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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

How Influencer Marketing Is Evolving With Shoppable Instagram Posts In 2018

How Influencer Marketing Is Evolving With Shoppable Instagram Posts In 2018

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Creative Ways to Leverage Influencer Marketing Through Shoppable Instagram Posts

Instagram Has Changed the Way We Learn About Products

When it comes to online growth and engagement, few platforms come close to Instagram. Touting more than 1 billion monthly active users as of June 2018, and dwarfing rival Snapchat with its own Stories feature, Instagram has become a social media powerhouse. Hugely popular with Millennials and Gen Z, 64% of those aged 18-29 are using the platform.

rocky-barnes-hm-shoppable-instagram

Marketers have taken notice, shifting ad dollars from traditional venues like television to reach digital consumers online and through mobile apps. In the process, influencer marketing has grown to become a $1 billion industry on Instagram alone. With the recent launch of long-form video platform and YouTube competitor, IGTV, Instagram is poised to capture even more users and ad dollars moving forward.
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

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Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Instagram Marketing Case Study: Chase Sapphire Markets To Millennials

Instagram Marketing Case Study: Chase Sapphire Markets To Millennials

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Instagram Marketing Case Study: Chase’s #SapphireOnLocation Credit Card Campaign

With tiers such as gold, platinum, titanium, and black, the financial industry has turned credit card ownership into a symbol of one’s status. Combined with perks such as miles, points, cash back, and discount offers, certain consumers have even developed a kind of loyalty to their credit card brand. Traditionally, however, this excitement has not translated to younger spenders. That is, until the Chase Sapphire card.

The Sapphire line has been uniquely popular among millennials. Here, praise can be attributed to a team within JPMorgan that has looked to transform the mundanity of credit cards and point-earning into something more relevant to today’s spenders. Competing for attention in this space, however, have been prominent card companies like American Express that have conducted targeted outreach with younger consumers through their #AmexAccess campaign at events like Coachella.

In the case study below, we’ll take a look at how Chase used Instagram influencers to broadcast this message through their #SapphireOnLocation campaign.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

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Instagram Influencer Marketing Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Budweiser is one of the most recognizable beer brands in the world. Owned by Anheuser-Busch InBev (AB InBev), the multinational beverage conglomerate, Budweiser has a long history of sponsoring sports franchises, professional sporting events, and individual players. Past Budweiser sponsorships include the National Football League, British Basketball League, NASCAR, and Super Bowl.

A post shared by Rudy Mancuso (@rudymancuso) on

Budweiser premiered an international influencer marketing campaign to tie into its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a longstanding partnership dating back to the World Cup in 1986; Budweiser will also be the official alcohol supplier of the 2022 FIFA World Cup Qatar. The beer brand partnered with YouTube stars, professional soccer players, and media personalities to create branded reaction videos on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

4 Ways That Brands Market With Influencers

4 Ways That Brands Market With Influencers

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The Top 4 Methods Brands Use To Market With Influencers

There are dozens of different ways that brands partner with influencers. Every influencer marketing campaign is different, tailored to meet the nuanced needs of different industries, goals, platforms, content, creators, products, and more. That said, there are some key types of influencer partnerships that brands use to promote brand recognition, products, and initiatives.

By now, much of the world is familiar with the #sponsored content phenomenon. We often use “sponsored content” as a general term to describe content that has some degree of brand involvement, but not all sponsored content is the same, nor does it achieve the same types of results. To learn more about how influencer marketing campaigns take shape and how different types of campaigns accomplish different goals, here are four ways that brands market with influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

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What is IGTV? How Instagram TV Will Impact Influencer Marketing

On June 2018, Instagram announced a huge addition to their platform: a brand new service under the moniker IGTV. The fresh video content vehicle allows creators to upload fullscreen, vertical videos up to one-hour in length.

IGTV marks Instagram’s entry into the long-form video space—this has huge implications for both mobile video creators and the influencer marketing industry.
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in blog, Instagram Influencers, Monetization, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

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6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & influencer marketing, subscribe to our industry digest newsletter!

Jack Morris (@doyoutravel) is someone you might think of as “the cute boy next door.” The 27-year-old travel influencer is frequently pictured barefoot and shirtless with a bandana around his head as he savors the stunning scenery that surrounds him. The boyish charm really comes to life in action shots such as Morris swinging on a rope in the Philippines, skateboarding through the hills of Turkey, and jumping from ocean cliffs in Greece. With images like these, it isn’t hard to see why Jack Morris has amassed 2.8 million Instagram followers.

Morris’ casual, boy-next-door appeal makes him an obvious candidate for promoting millennial-focused brands with products for millennial-sized budgets. Less obvious is Morris’ fit as an influencer for luxury brands, so it may come as a surprise that he recently collaborated with high-end jewelry retailer Tiffany and Co. But look a little deeper and you’ll see plenty of reasons why Morris and Tiffany’s is an unlikely match made in heaven.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

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Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

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The Wild, Wild West That Is Instagram Influencer Marketing

The explosive growth of Instagram and influencer marketing has created a perfect confluence of brand dollars and aspiring would-be influencers. The Instagram influencer market alone was forecast to be over $1B in 2017. Instagram just announced over 1B users and a staggering user growth rate of over 200M users in less than one year.

With millions of dollars up for grabs, the market has drawn in a plethora of people aspiring to build their following and get paid for posting to their Instagram feed. Brands pay top Instagram influencers tens of thousands of dollars for a single sponsored post. Top social media stars also regularly travel to top global destinations at no charge in exchange for coverage of hotels and resorts on their Instagram. The Atlantic recently reported that top hotels and resorts can receive up to 20 inquiries per day from influencers looking for free stays in return for social media features.

All the potential perks and income from being an influencer draw in hundreds of thousands of people who yearn to be one. Becoming an influencer is a time-intensive process and costly as well. The NY Post shared the story of a woman who went over $10,000 in debt while trying to become an Instagram influencer. That effort and cost only resulted in her gaining 12K followers. Fashionista reported that it would cost up to $31,400 per year to keep pace with the fashion and beauty standards to be a female lifestyle Instagram influencer.

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in blog, Influencer Marketing News, Instagram Influencers, Sponsored Content With Influencers

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Phone: 310-450-1999
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