X

  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

How YouTubers Make Money With YouTube Red

How YouTubers Make Money With YouTube Red New Subscription Service

A Video Explainer: How YouTubers Make Money With YouTube Red

On Wednesday, October 21, YouTube announced on their official blog a new monthly subscription service, YouTube Red. While their official announcement highlighted many of the features available to subscribers (including original content from top YouTubers and YouTube's apps for Music, Gaming, and Kids), it perhaps failed to adequately address many of the concerns voiced by content creators and fans alike in the ensuing few days.

As such, many expressed their apprehension and took to the Internets including these posts from publishers:

Vanity Fair: Did YouTube Just Ruin YouTube?

Time: What YouTube Creator's Think Of The Site's Major New Change

TechCrunch: YouTube Red -- An Offer Creators Can't Refuse

Gizmodo: YouTubers Are Up In Arms About YouTube Red

Superfame: YouTube Red Announcement A Massive Disaster As Fans Revolt

With so many YouTubers, fans, and major publishers uncertain about YouTube's new subscription service, Hank Green (who alongside his brother are the creators of both 2.6M+ subscriber channel, Vlogbrothers and premiere online video conference, VidCon) offers much-needed clarity on how YouTubers will make money with YouTube Red. In his 17-minute "long video," Green addresses many of the salient questions (many sourced from his own social channels) raised by YouTube's new ad-free service including: what happens to videos/channels who don't accept YouTube's new terms, will a free ad-supported YouTube continue to exist, and most importantly, how YouTubers make money with YouTube Red.

In addition to Green, many prominent YouTubers have offered their own explanations both for and against (including those pictured above here) what YouTube calls "The Ultimate Experience."

Watch the video above to find out how YouTubers make money with YouTube Red or see it's points bulleted below:

Read More>>

in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Millennial Marketing: Time Inc. Buys Lifestyle Blog HelloGiggles

Millennial Marketing Time Buys Zooey Deschanel Blog HelloGiggles

images via Cosmopolitan

Time Buys Lifestyle Blog HelloGiggles To Leverage Millennial Marketing

Last week, Time Inc. announced that they have acquired HelloGiggles, a web-only lifestyle blog and community for young women. Why? Because since its founding in 2011 by adorkable and influential “it” girl, Zooey Deschanel, the website exploded in popularity though its clever use of social media and digital influencer star power. In the time between then and now, the website has developed a active and devoted readership. Its success is profiled in Forbes’ 2011 article, “How Great Word of Mouth Went Above and Beyond for HelloGiggles.”

Time Inc. is undoubtedly an established and powerful organization, and HelloGiggles is certain to benefit from the established resources that the company offers. It’s not a one way street, though. By absorbing a young, tech-savvy organization like HelloGiggles, Time stands to draw in a whole range of advertisers who never would have purchased space in one of its print publications. Time will also bring on a slew of new, social-media-conscious employees. The purchase signifies Time’s embrace of fresh, new media and a desire to appeal to younger crowds. As AdExchanger puts it, Time Inc. "expects HelloGiggles to help infuse its other brands with knowledge about how to thrive in a digital world."

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

3 Best Instagram Marketing Tips

Best Instagram Marketing Tips With Instagram Influencers

Looking for more tips on how to market with Instagrammers? Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars!

Best Instagram Marketing Tips For Brands Working With Top Instagrammers

Although Instagram has progressively unveiled more ad options and user targeting tools for brands, many top brands in the automotive, fashion/beauty, food, subscription-based (see this Forbes article "How Birchbox, Blue Apron, and BarkBox Are Creating Connected Experiences With Millennial Consumers"), financial services, travel/hospitality, and more are actively marketing on Instagram with social media influencers (Instagram content creators with hundreds of thousands of followers) in order to execute strategic high reach/return marketing campaigns.

To provide a jumpstart on how best brands market on Instagram, here are 3 best Instagram marketing tips for brands creating sponsored content with top influencers:

First, find the correct influencers:

For an in-depth step-by-step look at "How To Find Instagram Influencers," check out our dedicated post here

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Is Sponsored Content?

What Is Sponsored Content?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is Sponsored Content?

Several factors have contributed to the rise of sponsored content as an effective and powerful way for marketers to reach online audiences amidst advertising overload. The overabundance of advertising forcing itself upon consumers has caused a significant uptick in ad blocking software. Apple's iOS9 (released earlier this month) gives mobile Safari users out-of-the-box ad blocking capabilities and was seen by many as the final "nail in the coffin" for display advertising. As such, brands and advertisers are proactively exploring marketing alternatives including sponsored content, native advertising, branded content, and influencer marketing (see our post "Adblocking Wars: Advertiser Alternatives To Ads").

The American Press Institute (API) prefaces its definition of sponsored content with the following:

Sponsored content/native advertising appears in many ways. There is no single form, but rather a continuum from banner ads to social media content to large microsites with articles and videos. It is better to define sponsored content by what it does than by what it looks like.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing Case Study: Airlines

Influencer Marketing Case Study Airlines Tuula Vintage Jessica Stein

In 2015, Airline companies Cathay Pacific, Air New Zealand, Air France, and Air Nippon collaborated with leading travel and lifestyle influencers including Tuula Vintage and Song of Style to develop rich content while integrating their brand messaging to new audiences online. The influencer marketing campaigns are not solely focused on travel-specific blogs, rather they seek to incorporate the brand within several categories, resulting in an innovative, engaging approach for increased audience exposure.

This case study is part of our ongoing Influencer Marketing Case Study Series.

Influencer Marketing Case Study:

Goals
  • Primary Objective - Build and drive brand awareness by partnering with aspirational lifestyle tastemakers in order to reach affluential audiences
  • Secondary Objective(s) - Leverage top social media influencers' social, creative direction, and audience base to elicit engagement, ultimately driving up profitable action
Approach
  • Partner with top bloggers in multiple lifestyle categories (fashion, travel, food, wedding) including Tuula Vintage, Song of Style, and 100 Layer Cake
  • Authentically develop aspirational campaign messaging
  • Organic, timely, and relevant integration within influencer's storyline
  • Market to new audiences through adjoining blog categories

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How To Beat Ad Blocking With Sponsored Content, Influencer Marketing

To learn more about influencer marketing, see our free white paper series.

Amidst Ad Blocking Crisis, Brands & Publishers Look To Sponsored Content Options

On August 10, 2015, Adobe in conjunction with UK startup PageFair, published a report illustrating the rise of ad blocking -- ad blocking rates grew by 41% globally, and 48% in the United States (see their entire report above). With the release of iOS9, Apple's latest operating system now features mobile ad blocking capabilities. Furthermore, starting in November, Google will penalize sites with app install ads (read more on their official Webmaster blog). As seen below in Business Insider's graph, the rapid rise of ad blocking (costing advertisers an estimated $22 billion in 2015 alone) has prompted brands including Nylon to focus their marketing efforts on sponsored content (see Digiday's article on Nylon here).

Ad Blocking Stats 2015

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

How To Create Sponsored Content With Instagram Influencers

Sponsored Content With Instagram Influencers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

3 Tips For Creating Sponsored Content With Instagram Influencers

Sponsored content is a great way for brands to target and engage their ideal audience. When executed properly, sponsored content via social media influencers is a highly effective way to broaden brand awareness and promote social media engagement (see our post here for why social media engagement matters for sponsored content). Top influencers can have hundreds of thousands to millions of followers. Although there is a constant influx of new social media platforms, Instagram has established itself at the top. With 300 million active users, and 70 million average uploads a day, marketers are looking to tap into the platform’s reach.

Instagram’s premise is simple: it is a user-generated photo and video social sharing app where its users can also follow accounts based on their aspirational lifestyle interests, including brands. Many brands, such as Chandon, are targeting millennials who, earlier this year, have become the most populous demographic in the United States. Within a year, Instagram use has risen 16% among young adults (19-29) which makes it an ideal platform for marketing to millennials.

Read More>>

in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Statistics, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Marketing To Millennials Through Social Media

Marketing To Millennials Through Social Media Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing to Millennials Through Social Media Networks, Channels & Platforms

The days of reaching millennials through traditional print and television advertising are quickly dwindling - as reported in Wall Street Journal, many TV networks are quickly pioneering digital strategies involving top "YouTubers" (YouTube video bloggers or "vloggers") in an effort to retain millennial viewership. In a 2015 census report, millennials (18-34) have outpaced Baby Boomers to become the most populous demographic in the United States, spending an approximate $1.3 trillion annually. Millennials are highly tech-savvy and socially conscious consumers. They choose to align with brands that reflect their own set of interests, lifestyle aspirations, and expect the brand to be responsive to what the consumer wants.

At the start of 2015, Adweek published research from Salesforce reporting that a vast 70% of marketers will spend more on social this year with special emphasis to mobile and content. Brands are augmenting their marketing strategies to focus on social media and are able to target highly specific audiences through the digital or social media influencers millennials follow (YouTubers, Instagrammers, Bloggers, Snapchatters, Viners, et al.), with top accounts featuring follower counts in the millions.

As such, brands are successfully marketing to millennials through the use of social media by partnering with these top influencers to create engaging, aspirational, and authentic content. Here are best examples of how brands are marketing to millennials through social media on channels they prefer the most:

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing Case Study: Chloé

How Chloé's Valentine's Day Fragrance Campaign Inspired "Love Stories" With Top Fashion Bloggers

In order to drive awareness and brand favorably with target consumer audiences, French fashion house and online retailer Chloé orchestrated an online campaign featuring several blog sponsored placements with top fashion bloggers. Not only did Chloé's influencer marketing campaign succeed with eliciting favorable audience sentiment, but did so by asking the world's most influential fashion, beauty, and lifestyle bloggers to create exclusively branded content on their "Love Story" fragrance theme. 

Influencer Marketing Case Study:

Goals

  • Primary Objective - to brand and drive awareness for the launch of Chloé's new fragrance, Love Story, by targeting high-end clientele via top fashion bloggers' audiences
  • Secondary Objective(s) - leverage top fashion bloggers' social, creative content, direction, and readership base as a jump off point for audience engagement

Approach

Results

  • High levels of audience engagement including 100+ comments on Gal Meets Glam's single post
  • Immensely favorable consumer social sentiment regarding fragrance
  • Invaluable consumer feedback from distinct, target consumer audiences
  • Elevated brand awareness and messaging
  • Combined social reach (Instagram, Twitter, Facebook, Pinterest) - 4,620,000+
  • Total blog audience reach (total page views, monthly uniques) - 7,000,000 page views; 1,400,000 monthly uniques

Influencer Marketing Case Study Chloe Love Story

Founded in 1952, Chloé was one of the first brands to debut high end made-to-wear "prêt-à-porter" fashion collections. Since it's inception, Chloé has worked with many well-known fashion luminaries including Karl Lagerfeld, Stella McCartney, spokesmodel and actress Chloë Sevigny, and can count several celebrities such as Natalie Portman and Kirsten Dunst as high-profile clientele.

Though Chloé's storied history is both impressive and longstanding, the traditional fashion brand is one of many companies marketing to coveted demographics only available on digital, mobile, and social media networks. As demonstrated by their Love Story campaign, Chloé has adapted its marketing and advertising strategy to prominently feature top fashion bloggers and therefore ensure the dissemination of their brand amongst high-traffic sites and adjoining social media publishing channels.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Do Bloggers Make Money?

how to bloggers make money sponsored post atlantic pacific bergdorf goodman new balance

How Do Bloggers Make Money?

Since 2004, bloggers have been sharing their favorite topics across the internet with like minded people. Bloggers were the original digital influencer. Though they remain the quintessential online influencer, in some respects top bloggers are quickly being superseded by popular YouTubers, Instagrammers, Viners, and Snapchatters. Some of the best bloggers have transcended the shakeup in the influencer space, while others have evolved and migrated to new social publishing platforms. Incredibly, some of the top fashion bloggers, are among the most followed top Instagram accounts.

Originally, blogging was a hobby and avocation. The most widely recognized bloggers devote themselves full-time to their efforts; however they began their blogging journey part-time until they secured enough sustainable income from their blog to make it their primary endeavor. Now, top bloggers and influencers (like Danielle Bernstein of fashion blog, We Wore What and Emily Schuman of Cupcakes & Cashmere) can command six figure partnership and sponsorship deals.

Read more here to see how bloggers make money:

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

1 ...18 19 20 21 22 23 24

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405