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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

Hotel Brands With The Biggest Instagram Accounts

Hotel Brands With The Biggest Instagram Accounts

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Popular Hotel Instagram Accounts That Stir Our Wanderlust

Chock-full of alluring images and videos depicting the world’s most exciting getaways and destinations, Instagram is a travel fan’s dream. Thanks to globetrotters, weekenders, and other excursionists, the hashtag #travel has been used more than 323 million times on the platform.

Hospitality and travel businesses have looked to capitalize on the popularity, with many attracting impressive online followings with their hotel social media efforts. Successfully growing brand awareness through platforms like Instagram, hotels can increase their exposure and showcase their relevance to target audiences.

Travel influencers have also helped move the needle for hotel social media. Partnering with online personalities who document their travels, hotel brands entice followers into replicating influencer vacations, adventures, and other kinds of journeys.

Related Post: How Fake Instagram Influencers Scam Their Way Into Free Hotel Stays
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How Audiences Perceive Influencer Sponsored Content

How Audiences Perceive Influencer Sponsored Content

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What Do Social Media Users Actually Think of Influencer Sponsored Content?

From the niche bloggers of the early internet to the social media celebrities of today, influencers have grown and evolved into a multifaceted group servicing a variety of different categories and demographics over a number of different platforms. In 2018, influencers reach almost every corner of the digital landscape, making them widely known to online users, brands, as well as government agencies and watchdog groups. It's no wonder the influencer marketing industry global ad spend is projected to reach $5-10 billion by 2020.

While brands had previously been more averse to influencer partnerships, the business world has begun to accept that online creators are today’s trendsetters and tastemakers. Last year, influencer sponsored content with the hashtag #ad nearly doubled, boasting a 198% increase over the previous year.

Utilizing word-of-mouth techniques augmented by the tools of social platforms, influencers are making a real impact for brands. Still, some influencers fall short, broadcasting inauthentic content and/or coming across as opportunistic in their sponsored posts. Moreover, some influencers engage in deceptive tactics, such as purchasing fake followers, likes, and comments, which further erodes trust.

Related Post: 6 Things Brands Shouldn’t Do When Working With Influencers
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Consumer Watchdogs Focus On Regulating Influencers

Consumer Watchdogs Focus On Regulating Influencers

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The Leash Is Tightening On Social Media Influencers

Influencer marketing’s meteoric rise hasn’t come without its share of growing pains. Most recently, the United Kingdom’s (UK) Competition and Markets Authority (CMA) launched an investigation into improper disclosure of sponsored influencer content.

The CMA’s crackdown isn’t the first attempt at regulating influencers. The UK’s advertising regulator, the Advertising Standards Authority (ASA), already has rules in place for paid influencer content. However, the CMA worries that these, as well as other consumer protection laws, are not being properly observed by influencers.

In the United States (US), the Federal Trade Commission (FTC) has established guidelines for influencer content paid for by brands. Platforms like Instagram and YouTube have also offered their own solutions to the issue, each launching “paid tags” to be used in conjunction with sponsored posts.

ASA watchdog
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Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

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Instagram & YouTube Influencer Case Study: Canon Vs. Nikon Photography Influencers

It’s no secret that Canon and Nikon are competitors. But when it comes to concocting the secret sauce of both brands’ marketing strategies, it appears the photography product manufacturers tap the shoulders of social media influencers. While we don’t examine each brand’s influencer marketing as cohesive campaigns, we can gather insights into individual influencer initiatives to understand how each brand leverages and execute this tactic.

Examining Canon & Nikon Through The Lens Of Influencer Marketing

jamie chung canon

Canon has multiple Instagram accounts representing different countries across the globe, and each handle has worked with different sets of influencers. In one of their largest influencer initiatives in 2016, they launched the #TagYoureIt campaign in partnership with Jamie Chung and 11 other influencers. Since then, they’ve also partnered with Instagrammers, such as actress Zoe Kravitz, to support their #LiveForTheStory campaign, as well as talented photographers, like Chelsea Kauai, for their #ShootForGreatness campaign. Further, they’ve worked with YouTubers, like photographer, Jessica Kobeissi, for professional photoshoots and product reviews.
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How Much Do Top Twitch Streamers Make?

How Much Do Top Twitch Streamers Make?

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How Much Do Twitch Streamers Make? The Top 10 Earn Over $20 Million A Year.

Twitch.tv, a live streaming video platform, was purchased by Amazon for $970 million back in September 2014. Since then, many gamers have taken to the platform to share their craft with the gaming world. The more successful streamers have gone on to catapult their gaming accounts into the business realm, raking in thousands of dollars per month.

At an estimated $23 million in total yearly revenue, the top 10 most popular Twitch streamers have laid claim to an empire that appears to only keep expanding since Twitch launched in 2011. Based on this data alone, the platform could be on track to outpace its rival, YouTube Gaming. While YouTube and Twitch battle it out for dominance in the video game live streaming arena, onlookers can witness and contribute to the immense amount of money coursing through Twitch’s top streamers.

twitch-platform
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How Do Twitch Streamers Make Money?

How Do Twitch Streamers Make Money?

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7 Ways That Twitch Streamers Monetize Their Channels To Earn Money

Twitch.tv, the Amazon-owned live streaming video platform, is a major player in both the video game and online video industries. Twitch livestreams broadcast the gamer playing a video game, while fans livechat and engage with both the streamer and fellow followers in a chatroom setting. Professional Twitch streamers can make hundreds of thousands or even millions of dollars per year by sharing live videos on the platform.

How do Twitch streamers make money? Twitch is known for its generous monetization options for creators. This opportunity for gamers to make money has fueled the popularity of the niche platform in spite of fierce competition from behemoths like YouTube Gaming and Facebook Gaming. Video game enthusiasts flock to Twitch to watch elite gamers play popular games, rewarding them by becoming a paid channel subscriber or sending “Bits,” Twitch’s virtual currency. Even beyond the Twitch platform, professional gamers have found ways to earn a living by tapping into their fervent fanbase.

7 Ways Twitch Streamers Make Money:

    1. Paid subscription revenue to Twitch streamers' official channels
    2. Donations and Bit Cheers from Twitch followers
    3. Advertising revenue via Twitch and other social channels
    4. Sponsorships from gaming industry brands
    5. Professional gaming, including eSports sponsorships and winning tournaments
    6. Affiliate sales
    7. Merchandise sales

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How Instagram Is Changing How We Travel

How Instagram Is Changing How We Travel

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Travel Instagram Influences Our Travel Decisions

As the market for influencer marketing swells (predicted to reach $5-10 billion by 2020), the Instagram influencer market follows closely behind (poised to reach $2 billion by 2019). Brands that realize the efficacy of a robust influencer marketing strategy lean heavily on Instagram influencers for sponsored content campaigns, as these influencers offer a direct path to highly impressionable audiences.

Along with the astronomical growth in influencer marketing initiatives, the popularity of trendy travel destinations has spiked due to the increasingly large role that Instagram and influencers play. As an imagery-based app, Instagram has enabled millions of users to share photos from their global adventures. But even the steady stream of stunning and sometimes daring imagery isn’t enough to satisfy our wanderlust—many yearn to recreate their own versions of those “Insta-famous” photos.

opoline-daring-instagram

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FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

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FTC To Regulate Media Companies' Native Advertising And Sponsored Content

The Federal Trade Commission (FTC) vowed in 2017 that it would hold media companies accountable for failure to properly disclose sponsored content and native advertising. Having regulated brands and social media influencers for years where sponsored posts are concerned, trade publication WWD reported that the FTC started taking notice of one of the primary sources of revenue for media companies in light of waning returns on more traditional digital advertising.

Designed to safeguard consumers against misleading content — particularly ads masquerading as organic or unpaid posts — FTC guidelines require paid content to be posted with clear, unambiguous disclosures. These guidelines aren’t new for brands, and influencers have become well-acquainted with them with the rise of social media platforms. But for media companies, this signals a new era in sponsored content, content marketing, and native advertising.

ftc-endorsement-guides

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3 YouTube Controversies That Shook The Influencer Marketing World

3 YouTube Controversies That Shook The Influencer Marketing World

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Devastating YouTube Controversies And Broken Brand Deals

Some of the most powerful voices on the internet are YouTube creators (also known as YouTubers). With followers that can span into the several millions, YouTubers are highly sought entertainers and experts in video categories such as gaming, makeup, lifestyle, travel, and more. However, these online personalities sometimes exercise poor judgment, producing distasteful content, ignoring social mores, violating rules, and even breaking the law.

When an indiscretion or offense occurs on the part of an influencer, the same machinery that accelerated their ascent can also be used to tear them down. However, the fallout isn’t always limited to the person committing the transgression. Partners, businesses, brands, and others also suffer negative consequences from their association with controversial figures.

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Case Study: 23andMe Helps Influencers Discover Their Heritage

Case Study: 23andMe Helps Influencers Discover Their Heritage

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Influencer Marketing Case Study: 23andMe Helps Influencers Discover Their Heritage

23andMe got off to a rocky start several years ago when the FDA banned the sale of their genetic health testing kits. In 2017, the company got back on track with the FDA, and tested a variety of creative partnerships in order to raise awareness about genetic testing.

The company not only convinced major retailers like CVS and Target to carry their product on the shelf, they also pioneered an animated short with Universal Pictures in which super-villain Gru discovers his long-lost brother using 23andMe.

23andme-gru

 

Based on their open-mindedness when it comes to marketing, it’s no surprise that 23andMe likes to diversify their approach to partnerships, working with large brands like Lexus and more niche micro influencers. The theme that runs through all of their campaigns, however, is a very personal story of self-discovery.

Related Post: YouTuber Alonzo Lerone Partners With Brands Like 23andMe And Tums
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