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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

What Are KOLs (Key Opinion Leaders)? Definition, Examples & More

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What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

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Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

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Jennifer Tuffen's Love Of Travel & Photography Brings The World's Most Beautiful Places To Instagram @izkiz

Jennifer Tuffen (also known as @izkiz on Instagram) has a love of travel that runs deep. Raised on exciting family holidays and riveting tales of her grandfather’s travels, Tuffen has become a world traveler and top travel photographer on Instagram. Her photos are bright, idyllic, and capture the beauty of some of the world’s most remarkable locations.

We spoke with Jennifer Tuffen about her journey to becoming a top travel influencer, how she distinguishes herself from the thousands of other travel influencers, and what’s next for her career. Learn about the woman behind the stunning travel photography of @izkiz in our exclusive interview below.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Is Snapchat Dead As An Influencer Channel?

Is Snapchat Dead As An Influencer Channel?

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As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?

Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?

While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

3 Reasons Why Instagram Stories Are Winning For Marketers

3 Reasons Why Instagram Stories Are Winning For Marketers

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Instagram Stories Aren't Just Slowing Snapchat's Growth — They're Taking Ad Dollars, Too

A year after Instagram Stories launched, it’s seen some outstanding results. Snapchat may once have ruled the ephemeral messaging game, but Instagram Stories halted Snapchat’s growth and stole the thunder from a highly anticipated IPO that fell flat under the weight of unmet expectations. Where Snapchat added just 8 million daily active users, increasing from 158 million to 166 million between Q4 2016 and Q1 2017, Instagram’s Stories feature alone sees more than 250 million daily users.

Instagram Stories isn’t just a hit with users, though — marketers are winning big with Instagram Stories, too. It may once have been the home of square photos but with a bevy of new features, Instagram's become a marketing power house and the clear choice for advertisers. Here’s why Instagram Stories is coming out on top for marketers who are looking to reach large audiences through ephemeral messaging.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

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The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

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Case Study: How Airbnb Leverages The World’s Biggest Celebrities & Influencers On Instagram

In less than 10 years, Airbnb has grown from a startup that struggled to get funded to a $31 billion company that’s disrupting the hospitality industry and threatening the world’s top hotel chains. Its influencer marketing strategy is one factor that has helped fuel its rapid growth.

By collaborating with some of the world’s most famous celebrity influencers on Instagram, Airbnb has obtained broad exposure, reaching a total potential audience of nearly 1 billion Instagram users in the past two years. In this case study, we’ll examine Airbnb’s approach to influencer marketing and evaluate the campaign’s reach and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

The Top 5 Online Advertising Trends Marketers Should Know

The Top 5 Online Advertising Trends Marketers Should Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Online Advertising Trends Show That It's Set To Become The Biggest Advertising Medium In The World

Online advertising as a vital part of the marketing landscape is nothing new. To not be focused on internet advertising in 2017 is to be woefully behind the times. As internet advertising grows and matures, though, trends and patterns are emerging that tell us about the role of internet advertising in the marketing world and about where it’s headed.

In a recent presentation for the Internet Trends Conference, Kleiner Perkins presented the top internet trends for 2017. Reviewing the state of ad spend, ad blocking, mobile growth, and more, Kleiner Perkins laid out the state of advertising in the digital realm and highlighted some key trends that speak to where it’s headed. Here are some of key takeaways and trends in online advertising.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Does Amazon Spark Mean For Influencer Marketing?

What Does Amazon Spark Mean For Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Will Sponsored Content On Amazon Spark Affect The Influencer Marketing Landscape?

Last week, Amazon unveiled a new feature called Spark — a feed within its mobile app that allows users to post photos and tag products available for purchase on Amazon. On some level, this photo posting and tagging is a more native, more transparent version of what users are already seeing on Instagram. With the rapid rise of influencer marketing on the platform, sponsored content has seen a major uptick, which means more posts with products and brands attached.

Amazon Spark is like an Instagram feed without the pretense of social sharing, and plenty of influencers are already using the feature to post photos and highlight products from sponsoring brands. Here’s what you need to know about Amazon Spark and the influencers who are creating sponsored content for it.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Guide: How To Craft A Micro Influencer Campaign Strategy

Guide: How To Craft A Micro Influencer Campaign Strategy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Marketer's 10-Step Guide To Crafting A Successful Micro Influencer Campaign

As influencer marketing becomes more pervasive, brands are searching for new ways to diversify their marketing campaigns. Many have turned to working with micro influencers to execute campaigns on smaller scale and with niche audiences.

To help brands navigate the finer points of micro influencer marketing, we’ve created a 10-step guide on how to craft a winning micro influencer strategy. From setting goals to optimizing micro influencer campaigns, these steps will help brands understand the differences between micro and macro influencer strategies and develop successful campaigns.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Explore More: Behind The Scenes With Photographer Michael Yamashita

Explore More: Behind The Scenes With Photographer Michael Yamashita

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Influencer Spotlight: Interview With Photographer Michael Yamashita

Photographer Michael Yamashita has spent decades bringing to life stunning and stirring imagery in documentaries, books, and major publications like National Geographic. With a focus on Asia, Yamashita has captured and shared photos that are illuminating, and, as places he’s photographed (like Yemen, Afghanistan, and Iraq) undergo dramatic change, Yamashita’s photographs become even more sacred — proof that things now destroyed once existed.

We spoke to Yamashita to understand more about his work, his journey, and how he uses Instagram to push his work forward and connect with his audience. See our exclusive interview with Yamashita below to learn more about his career, being a photographer on Instagram, and where he's headed next.

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405