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  Sponsored Content With Influencers

Creating sponsored content with top social media influencers has yielded powerful and proven results for marketers, brands, and advertisers. See the best sponsored content examples with YouTubers, Instagrammers, Snapchatters, Viners, and bloggers here.

What Marketers Need To Know About Facebook Crossposting Instagram Stories

What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Skincare Advertising With Social Media Influencers

Case Study: Skincare Advertising With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Skincare Advertising Case Study: How Neutrogena, St. Ives & Dr. Jart+ Partner With Instagram Influencers

As of 2017, the global skincare industry is worth $128.1B, and by 2021 its worth is expected to rise to more than $180B. Millennial women account for a huge portion of the industry’s revenue, particularly in the U.S.

Neutrogena, St Ives, and Dr. Jart+ are three brands adding influencer marketing to their larger skincare advertising strategies to specifically target millennial women. In the following case study we’ll break down how each brand partners with Instagram influencers to either raise brand awareness or showcase a specific product.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

FTC Endorsement Guidelines For 2017 [Infographic]

FTC Endorsement Guidelines For 2017 [Infographic]

For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter! 

The Updated 2017 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]

The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.

While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers' basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.

Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below.
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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Fast Food Advertising With Top Instagrammers

Case Study: Fast Food Advertising With Top Instagrammers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fast Food Advertising Case Study: How McDonald’s, Burger King, & Subway Collaborate With Instagram Influencers

The American fast food industry rakes in more than $198.9B a year, and by 2020 its yearly revenue is expected to grow to $223.9B. McDonald’s, Burger King, and Subway in particular are among the world’s 10 most valuable fast food brands. A 2017 study estimated their combined valuation to be more than $1B.

All three brands are incorporating influencer marketing into their larger fast food advertising strategy. Specifically, each has leveraged social media stars to reach millennials and highlight specific menu offerings. In the following case study we’ll examine how each brand partners with influencers on Instagram to advertise its food.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

For the latest news on today's top Instagrammers, YouTubers, and social media influencers subscribe to our industry digest newsletter!

Exclusive Interview With Lil BUB, Top Pet Influencer & Celebrity Cat

Known for her hanging tongue and disarming gaze, Lil BUB has melted the hearts of everyone on Instagram. As a social media influencer, Lil BUB is followed by 1.6 million users on Instagram who are on the lookout for a daily dose of cute. Lil BUB's Instagram account is filled with adorable pictures, silly videos, and the occasional brand partnership.

We chat with Lil BUB’s owner, Mike Bridavsky, to learn more about her and how he’s leveraged social media to transform his pet into a superstar.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Must Know About Instagram’s New Branded Content Policy

The Instagram influencer marketing industry has grown tremendously over the past several years, and is expected to reach a value of over $2 billion by 2019. As the industry grows, rules and regulations are beginning to catch up with influencers and brands. The FTC issued warnings to over 90 top influencers earlier this year, and the recent CSGOLotto scandal marked the first case that charged individual influencers.

The FTC isn’t alone in moving towards stricter regulation of sponsored content. In late August, Instagram announced its adoption of Facebook’s branded content policy, which requires that all branded content be clearly marked using Instagram’s new paid partnership tag.

This shift in Instagram’s policy has major implications for the influencer marketing industry as a whole. Here, we break down what Instagram’s branded content policy is, how it fits in with FTC guidelines, and what it means for the future of influencer marketing on Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the live streaming space, helping it keep up with other popular live streaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Juniper Fox Brings Smiles To The Faces Of Her 1.8 Million Followers On Instagram

Among the top 10 most beloved animals on the Internet, Juniper Fox has been enchanting people from the start. Her wily personality and exotic look is displayed on her dedicated Instagram page and has found her over 1.8 million followers on the platform. As a social media influencer, Juniper is reaching thousands on a daily basis, educating them on pet ownership, animal treatment, and other cute animals.

In our exclusive interview, Juniper’s owner, Jessika, gives us her take on what housing a pet fox actually means, and how success on Juniper’s channel has enabled her to partner with brand and non-profit organizations.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Sponsored Instagram Videos vs. Sponsored Instagram Photos: A Marketer's Guide

In 2016, an estimated $1 billion was spent on influencer marketing initiatives on Instagram alone. The vastness of the Instagram influencer market illustrates that advertisers around the world have identified Instagram as a valuable vehicle for sponsored content.  

With spending on Instagram influencers exploding, it’s important for marketers to think critically about how to best deliver their message. On Instagram, there are two forms of content that can be shared: photos and videos. In this post, we’ll compare sponsored Instagram videos (including Instagram Stories) to sponsored Instagram photos and evaluate the effectiveness of each type of sponsored content.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Sponsored Content With Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405