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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

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Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Target Does Influencer Marketing On Instagram

Case Study: How Target Does Influencer Marketing On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Case Study: 4 Instagram Influencer Marketing Campaigns From Target

Influencer marketing on Instagram is now a $1 billion dollar industry. In the past month alone, Target executed four major influencer marketing campaigns on Instagram to promote a variety of newly launched products. Target partnered with a diverse group of influencers, including small family-focused bloggers, children's fashion gurus, plus sized models, celebrities with millions of followers, and even an Instagram-famous dog.

The diversity of Target’s influencer marketing strategies illustrates the importance of matching the campaign to the product and prove that there’s no single “recipe for success” for building an influencer marketing campaign. In this case study, we’ll examine Target’s four most recent Instagram influencer campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Highest Paid Celebrities On Instagram

The Top 10 Highest Paid Celebrities On Instagram

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Here Are The Top 10 Highest Celebrity Endorsement Rates On Instagram

No one knows the power of social media like celebrities. Instagram, Facebook, Twitter, Snapchat, and more are all inextricable parts of being famous in today’s world. Posting is a way of life, and as Grammy winners, actresses, models, and reality television stars, social media’s top stars also command high prices for celebrity endorsement rates in partnership with brands.

For most brands, being featured on the social media channels of any one of these high profile celebrities is huge in terms of exposure. Typically, these celebrities are very selective about which brands they partner with, and any brand fortunate enough to land a coveted spot on a celebrity social channel is going to have to pay up in a big way. But the payoff is often staggering, and there are no shortage of brands willing to write the check.

Find out why a post from one of the top 10 highest paid celebrities on Instagram is worth so much.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

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Here's Why Amazon, Time Inc., And Adobe Are Getting Into The Influencer Marketing Industry

There’s no question that influencer marketing is growing — it’s on track to become a $5-10 billion market in the next few years. As brands and marketers begin to find new ways to partner with influencers and witness firsthand the benefits of these partnerships, influencer marketing becomes more and more vital for brands big and small. It should come as no surprise, then, that some of the world’s largest companies are looking to get into influencer marketing on a deeper level. Companies like Amazon, Time, and Adobe are finding their way into the influencer market in order to capitalize on the growing trend and push the industry forward.

They’re far from the only ones. Last year, Google bought influencer marketing platform FameBit in an attempt to get in on influencer marketing. Before that, The New York Times acquired influencer marketing agency HelloSociety.

Though each company’s involvement is different, they’re all evidence of an evolution in influencer marketing and they all speak to a single core message: Influencer marketing is exploding and everyone wants in.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

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Here's How Branded Content Tools Work On Facebook, YouTube, & Instagram

Taking the form of social posts, videos, photos, articles, and more, branded content is becoming a major part of brands’ efforts to reach audiences where they’re already spending copious amounts of time and consuming content. But as the line between original content and advertisements blurs with the rising popularity and quality of native advertising, it’s important for platforms and brands to make clear what’s branded content and what isn’t. So many major platforms have created tools for disclosing paid content.

When we talk about sponsored content disclosures, we’re usually doing it through the lens of FTC guidelines, which state that sponsored content on social media must be disclosed in a clear and unambiguous manner. It’s important to note that these branded content tools alone may not be substitutes for FTC disclosures, but they do provide valuable insight into the nature of the content for both users and the platform itself.

Let’s take a look at how branded content tools on some of the top social media platforms work and how they play into disclosure guidelines.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

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How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Spotlight Interview With Top Instagrammer & Celebrity Artist, Hayden Williams

If you are on Instagram and have seen beautifully drawn pictures of women in perfect outfits, you’ve likely seen a Hayden Williams illustration. Instagrammer Hayden Williams is a phenomenon, with over 1.2 million followers on his Instagram channel, and is known for his sketches of celebrities, Disney princesses, and more. His channel has been lauded by musical and fashions icons such as Rihanna, Beyonce, and the Kardashians, and his work has been featured in design and fashion publications such as Vogue, Elle, Vanity Fair, and Harper’s Bazaar.

Check out our exclusive interview with Hayden as he tells us about his career, his perspectives on social media, and his creative process.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Brands Are Partnering With Influencers On Facebook Live

How Brands Are Partnering With Influencers On Facebook Live

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Facebook Live Case Study: Live Streaming Marketing Campaigns From JCPenny, Saks Fifth Avenue, & Best Fiends 

Facebook Live is transforming the Facebook marketing landscape. With a focus on what’s happening in the moment, it opens the door for a whole new style of video content. The live format has proven to have mass appeal amongst Facebook users—people spend 3x as long watching Facebook live videos as videos that aren’t live, and users comment on live videos at 10 times the rate of regular videos.

In the past few months, an increasing number of brands have turned to Facebook Live as a vehicle for their influencer marketing efforts. By using the Facebook Live format to work with influencers who have large and devoted audiences, brands are able to reach huge groups of consumers. In this case study, we’ve compiled a few of the best examples of Facebook Live influencer campaigns.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers

Why Coachella Wins Big For Advertisers

Why Coachella Wins Big For Advertisers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Advertisers Love Coachella, SXSW, & Top Music Festivals

Every April, hundreds of thousands of festival-goers venture into a desert valley for days worth of music and art at Coachella. Famous for its parties and celebrities, Coachella is a massive opportunity for brands and influencers to engage with audiences in an environment that emphasizes seeing and being seen.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405