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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Top Instagrammer And YouTube Creator TaylorCutFilms

Jordan Taylor Wright might not be an immediately recognizable name, but chances are, you’ve seen some of his work. As an Instagrammer and filmmaker under the penname TaylorCutFilms, he has worked with the most well-known individuals in the entertainment industry, giving his social media followers a glimpse of what it is like to live the life of a superstar. Jordan has documented the lives of the trendiest celebrities, from social media influencers like King Bach and Rudy Mancuso, to top musicians such as Justin Bieber, Usher, and Martin Garrix.

When Jordan isn’t covering the lives of the rich and famous, he is photographing his own colorful and fantastic travel adventures as an independent influencer. Learn more about Jordan, and how he’s created his social media empire in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Study: Are Micro Influencers Or Macro Influencers More Effective? [INFOGRAPHIC]

Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.

One recent trend in the space has been the rise of and interest in “micro influencers.” Micro influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro influencers).

To further assess the efficacy of micro vs. macro influencers, we analyzed over 700 sponsored posts from 16 widely recognized brands that work concurrently with macro and micro influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Travel Instagrammers Are Shaping Our Wanderlust

How Travel Instagrammers Are Shaping Our Wanderlust

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

See How The Best Travel Instagrammers Influence Our Wanderlust On Social Media

700 million users take to Instagram each month for entertainment, inspiration, news, and the latest and best aspirational and lifestyle content. In 2016, travel and tourism yielded over $2 trillion and global hospitality revenue was over $500 billion (2015). $1 billion is presently spent advertising with Instagrammers - this figure is projected to double in the next few years.

As travel, tourism, and hospitality brands increasingly partner with social media influencers on Instagram, we take a look at the top travel dream destinations of 2017, different ways travel content may be posted or discovered on Instagram, and how travel Instagrammers are inspiring audiences worldwide to experience new locations far and wide.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Blogging Has Evolved Since 1994

How Blogging Has Evolved Since 1994

For the latest news and trends on top bloggers, YouTubers, Instagrammers, & Snapchatters, subscribe to our industry digest newsletter!

How The History & Evolution Of Blogging Provided The Framework For Sharing Content Online

Creating and sharing content is one of the fundamental pillars of existing online. Before Snapchat, Instagram, Facebook, Twitter, or even MySpace, there were blogs. From the first blog in 1994 to the rise of vlogging, blogging has come a long way and has changed shape many times. Today’s blogs don’t look anything like they did 20 years ago.

Micro-blogging and social media have transformed the landscape, and when bigger companies and publishers began posting online, the landscape of content on the internet shifted permanently. The history of blogs is the history of the internet, and their evolution provided the framework for the online world as we know it today. Let’s look at the evolution of blogging to learn more about where blogging’s been, how it’s changed, and where it’s headed.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. 

These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year

UPDATE November 30, 2017 — Instagram Stories continues to grow at an astonishing pace. The feature is now shy of 1.5 years old and shows few signs of slowing down with the addition of features like polling and new stickers and filters. In an effort to keep the top Instagram Stories statistics as accurate and current as possible, we've updated the following statistics to reflect Instagram latest progress.

While Instagram Stories was once doubted by skeptics as a mere Snapchat knockoff, Instagram Stories has quickly become an entity of its own. High adoption numbers and users’ willingness to forget that it was once a clone of Snapchat Stories is making Instagram’s one-year-old feature a success among users, content creators, businesses, and advertisers alike.

We’ve compiled the most recent and relevant Instagram Stories statistics to show how it's shaping the world of social media.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

SponCon, Podghazi, Instapurge: The Darkside Of Instagrammers

SponCon, Podghazi, Instapurge: The Darkside Of Instagrammers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Instagram Influencers Uncovered: Instapurge, Podghazi, & SponCon

Top social media stars are today’s celebrities, and none are more recognized than the best Instagrammers. The top Instagram influencers are followed by millions of devoted fans on the Internet and have become icons in popular culture. Instagrammers are living the life: not only are they creating content that they are passionate about, but they are also getting paid through brand sponsorships.

Naturally, thousands are following suit. The number of aspiring influencers is leading to an influx of content to individual users and the saturation of content is making it more difficult for influencers to stand out. So difficult in fact, that influencers are turning to means other than unique content to capture the attention of audiences, including fake activity. Simulated engagement has captured the attentions of everyone around the world, and we break down the three most significant trends regarding fake activity on Instagram: Instapurge, Podghazi, and #SponCon.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

What Is Participation Marketing? Definition, Best Examples & More

What Is Participation Marketing? Definition, Best Examples & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Marketers Use Participation Marketing To Create Lasting Relationships With Consumers

There’s more content on the internet than even the most engaged and curious internet user could ever hope to consume. As brands, publishers, social media networks, and creators compete for the attention of audiences, engaging users long-term is becoming more difficult. Participation marketing comes with a simple goal: To build relationships with consumers through ongoing experiences with brands.

As studies show that millennials — who will represent nearly a third of total retail sales by 2020 — value experiences over possessions, it’s important for brands and marketers to consider how they can offer meaningful consumer experiences. Participation marketing is about creating a relationship between brands and their consumers, and that relationship is vital to marketers’ success.

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in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Live Streaming Star Jackelyn Shultz Shares Mommy Vlogging, Social Media, & More 

As a top influencer on Live.me with nearly 2 million followers, Jackelyn Shultz is one of the most recognizable and fast-growing names in the social media industry today. Known for her “mommy lifestyle” content, Jackie has inspired millions in her "Sprinkle Squad" to embrace both the difficulties and the blessings of parenthood.

Moreso, Jackie is among the top, new influencers to leverage fast-growing trends in live streaming content and the most popular live video streaming platforms to build and connect with increasingly mobile and sizeable audiences. Learn how Jackie balances her busy and unique lifestyle in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Are KOLs? Key Opinion Leader Definition, Examples & More

What Are KOLs? Key Opinion Leader Definition, Examples & More

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405