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Creative Ways to Leverage Influencer Marketing Through Shoppable Instagram Posts
Instagram Has Changed the Way We Learn About Products
When it comes to online growth and engagement, few platforms come close to Instagram. Touting more than 1 billion monthly active users as of June 2018, and dwarfing rival Snapchat with its own Stories feature, Instagram has become a social media powerhouse. Hugely popular with Millennials and Gen Z, 64% of those aged 18-29 are using the platform.
Marketers have taken notice, shifting ad dollars from traditional venues like television to reach digital consumers online and through mobile apps. In the process, influencer marketing has grown to become a $1 billion industry on Instagram alone. With the recent launch of long-form video platform and YouTube competitor, IGTV, Instagram is poised to capture even more users and ad dollars moving forward.