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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

What Brands & Influencers Should Know About YouTube Reels

What Brands & Influencers Should Know About YouTube Reels

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

YouTube Reels: What The New “Stories” Feature Means For Influencers & Brands

Nearly one-third of the world’s three billion internet users watch YouTube content each month. As online video continues to surge in popularity and competing social media platforms fight for users’ attention, YouTube is adding new features to keep its users engaged.

YouTube just announced the launch of YouTube Reels, a feature that mimics Instagram and Snapchat Stories. Read on to see exactly what YouTube Reels includes and how the feature will impact influencers and brands.

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire
Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Meet Lola Tash & Nicole Argiris, Interview With The Meme Creators Behind @MyTherapistSays

In the past few years, internet memes have become a full-blown popular cultural phenomenon. Enter Lola Tash and Nicole Argiris, two childhood friends who decided to make a collaborative Instagram meme page as a way of keeping in touch. Their account @MyTherapistSays has grown at an astonishing pace since its creation in 2015, with more than 2.4 million followers to date.

Their impressive growth has yielded exciting projects — an upcoming book, a clothing line, and brand sponsorships on Instagram including Hinge, Urban Decay, and Tinder. We sat down with Lola and Nicole to discuss brand partnerships, social media as a career, and the unique relationships between influencers and their fans.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

The 9 Influencer Marketing Myths Most People Get Wrong

The 9 Influencer Marketing Myths Most People Get Wrong

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

The 9 Most Common Influencer Marketing Misconceptions

In the span of a few years influencer marketing has grown from a largely uncharted advertising strategy into a cornerstone of the online marketing landscape. On Instagram alone, influencer marketing is now a one billion dollar industry.

As influencer marketing continues to rise in popularity, certain misconceptions about the industry run rampant or are misinterpreted. Here we’ll dispel the ten most common influencer marketing myths.

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in blog, Influencer Marketing, Social Media Influencers

A Quick Guide To Influencer Marketing Pricing

A Quick Guide To Influencer Marketing Pricing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Marketing Pricing: Industry Averages, Pricing Models, Factors To Consider & More

Every day, more and more businesses are using influencer marketing to build their brands, promote their products, and engage with their target audiences. However, as a new and growing industry, prices associated with influencer marketing campaigns can vary greatly.

For businesses looking to execute an effective campaign, it’s important to understand how different pricing options can affect return on investment (ROI). In the following piece, we’ll take a look at various aspects of influencer marketing pricing to help brands better plan their campaigns and anticipate influencer marketing costs.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

An Inside Look At Megan Batoon's Success As A YouTuber, Dancer & Entrepreneur

Megan Batoon is a woman of many talents. The dancer and actress joined YouTube in late 2010 to post choreography videos and in the time since has expanded into cooking, vlogging, and an original merchandise line.

Just last month, Batoon partnered with Nike to promote its Nike Air VaporMax line. As she continues to make her mark on the online world, Batoon is doing so with grace, class, and humor. We sat down with the creator to discuss influencer marketing, her career to date, and more.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Advertise On Instagram: The 12 Best Ways

How To Advertise On Instagram: The 12 Best Ways

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Complete Guide: How To Advertise On Instagram

Instagram is a social networking powerhouse that currently boasts over 800 million monthly active users, 250 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.

The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns with advertisers spending $1 billion on Instagram influencers alone in 2017. However, the wide array of options within each of these verticals can be a daunting assemblage to absorb and comprehend.

In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.

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in blog, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How To Build A Brand Ambassador Program With Influencers: Tips, Examples & More

Today, the average person spends nearly two hours per day on social media. As individuals spend an increasing amount of time online they’re also demonstrating an aversion to ads. A recent study found that two out of three millennials use an ad blocker on mobile and desktop, a number that’s likely even higher for Generation Z members.

In order to more authentically connect with consumers online, many marketers are implementing brand ambassador programs with social media influencers. Here we’ll define what a brand ambassador is, identify the benefits of building a brand ambassador program with influencers, and provide tips to guide your brand ambassador program.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Influencer Marketing Vs. Celebrity Endorsements: Which Is Better?

Influencer Marketing Vs. Celebrity Endorsements: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing vs. Celebrity Endorsements: Which Is Right For Your Brand?

Brands are always looking for ways to situate themselves at the forefront of consumers’ minds. In all of the forms of advertising aimed at this end, one of the most coveted is the celebrity endorsement. Often constructed as a personal testimonial, celebrity endorsements are when an actor, musician, athlete or other pop culture figure promotes a business's products, services, or brand.

Late last decade, a new kind of testimonial began to emerge across a variety of social spaces. Known as influencer marketing, the advertising model takes a page out of the celebrity endorsement playbook, using popular online and social media personalities to promote commodities and messages for businesses. However, instead of “household names,” influencer marketing leverages the power and reach of online stars (“YouTubers,” “Instagrammers,” bloggers, etc.). More generally referred to as social media influencers, these personalities are often followed for their prowess and expertise in specific categories.

As consumers continue to spend more time on social media, considering whether a brand can best reach its audience through traditional celebrity endorsements or social influencers becomes a worthwhile exercise. Below, we’ll look at some of the advantages and disadvantages of influencer marketing vs. celebrity endorsements to help determine appropriate use cases.

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in blog, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Google’s Marketing Strategy Utilizes Influencers To Advertise New Tech Products

Since its founding in 1998, Google has become one of the wealthiest and most powerful tech companies in the world. In 2016, the company ranked as the most visited multi-platform web property in the United States with a global revenue of $89.4 billion. While its original product revolved around online search, Google has since expanded into video, consumer electronics, and many other tech-oriented ventures.

In October, Google released two new hardware products: A voice-controlled smart home device called Google Home Mini and the second version of its Pixel smartphone. In the following case study, we’ll examine how the digital giant is collaborating with Instagram influencers to help promote both of these products.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Inside Look: How Acclaimed Food Blogger Lindsay Ostrom Turned Her Love Of Cooking Into A Social Media Career

Food influencers across the internet are inspiring millions to step into the kitchen. Lindsay Ostrom of the food blog Pinch of Yum is one influencer who has found a way to stand out in the saturated space of food bloggers, Instagrammers, and YouTubers. Ostrom brings recipes of all types to her Instagram audience of half a million and boasts partnerships with brands among the likes of Chobani, Land O'Lakes, and more.

We interviewed the recipe creator to learn about how she turned her love of cooking into a full-time career on social media, and to get an inside look into her creative process and forthcoming projects.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

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