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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Google’s Marketing Strategy Utilizes Influencers To Advertise New Tech Products

Since its founding in 1998, Google has become one of the wealthiest and most powerful tech companies in the world. In 2016, the company ranked as the most visited multi-platform web property in the United States with a global revenue of $89.4 billion. While its original product revolved around online search, Google has since expanded into video, consumer electronics, and many other tech-oriented ventures.

In October, Google released two new hardware products: A voice-controlled smart home device called Google Home Mini and the second version of its Pixel smartphone. In the following case study, we’ll examine how the digital giant is collaborating with Instagram influencers to help promote both of these products.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Advertising on YouTube: How Nordstrom, Calvin Klein & Others Partner With Top YouTubers

In 2016, the U.S. fashion industry generated $72.1 billion in revenue through online sales. With that number projected to rise to a massive $116.3 billion as soon as 2021, it’s evident that Americans aren’t shy about purchasing apparel and accessories from web-based storefronts.

Currently, eight in 10 U.S citizens buy online each week, and as many as one-third of shoppers are likely to make purchases through social networks. In order to reach potential customers on Facebook, Instagram, and other social platforms, top fashion brands are now adjusting their advertising focus.

In the following case study, we'll take a look at fashion advertising campaigns by Nordstrom, Calvin Klein, Levi’s and other brands to see how partnering with top fashion YouTubers created exposure and drove results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Uber Marketing Case Study: How Uber Partners With Top Travel, Fashion & Lifestyle Influencers On Instagram

Over the course of eight years, the car transportation service Uber has generated five billion trips through its mobile app. Since its founding, Uber Technologies Inc. has expanded into other ventures, including meal delivery and large-scale shippingHowever, the company’s growth has been met with considerable controversy in a variety of arenas. Notably, founder and CEO Travis Kalanick resigned in June 2017.

Nevertheless, in the face of challenges, Uber has pushed forward to maintain their dominance within the transportation service sector. In the following case study, we’ll examine two Uber influencer marketing campaigns — one promoting Uber NYC during the spring and summer of 2017, and the other advertising the car service more generally.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman

Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.

We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How To Do A Giveaway On Instagram: A Quick Marketer’s Guide

How To Do A Giveaway On Instagram: A Quick Marketer’s Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How To Do A Giveaway On Instagram: Strategies, Examples & More

Social media giveaways are an excellent way for brands to increase their online following, promote the release of a new product, or boost positive brand sentiment. Giveaways encourage users to interact with a brand and thus foster an ongoing relationship with consumers.

Instagram in particular is a great platform for giveaways. Marketers can easily utilize tools like hashtags to increase the discoverability of a giveaway, and influencers can also be used to spread the word and reach a diverse group of potential participants.

Here we’ll break down how to do a giveaway on Instagram and how to leverage influencers for giveaway success. We’ll also provide a few top Instagram giveaway examples to inspire your next social media giveaway.  

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Sponsored Content With Influencers

Tinder Swipes Right On Influencer Marketing

Tinder Swipes Right On Influencer Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tinder Marketing Case Study: How Tinder Collaborates With Top Meme Influencers On Instagram

Since launching in 2012, Tinder has grown to become one of the world’s most popular mobile dating apps. According to the company’s website, Tinder has generated over 20 billion matches in total. Additionally, across 196 countries, users swipe 1.6 billion times each day and schedule 1 million dates every week. For those looking for love or to casually date, Tinder makes it easier than ever for singles to meet each other online.

Like many other mobile apps, Tinder has incorporated influencer marketing into its larger advertising strategy to raise brand awareness and attract new users. In this case study, we’ll examine how Tinder partnered with social media influencers to promote the launch of its new Reactions feature.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Influencer Spotlight: How Jamie Salvatori Of Vat19 Drives Sales On YouTube

If you’ve ever seen a wacky video of a full-grown man eating a gummy worm the size of a human arm, you’ve probably seen Vat19 in action. With over 4.1 million subscribers, Vat19’s YouTube channel has not only become the mainstay of its retail business, but also has transformed the company into a content leader. The zany channel features hilarious challenges, extraordinary experiments, and best of all, gigantic candy.

Jamie Salvatori, founder and content creator behind Vat19, gives us the details on how he’s leveraged social media marketing and influencer marketing to promote his e-commerce company on YouTube.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Marketers Need To Know About Facebook Crossposting Instagram Stories

What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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