For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.
How Doritos, Ford & More Create Standout Valentine's Day Marketing Campaigns On Social Media
Revered by some, loathed by others, Valentine’s Day is one of the most polarizing holidays on the calendar. For the romantic, it offers an opportunity to celebrate the love in their life. For the unrequited, it can prove to be an uncomfortable and painful 24 hours. However, these contrasting views on the holiday are exactly what makes it such a hot topic on social media year-after-year.
For brands, these passionate views and opinions open up incredible opportunities to speak to and connect with a wide variety of audiences. Knowing this, ad agencies, social media influencers, and other content creators launch their best Valentine's day blog posts, tweets, and videos leading up to February 14th each and every year. Ranging from works that offer gift guides and DIY tips, to satirical skits and sketches, to fiery rants, these posts are rich fodder for conversations with people from around the world, comprising a variety of different demographics, who have their own relationship with the occasion.