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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

3 Ways Marketers Can Beat Declining TV Viewership

TV Viewership Declining What Marketers Need To Know

via Market Realist. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

With Quickly Declining TV Viewership Rates, Here's What Marketers Need To Know

It is no secret that traditional TV viewership is losing its audience fast. With the rise of services like Netflix and Hulu - as well as individually produced video content streamed on platforms like Vimeo, YouTube, and Facebook Video - cable is no longer the holy grail of in-home entertainment. MediaPost projects that, by 2019, "connected" TV viewership through online streaming services will hit 200 million, representing a whopping 78.1% of U.S. households.

This, of course, poses a problem to companies who have traditionally relied on TV advertising spots to get the word out about their products and services. However, savvy companies have already begun carving a space out for themselves in this rapidly changing media landscape by turning to the Internet. The marketing industry is changing with the times, and new developments are being made every day. Here are three ways that marketers can beat declining TV viewership:

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How Social Media Influencers Are Driving Ecommerce For Retail Marketing

Retail Marketing With Social Media Influencers Driving Ecommerce Sales

See popular YouTuber Casey Neistat's video for J.Crew below plus many other brand-influencer campaign examples below. For the latest authoritative marketing news, trends, and stats on social media stars, subscribe to our industry digest newsletter today!

5 Ways Social Media Stars Are Driving Ecommerce For Retail Marketing

In a recent 2015 study analyzing how the biggest brands advertise with influential bloggers, five out of the top ten brands included traditional, "brick and mortar" retailers (Nordstrom, Target, Old Navy, Express). Amidst much newer startups and solely ecommerce businesses (e.g. Blue Apron, NatureBox, and ShopStyle), the study brings to light how traditional retailers are driving ecommerce sales by partnering with popular social media stars to reach vast audiences who already shop and browse online.

Fortune's recent market study with eMarketer identifies the largest brick and mortar retailers competing with ecommerce leader, Amazon. As Amazon's direct and closest competitors, several of these traditional retailers included in Fortune's study (including Nordstrom and Target in top ten blog advertisers) are engaging with top bloggers, Instagrammers, Snapchatters, and YouTubers to drive conversions online for retail marketing.

As an emerging and high ROI channel for retail marketing, many traditional brick and mortar retailers (e.g. Lord & Taylor, Dick's Sporting Goods) are partnering with top digital influencers for longer-term collaborations oftentimes resulting in completely sold-out items. See how these brands are working with popular social media stars to effectively drive ecommerce for their retail marketing campaigns here:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Social Media Influencers, Sponsored Content With Influencers

How Lynda.com Markets With Popular YouTubers

Popular YouTubers Partner With Online Learning Company Lynda

Interested in learning more about how major companies of all industries are marketing with social media influencers? Subscribe to our industry digest for the latest news, trends, strategies, and stats! 

Popular YouTubers Help Online Learning Company Lynda.com Drive Sign-ups

With over a billion users watching hundreds of millions of hours each day, many companies are partnering with influential and popular YouTubers to help drive awareness, engagement, and conversions for products and services. Top YouTubers and channels can consistently receive hundreds of thousands of views per video and feature millions of avid subscribers who tune in for the latest video content direct from their favorite YouTubers.

Although many advertisers and publishers are currently being adversely affected by the rising use of ad blockers (ad blockers prevent many forms of display, banner, and also pre-roll video ads), savvy marketers are turning to sponsored content with influencers as a viable, well-targeted, and high return alternative to digital ads.

Acquired by LinkedIn for $1.5 billion in April 2015, online learning company veteran Lynda.com advertised prolifically with popular YouTubers throughout 2015 to help drive sign-ups, conversions, and awareness for their service. Collectively, Lynda's sponsored content with popular YouTubers reached a subscriber audience of over 46 million.

See sponsored video examples and how Lynda marketed with popular YouTubers and channels including Rooster Teeth, Good Mythical Morning, The Fine Brothers, The Game Theorists, Veritasium, and many others here:

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Best Snapchat Marketing Tips

25 Best Snapchat Marketing Tips

For the best influencer marketing tips, subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

25 Best Snapchat Marketing Tips

This week, Snapchat announced that they receive upwards of 6 billion daily video views. With that type of engagement, the company is poised to surpass Facebook and YouTube in terms of popularity. It’s no secret that Snapchat is the next big, mainstream social media platform. Millennials, advertisers, publishers, and brands of all industries (from AT&T to Dominos to Condé Nast) have already jumped on board.

To see exactly which brands have executed Snapchat marketing campaigns, check out our post "50+ Brands Using Snapchat Marketing." Out of these brands, many have achieved Snapchat marketing campaign success by partnering with prominent social media influencers and top Snapchatters.

We’ve culled the best Snapchat marketing tips we could find and compiled them. In developing your brand’s Snapchat presence, be sure to take a look at the advice offered in the articles listed below.

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in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Native Advertising vs Sponsored Content vs Influencer Marketing

Combining Native Advertising With Influencer Marketing

image via Instagram

Learn The Differences Between Native Advertising, Sponsored Content & Influencer Marketing

Although the terms native advertising, sponsored content, and influencer marketing are oftentimes used interchangeably with varying degrees of overlap, differences do exist between these popular forms of advertising. Learning the differences between native advertising vs. sponsored content vs. influencer marketing can help marketers determine whether or not one format is better suited than another for each marketing objective.

See below for platform-specific examples and a bulleted list of notable differences between native advertising vs. sponsored content vs. influencer marketing:

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50+ Brands Using Snapchat Marketing

50+ Brands Using Snapchat Marketing

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How 50+ Brands Are Using Snapchat Marketing

A relative newcomer to the word of social media apps, platforms, and networks, Snapchat has quickly become a mainstay among teenagers and millennial audiences. According to Snapchat's own demographic research, more than 60% of American 13- to 34-year-olds use the app, with the majority of users falling in the 18- to 24-year-old demographic—a highly-coveted age range for brands and marketers. The app also boasts over 100 million daily active users who watch an estimated 8 billion "Snaps" each and every day.

Related Post: Snapchat Statistics Every Marketer Should Know

It should be no surprise, then, that marketers, brands, and major publishers have started leveraging Snapchat's most popular features (like Stories, which allows users to stitch Snaps together to create a daily narrative) to promote upcoming events, show behind-the-scenes footage, or partner with top social media influencers for Snapchat Takeovers or other influencer marketing collaborations.

To help companies understand Snapchat's role in today's every-expanding social media marketing landscape, we've compiled some of the most useful coverage on brands using Snapchat marketing to effectively reach and engage new audiences. See the following articles to learn how the world's top brands have been using Snapchat marketing to drive user engagement and increase brand awareness.

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Top Fashion Bloggers On Snapchat To Follow

Fashion Bloggers Influencers On Snapchat To Follow

image via Sea of Shoes

Subscribe to our industry digest for the latest news and trends on top bloggers, YouTubers, Instagrammers, and Snapchatters!

The 9 Best Fashion Bloggers On Snapchat To Follow

From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that's largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.

Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.

Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:

Best Fashion Bloggers On Snapchat To Follow Chriselle Lim

Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Advertising To Millennials: What Brands Need To Know

Advertising To Millennials With Social Media Marketing

image via blogger Merrick's Art for Zappos

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, & stats on social media stars

How Big Brands Are Advertising To Millennials

In Entrepreneur's article "Millennials Don't Want Ads -- They Want Stories," author Michael Brenner relates how old-school marketing philosophy dictated that "the more advertisements you throw at the younger generations, the earlier you can get them hooked on your brand." For decades, this idea formed the basis for business as usual in the advertising industry—an industry which got its message out primarily through old media: print, radio, and TV.

This is no longer the case. Millennials (people between 21 and 34 years old) grew up with the Internet and consume most of their content online via social media. They're used to being bombarded with marketing messages—so much that they've become basically immune to its intended effect. This savvy generation demands richer, dynamic content to grab their attention. Because of their ever-increasing buying power, big brands are on alert. Brand advertising efforts are quickly shifting to digital, where social media stars are helping top brands market their products in a way that appeals to Millennials.

Check out how today's brands are advertising on Snapchat, YouTube, and Instagram to target millennials:

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Marketing To Millennials With Influencers

Marketing To Millennials With Social Influencers Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing To Millennials With Social Media Influencers

Influencer marketing is growing at an impressive rate. According to AdWeek, nearly a quarter of today’s marketers cite influencer marketing as being their most effective customer acquisition tool. While the audience, follower, and fan demographics of top social media influencers can be far-reaching, millennials tend to make up a good portion of their audiences (especially on certain "millennial-favorite" platforms including Snapchat, Instagram, and YouTube). Marketing to millennials with influencers, then, makes perfect sense, and more brands are catching on with each passing day.

It’s easy to understand why marketing to millennials with influencers is so important for today’s brands. Social media networks and websites like YouTube and Instagram see countless amounts of visits every day. These social media channels and platforms are where millennials turn for news, information, communication, and entertainment. In the past, traditional advertising techniques were considered key to garnering an audience, but marketing to millennials is different.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How YouTubers Make Money With YouTube Red

How YouTubers Make Money With YouTube Red New Subscription Service

A Video Explainer: How YouTubers Make Money With YouTube Red

On Wednesday, October 21, YouTube announced on their official blog a new monthly subscription service, YouTube Red. While their official announcement highlighted many of the features available to subscribers (including original content from top YouTubers and YouTube's apps for Music, Gaming, and Kids), it perhaps failed to adequately address many of the concerns voiced by content creators and fans alike in the ensuing few days.

As such, many expressed their apprehension and took to the Internets including these posts from publishers:

Vanity Fair: Did YouTube Just Ruin YouTube?

Time: What YouTube Creator's Think Of The Site's Major New Change

TechCrunch: YouTube Red -- An Offer Creators Can't Refuse

Gizmodo: YouTubers Are Up In Arms About YouTube Red

Superfame: YouTube Red Announcement A Massive Disaster As Fans Revolt

With so many YouTubers, fans, and major publishers uncertain about YouTube's new subscription service, Hank Green (who alongside his brother are the creators of both 2.6M+ subscriber channel, Vlogbrothers and premiere online video conference, VidCon) offers much-needed clarity on how YouTubers will make money with YouTube Red. In his 17-minute "long video," Green addresses many of the salient questions (many sourced from his own social channels) raised by YouTube's new ad-free service including: what happens to videos/channels who don't accept YouTube's new terms, will a free ad-supported YouTube continue to exist, and most importantly, how YouTubers make money with YouTube Red.

In addition to Green, many prominent YouTubers have offered their own explanations both for and against (including those pictured above here) what YouTube calls "The Ultimate Experience."

Watch the video above to find out how YouTubers make money with YouTube Red or see it's points bulleted below:

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