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What Are Instagram Shopping Features?
Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the app.
Here are a few Instagram Shopping features (we explore these and more later in the post):
- Product tags
- Shoppable Stories
- Shopping tab on business accounts
- Native payments
- Shoppable Explore feed
First tested in November 2016, Shopping on Instagram has matured into a profitable avenue for brands to showcase their business to readily interested users. Whether through their own business profiles or through savvy Instagram influencers, brands of all kinds have been taking advantage of the Instagram repertoire of shopping features.Read More>>