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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

Why Instagrammers Are The New Bloggers

Why Instagrammers Are The New Bloggers Love Taza Naomi Instagram

Instagrammers Are Now "Blogging" On Instagram

In New York Magazine's recent post "Why Instagram Captions Are The New Blogging," author Kyle Chayka illustrates how even the most unlikely characters and personas (e.g. The Rock) are apt to post "lengthy" in-depth captions and stories on Instagram. Instagram, which began in 2010 as a simple photo-sharing app, now has over 400 million active users and with its 2,200 character limit for each photo, many Instagrammers are beginning to share lengthier captions in a similar fashion to personal blog sites.

If a picture is worth a thousand words, Instagram with its ample caption limit effectively allows for both and with its massive adoption rate among many key demographics, Instagramming may just be the new form of blogging for today's social influencers to authentically share both words and pictures.

Read our post to see examples and why Instagrammers are today's new bloggers:

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Best Snapchat Marketing Tips

25 Best Snapchat Marketing Tips

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25 Best Snapchat Marketing Tips

This week, Snapchat announced that they receive upwards of 6 billion daily video views. With that type of engagement, the company is poised to surpass Facebook and YouTube in terms of popularity. It’s no secret that Snapchat is the next big, mainstream social media platform. Millennials, advertisers, publishers, and brands of all industries (from AT&T to Dominos to Condé Nast) have already jumped on board.

To see exactly which brands have executed Snapchat marketing campaigns, check out our post "50+ Brands Using Snapchat Marketing." Out of these brands, many have achieved Snapchat marketing campaign success by partnering with prominent social media influencers and top Snapchatters.

We’ve culled the best Snapchat marketing tips we could find and compiled them. In developing your brand’s Snapchat presence, be sure to take a look at the advice offered in the articles listed below.

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in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Native Advertising vs Sponsored Content vs Influencer Marketing

Combining Native Advertising With Influencer Marketing

image via Instagram

Learn The Differences Between Native Advertising, Sponsored Content & Influencer Marketing

Although the terms native advertising, sponsored content, and influencer marketing are oftentimes used interchangeably with varying degrees of overlap, differences do exist between these popular forms of advertising. Learning the differences between native advertising vs. sponsored content vs. influencer marketing can help marketers determine whether or not one format is better suited than another for each marketing objective.

See below for platform-specific examples and a bulleted list of notable differences between native advertising vs. sponsored content vs. influencer marketing:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Can Agencies Learn From Essena ONeill, Instagram Star, Quitting Social Media?

Essena ONeill Social Media Meltdown What Agencies Can Learn

via Essena Oneill's Vimeo

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What Can Brands, Agencies Glean From Essena ONeill's Social Media Meltdown?

While some may argue that much of Essena ONeill's social media meltdown can be attributed to naiveté, is there indeed an overarching lesson to be learned for agencies seeking to commercialize the massive followings of social media stars? As new content continues to surface surrounding Essena ONeill's backstory and the dust/backlash (see video below) continues to settle on her social outburst, we look at the industry factors affecting both sides (both digital content creators and the agencies involved), and what the major takeaways are for brand-creator collaborations.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers

Top Fashion Bloggers On Snapchat To Follow

Fashion Bloggers Influencers On Snapchat To Follow

image via Sea of Shoes

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The 9 Best Fashion Bloggers On Snapchat To Follow

From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that's largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.

Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.

Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:

Best Fashion Bloggers On Snapchat To Follow Chriselle Lim

Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

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Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Millennials Respond to YouTube Red in Poll

Millennials Respond To YouTube Red In Twitter Poll

Millenials Response to YouTube Red - Subscription Service

On the day of YouTube Red's launch (YouTube's first-ever subscription service), top YouTubers Pewdiepie and KickThePJ decide to do a bit of market research of their own regarding their millennial viewing audiences on YouTube and whether or not these millions of followers would pay $9.99/month to see their videos ad-free.

YouTube Red Statistics Twitter Poll Market Research Pewdiepie

The original Twitter poll from KickThePJ was retweeted by highest-grossing YouTuber, Pewdiepie (over 6.6 million followers on Twitter; over 40 million subscribers on YouTube). With a total of 87,577 votes, 2,090 retweets, and 4,605 favorites on Twitter, these figures represent highly targeted market insight into both millennial audience behaviors and the viewpoints from YouTube's own creators.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

3 Ways To Improve Your YouTube Marketing Strategy

YouTube Marketing Strategy With Influencers

image via Marketing Land's "Top 100 Brands Report"

3 Best Ways To Boost Your Brand's YouTube Marketing Strategy

YouTube is quickly becoming one of the most useful platforms for modern marketers. According to published YouTube statistics, the amount of people who utilize YouTube's homepage similar to turning on a TV is up 300% year upon year. Add to this the rising popularity of YouTubers like PewDiePie and his contemporaries, and it becomes clear that brands have a large future in marketing via the ever-growing video network.

Knowing how to develop a YouTube marketing strategy holds a great deal of importance for brands and advertisers looking to find success with online video marketing. Here are three best ways to improve, boost, and develop a brand’s YouTube marketing strategy: 

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

Marketing To Millennials With Influencers

Marketing To Millennials With Social Influencers Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing To Millennials With Social Media Influencers

Influencer marketing is growing at an impressive rate. According to AdWeek, nearly a quarter of today’s marketers cite influencer marketing as being their most effective customer acquisition tool. While the audience, follower, and fan demographics of top social media influencers can be far-reaching, millennials tend to make up a good portion of their audiences (especially on certain "millennial-favorite" platforms including Snapchat, Instagram, and YouTube). Marketing to millennials with influencers, then, makes perfect sense, and more brands are catching on with each passing day.

It’s easy to understand why marketing to millennials with influencers is so important for today’s brands. Social media networks and websites like YouTube and Instagram see countless amounts of visits every day. These social media channels and platforms are where millennials turn for news, information, communication, and entertainment. In the past, traditional advertising techniques were considered key to garnering an audience, but marketing to millennials is different.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Influencer Outreach: 3 Mistakes To Avoid

Influencer Outreach Mistakes To Avoid

image via Alpha M

3 Influencer Outreach Mistakes Not To Make

Influencer marketing is one of the newest, most effective ways for brands to promote products (events, services), engage audiences, and drive sales online. The right approach can elicit tangible results increasing brand visibility and affinity by a measurable extent. For an influencer marketing campaign to be effective, however, the outreach process cannot go overlooked. Influencer outreach (Step 6 of our 10-step influencer marketing strategy) must be carefully calculated from the very beginning -- several steps before the first point of contact.

Unsurprisingly, even the world’s biggest brands are oftentimes unaware of the obstacles when approaching influencers on behalf of effective advertising campaigns. Here are three influencer outreach mistakes that today’s brands and marketing managers need to be aware of:

1. Not Understanding or Identifying the Right Platform Options

Social media networks like YouTube, Snapchat, and Instagram have become powerful tools for helping brands build their audiences and execute a wide variety of marketing strategies and initiatives. According to AdWeek, “70 percent of brands are increasing their social media spend this coming year.” To this point, each of these platforms and their contemporaries offer different ways in which users can digest content, engage with social media stars, and partake in brand marketing campaigns (ie. giveaways, sweepstakes, contests, event activations). Choosing the right platform and appropriate social media influencer will depend heavily on the overarching objectives and type of content the campaign will make the most use of.

For example, a month-long contest involving shares and high levels of audience participation will most likely have a lot more success hosted on a well-targeted blog or Instagram channel than in the form of a Snapchat. Skip this important step, and the entire rest of a campaign will likely be in jeopardy.

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in blog, Influencer Marketing, Monetization, Social Media Influencers

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