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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

What Constitutes An Influencer?

What Constitutes An Influencer?

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What Is A Social Media Influencer?

  • An influencer is a content creator with a social media following.
  • Social media influencers develop a following by sharing quality content that inspires, entertains, informs, and connects them with their followers.
  • Influencers start social conversations, drive engagement, and set trends amongst a receptive audience, which positions them to work with brands on sponsored content.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

8 Fascinating Amazon Statistics To Know In 2018

8 Fascinating Amazon Statistics To Know In 2018

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Top 8 Amazon Statistics Demonstrate Its Influence On American Spending

Over the course of the last year, Amazon generated $178 billion in sales. In recent years, the e-commerce giant known for its large selection, competitive prices, and fast shipping has expanded its reach outside of online shopping.

The Seattle company now offers digital content in the form of movies and television shows and bought the Whole Foods Market grocery chain for a reported $13.4 billion last year. More than ever Amazon is changing the way people shop, search online, and consume digital content. 

Learn 8 Amazon statistics relevant in 2018:

  1. 95 million Americans have Amazon Prime memberships.
  2. Amazon Prime members spend $1.4k per year on average.
  3. Consumers purchased over 100 million products on Prime Day 2018.
  4. 9 out of 10 consumer price check a product on Amazon.
  5. 43% of teens say that Amazon is their favorite shopping site.
  6. Whole Foods prices went down 43% after Amazon acquired the grocery chain.
  7. Amazon's ad spend was $3.4 billion in 2017.
  8. 2% of Echo owners have purchased a product via Alexa.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Social Media Influencers

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

6 Reasons Influencers Should Think Twice Before Joining A YouTube Network

6 Reasons Influencers Should Think Twice Before Joining A YouTube Network

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Thinking Of Joining A YouTube Network? Here's What You Should Know Before Signing

YouTube has over 1 billion users and streams more than 1 billion hours of video per day. YouTube’s success is due largely in part to its extensive list of creators. Known as YouTubers, these creators range from amateur vloggers to professional online stars who are some of the most influential voices on the internet. In kind, YouTube has paid out $2 billion to its creators since 2007.

For video creators interested in growing their channel and possibly securing brand deals, joining a YouTube multi-channel network is one of several different ways to make money as a YouTuber. However, the decision of whether or not to partner with a network isn’t always as straightforward as it may appear. Below, we’ll take a look at some of the pros and cons of joining YouTube networks.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

How Many Fake Twitter Followers Are There?

How Many Fake Twitter Followers Are There?

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Twitter Purges Fake Followers & Locks Accounts

Fake followers are a growing concern for platforms such as Instagram and Facebook, as well as micro-blogging site, Twitter. Utilizing “bots” that artificially generate social media accounts, companies sell fake Twitter followers to help online influencers increase their perceived social status.

Last year, research from the University of Southern California and Indiana University claimed that close to 15% of Twitter accounts could be a function of bots rather than genuine users. Beginning earlier this year, Twitter’s attempts to get rid of many fake accounts — both bot and otherwise — has doubled, with nearly 10 million accounts per week being flagged as suspicious in May, and more than 70 million being suspended by the end of June.

Like other social networks, Twitter is stepping up action in an attempt to create a more honest experience for its users. Leveraging automated tools to detect spam and frauds, as well as making it more difficult to register fake accounts, Twitter reports that spam has continued to drop on the platform since new efforts began.

statista fake account concern

In a recent survey on the attitudes of teens and parents of teens on the concern of fake social media accounts and bots, 40% of parents in the U.S. voice extreme concern over the use of fake accounts to influence products. While fewer teens show the same degree of concern, it’s evident that the issue has grown prominent enough to warrant a second thought.

Like other social networks, Twitter is stepping up action in an attempt to create a more honest experience for its users. Leveraging automated tools to detect spam and frauds, as well as making it more difficult to register fake accounts, Twitter reports that spam has continued to drop on the platform since new efforts began.
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in blog, Influencer Marketing, Social Media Influencers

4 Ways That Brands Market With Influencers

4 Ways That Brands Market With Influencers

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The Top 4 Methods Brands Use To Market With Influencers

There are dozens of different ways that brands partner with influencers. Every influencer marketing campaign is different, tailored to meet the nuanced needs of different industries, goals, platforms, content, creators, products, and more. That said, there are some key types of influencer partnerships that brands use to promote brand recognition, products, and initiatives.

By now, much of the world is familiar with the #sponsored content phenomenon. We often use “sponsored content” as a general term to describe content that has some degree of brand involvement, but not all sponsored content is the same, nor does it achieve the same types of results. To learn more about how influencer marketing campaigns take shape and how different types of campaigns accomplish different goals, here are four ways that brands market with influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many Fake Facebook Accounts Exist?

How Many Fake Facebook Accounts Exist?

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Fake Facebook Accounts By The Numbers

In Facebook’s recent Community Standards Enforcement Preliminary Report, the technology company opened up about fake accounts on their platform and what they’re doing to counteract the problem. According to the report, Facebook disabled a whopping 694 million fake accounts between October and December of 2017. From January to March of 2018, the world’s largest social network disabled an additional 583 million accounts.

percentage of fake facebook accounts reported by users

Expounding on their efforts, Facebook wrote, “In Q1 2018, we found and flagged 98.5% of the accounts we subsequently took action on, before users reported them. We acted on the other 1.5% because users reported them first. This number decreased from 99.1% in Q4 2017.”

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in blog, Facebook, Influencer Marketing, Social Media Influencers

What’s The Difference Between “The Plurals” and Gen Z?

What’s The Difference Between “The Plurals” and Gen Z?

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What Marketers Should Know About The Plurals — Also Known As Generation Z

The Plurals are coming. You may know them better as “Generation Z,” but they’re on their way to becoming a colossal purchasing power worldwide, and they’re unlike any generation before them. Plurals are the generation immediately following Millennials, typically defined as being between 13-21 years of age in 2018.

girl-from-plural-generation

Plurals are smaller in number than the Millennials and Gen Xers before them, but they’re poised to wield a great deal of financial power, making up 40% of U.S. consumers when they reach adulthood. There are plenty of opportunities to begin communicating and connecting with the Plurals now, and marketers would do well to begin the journey of understanding them sooner rather than later.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of Millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

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6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

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