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Instagram Influencer Marketing Case Study: Budweiser Sponsors The FIFA 2018 World Cup
Budweiser is one of the most recognizable beer brands in the world. Owned by Anheuser-Busch InBev (AB InBev), the multinational beverage conglomerate, Budweiser has a long history of sponsoring sports franchises, professional sporting events, and individual players. Past Budweiser sponsorships include the National Football League, British Basketball League, NASCAR, and Super Bowl.
Budweiser premiered an international influencer marketing campaign to tie into its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a longstanding partnership dating back to the World Cup in 1986; Budweiser will also be the official alcohol supplier of the 2022 FIFA World Cup Qatar. The beer brand partnered with YouTube stars, professional soccer players, and media personalities to create branded reaction videos on Instagram.