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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

A Comprehensive Guide To Beauty Influencer Programs

A Comprehensive Guide To Beauty Influencer Programs

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Marketer’s Guide To Beauty Influencer Programs: Tips, Examples & More

In 2016 alone, the U.S. beauty industry generated $84 billion in total revenue. Needless to say, consumer demand for hair care, skincare, and makeup products is high, particularly in the U.S.

In recent years, the success of the beauty industry has been aided significantly by social media influencers on Instagram, Snapchat, and YouTube. Within a single year, 86% of the most-viewed beauty videos on YouTube were made by influencers, compared to 14% by beauty brands themselves, demonstrating the power beauty influencers hold in exposing audiences to the newest beauty products and trends.

Here we’ll break down exactly what a beauty influencer program is and provide tips and examples to guide your next campaign with beauty influencers.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 20 Most Popular YouTubers Dominating Online Video Today

The 20 Most Popular YouTubers Dominating Online Video Today

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 20 Most Popular YouTubers Boast An Astonishing 430+ Million Subscribers In Total

At over 430 million subscribers, the 20 most popular YouTubers have roughly 100 million more viewers than the entire U.S. population. If the top 20 are any indication, YouTube will grow to reach wider and wider global audiences. Brazil, Sweden, Spain, and Ireland are just a few of the countries represented by the world's most popular YouTubers.

Within these 20 most popular YouTubers, the gaming niche is well represented by nine influencers. While male channels continue to dominate, females are also climbing the ranks, with Yuya and Jenna Marbles holding spots 10 and 13 respectively. Here we’ve gathered the top 20 most popular YouTubers worldwide in descending order of current subscribers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tech Marketing On YouTube: How Google, Samsung & More Collaborate With YouTube's Largest Influencers

With over 1 billion users, YouTube presents marketers with a unique opportunity to reach large, targeted audiences through online video content. As the influencer marketing industry grows, video marketing with influencers is expected to become an even more dominant advertising trend in 2018

YouTube influencers with one to three million subscribers earn an average of $125,000 per sponsored video, a figure that illustrates the enormous value they provide to brands. Top tech companies are capturing this value by turning to YouTubers to reach new and existing customers.

In the following case study, we’ll examine tech advertising campaigns from Google, Samsung, HP, Skype, and Xfinity Mobile to see how each partnered with top YouTube creators to drive results.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Biggest Influencer Marketing News Stories of 2017

The Biggest Influencer Marketing News Stories of 2017

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

Round-Up: Our 10 Biggest Influencer Marketing News Stories of the Year

2017 was a pivotal year for the influencer marketing community. From the FTC’s crackdown on dozens of influencers and brands to the continuing debate around micro vs. macro influencers to the rise of fake activity on Instagram, much has changed within the influencer marketing space in the past 12 months.

As consumers of all types devote more and more time to social media, influencer marketing as an advertising strategy has become impossible to ignore. Below, we list our ten most important influencer marketing stories and posts of the year. Read on to see a short summary of each. 

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in blog, Influencer Marketing, Social Media Influencers

What Brands & Influencers Should Know About YouTube Reels

What Brands & Influencers Should Know About YouTube Reels

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

YouTube Reels: What The New “Stories” Feature Means For Influencers & Brands

Nearly one-third of the world’s three billion internet users watch YouTube content each month. As online video continues to surge in popularity and competing social media platforms fight for users’ attention, YouTube is adding new features to keep its users engaged.

YouTube just announced the launch of YouTube Reels, a feature that mimics Instagram and Snapchat Stories. Read on to see exactly what YouTube Reels includes and how the feature will impact influencers and brands.

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire
Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Meet Lola Tash & Nicole Argiris, Interview With The Meme Creators Behind @MyTherapistSays

In the past few years, internet memes have become a full-blown popular cultural phenomenon. Enter Lola Tash and Nicole Argiris, two childhood friends who decided to make a collaborative Instagram meme page as a way of keeping in touch. Their account @MyTherapistSays has grown at an astonishing pace since its creation in 2015, with more than 2.4 million followers to date.

Their impressive growth has yielded exciting projects — an upcoming book, a clothing line, and brand sponsorships on Instagram including Hinge, Urban Decay, and Tinder. We sat down with Lola and Nicole to discuss brand partnerships, social media as a career, and the unique relationships between influencers and their fans.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

The 9 Influencer Marketing Myths Most People Get Wrong

The 9 Influencer Marketing Myths Most People Get Wrong

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

The 9 Most Common Influencer Marketing Misconceptions

In the span of a few years influencer marketing has grown from a largely uncharted advertising strategy into a cornerstone of the online marketing landscape. On Instagram alone, influencer marketing is now a one billion dollar industry.

As influencer marketing continues to rise in popularity, certain misconceptions about the industry run rampant or are misinterpreted. Here we’ll dispel the ten most common influencer marketing myths.

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in blog, Influencer Marketing, Social Media Influencers

A Quick Guide To Influencer Marketing Pricing

A Quick Guide To Influencer Marketing Pricing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Marketing Pricing: Industry Averages, Pricing Models, Factors To Consider & More

Every day, more and more businesses are using influencer marketing to build their brands, promote their products, and engage with their target audiences. However, as a new and growing industry, prices associated with influencer marketing campaigns can vary greatly.

For businesses looking to execute an effective campaign, it’s important to understand how different pricing options can affect return on investment (ROI). In the following piece, we’ll take a look at various aspects of influencer marketing pricing to help brands better plan their campaigns and anticipate influencer marketing costs.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

An Inside Look At Megan Batoon's Success As A YouTuber, Dancer & Entrepreneur

Megan Batoon is a woman of many talents. The dancer and actress joined YouTube in late 2010 to post choreography videos and in the time since has expanded into cooking, vlogging, and an original merchandise line.

Just last month, Batoon partnered with Nike to promote its Nike Air VaporMax line. As she continues to make her mark on the online world, Batoon is doing so with grace, class, and humor. We sat down with the creator to discuss influencer marketing, her career to date, and more.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Advertise On Instagram: The 12 Best Ways

How To Advertise On Instagram: The 12 Best Ways

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Complete Guide: How To Advertise On Instagram

Instagram is a social networking powerhouse that currently boasts over 800 million monthly active users, 250 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.

The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns with advertisers spending $1 billion on Instagram influencers alone in 2017. However, the wide array of options within each of these verticals can be a daunting assemblage to absorb and comprehend.

In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.

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in blog, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405