X

  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

Cannabis Influencers: Marketing Cannabis Brands Through Social Media

Cannabis Influencers: Marketing Cannabis Brands Through Social Media

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

Cannabis Marketing In The Age Of Social Media Influencers

Legality of Marijuana In America

Cannabis is one of the fastest growing industries in recent years, due to widespread expansion of medical marijuana and even full legalization of weed at the state level in the U.S. Use of recreational marijuana has become increasingly mainstream, a trend led by states that have chosen to legalize. Canada officially legalized marijuana this month, further expanding the Western weed economy.

Marijuana is still illegal under U.S. federal law, which classifies cannabis as a Schedule I substance. Federal regulations around illicit psychoactive substances make advertising a challenge.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Johnnie Walker Is A Step Ahead When It Comes To Micro-Influencers

Case Study: Johnnie Walker Is A Step Ahead When It Comes To Micro-Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Marketing Case Study: Over 100 Influencers Join Johnnie Walker In The Stride Towards Gender Equality

Influencer marketing on Instagram alone is set to surpass $2. 3 billion dollars by 2019. Large and small brands alike are continually developing strategies to draw customers in through influencer marketing efforts. Diageo brand, Johnnie Walker, has been using more than 1,000 social media influencers in global influencer marketing campaigns since 2016 to help tell the brand’s story and demonstrate brand promise through activism and progressive marketing.

The progressive brand’s ongoing “Keep Walking America” campaign pushes celebration for cultural progression and diversity, while recently spotlighting women’s equality with the limited launch of the Jane Walker label. According to Nielsen Spectra, 29% of scotch buyers are women, and women account for 24% of scotch sales. Although Johnnie Walker marketing approached gendered packaging with the knowledge of potentially sparking controversy, the 50% female-represented company has persisted in its campaign efforts against gender inequality by partnering with more than 100 female micro-influencers on Instagram.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 10 Elderly Influencers Dominating Instagram

Top 10 Elderly Influencers Dominating Instagram

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Top Elderly Influencers Setting Trends On Instagram

With 7.3 million Instagram followers, senior social media influencers have a following equivalent to 2.25% of the population of the U.S., or roughly the same as the state of Washington.

Though they may not be as lucrative as some of the other big-hitters in the industry, elderly influencers have seen a significant rise in popularity on Instagram in the last year, with the top 10 seeing a 24% increase in followers since September 2017.

Influencers in the booming fashion market are the best represented among the top 10, with only actor George Takei and comedian Lili Hayes breaking the mold. Female influencers prove to be more predominant, occupying the vast majority of the list, while males represent just two spots. Below is our list of the top elderly influencers dominating Instagram in descending order of followers.

Related Post: 6 Fashion Advertising Campaigns With Top YouTubers
Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Spotlight On Silicon Beach Brand: The Honest Company

Spotlight On Silicon Beach Brand: The Honest Company

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Silicon Beach Spotlight: The Honest Company Stands Out With Influencer Marketing

Most people know of the technological prowess of Silicon Valley. The area has long been known as the birthplace of many prominent startup companies, Apple, Google, and Facebook included. Silicon Valley is no longer the only significant California startup hub. Now, an area of LA county coastline has become fondly known as Silicon Beach. From Santa Monica to Culver City, this section of Los Angeles has become a prime location for startups, influencers, and influencer companies alike. Silicon Beach is home to notable companies like Snapchat, Youtube’s Space LA, and Maker Studios. Collectively, Mediakix estimates that Silicon Beach startups are worth over $155 billion in valuation.

Unlike Silicon Valley, Silicon Beach attracts a more diverse range of companies. Among these, the most popular niches are fashion, fitness, entertainment, and media. With businesses of this style and caliber, and an idealistic location like Los Angeles, influencer marketing is a natural pairing. The city and beaches attract both rising and established influencer talent, providing influencer marketing companies and brands with convenient connection to popular social media influencers.

The Honest Company's Marketing Approach

 

View this post on Instagram

 

Beetlejuice, Beetlejuice, Beetlejuice 😍 rg | @jennnacross

A post shared by The Honest Company (@honest) on


An abundance of brands has already elected to begin influencer marketing campaigns. Among these is The Honest Company. Founded in 2011, The Honest Company produces eco-friendly baby, self-care, home, and health products. Influencer marketing through brand ambassadors has served the company well.

The mission of the Honest Company, as told by founder Jessica Alba, is to empower families to lead happy, healthy lives. The focus of their products is to provide organic, environmentally safe solutions for women and their babies. They also wanted to fit the needs of Millennial moms by offering natural products they knew they could trust. To sell that brand image effectively, the Honest Company needed to generate a real connection with their customers. In addition to ultra-responsive social media posts, influencer marketing was one essential tool they used to achieve a strong customer connection.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Brands Can Capitalize On Kid Influencers

How Brands Can Capitalize On Kid Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Brands Use Kid Influencers To Maximize Marketing Efforts - Are You Kidding?

Major brands have revved their marketing engines as they race to the new kids on the block — kid influencers. Influencer marketing is nothing new, but the advent of social media marketing in the 2010s opened the door to influencers of all shapes and sizes. As the use of social media by kids and teens grew increasingly acceptable, it became possible for young people to emerge as powerful online influencers. Today, kid influencers pack a powerful marketing punch for many big-name brands.

kid influencers

Companies like Target, Band-Aid, and CoverGirl are turning to school-age stars to promote their products. To better understand how pint-sized influencers have caught the attention of corporate power-players, one must understand the history behind it.

Related Post: How Walmart Used Cause Marketing & Instagram Influencers
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 20 Influential Black YouTubers Dominating Online Video

Top 20 Influential Black YouTubers Dominating Online Video

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 20 Black YouTubers Boast 79 Million Subscribers In Total

With digital advertising spend expected to reach $93 billion in 2018, influencer marketing has entered the market to gradually account for a larger slice of the advertising pie. By 2020, influencer marketing ad spend is projected to reach $5-10 billion. Along with the proliferation of influencer marketing budgets, influencers themselves are defining new niches that enable brands to be more selective about who they partner with and target in each campaign.

At over 79 million total subscribers, 20 of the top black YouTubers attract roughly 35 million more than the total U.S. black population. According to Nielsen research, black consumers make up over 50% of overall spending and contribute $1.2 trillion in buying power, despite making up just 14% of the total U.S. population. To help marketers reach this growing consumer segment and remain culturally relevant, we have put together a list of 20 influential black YouTubers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Case Study: Visit California Nonprofit Takes A Tour With Travel Influencers

Case Study: Visit California Nonprofit Takes A Tour With Travel Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Marketing Case Study: Nonprofit Taps Travel Influencers To Promote California Tourism

With U.S. travel revenue up in 2017 and more growth predicted this year, travel influencers are expanding alongside the industry on social platforms. Hospitality and other travel-oriented companies have used influencers on social media to help raise awareness around their brands and entice people to explore destinations and use their services.

According to data compiled by MDG Advertising, more than 90% of Millennials post their travels on social platforms, and 30% of travelers in the U.S. use social media for inspiration. UK-based Schofield’s survey from last year found that “Instagrammabilty” was an important factor for 40% of 18-33 year-olds when choosing a vacation. Despite numbers like these, travel brands with a social presence or influencer marketing campaign aren’t guaranteed success online. Some travel brands have started to rethink their influencer strategies as they assess effectiveness and navigate evolving regulations.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Is A YouTube Creator?

What Is A YouTube Creator?

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

What Qualifies Someone As A YouTube Creator?

According to YouTube, YouTube Creators are, “approachable and a constant presence in their viewers' lives; they are passionate, socially wired and excel at building authentic person-to-person connections.”

youtube creator logo
More broadly, YouTube Creators are individuals who produce content for the YouTube platform. From vlogs, to “how-tos,” to travel and lifestyle journals, to comedy skits, to “let’s play” clips, to highly produced non-fiction and narrative content, anyone who makes videos for a YouTube Channel can be considered a YouTube Creator.
Read More>>

in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Athlete Influencers Are So Effective

Why Athlete Influencers Are So Effective

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Top Professional And Socially Relevant Athlete Influencers Attract Brands As Their Impact Is Felt Online

For years, professional athletes have been used to endorse a variety of brands, products, and services. Michael Jordan’s partnership with Nike, recognized by many as the archetypal athlete endorsement deal — which produced a successful spinoff brand — has been modeled by many other partnerships that have resulted in several billion dollars worth of contracts.

jordan nike brand

Across sports, athlete deals continue to grow and evolve. Not only have sports, telecommunication, automobile, beverage, hotel, technology, and many other companies upped their antes, but athletes from a variety of disciplines, including surfing, motocross, base jumping, and other unconventional sports are partnering with brands to promote their wares.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Why Is Travel The Fastest Growing Influencer Category?

Why Is Travel The Fastest Growing Influencer Category?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Millennial Priorities Popularize Travel Influencer Marketing

A substantial increase in traveling in 2018 was forecasted by a survey conducted by The GO Group. 33% said they planned on traveling more in the upcoming year vs. 21% in 2016. Lower airfares have helped, but they’re not the only factor contributing to the rise in vacations. If bargain airfare isn’t the biggest reason, what is?

pew research generations
The once predominant baby boomer generation is now taking a backseat to the new players in town: Millennials. According to Pew Research, the Millennial population has officially overtaken boomers. Due to generational shifts, marketing strategies have adapted to cater to the masses.

social media posts most impactful on purchase decision

A recent study by Stackla discovered that 70% of Millennials perceive social posts or reviews from family members and friends to be most impactful. Millennials are also the most tech-savvy generation so far, spending more time perusing online social media than any previous generation. These elements are a large part of the reason influencer marketing is growing so quickly.

Meanwhile, the priorities of Millennials & Gen Z are different than those of their predecessors. While baby boomers prioritized major purchases like homes and cars, Millennials tend to spend money on experiences, opting to try ziplining, surfing, or exploring a new country over a luxury vehicle. Millennials love to travel, and they are willing to splurge on it, making them the most lucrative generation for the travel industry. Travel influencer marketing has only fueled the fire.
Read More>>

in blog, Influencer Marketing, Social Media Influencers

1 2 3 4 5 6 7 8 67