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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

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Instagram Influencer Marketing Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Budweiser is one of the most recognizable beer brands in the world. Owned by Anheuser-Busch InBev (AB InBev), the multinational beverage conglomerate, Budweiser has a long history of sponsoring sports franchises, professional sporting events, and individual players. Past Budweiser sponsorships include the National Football League, British Basketball League, NASCAR, and Super Bowl.

A post shared by Rudy Mancuso (@rudymancuso) on

Budweiser premiered an international influencer marketing campaign to tie into its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a longstanding partnership dating back to the World Cup in 1986; Budweiser will also be the official alcohol supplier of the 2022 FIFA World Cup Qatar. The beer brand partnered with YouTube stars, professional soccer players, and media personalities to create branded reaction videos on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

4 Ways That Brands Market With Influencers

4 Ways That Brands Market With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top 4 Methods Brands Use To Market With Influencers

There are dozens of different ways that brands partner with influencers. Every influencer marketing campaign is different, tailored to meet the nuanced needs of different industries, goals, platforms, content, creators, products, and more. That said, there are some key types of influencer partnerships that brands use to promote brand recognition, products, and initiatives.

By now, much of the world is familiar with the #sponsored content phenomenon. We often use “sponsored content” as a general term to describe content that has some degree of brand involvement, but not all sponsored content is the same, nor does it achieve the same types of results. To learn more about how influencer marketing campaigns take shape and how different types of campaigns accomplish different goals, here are four ways that brands market with influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

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What is IGTV? How Instagram TV Will Impact Influencer Marketing

On June 2018, Instagram announced a huge addition to their platform: a brand new service under the moniker IGTV. The fresh video content vehicle allows creators to upload fullscreen, vertical videos up to one-hour in length.

IGTV marks Instagram’s entry into the long-form video space—this has huge implications for both mobile video creators and the influencer marketing industry.
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in blog, Instagram Influencers, Monetization, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

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6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & influencer marketing, subscribe to our industry digest newsletter!

Jack Morris (@doyoutravel) is someone you might think of as “the cute boy next door.” The 27-year-old travel influencer is frequently pictured barefoot and shirtless with a bandana around his head as he savors the stunning scenery that surrounds him. The boyish charm really comes to life in action shots such as Morris swinging on a rope in the Philippines, skateboarding through the hills of Turkey, and jumping from ocean cliffs in Greece. With images like these, it isn’t hard to see why Jack Morris has amassed 2.8 million Instagram followers.

Morris’ casual, boy-next-door appeal makes him an obvious candidate for promoting millennial-focused brands with products for millennial-sized budgets. Less obvious is Morris’ fit as an influencer for luxury brands, so it may come as a surprise that he recently collaborated with high-end jewelry retailer Tiffany and Co. But look a little deeper and you’ll see plenty of reasons why Morris and Tiffany’s is an unlikely match made in heaven.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

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Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

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The Wild, Wild West That Is Instagram Influencer Marketing

The explosive growth of Instagram and influencer marketing has created a perfect confluence of brand dollars and aspiring would-be influencers. The Instagram influencer market alone was forecast to be over $1B in 2017. Instagram just announced over 1B users and a staggering user growth rate of over 200M users in less than one year.

With millions of dollars up for grabs, the market has drawn in a plethora of people aspiring to build their following and get paid for posting to their Instagram feed. Brands pay top Instagram influencers tens of thousands of dollars for a single sponsored post. Top social media stars also regularly travel to top global destinations at no charge in exchange for coverage of hotels and resorts on their Instagram. The Atlantic recently reported that top hotels and resorts can receive up to 20 inquiries per day from influencers looking for free stays in return for social media features.

All the potential perks and income from being an influencer draw in hundreds of thousands of people who yearn to be one. Becoming an influencer is a time-intensive process and costly as well. The NY Post shared the story of a woman who went over $10,000 in debt while trying to become an Instagram influencer. That effort and cost only resulted in her gaining 12K followers. Fashionista reported that it would cost up to $31,400 per year to keep pace with the fashion and beauty standards to be a female lifestyle Instagram influencer.

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in blog, Influencer Marketing News, Instagram Influencers, Sponsored Content With Influencers

Interview with VidCon CEO Jim Louderback

Interview with VidCon CEO Jim Louderback

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jim Louderback Chats About VidCon 2018 And Viacom's Purchase Of The Conference

More than 30,000 online video fans, creators, and brands will unite at VidCon US 2018, the world's premier online video conference hosted in Southern California. VidCon has attracted YouTube influencers and their fan community since its inception in 2010. As video continues to dominate all types of media, VidCon's attendance grows each year, attracting fans, creators, brands, and industry leaders from around the world. Major brands like Instagram, Entertainment Arts, and Nickelodeon co-sponsor the event, hosting everything from keynote speeches to musical performances to mini-experiential events on the expo floor. Industry professionals attend VidCon to network, attend product demonstrations, and participate in workshops.

In an exclusive interview, we spoke with of VidCon's CEO Jim Louderback about Viacom acquiring VidCon in February 2018 and how the conference has evolved over the years.

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in blog, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

8 Coachella 2018 Brand Activations You Can’t Miss

8 Coachella 2018 Brand Activations You Can’t Miss

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The Coachella 2018 Brand Activations & Influencer Partnerships Marketers Must See

Coachella 2018 has already proven to be a standout event for influencers, brands, and attendees. The festival’s first weekend was marked by a historic Beyoncé performance that’s being lauded as quite possibly the greatest Coachella set of all time.

Last year Coachella drew a total attendance of 750,000 people. Though official numbers aren’t yet available, 2018 attendance is expected to match or even exceed last year.

Apart from last weekends physical attendees, millions tuned in online to watch the event live. Over the course of the first weekend, YouTube’s official livestream garnered 41 million live views from 232 countries. Beyoncé’s performance attracted 498,00 simultaneous viewers, shattering a record for the most viewed Coachella performance in history.

Brand activations also drew the attention of thousands in-person online. Here we’ll break down the top influencer sponsorships executed at Coachella week one. Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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