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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

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5 Top Celebrity Influencer Marketing Campaigns With Kevin Hart, Khloe Kardashian & More

The tremendous growth of influencer marketing has given way to a central debate, which should my brand partner with: celebrities or social media influencers? While some top social media influencers boast millions of followers, celebrities present unparalleled visibility. Take Selena Gomez’s Instagram for instance, her 135 million followers eclipse Japan’s population.

For a brand, being featured on a top celebrity social media account offers both massive exposure and broad appeal. Unlike social media influencers who create content focused on specific niches, the likeness and recognizability of celebrities allow them to reach audiences that are not only enormous but diverse.

Here we’ll analyze five of the most impressive celebrity influencer marketing examples to date. From Amazon to Wendy’s, brands of all types are turning to the globe’s most notable stars on social media to appeal to millions.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Amazon, Kraft, Bose & Other Top Brands Incorporated Influencers Into Their 2018 Super Bowl Marketing Efforts

Each year, millions of Americans tune in to watch the Super Bowl, which marks one of the biggest advertising opportunities of the year. Last year’s Super Bowl generated $385 million in ad revenue, with a 30-second television ad costing $5 million.

In recent years, social media has played a larger role in the Super Bowl advertising landscape. Brands of all types are taking to Instagram and YouTube to tease their highly anticipated Super Bowl ads in the weeks and days preceding the game. Additionally, many brands are implementing creative, Super Bowl-specific influencer marketing campaigns.

In the following case study, we’ll examine how four top brands leveraged social media influencers of all types and sizes for Super Bowl LII advertising.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

5 Top Brands Joining The Micro Influencer Revolution

5 Top Brands Joining The Micro Influencer Revolution

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The World’s Biggest Brands Leverage Micro Influencers

By 2019, spending on Instagram influencers is projected to reach $2.3 billion dollars. Brands of all types are trading traditional advertising for influencer marketing to acquire customers online and seeing measurable success.

As influencer marketing has grown, two primary terms have emerged to distinguish influencer size: micro influencer and macro influencer. Micro influencers are social media users, typically on Instagram, who have 1,000 to 100,000 followers. Macro influencers are those with over 100,000 followers.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

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How Coca-Cola’s Marketing Strategy Incorporates Influencers To Drive Success

Since its founding in 1886, The Coca-Cola Company has become a global force. 96% of the world’s population recognizes a Coca-Cola logo and as of 2017, the soda giant sits among the world’s three largest food and drink companies.

Coca-Cola is no stranger to influencer marketing. In the past, both participation marketing and YouTube influencers have been a part of its advertising strategy. In the following case study, we’ll examine how the brand is partnering with Instagram influencers to promote its signature Coke product to a European consumer base.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Huawei Mobile’s Dominant CES 2018 Influencer Marketing Campaign

Case Study: Huawei Mobile’s Dominant CES 2018 Influencer Marketing Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Huawei Mobile Stole The Show At CES 2018 Using 3 Tech Macro Influencers

Though it’s not a household name in the United States yet, Huawei Mobile, a Chinese company, is the largest telecommunications equipment manufacturer in the world, and it’s looking to crack the $55 billion US smartphone market. This year at CES, it promoted the launch of the Mate 10 Pro, its newest smartphone, with the help of tech influencers.

While a host of prominent brands leveraged influencer marketing at CES 2018, Huawei Mobile stole the show through partnerships with the tech industry’s biggest and most well-known influencers. The power of influencer marketing may be just what Huawei needs to gain the trust of US consumers and break Samsung and Apple’s stronghold on the US market. Here, we’ll break down Huawei’s elaborate CES influencer marketing campaign.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How 3 Major Brands Are Driving Success With Influencers At CES 2018

How 3 Major Brands Are Driving Success With Influencers At CES 2018

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Intel, Toyota & Huawei Mobile Are Marketing With Top Tech Influencers At CES 2018

Each year, thousands of the world’s top tech brands congregate in Las Vegas to show off their latest and greatest inventions at the Consumer Electronics Show (CES), the world's largest tech convention. Last year, which marked the 50th anniversary of CES, there were nearly 200,000 industry professionals and 4,000 exhibitors in attendance.

As CES grows and evolves, tech influencers are becoming closely intertwined with the event. Read on to see why influencer marketing is becoming a critical component of many brands’ CES strategies, and how three major brands are leveraging tech influencers at CES 2018.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Baidu Markets With Influencers To Promote Mobile App Downloads

Founded in 2000, Baidu has grown to become one of China's most innovative web service companies. With over 40,000 employees around the world, the internet provider is a global leader in artificial intelligence (AI) design and also develops widely popular social networks and mobile apps.

Social media and more specifically influencer marketing have become an essential part of the company's global advertising strategy. We spoke with Yin Lin, Global Marketing Manager, who oversees the promotion of Baidu's Facemoji Keyboard to social media users worldwide. Read on to learn more about how Lin uses influencer marketing to drive app downloads and promote Baidu to a global audience.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Sponsored Content With Influencers

How To Advertise On Instagram: The 12 Best Ways

How To Advertise On Instagram: The 12 Best Ways

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Complete Guide: How To Advertise On Instagram

Instagram is a social networking powerhouse that currently boasts over 800 million monthly active users, 250 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.

The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns with advertisers spending $1 billion on Instagram influencers alone in 2017. However, the wide array of options within each of these verticals can be a daunting assemblage to absorb and comprehend.

In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.

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in blog, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing Vs. Celebrity Endorsements: Which Is Better?

Influencer Marketing Vs. Celebrity Endorsements: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing vs. Celebrity Endorsements: Which Is Right For Your Brand?

Brands are always looking for ways to situate themselves at the forefront of consumers’ minds. In all of the forms of advertising aimed at this end, one of the most coveted is the celebrity endorsement. Often constructed as a personal testimonial, celebrity endorsements are when an actor, musician, athlete or other pop culture figure promotes a business's products, services, or brand.

Late last decade, a new kind of testimonial began to emerge across a variety of social spaces. Known as influencer marketing, the advertising model takes a page out of the celebrity endorsement playbook, using popular online and social media personalities to promote commodities and messages for businesses. However, instead of “household names,” influencer marketing leverages the power and reach of online stars (“YouTubers,” “Instagrammers,” bloggers, etc.). More generally referred to as social media influencers, these personalities are often followed for their prowess and expertise in specific categories.

As consumers continue to spend more time on social media, considering whether a brand can best reach its audience through traditional celebrity endorsements or social influencers becomes a worthwhile exercise. Below, we’ll look at some of the advantages and disadvantages of influencer marketing vs. celebrity endorsements to help determine appropriate use cases.

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