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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

How Do Bloggers Make Money?

how to bloggers make money sponsored post atlantic pacific bergdorf goodman new balance

How Do Bloggers Make Money?

Since 2004, bloggers have been sharing their favorite topics across the internet with like minded people. Bloggers were the original digital influencer. Though they remain the quintessential online influencer, in some respects top bloggers are quickly being superseded by popular YouTubers, Instagrammers, Viners, and Snapchatters. Some of the best bloggers have transcended the shakeup in the influencer space, while others have evolved and migrated to new social publishing platforms. Incredibly, some of the top fashion bloggers, are among the most followed top Instagram accounts.

Originally, blogging was a hobby and avocation. The most widely recognized bloggers devote themselves full-time to their efforts; however they began their blogging journey part-time until they secured enough sustainable income from their blog to make it their primary endeavor. Now, top bloggers and influencers (like Danielle Bernstein of fashion blog, We Wore What and Emily Schuman of Cupcakes & Cashmere) can command six figure partnership and sponsorship deals.

Read more here to see how bloggers make money:

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 5 YouTube Channels You Should Be Working With

Best YouTubers to Create Branded Content

With the extraordinary ascent of YouTube users, hundreds of millions of hours of video are consumed by users daily, advertisers and brands are catalyzing branded content with the most popular YouTube influencers in the space. The number of viewers watching YouTube is increasing 40% year after year, and watch time of YouTube content is increasing 50% year after year (YouTube stats). Below are YouTubers that have worked with large brands like Coca Cola, HP, and Audible to generate branded content that engages their audiences well beyond your average commercial.

Connor Franta

Connor Franta is a YouTube vlogger who talks to his camera and posts the final product every Monday. With over 4.2 million subscribers and almost 200 million video views, his audience is engaged and enthralled by his latest videos. Connor recently worked with Nature Box (above) to create a healthy branded content video for his subscribers. His ability to flawlessly integrate a brand into a video without giving off commercial vibes is a talent surmounted by few (see our post on three ways to create great sponsored content).

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in blog, Branded Content With Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 5 Breakout Tech YouTube Channels & YouTubers of 2014, Part 1

Top Tech YouTube Channels YouTubers

Subscribe to our industry digest for the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters!

Top 5 Breakout Tech YouTube Channels & YouTubers of 2014

With over 300 hours of video uploaded every minute (according to YouTube statistics), every category from Tech to Cooking to Beauty is saturated with countless videos on a myriad of topics. In short, it's getting harder and harder to stand out as a remarkable channel and build an audience. YouTubers have their work cut out for them and use an assortment of techniques to distinguish themselves from the crowd. There are still rising stars among the stalwarts who are equally equipped with consistency, production quality, personality, charisma and an ability to connect with the audience. The best channels also tend to create the best branded and sponsored content. These online influencers know how to build a brand into their voice. As a result, they are able to protect the coherence and integrity of their channel and prevent audience alienation as a byproduct of disingenuous material. (Check out our posts on How to Make Branded Content and Picking the Right Influencers.)

But most consistently, the best channels and YouTubers engage their audiences. They capture and create trends, shoot creative and novel content. They educate their audiences, share their world with their loyal fans and most importantly connect with their fans. Here's our list of top 5 breakout Tech YouTubers of 2014.

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in blog, Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 5 YouTube Branded Advertising Videos of 2014, Part 1

Top 5 Sponsored YouTube Videos of 2014

With over 1 billion users and hundreds of millions of hours of video being watched daily, YouTube is a marketing powerhouse that with advertisers, agencies, and brands racing to capture audience, engage innovative ways, and collaborate with YouTubers, channels and creators. According to YouTube statistics, more than a million advertisers are using Google ad platforms to reach their audience. However brands that collaborate extensively with influencers, YouTubers and creators to conceive and design branded content and campaigns are the primary players in the industry (see our post on three ways to create branded content).  Below are some of the top branded content YouTube videos of 2014.

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in blog, Branded Content With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Victoria’s Secret Angels: Queens of Influencer Marketing

Victoria's Secret has picked up an average of 100,000 Instagram followers daily for the first five days of January, increasing from 8.8 million to 9.3 million. Since early November when the 2014 Victoria's Secret models took to social media to announce their participation in the upcoming fashion show, the social world has been abuzz about the show and gorgeous models.

A recent study on brand perception revealed differences from male and female consumers. The most popular conversations were generated by the fashion show, followed by the semi-annual sale. Both genders talked about the amazing bodies of the models. Women tended to share their feelings about the models, while men tended to focus on physical elements of the show and models. Following the week after the show, when the sale started, the topics of women's conversations branched out to the sale and shopping experiences while the topics of men's conversations mostly remained unchanged.

Victoria's Secret has a long withstanding history of igniting excitement and conversation and securing its position as America's favorite lingerie brand. Its annual fashion shows have transformed the way Americans perceive lingerie shopping by elevating the shopping experience into a mainstream cultural phenomenon that is televised in 192 countries worldwide. As such, the brand's strategic move to always select and curate their angels who have massive social presence as leverage to further elevate its brand image and presence within the retail industry.

Is it a coincidence that all of these Victoria's Secret Angels have at least 1 million followers on Instagram? Absolutely not. A simple search of any of the models listed below will produce their Instagram pages as the top search result. The top Victoria's Secret Angels with the greatest number of Instagram followers:

Alexandra Ambrosio 3.5 million

Adriana Lima 4 million

Candice Swanepoel 4.7 million

Doutzen Kroes 2.4 million

Karlie Kloss 1.8 million

Lily Aldridge 1.7 million

Behati Prinsloo 1.6 million

in blog, Fashion Influencers, Instagram Influencers, Social Media Influencers

Influencer Spotlight: Bethany Mota of MacBarbie07 on YouTube

YouTube mega-star and influencer, Bethany Mota, started making beauty and fashion videos on her YouTube channel, MacBarbie07, back in 2009. Since then, she has amassed over 500 million views and has over 7 million subscribers, making her the most subscribed beauty channel on YouTube. And did we mention she's only 18 years old?!

Mota rose to fame with her 'haul' style videos, where she features recently purchased articles of clothing and beauty products. As "hauling" became more popular on YouTube, retailers began to see the potential for advertising opportunities. Bethany has participated in video advertising campaigns with large companies like Forever 21 and JC Penny, and in 2013 launched her very own clothing and accessory line for Aeropostale. She has appeared as a guest judge for Project Runway, been featured in Teen Vogue, worked as a special correspondent for Entertainment Tonight, and in 2014 won the Teen Choice Award for "Choice Web Star'.

Young girls from all over the globe can't get enough of Bethany Mota. Not only does her YouTube channel garner millions of fans, so do her social media channels. Her social stats are as follows:

Instagram: 3.6 million followers

Facebook: 1.3 million likes

Twitter: 1.9 million followers

Below are a few examples of content found on Bethany's YouTube channel as well as a look at her online marketing campaign with Aeropostale. 

 One of Bethany's many 'haul' style videos, where she shows viewers items she's recently purchased

 A DIY and styling video

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in blog, Social Media Influencers, YouTube Influencers

Top Fashion Bloggers Grace Cover of Lucky Magazine

luckyThree of our top fashion bloggers have made it big, onto the cover of the February issue of Lucky magazine. Chiara Ferragni of The Blonde Salad, Zanita Whittington of Zanita Zanita, and Nicole Warne of Gary Pepper Girl, style bloggers who we have become so accustomed to seeing in our Instagram feeds are setting a new precedent in the fashion world. Chiara, Zanita, and Nicole offer fresh, personal, and insightful snapshots and musings of their fashion world on their style blogs and Instagram pages. Amassing hundreds of thousands of loyal fans over the years, these self-made style icons built their own brands that have captured the eyes of major fashion brands as viable and investment-worthy brand ambassadors. Nicole has modeled for Lancôme, Whittington has shot a campaign for Louis Vuitton, and Chiara created her highly successful shoe line. (Read more on picking the right influencers for your brand here.) As of late, editors and celebrities are no longer the only ones invited to the industry's most exclusive events such as fashion shows and award shows. Most recently, Chiara posted a couple selfies at the Golden Globes Party on her Instagram. Chiara Ferragni Golden Globes The cover of any national magazine is what sells that issue which is why that coveted spot has been historically reserved only for household name celebrities, a trend started by Anna Wintour, editor-in-chief of Vogue magazine. "I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment," remarked Anna.

Setting a new precedent for Lucky, Eva Chen, the social media savvy editor-in-chief who has over 320,000 followers on Instagram and almost 100,000 followers on Twitter just upped the ante in social media and influencer marketing. While some fashion insiders and industry experts may have reservations about the longevity of style bloggers, Eva and these bloggers are resetting the fashion landscape, ensuring that blogger influence certainly is not going away anytime soon.

 

Image source: http://www.luckymag.com/style/2015/01/blogger-cover

in blog, Bloggers, Fashion Influencers, Instagram Influencers, Social Media Influencers

Fake Instagram Followers: How The Instapurge Affected Instagram Influencers

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Instapurge: How Fake Instagram Followers Plague Top Social Influencers

A number of Instagram influencers were in for a rude awakening last week when they noticed a sudden drop in follower counts overnight. The great "Instagram Rapture" or "Instapurge" of 2014 hit some of the biggest influencers and brands. Justin Bieber took the biggest blow of losing 3.5 million followers while user chiragchirag78 and rapper Ma$e deleted their accounts after losing 99% of their followers, over 3 million and 1 million, respectively. Since April 2014, Instagram has been identifying and deactivating spam accounts and accounts that violated its community guidelines. Instagram proceeded to delete those accounts in a continued effort to separate real users from computer-generated spambots. However, more recent studies suggest that bots continue to plague Instagrammers (WSJ).

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in blog, Bloggers, Fashion Influencers, Instagram Influencers, Social Media Influencers

3 Ways to Create Great Sponsored Content With Social Media Influencers

Sponsored Content With Social Media Influencers

Top 3 Ways To Create Standout Sponsored Content With Social Media Influencers

Influencer marketing is one of the fastest growing digital and social media marketing channels. With the rapid growth of social media publishing channels like blogs, YouTube, Instagram, Snapchat, Tumblr and others, everyone from Samsung to Target to Tiffany & Co. is working with digital influencers to create brand sponsored content. Brands like Mountain Dew with extreme sports or Jamba Juice with fitness have created campaigns featuring YouTube channels and influencers to build brand awareness and engagement.

Here are the 3 steps they took to create the best brand sponsored content with influencers and YouTube channels:

1. Put Content First

Start with creating great content. If the content is great, it will get shared, liked, commented on, and engaged with throughout social media. Audiences have a low threshold for what they feel is "selling-out." You can instantly spot it on YouTube, because the comment thread will erupt with negative comments and dislikes. By and large, great content comes from the YouTube channel creator and the influencers. They know what their audience likes -- let them lead the way. As a stellar example of great sponsored content, check out Jamba Juice's video with Blogilates star, Cassey Ho.

2. Allow the Creator to be Authentic With Your Sponsored Content

Most influencers will vet out the brands they might consider to remain authentic to their audience (see our post on Steps to Picking the Right Influencers for your Brand). If they are considering working with you, it means you're a fit for both them and their audiences. Allow them to keep and build on that authenticity. Create a campaign and brand brief, but don't give them a script. Ask them to provide an outline of how they're envisioning building in the brand to the content, but don't get overly controlling on each and every aspect. Authentic content allows for social validation and positions the brand in great favor with the audience.

3. Keep the Audience in Mind

What may be most interesting to the audience from both the creator and audience's perspective may be completely different than what you envision. Brand sponsored content is not a scripted commercial. Being flexible in working with the creator can allow them to highlight what they like most and find most relevant about your brand/product/service. This is likely what the audience will like most about it as well. Audiences aren't adverse to advertising, but they do want it to be relevant, and a fit for the content and who they are. Today's savvy consumers look to influencers that resonate with them to find the newest brands and products. By offering something valuable, such as a a well-integrated post that is in harmony with the influencer's writing style and content, or an exclusive promotional offer to their loyal readers, audiences will engage and respond in a more positive way.

Also See Our Posts On:

Top Instagram Accounts: Fashion & Beauty

Best Social Media Influencers 2015 Series

How Brands Market With Top Instagram Influencers

Mediakix builds strategies and campaigns around online influencers on blogs, YouTube, Instagram, and emerging social media channels. Great sponsored content has been part of the highest driving ROI channel among advertising media for our clients including Birchbox, Blue Apron, Sleep Number, Hallmark, HauteLook, NatureBox among many others.

in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

4 Steps To Measuring Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

How To Measure Your Social Media Influencer Campaigns

Working with a social media influencer on a campaign to promote your brand can feel like you're throwing money into a void with no way of knowing your return. However, if you start with a clear set of objectives based on what you plan on gaining from the campaign, you'll find that you can generate success as well as concretely measure ROI. Below are four steps to creating and measuring a successful social media influencer campaign (also see our post on social media influencer marketing).

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in blog, Bloggers, Branded Content With Influencers, Facebook, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405