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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on millennials and younger demographics are undeniable. Four out of 10 millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

Marketer’s Guide: How To Write An Effective Influencer Brief

Marketer’s Guide: How To Write An Effective Influencer Brief

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Creating An Effective Influencer Brief: The 11 Must-Include Items & 4 Common Mistakes To Avoid

In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer.

An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign.   

The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

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Mediakix & Next Games Named 2018 Shorty Award Finalist For Best Influencer & Celebrity YouTube Campaign & Gaming

Each year the Shorty Awards celebrates the web's best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.

Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency's viral influencer marketing campaign for The Walking Dead: No Man's Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

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5 Top Celebrity Influencer Marketing Campaigns With Kevin Hart, Khloe Kardashian & More

The tremendous growth of influencer marketing has given way to a central debate, which should my brand partner with: celebrities or social media influencers? While some top social media influencers boast millions of followers, celebrities present unparalleled visibility. Take Selena Gomez’s Instagram for instance, her 135 million followers eclipse Japan’s population.

For a brand, being featured on a top celebrity social media account offers both massive exposure and broad appeal. Unlike social media influencers who create content focused on specific niches, the likeness and recognizability of celebrities allow them to reach audiences that are not only enormous but diverse.

Here we’ll analyze five of the most impressive celebrity influencer marketing examples to date. From Amazon to Wendy’s, brands of all types are turning to the globe’s most notable stars on social media to appeal to millions.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

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What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 20 Best Instagram Meme Accounts To Follow Now

The 20 Best Instagram Meme Accounts To Follow Now

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 20 Best Instagram Meme Accounts Providing Viral Entertainment To Millions

Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers and are growing by the day.

Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we'll examine 20 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

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5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top SXSW Marketing Campaigns Of 2018 With Bumble, Uber & Mercedes

South by Southwest (SXSW), the annual festival and conference based in Austin, Texas, is in full swing. With over 421,000 attendees from a diverse range of industries, the event presents a unique opportunity for marketers to promote new products and raise brand awareness.

Brands of all sizes are hosting elaborate events and partnering with influencers to expand the reach of their campaigns. Here, we’ll take a closer look at how three major brands are kicking off SXSW 2018 with influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Marketing To Teens: How To Reach Gen Z With Influencers

Marketing To Teens: How To Reach Gen Z With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Why Influencers Are The Key To Marketing To Teens

Teens in today’s economy have a massive buying power of $44 billion annually, but an attention span of only eight seconds. Because of the growing role of teens as consumers, advertisers are making bigger and bigger efforts to reach them. However, the limited attention span of the average teenager — which is shorter than that of a goldfish — makes this task increasingly difficult.

Influencer marketing offers brands a new way to communicate with their target audiences and has been particularly impactful for reaching members of Generation Z (the largely teen generation that includes individuals born between 1996 and 2010). This relatively new advertising strategy leverages the power of social media influencers to market a brand, product, or service to specific audiences.

As teens in Generation Z abandon traditional media, influencer marketing has become an essential strategy for reaching them. Here, we’ll explore why influencer marketing is one of the most effective ways to influence teenagers’ purchase decisions.

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in blog, Influencer Marketing, Social Media Influencers

Snapchat’s New Insights Tool: Too Little, Too Late For Top Influencers?

Snapchat’s New Insights Tool: Too Little, Too Late For Top Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top Influencers Weigh In On Snapchat's Insights Tool & Its Support (Or Lack Thereof) For The Creator Community

Snapchat’s relationship with influencers can be boiled down into two words: it’s complicated.

Unlike competing platform YouTube, which fosters positive creator relationships through initiatives like Play Buttons, Super Chat, its annual Rewind video, and YouTube Red, Snapchat has been repeatedly criticized for failing to support influencers. As a result, many have left the platform.

However, recent events indicate that Snapchat is turning the tide with influencers. Following an extremely successful Q4 2017, Snapchat just announced a new analytics tool called Insights. The tool will provide data to influencers, giving them the information they need to grow and thrive on the platform.

Here we’ll take a closer look at Insights, examine Snapchat’s complicated history with influencers, and discuss why influencers are central to the app’s success.

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in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405