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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 33 Best Instagram Case Studies From The World's Best Brands

With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers.

To illustrate how today's biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we've compiled a list of over 30 Instagram case studies, including each campaign's creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.
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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Monetization Policy: History, Recent Developments & Influencer Marketing Implications

In the span of its 12-year history, YouTube has accumulated more than 1 billion users and has become a gathering place for influencers and fans. For some, it has become a place to make a living. The number of YouTube channels earning $100,000 is up 50% year over year, and 7 out of 10 YouTube subscribers report relating more to YouTube creators than traditional television/movie stars.

YouTube’s monetization policy has been a controversial issue within the influencer community for the past several months. In light of influencer complaints, YouTube just announced changes to its monetization algorithm that will, if successful, help creators generate greater ad revenue on videos. Here, we’ll break down the history of YouTube’s monetization algorithm, the steps YouTube is taking to improve it, and how it affects the influencer marketing industry.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman

Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.

We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Famous Instagram Dogs To Follow Now

10 Famous Instagram Dogs To Follow Now

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 10 Cutest Dogs Of Instagram Have Millions Of Loyal Fans

Just as social media influencers have found their niche in fashion, travel, and fitness, pets influencers have become a popular subgroup online. The top dogs of Instagram have more followers than many humans and demonstrate a unique ability to reach animal lovers of all ages. 

The most popular Instagram dogs are difficult not to love. They appear in calendars and are the stars of multiple New York Times' best-selling books. Whether promoting pet adoption or just looking cute, these 10 dogs melt the hearts of viewers one post at a time.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

How Sago Mini Achieved Over 20 Million App Downloads

How Sago Mini Achieved Over 20 Million App Downloads

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: Sago Mini's Director Of Brand & Marketing Discusses Industry Trends, Influencer Marketing Strategy & More

Sago Mini is a premium global preschool brand that creates delightful and innovative toys and mobile apps for children. In just four years, the company has achieved over 20 million app downloads and found a place for its toy products on the shelves of top retailers including Barnes & Noble and Nordstrom.

We spoke with Teena Saur, Director of Brand and Marketing at Sago Mini, about the company's influencer marketing strategy, upcoming apps and products, and the toy industry more broadly. Read the interview below:

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in blog, Influencer Marketing, Social Media Influencers

Tinder Swipes Right On Influencer Marketing

Tinder Swipes Right On Influencer Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tinder Marketing Case Study: How Tinder Collaborates With Top Meme Influencers On Instagram

Since launching in 2012, Tinder has grown to become one of the world’s most popular mobile dating apps. According to the company’s website, Tinder has generated over 20 billion matches in total. Additionally, across 196 countries, users swipe 1.6 billion times each day and schedule 1 million dates every week. For those looking for love or to casually date, Tinder makes it easier than ever for singles to meet each other online.

Like many other mobile apps, Tinder has incorporated influencer marketing into its larger advertising strategy to raise brand awareness and attract new users. In this case study, we’ll examine how Tinder partnered with social media influencers to promote the launch of its new Reactions feature.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Influencer Spotlight: How Jamie Salvatori Of Vat19 Drives Sales On YouTube

If you’ve ever seen a wacky video of a full-grown man eating a gummy worm the size of a human arm, you’ve probably seen Vat19 in action. With over 4.1 million subscribers, Vat19’s YouTube channel has not only become the mainstay of its retail business, but also has transformed the company into a content leader. The zany channel features hilarious challenges, extraordinary experiments, and best of all, gigantic candy.

Jamie Salvatori, founder and content creator behind Vat19, gives us the details on how he’s leveraged social media marketing and influencer marketing to promote his e-commerce company on YouTube.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 20 Most Popular Types Of YouTubers

The 20 Most Popular Types Of YouTubers

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 20 Types Of YouTubers Shaping The Platform’s Future

YouTube has more than 1 billion daily active users, and more than 50 million users publish videos each day. The video-sharing platform is home to a diverse range of creators and has become one of the most popular places online to learn new skills, relate to others, and have a good laugh. 

YouTubers tend to create content focused on specific niches, and therefore the population can be organized by category. There’s something for everyone on the platform, and viewers can select from a wide variety of types of YouTubers to find creators they love. 

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

What Marketers Need To Know About Facebook Crossposting Instagram Stories

What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Skincare Advertising With Social Media Influencers

Case Study: Skincare Advertising With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Skincare Advertising Case Study: How Neutrogena, St. Ives & Dr. Jart+ Partner With Instagram Influencers

As of 2017, the global skincare industry is worth $128.1B, and by 2021 its worth is expected to rise to more than $180B. Millennial women account for a huge portion of the industry’s revenue, particularly in the U.S.

Neutrogena, St Ives, and Dr. Jart+ are three brands adding influencer marketing to their larger skincare advertising strategies to specifically target millennial women. In the following case study we’ll break down how each brand partners with Instagram influencers to either raise brand awareness or showcase a specific product.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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