For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!
Silicon Beach Spotlight: The Honest Company Stands Out With Influencer Marketing
Most people know of the technological prowess of Silicon Valley. The area has long been known as the birthplace of many prominent startup companies, Apple, Google, and Facebook included. Silicon Valley is no longer the only significant California startup hub. Now, an area of LA county coastline has become fondly known as Silicon Beach. From Santa Monica to Culver City, this section of Los Angeles has become a prime location for startups, influencers, and influencer companies alike. Silicon Beach is home to notable companies like Snapchat, Youtube’s Space LA, and Maker Studios. Collectively, Mediakix estimates that Silicon Beach startups are worth over $155 billion in valuation.
Unlike Silicon Valley, Silicon Beach attracts a more diverse range of companies. Among these, the most popular niches are fashion, fitness, entertainment, and media. With businesses of this style and caliber, and an idealistic location like Los Angeles, influencer marketing is a natural pairing. The city and beaches attract both rising and established influencer talent, providing influencer marketing companies and brands with convenient connection to popular social media influencers.
The Honest Company's Marketing Approach
An abundance of brands has already elected to begin influencer marketing campaigns. Among these is The Honest Company. Founded in 2011, The Honest Company produces eco-friendly baby, self-care, home, and health products. Influencer marketing through brand ambassadors has served the company well.
The mission of the Honest Company, as told by founder Jessica Alba, is to empower families to lead happy, healthy lives. The focus of their products is to provide organic, environmentally safe solutions for women and their babies. They also wanted to fit the needs of Millennial moms by offering natural products they knew they could trust. To sell that brand image effectively, the Honest Company needed to generate a real connection with their customers. In addition to ultra-responsive social media posts, influencer marketing was one essential tool they used to achieve a strong customer connection.
in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers