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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How eBay, ThredUp & H&M Do Influencer Marketing On Earth Day

eBay and ThredUp are two resale brands that naturally align with Earth Day — both are sustainable to the point that they don’t produce any new products. H&M, on the other hand, is a name regularly equated with fast-fashion. A purveyor of the latest fashion trends, the brand historically hasn’t paid much thought to sustainability. In the following case study, we’ll compare and contrast Earth Day influencer marketing campaigns from each brand. All three sell consumer goods but recruit influencers to achieve different ends.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How The Crazy Gorilla Found Viral Facebook Video Fame

During the summer of 2011, Anthony Nguyen was approaching his senior year of high school. He and a group of friends posted a comedic video on YouTube, which amassed 5,000 views in just a week on a channel with zero subscribers. Fast forward seven years and Nguyen is still running the same The Crazy Gorilla channel with his childhood friend Ramon Guzman.

Together the pair has created some of the internet's most engaging video content — their Facebook video comparing Donald Trump to Mean Girls has 27 million views. They also have one of the first original Facebook Watch shows, Mexican Survival Guide, that's winning the hearts of millions online.

We sat down with Nguyen to discuss his social media journey in-depth, the ingredients necessary for creating viral content, and the current state of the influencer industry, particularly as it relates to YouTube MCNs. Get to know the motivated and insightful creator here.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Spotlight, Monetization, Social Media Influencers, YouTube Influencers

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top YouTube Influencers Outperform Celebrity Sponsorships

As of Q4 2017, YouTube now has 1.5 billion monthly active users (MAUs). Viewers across the globe flock to the site each day to view content from their favorite YouTube creators (also know as YouTubers or YouTube influencers). Today's 20 most popular YouTubers have more than 430 million subscribers combined, eclipsing America's population by more than 100 million.

Prior to the rise and popularity of social media and success of influencer marketing, advertisers worked with traditional celebrities (those who got their fame from TV, acting, or modeling) to reach audiences and illicit sales. As audience and demographic/generational time spent differences have shifted (i.e. the decline of TV vs. rise of time spent on social and mobile devices), brands like Apple are now finding that YouTubers outperform celebrities and sometimes by a long shot.

Read More>>

in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

How Brands Like KFC, South Park & More Are Marketing With Top Twitch Influencers

How Brands Like KFC, South Park & More Are Marketing With Top Twitch Influencers

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The 5 Standout Twitch Influencer Sponsorships Marketers Must See

More than 15 million users spend an average of nearly two hours a day watching Twitch live streams. The sheer amount of time users dedicate to the platform makes it an excellent avenue for advertising.

Here, we’ll examine how five top brands partner with Twitch influencers to drive traffic and purchases, and offer clear takeaways for marketers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers

8 Coachella 2018 Brand Activations You Can’t Miss

8 Coachella 2018 Brand Activations You Can’t Miss

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

The Coachella 2018 Brand Activations & Influencer Partnerships Marketers Must See

Coachella 2018 has already proven to be a standout event for influencers, brands, and attendees. The festival’s first weekend was marked by a historic Beyoncé performance that’s being lauded as quite possibly the greatest Coachella set of all time.

Last year Coachella drew a total attendance of 750,000 people. Though official numbers aren’t yet available, 2018 attendance is expected to match or even exceed last year.

Apart from last weekends physical attendees, millions tuned in online to watch the event live. Over the course of the first weekend, YouTube’s official live stream garnered 41 million live views from 232 countries. Beyoncé’s performance attracted 498,00 simultaneous viewers, shattering a record for the most viewed Coachella performance in history.

Brand activations also drew the attention of thousands in-person online. Here we’ll break down the top influencer sponsorships executed at Coachella week one. Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

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How Top Auto Brands Maserati, Jeep & More Execute Influencer Marketing Campaigns

Last year, U.S. auto industry sales dropped for the first time since the 2008 financial crisis. After years of strong performance, annual sales dipped by a small but still noticeable 1.8%.

To combat the ever challenging car market auto brands of all types are turning to influencer marketing to win and retain customers. Here we’ll examine how automakers among the likes of Maserati, Jeep, and Land Rover are adapting their marketing strategy for social and winning.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Alo Yoga's Battle With Influencer Dana Falsetti "Nolatrees"

In a single year, the U.S. yoga industry generated more than $11 billion in revenue. Alo Yoga, a yoga apparel company, is one brand dominating the market. The company recently sued body positive yoga influencer Dana Falsetti (@nolatrees). The resulting backlash has raised questions about influencer relations and sponsored content ownership (influencer agreements and contracts).

For influencer marketing campaigns, brands and influencers collaborate to create sponsored content. Though this sponsored content is typically published on an influencer’s social channels, in some cases it may be difficult to discern who owns content once it goes live and afterward unless previously discussed and agreed upon contractually. To avoid ambiguity, brands and influencers should strive to reach a clear consensus and create documentation of who owns social media content before, during, and after campaigns.

Here we’ll outline the recent news surrounding Alo Yoga’s suit against Falsetti and examine its implications for the influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

What To Know About The New YouTube Demonetization Policy

What To Know About The New YouTube Demonetization Policy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Demonetization Policy: Controversy, History, Recent Developments & Backlash

The largest controversy YouTube has ever faced is arguably happening right now. On Tuesday, a shooter opened fired on the company’s San Bruno offices. Authorities have since speculated that the incident may be related to YouTube demonetization, an issue that’s been brewing for years.

In December 2017, the platform suffered a huge PR disaster when one of its top influencers, Logan Paul, posted a video featuring a human corpse. In response, YouTube rolled out its new demonetization policy. As a result, increasingly more channels are precluded from earning ad revenue on the platform with many popular channels affected, too.

The past few days may mark the first time the public has heard the terms ‘monetization’ and ‘demonetization’ in YouTube's context. However, the issue of demonetization has been an ongoing battle within the influencer industry dating as far back as the mid-2000s. Here we’ll examine the new YouTube demonetization policy, its history with content creators, and its ramifications.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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