X

  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

Brand Glossary Guide: YouTube End Card

YouTube End Card Definition

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How To Best Use A YouTube End Card

As part of our ongoing effort to provide valuable brand resources, we're launching a new Brand Glossary Guide weekly series. By providing definitions, examples, and practical applications for the influencer marketing industry's most relevant terms, we strive to help brands better understand how influencers can expand reach and engage with their target audiences. To begin, let's examine an effective way for brands to boost visibility and engagement at the end of a sponsored YouTuber video: the YouTube end card.

YouTube end cards, which can be seamlessly integrated into a sponsored YouTuber's video, oftentimes includes the brand name, brand logo, and links to other brand videos or websites. As such, YouTube end cards can greatly increase visibility and promote further engagement on each YouTuber's video.

Read More>>

in blog, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Sponsored Instagram Posts Help Big Brands Reach Audiences

Best Sponsored Instagram Posts Weekly Brand Series

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Big Brands Coke, Microsoft Leverage Sponsored Instagram Posts to Reach Audiences

For this week's Best Brand Sponsored Instagram Post Series, we take a look at global brands that are leveraging sponsored Instagram posts to reach targeted, engaged audiences where time spend has greatly increased and recently surpassed TV viewership (Bloomberg). Though companies like Coke, whose product is sold in over 200 countries and who, according to Adweek, has an annual advertising budget of around $4 billion, have traditionally relied on big-budget ads at events like the Super Bowl, recent findings by Fortune Magazine demonstrate that multi-million dollar commercials don't increase revenue 80% of the time. To more effectively target the today's niche markets, more and more big brands are diverting advertising dollars away from traditional costly ads towards social influencer channels including Instagram, Snapchat, and YouTube.
Read More>>

in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

The Most Popular Types of YouTube Videos

The Most Popular Types of YouTube Videos

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 13 Most Popular Types Of YouTube Videos

UPDATE April 16, 2018 — Since our last update, YouTube has continued to grow and evolve. As of Q4 2017, YouTube now has 1.5 billion MAUs with 50% of video views coming from mobile devices alone.

Every day, billions of YouTube users watch billions of hours of video. Those watching aren’t limited to Western countries either. YouTube now offers localized versions of its video sharing platform in 90 countries and 80 different languages. Its YouTube Go app is also set to expand to over 130 countries.

In the interest of keeping the following information as current as possible, we’ve added new information where it applies and preserved the original text.

UPDATE June 1, 2017 — It’s been a little over a year since this post was first published, and in that time, YouTube’s grown and changed a lot.

Between 2015 and 2016, the amount of time users watched TV channels on YouTube increased by 50% and the amount of time users spent watching YouTube content on television screens doubled. What’s more, YouTube is capturing more prime time viewers in the 18-49-year-old market than any TV network. The most popular types of YouTube videos are being watched by more people in more ways than ever before.

In an effort to keep the information in this post as up-to-date as possible, we’ve added new information. We’ve preserved the original text of the post and added clearly marked updates beneath select passages.

When YouTube came onto the scene ten years ago, no one expected the video-sharing platform to completely change how we consume digital video content. Today, YouTube has not only revolutionized how we consume and interact with online video, it has also spawned completely new video genres and hundreds of pop culture icons unique to itself. From vlogs to unboxing videos, top YouTubers in YouTube's creative community have completely redefined entertainment, learning, shopping, and more.

Read More>>

in blog, Influencer Marketing Infographics, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

What Is Influencer Marketing?

What Is Influencer MarketingFor the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

What Is Influencer Marketing? How Can It Help My Brand?

The way people consume content is evolving. To capture the attention of audiences who spend more time staring at their phones than at television screens, brands must alter their approach to marketing. Influencer marketing, which leverages the power of a social media “influencer” (i.e. Instagrammer, YouTuber, former Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base - which can number in the thousands or even millions - is one of the most effective ways companies can organically target an engaged audience and increase brand awareness.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Best Instagram Sponsored Posts | Brand Guide Series

Sponsored Instagram Posts 2016 Brand Marketing Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Best Instagram Sponsored Posts Weekly Brand Series

In this week's installment of our "Best Sponsored Instagram Posts" series, we examine two of our favorite recent Instagram campaigns. One, for the upcoming film The Finest Hours, and the other for Xfinity, a Comcast service. As traditional TV viewership decreases, we have seen a progressive uptick in the number of entertainment companies working with influencers to leverage their online relevance. These two campaigns are the most appealing and successful from the past few weeks.

If this is your first time tuning in for our Best Sponsored Instagram Posts weekly series, here's what we have covered so far:

Be sure to read on for more about these two standout Instagram marketing campaigns, and check back next week for another installment of this brand guide series.

Read More>>

in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Why YouTube Gaming Channels Are Seeing Immense Growth

YouTube Gaming Channels Growth Brand Engagement

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Here's Why YouTube Gaming Channels Are Growing At Unprecedented Rates

In 2015, the Entertainment Software Association (ESA) found that 155 million Americans play video games with an average of two gamers for each U.S. household. Neilsen found that 65% of gamers now play on both game consoles and computers and/or mobile/tablet (up nearly 60% from 2011). Furthermore, Neilsen also discovered that while households owning 7th and 8th generation consoles ranged from 17% to 50%, mobile and tablet ownership showed a penetration rate of 92% (almost double the rate of 7th generation gaming consoles).

Enter YouTube, its 1 billion users, top YouTubers, and its dedicated gaming platform, YouTube Gaming, where audiences and gamers can share, watch, and engage on both trending videos and live streams. Out of the top 10 trending videos today, 2 were gaming focused while 60% were created by top YouTube influencers.

As the $61 billion gaming industry continues to grow at unprecedented rates (sales for mobile gaming double to nearly $26 billion from 2014), top YouTube gaming channels are poised to capitalize on the industry's growth, reach, and engagement. Here's why:

Read More>>

in blog, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How TV Shows & Movies Are Marketing On Instagram

Instagram Marketing Campaigns TV Film Movie Entertainment

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

4 Instagram Marketing Campaigns From TV & Film Entertainment

Hollywood awards season is upon us. To celebrate, in this week's installment of the "Best Sponsored Instagram Posts" series, we highlight the movies and TV shows that have generated hype by marketing on Instagram. On Instagram specifically, we have recently seen a spike of influencers promoting films and TV shows on their feeds. It looks like entertainment studios have caught on to influencer marketing as an incredibly powerful tool for creating buzz.

In the age of cord-cutting, traditional advertising just does not have the reach that it used to. Instagram posts by key social media influencers can pack a massive punch to supplement or even supplant old-school marketing techniques. These are the most striking and successful Instagram marketing campaigns for entertainment of late. If you're new to the series, here's a list to catch you up on what we've covered so far:

Tune in for next week's installment, and check out our favorite entertainment sponsored Instagram posts below: Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Why PR Agencies Are Getting Into Influencer Marketing

PR Agencies Using Influencer Marketing

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Why Influencer Marketing Is Becoming Huge For PR Agencies

In eMarketer's recent 2015 report, 3 out of 4 marketing and communications professionals saw influencer marketing as an effective advertising channel for driving sales and generating leads. Additionally, 9 out of 10 surveyed found influencer marketing to be effective at raising brand awareness. As PR agencies seek to provide media exposure, drive brand awareness, and highlight clients' success stories, marketing with social media influencers is quickly becoming a viable channel for many PR campaigns.

With the advertising landscape quickly changing and marketing budgets shifting from traditional to digital, see why PR agencies are increasingly getting into influencer marketing and partnering with social media influencers:

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

3 Biggest Instagram Marketing Trends For 2016

Instagram Marketing Trends To Know For 2016

Top 3 Instagram Marketing Trends For 2016

At the end of 2015, Instagram saw its community reach 400 million active users. As one of the top social platforms for brand engagement (Forrester Research), Instagram has changed how brands of all verticals and industries market to today's massive online audiences. In 2015, brands reportedly increased spend to social media and content marketing by 70% (Adweek).

Here are the top 3 Instagram marketing trends brands and marketers need to know to best conquer this popular social media publishing platform in 2016:

Read More>>

in blog, Branded Content With Influencers, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

PewDiePie’s New YouTube Multi-Channel Network, Revelmode

Multi Channel Network RevelMode From Top YouTuber PewDiePie

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTuber PewDiePie Debuts His Own Multi-Channel Network, Revelmode

If it wasn't enough to be searched on YouTube nearly as much as Beyoncé or be the second most popular search after music, top YouTube influencer PewDiePie will now have his own multi-channel network (commonly abbreviated as "MCN" or YouTube MCN) by way of Disney-owned Makers Studios. In 2014, Disney purchased Makers Studios (also a multi-channel network) for a sum total of nearly $1 billion dollars ($500 million in cash and stocks with an additional $450 million performance bonus).

Essentially a multi-channel network within another MCN, Revelmode will be headed by top YouTuber and gamer, PewDiePie, as the newest YouTube network's creative director. At 26, PewDiePie (who's real name is Felix Kjellberg) is best known for his unique commentary style on "Let's Plays" (a popular type of YouTube gaming format) and humorous "vlogs" (video-blogs). Forbes recently profiled PewDiePie as the richest YouTuber millionaire of 2015. To date, PewDiePie's YouTube channel has close to 42 million subscribers, nearly 11 billion total video views, and his most popular YouTube video "A Funny Montage" has over 71 million video views.

Here's what you can expect from YouTube star PewDiePie's new multi-channel network, Revelmode:Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Influencer Spotlight, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

1 ...18 19 20 21 22 23 24 25 26 27 28