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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

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What Are Instagram Shopping Features?

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the app.

shoppable instagram

Here are a few Instagram Shopping features (we explore these and more later in the post):

  • Product tags
  • Shoppable Stories
  • Shopping tab on business accounts
  • Native payments
  • Shoppable Explore feed

First tested in November 2016, Shopping on Instagram has matured into a profitable avenue for brands to showcase their business to readily interested users. Whether through their own business profiles or through savvy Instagram influencers, brands of all kinds have been taking advantage of the Instagram repertoire of shopping features.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

The Marketer’s Guide To TikTok

The Marketer’s Guide To TikTok

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What Is TikTok?

TikTok is a social media channel with a simple premise—users share short videos of themselves up to 15 seconds in length lip-syncing, dancing, pranking, or other comedic acts. TikTok users can add songs, effects, and filters before publishing it for the world to see.

You might be forgiven for having let social media’s latest craze sit on the periphery of your online radar. After all, short-form social video platforms have been around for several years now. From Vine to Instagram to Snapchat, recording snippets of users’ lives for the world to see has become just as much a part of the social media landscape as reading about your uncle’s political views on Facebook.

what is tiktok

Yet, even by the established standards of social media juggernauts, TikTok is making the kind of waves that would send chills down even the most confident boardroom executives in the industry.

It’s got everyone asking, ‘What is TikTok?’Read More>>

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What Is The Best Social Media Channel For Influencer Marketing?

What Is The Best Social Media Channel For Influencer Marketing?

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How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 50 TikTok Creators To Start Following Now

Top 50 TikTok Creators To Start Following Now

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Top TikTok Creators Are Igniting The New “It” App

TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.

 

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are we over eggs yet? 🥚 #tiktok #egggang

A post shared by TikTok (@tiktok) on

TikTok currently has over 500 million users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.Read More>>

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Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

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Instagram Influencer Marketing Case Study: Bumble & Serena Williams Put The Ball #InHerCourt

Female-driven dating and networking app, Bumble, is a brand on a mission. Looking to encourage equality and shift gender dynamics, Bumble promotes itself as both a service and a movement.

Adept in the promotional tools of today, Bumble is no stranger to utilizing influencer marketing to broadcast its message. In the brand’s latest partnership with tennis phenom, Serena Williams, Bumble aired a commercial created entirely by women during Super Bowl LIII—the first in the game’s history.

Read More>>

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Case Study: Ancestry DNA Links Up With Instagram Influencers

Case Study: Ancestry DNA Links Up With Instagram Influencers

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Instagram Influencer Marketing Case Study: Ancestry Marketing Is Rooted In Influencers

If you found out your great-great-grandmother was born and raised in Dublin, would you be on the next flight to Ireland? Many Millennials are doing just that. Ancestry DNA has made it possible for anyone to track their lineage, not through paper but by blood. For less than the price of a ticket to Disneyland, anyone can discover the nuances of their genetic heritage. An intriguing prospect to begin with, Ancestry DNA propelled their service’s appeal to new heights by calling in the big guns—Instagram travel influencers.

ancestry marketing

Instagram influencers, like down-to-earth Millennial Zach Morris, have enormous appeal to young travelers, with over 40% of those under the age of 33 considering a destination’s “Instagrammability” when planning their next vacation. Ancestry marketing has capitalized on the travel influencer marketing trend, inspiring customers to use their Ancestry DNA test results to get in touch with their roots.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Fyre Festival Influencer Marketing—The Surprising Thing Fyre Festival Taught Us About Influencer Marketing

Fyre Festival Influencer Marketing—The Surprising Thing Fyre Festival Taught Us About Influencer Marketing

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What Marketers Can Learn From The Fyre Festival Influencer Marketing

It is unfortunate that one of influencer marketing’s most successful acts is also the one that most people would prefer to forget. In most respects, 2017’s Fyre Festival was a chapter of errors and an unmitigated disaster. However, it also stands as a case study showing the power of influencer marketing. The Fyre Festival influencers did their job—but the heightened expectations were crushed by an ominous reality.

 

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We're off to explore uncharted waters

A post shared by FYRE FESTIVAL (@fyrefestival) on

Before delving into the detailed embers of the Fyre Festival’s that burned out before it began, we summarize key learnings:

  • Fyre Festival promotions worked exceedingly well through the use of influencer marketing.
  • Instagram influencers shared posts of orange squares that spread like “wildfyre,” creating hype and ultimately selling out the event.
  • Influencers did not properly disclose their sponsored content.
  • The Fyre Festival brand built a fraudulent business and deceptive ploy that influencers (and customers) had no way of knowing was a lie.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

CGI Influencers: Why Brands & Consumers Should Pay Attention

CGI Influencers: Why Brands & Consumers Should Pay Attention

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What Is A CGI Influencer?

CGI stands for “computer-generated imagery.” Put simply, it’s the process of creating pictures through the use of computers. Currently, this technology is being applied to create eerily realistic CGI Instagram models. Because CGI influencers operate as robots or artificial intelligence, they are virtual social media influencers.

By now we’re all comfortable with the notion of social media influencers of all kinds. From fashion bloggers to tech vloggers to monkeys and pigs to funky grandmas, nearly every facet of life seems to be covered in one form or another through online influencers. If you’re not surprised by a Bahamian raccoon having picked up 1.5 million followers on Instagram, then you’re probably not surprised by much—or so you would think.

That is because none other than CGI influencers, or virtual influencers, are roaming the world of social media and making big impressions on what would otherwise be considered a market for sentient beings.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

7 Ways Brands Can Manage Brand Safety With Influencer Marketing

7 Ways Brands Can Manage Brand Safety With Influencer Marketing

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How Can Marketers Manage Brand Safety With Influencer Marketing?

  • Brand safety threats are a concern among more than 84% of marketers and more than two-thirds of marketers have dealt with brand safety issues before.
  • Digital and social media platforms are responding to rising demands for improved brand safety tools.
  • Influencer marketing offers brands the advantage of having more control over content placement.
  • Brand safety in influencer marketing can be managed by following our proposed seven steps.

What Is Brand Safety?

brand safety influencer marketing

Brand Safety Definition

In the context of digital marketing, brand safety by definition refers to the effort to safeguard advertising brands by avoiding association with harmful or questionable content online. In other words, brands advertising online aim to ensure their paid ads are not placed within or next to inappropriate content, as doing so could result in damaging the brand’s reputation in the eyes of consumer. While some forms of content can be considered universally objectionable, other brand safety concerns can be specific to an individual business.

Marketers have been met with challenges beyond impressions and conversion rates. Trust and transparency root brands in consumerism, so it makes sense that brands would prioritize protecting their brand. With the global digital ad spending forecasted to increase 17% to more than $327 billion in 2019, brand safety issues will surely remain top-of-mind for many marketers. In fact, a reported 84.4% of marketers consider brand safety to be a concern on some level, with nearly 40% saying it’s always a concern.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Sponsored Content With Influencers

The Rise Of YouTube Docuseries

The Rise Of YouTube Docuseries

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Is A YouTube Docuseries?

The Difference Between A YouTube Documentary & A YouTube Docuseries

A YouTube docuseries is a relatively new video format in which documentary-style videos are released in parts—whether by episodes, chapters, or series—by a YouTube creator. While traditional documentary films are aplenty, YouTube docuseries have only recently graced the digital video landscape, but show promise of drastically changing the space.

youtube docuseries

Feature-length documentaries (such as Magnolia Pictures', Blackfish) have been available to rent or stream on YouTube for many years, whereas YouTube docuseries are somewhat of a novelty. As opposed to a documentary movie, docuseries by definition comprise several parts that creators release in segments. YouTube is the primary distributor of these docuseries—feature documentaries are often found in theaters and on other streaming networks—and the influencer or creator channel is a vital component of the series production.Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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