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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the live streaming space, helping it keep up with other popular live streaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Juniper Fox Brings Smiles To The Faces Of Her 1.8 Million Followers On Instagram

Among the top 10 most beloved animals on the Internet, Juniper Fox has been enchanting people from the start. Her wily personality and exotic look is displayed on her dedicated Instagram page and has found her over 1.8 million followers on the platform. As a social media influencer, Juniper is reaching thousands on a daily basis, educating them on pet ownership, animal treatment, and other cute animals.

In our exclusive interview, Juniper’s owner, Jessika, gives us her take on what housing a pet fox actually means, and how success on Juniper’s channel has enabled her to partner with brand and non-profit organizations.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Sponsored Instagram Videos vs. Sponsored Instagram Photos: A Marketer's Guide

In 2016, an estimated $1 billion was spent on influencer marketing initiatives on Instagram alone. The vastness of the Instagram influencer market illustrates that advertisers around the world have identified Instagram as a valuable vehicle for sponsored content.  

With spending on Instagram influencers exploding, it’s important for marketers to think critically about how to best deliver their message. On Instagram, there are two forms of content that can be shared: photos and videos. In this post, we’ll compare sponsored Instagram videos (including Instagram Stories) to sponsored Instagram photos and evaluate the effectiveness of each type of sponsored content.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Sponsored Content With Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

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in blog, Bloggers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

What Is A Brand Ambassador? Definition, Core Traits & Examples

What Is A Brand Ambassador? Definition, Core Traits & Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Are Brand Ambassadors And How To Best Leverage Them

Consumers are inundated with massive quantities of information and brands on a daily basis and businesses are now having a hard time learning how to stand out in all the noise. Consequently, brands have begun embracing a new trend: brand ambassadors. Fueled by the time people spend on social media, brand ambassadors are increasingly chosen based on their followers and engagement on YouTube, Instagram, Facebook, and/or other apps and platforms.  

In order to understand why brands are using brand ambassadors to reach consumers, it’s important to identify the characteristics of an ideal brand ambassador and break down what exactly they can do for brands.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 8 Instagram Influencer Statistics To Check Out

As of August 2017, Instagram has over 700 million monthly active users. The photo-sharing platform launched in 2010 and continues to be one of the Internet’s fastest growing social media sites, outpacing Facebook, Pinterest, and Twitter. 

Top social media influencers have taken note and show a preference for Instagram over other platforms. Here we’ve compiled the most important Instagram influencer statistics, demonstrating Instagram influencers' dominance in the marketing industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

CSGOLotto Scandal: What Marketers Need To Know

CSGOLotto Scandal: What Marketers Need To Know

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

What Marketers Must Know About CSGOLotto's Scandal & The FTC

As influencer marketing continues to grow across Instagram, YouTube, and emerging social media platforms, the FTC has become increasingly active with monitoring proper disclosure from both brands and influencers. Earlier this year, it was found that 93% of top celebrities on Instagram do not adhere to the FTC's guidelines for adequate disclosure.

While the CSGOLotto scandal is the latest instance of brands and influencers breaking FTC stipulations, it is the first case where the FTC has specifically charged individual social media influencers.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 4 Reasons Why Influencer Programs Fail

The Top 4 Reasons Why Influencer Programs Fail

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Why Influencer Programs Fail (And How Marketers Can Fix Them Before They Do)

In a digital landscape crowded with content and advertisements, influencer marketing has proven a powerful and effective method for rising above the noise to connect to consumers authentically through creators they trust. Nearly 85% of marketers are employing influencer marketing tactics to reach audiences, and more than 80% of marketers find influencer marketing effective.

Not every influencer program is set up for success, though. When influencer programs fail, it’s often because creators and managers failed in one or more key areas. To understand how and why influencer programs fail (and how to avoid these common pitfalls), see our list below.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405