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A Marketer’s Guide To Beauty Influencer Programs: Tips, Examples & More
In 2016 alone, the U.S. beauty industry generated $84 billion in total revenue. Needless to say, consumer demand for hair care, skincare, and makeup products is high, particularly in the U.S.
In recent years, the success of the beauty industry has been aided significantly by social media influencers on Instagram, Snapchat, and YouTube. Within a single year, 86% of the most-viewed beauty videos on YouTube were made by influencers, compared to 14% by beauty brands themselves, demonstrating the power beauty influencers hold in exposing audiences to the newest beauty products and trends.
Here we’ll break down exactly what a beauty influencer program is and provide tips and examples to guide your next campaign with beauty influencers.