X

  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

Octoly Leaks 12,000 Influencers’ Personal Info In Massive Data Breach

Octoly Leaks 12,000 Influencers’ Personal Info In Massive Data Breach

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Octoly Leaked Sensitive Personal Information For 12,000 Influencers & What The Data Breach Means For Influencer Marketing

In early January, cyber-security firm UpGuard discovered that the personal data of over 12,000 Octoly users was left exposed in a publicly accessible Amazon Web Services S3 cloud storage bucket. The unsecured files included influencer names, addresses, phone numbers, email addresses, birth dates, usernames, and hashed user passwords.

The data breach has serious implications for influencers and brands alike. Here, we break down the details and ramifications of the Octoly influencer data cloud breach influencers and marketers alike should know:

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Working With YouTubers? Here Are 8 Critical Steps To Start Off On The Right Track

YouTube is home to many of the largest stars on the internet and has become a place where the world discusses and engages with compelling videos in a seemingly infinite number of content categories.

YouTube creators, also known as YouTubers, are powerful social media influencers whose purchase advice is considered more valuable than that of celebrities by 6 in 10 of the platform’s subscribers. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. In the list below, we’ll take a look at the eight steps you must take when working with YouTubers to promote brands, products, and services.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers, YouTube Influencers

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

New York Fashion Week: Are Fashion Influencers Disrupting The Relationship Between Brands & Publishers?

In recent years, the rise of influencer marketing and the growth of fashion influencers, in particular, has turned the 2.4 trillion dollar fashion industry on its head. Influencers offer designers a new way to advertise at Fashion Week and effectively reduce their dependency on the traditional fashion press for promotion.

The industry shift has been met with intense backlash from longstanding fashion publications. Many see influencers as a disruption to long-established Fashion Week promotional strategies and as a legitimate threat to the fashion press’ ability to generate advertising revenue.

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

The 5 Valentine’s Day Marketing Campaigns That Won Social Media’s Heart

The 5 Valentine’s Day Marketing Campaigns That Won Social Media’s Heart

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Doritos, Ford & More Create Standout Valentine's Day Marketing Campaigns On Social Media

Revered by some, loathed by others, Valentine’s Day is one of the most polarizing holidays on the calendar. For the romantic, it offers an opportunity to celebrate the love in their life. For the unrequited, it can prove to be an uncomfortable and painful 24 hours. However, these contrasting views on the holiday are exactly what makes it such a hot topic on social media year-after-year.

For brands, these passionate views and opinions open up incredible opportunities to speak to and connect with a wide variety of audiences. Knowing this, ad agencies, social media influencers, and other content creators launch their best Valentine's day blog posts, tweets, and videos leading up to February 14th each and every year. Ranging from works that offer gift guides and DIY tips, to satirical skits and sketches, to fiery rants, these posts are rich fodder for conversations with people from around the world, comprising a variety of different demographics, who have their own relationship with the occasion.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers

The 16 Biggest Benefits of Influencer Marketing

The 16 Biggest Benefits of Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 16 Benefits Of Influencer Marketing All Marketing Pros Should Know

The average person spends up to two hours on social media each day with certain demographics spending nearly every waking moment on their phones. In light of this, it’s no wonder that influencer marketing, which leverages the popularity of social media stars to promote brands and their products, has emerged as one of the fastest-growing segments of advertising.

Today, businesses from almost every conceivable category are leveraging the power and potential of influencer marketing. According to a recent survey, 86% of marketers used influencer marketing in 2017, and of those, 92% found it to be effective.

Below, we’ve compiled a list of the top benefits of the influencer marketing that illustrate its effectiveness as an advertising strategy.

Read More>>

in blog, Influencer Marketing, Social Media Influencers

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagrammers Vs. YouTubers: A Guide To Choosing Between The Biggest Influencer Marketing Platforms

Today, many of the world’s top influencers reside on two primary platforms: Instagram and YouTube. With over 1 billion users and 1 billion hours of content watched each day, YouTube is one of the largest social media platforms in existence. Instagram is another dominant force in the social sphere, boasting 800 million users.

Both of the video-centric social networks have incredible value and offer distinct advantages and disadvantages to brands. From features, to formats, to demographics, to user behavior, the list of things to consider when designing a campaign for either platform can be nuanced and complex. Below, we compare Instagrammers to YouTubers in order to help marketers choose between the two types of prominent influencers.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Sjana Elise Earp, The Yoga Expert With 1.4M+ Instagram Followers

Though only 23 years old, Sjana Elise Earp's many accomplishments are difficult to count. The Australian model, yoga instructor, blogger, and influencer empowers audiences worldwide with inspirational content surrounding health and wellness. No matter the social channel, Earp prides herself on being honest and authentic with her followers, a characteristic to which she credits much of her success.

We sat down with Earp to discuss her rise to online fame, how she approaches sponsored content, and how she uses social media as a tool to inspire. Hear from the uplifting Instagram influencer herself in our exclusive interview.

Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

5 Top Brands Joining The Micro Influencer Revolution

5 Top Brands Joining The Micro Influencer Revolution

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The World’s Biggest Brands Leverage Micro Influencers

By 2019, spending on Instagram influencers is projected to reach $2.3 billion dollars. Brands of all types are trading traditional advertising for influencer marketing to acquire customers online and seeing measurable success.

As influencer marketing has grown, two primary terms have emerged to distinguish influencer size: micro influencer and macro influencer. Micro influencers are social media users, typically on Instagram, who have 1,000 to 100,000 followers. Macro influencers are those with over 100,000 followers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Coca-Cola’s Marketing Strategy Incorporates Influencers To Drive Success

Since its founding in 1886, The Coca-Cola Company has become a global force. 96% of the world’s population recognizes a Coca-Cola logo and as of 2017, the soda giant sits among the world’s three largest food and drink companies.

Coca-Cola is no stranger to influencer marketing. In the past, both participation marketing and YouTube influencers have been a part of its advertising strategy. In the following case study, we’ll examine how the brand is partnering with Instagram influencers to promote its signature Coke product to a European consumer base.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview with VidCon CEO, Jim Louderback

Exclusive Interview with VidCon CEO, Jim Louderback

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: VidCon's Jim Louderback Discusses The Future & Trends Of Online Video & Influencer Marketing

Since its inception in 2010, VidCon has become the world's largest online video conference of its kind. No other event unites over 30,000 online video creators, fans, and businesses in physical space to celebrate video's present and future.

Online video industry veteran and entrepreneur, Jim Louderback took over the role of VidCon CEO in September 2017. His resume is a dizzying one, with accomplishments that include starting, running, and selling multiple successful businesses. Previously he held the role of VidCon's programming executive but now looks to shape the event to serve audiences worldwide.

We sat down with Louderback to discuss fascinating questions like, "What is the future of online video?" and "What will the next social video platforms look like?" See how he predicts influencer marketing will progress in the coming years and what's in store for VidCon 2018 in our exclusive interview.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

1 2 3 4 5 6 7 8 9 60

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405