove effective for some marketing goals and strategies and ineffective for others.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Is An Instagram Influencer? Definition, Examples, & Insights

What Is An Instagram Influencer? Definition, Examples, & Insights

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

An Inside Look At What Is An Instagram Influencer?

Instagram has seen dramatic growth in the last year, expanding its feature set and adding over 200 million monthly active users. With the introduction of Stories, a Snapchat-like ephemeral content feature, Instagram has become one of the most important and relevant social media platforms in today’s landscape.

Plenty of creators are on the platform looking to capture the attention of Instagram’s massive user base and usher in their own share of Instagram success. These Instagram influencers amass large followings through compelling content and their ability to connect and engage with their followers. Instagram influencers come in all shapes and sizes, and they can be a key asset for marketers trying to target active audiences.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Case Study: How Subaru Dominated Instagram & YouTube With Top Social Media Stars

Subaru is one of the fastest growing companies in the U.S. auto industry, with sales up 10% this year. Recently, Subaru has been building upon its strong market presence using influencer marketing.

In this case study, we’ll explore why Subaru’s “Meet An Owner” campaign succeeded by examining three of Subaru’s most effective influencer partnerships.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Instagram Has Fueled the Success of Restaurants and Bars

How Instagram Has Fueled the Success of Restaurants and Bars

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram's Power To Drive Patrons To Bars And Restaurants Is Changing The Entire Industry

Restaurant dining is having a moment, and Instagram, with its high-quality photos and power as a recommendation engine, is fueling the movement. As users capture their dining experiences through Instagram photos, videos, and Stories, their fans, friends and followers are venturing outside to find the best bites in their neighborhoods.

2016 marked the first year on record that people in the United States spent more money at restaurants and bars than they did at grocery stores, and affluent young people living in cities like San Francisco, Los Angeles, and New York are spending half of their food budgets on dining outside of their homes. People are becoming more interested in the experiences that come with eating out, and they’re sharing special moments in restaurants and bars on social media.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Not Just For Fans: VidCon From A Marketer’s Perspective

Not Just For Fans: VidCon From A Marketer’s Perspective

For the latest influencer marketing news, resources, and case studies subscribe to our weekly newsletter.

The Biggest & Best VidCon Opportunities For Marketers

VidCon may be best known as a fan conference full of young people hoping to meet their favorite creators IRL, but for marketers and industry professionals, it’s so much more. With an estimated 30,000 people in attendance, VidCon 2017 was bigger than ever. Fans, creators, and industry experts met at the Anaheim Convention Center in Anaheim, CA, for the biggest event in online video content.

The VidCon experience is divided up into three tracks: Community, Creator, and Industry. Each track has an agenda full of specific panels, discussions, workshops, masterclasses, and keynotes tailored to its attendees' interests and needs. The Community track is largely targeted toward fans, Creator toward talent and aspiring talent, and Industry toward professionals and experts looking to learn more about the online video industry and make powerful connections.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405