X

  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

How Today’s Biggest Luxury Brands Execute Influencer Marketing

How Today’s Biggest Luxury Brands Execute Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Luxury Brand Marketing: How Tiffany & Co. And Swarovski Work With Influencers

Swarovski and Tiffany & Co. are two brands synonymous with luxury and tradition. The former was conceived in 1985 by Daniel Swarovski in Austria, and the latter was founded even earlier in 1837 by Charles Lewis and John Young in New York City. Both are jewelry giants, employing upwards of 7,000 people and generating billions in sales each year. In the following case study, we’ll compare influencer marketing campaigns from both brands and explore how each leverages influencers to reach different ends.

The luxury goods industry itself is incredibly lucrative. Globally, from top-tier jewelry and cosmetics to cars, it generates more than $570 billion each year and attracts consumers with money to spend. As the popularity of luxury goods continues to grow brands within the space are looking for new ways to separate themselves from competitors. The use of social media influencers, in particular, has allowed luxury brands of all types to position themselves as simultaneously aspirational and attainable to consumers.Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Top Instagram Artist, Amanda Oleander

Exclusive Interview With Top Instagram Artist, Amanda Oleander

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Influencer Spotlight: Meet Amanda Oleander, Instagram Artist & Periscope Standout

California-based artist Amanda Oleander (@amandaoleander) maintains a devoted following of nearly half a million on Instagram alone. Her impressive portfolio of work can be summed up in a single word: honesty. Perhaps best known for her illustrations, Oleander captures the uniquely human moments of private life. Whether it be snuggling with warm laundry that's just come out of the dryer or eating pizza in bed.

We sat down with the talented artist to discuss her creative process, her advice for growing a following online, and how she approaches sponsored content. Hear from Oleander herself in an exclusive interview below.

Read More>>

in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Making Sense of Snapchat’s Earnings Call

On May 1, 2018, Snap Inc. announced its Q1 2018 results. In a violent turn from its impressive Q4 2017 performance, the Snapchat parent company recorded one of its worst quarters in company history. User growth has stalled and revenue has dipped, leaving many wondering: Is Snapchat on its way to the grave?

Immediately following the announcement, Snap Inc. share prices plummeted by roughly 15%. Amidst rumors that Snapchat is dying, the disappointing quarter creates additional challenges for the app to overcome.

Here we’ll delve into Snap Inc.’s disappointing Q1 2018 results, offer insight into what factors may have contributed to its rocky start to the year, and speculate its implications for the wider influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers

Marketing To Young vs Old Millennials

Marketing To Young vs Old Millennials

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Marketer’s Guide: How To Effectively Reach Young Millennials vs Old Millennials

Today, millennials — aka Gen Y — make up the world’s largest living generation. Though there’s no hard or fast rule, this group is generally understood to be comprised of those born between 1981 and 1996 and are now between 22 and 37-years-old.

Many have speculated whether Gen Y can be divided into two separate sub-generations: old and young millennials. Here we’ll examine the intergenerational differences between the old (30-37 years-old) and the young (22-29 year-olds). We’ll also offer insights into how these differences impact the way both groups should be marketed to.

The life experiences of a 22-year-old and a 37-year-old are markedly different. A person in their early twenties is likely just starting their professional career, whereas an individual in their thirties is usually professionally established and may even have a family. Not only are young and old millennials at significantly different points in their lives today, both experienced notable historical events at different life stages. Learn how to market to old millennials vs young millennials effectively by reading on below.

Read More>>

in blog, Influencer Marketing, Social Media Influencers

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

How Travel Instagrammer Suzanne Bruch Of Wonderful Places Amassed 10M+ Followers

Travel enthusiast Suzanne Bruch started on Instagram in 2012 and in the span of six short years has amassed a dedicated following of over 15 million across four accounts. Her most followed account @wonderful_places is an amalgamation of the world's most stunning destinations, ranging from Krabi, Thailand to the Swiss Alps. Bruch sets herself apart from the web's countless travel influencers by curating images and videos from some of the best travel photographers around.

We sat down with Bruch to discuss her social media career to date, the elements necessary for building a viral travel account, and her approach to sponsored content. Read on to hear from the influencer herself in an exclusive interview.

Read More>>

in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How American Express, Lululemon, Red Bull & Maybelline Win With Brand Ambassadors

It’s no secret that partnerships with social media influencers can help brands reach wide audiences around the world. Brand ambassador programs give companies the opportunity to work with social influencers, athletes, and more through a coordinated strategy.

When crafting a brand ambassador program, a company has to make decisions about which influencers to hire, how many to use, and what kind of content they want shared. Here, we’ll delve into four stellar brand ambassador programs from American Express, Lululemon, Red Bull and Maybelline.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How eBay, ThredUp & H&M Do Influencer Marketing On Earth Day

eBay and ThredUp are two resale brands that naturally align with Earth Day — both are sustainable to the point that they don’t produce any new products. H&M, on the other hand, is a name regularly equated with fast-fashion. A purveyor of the latest fashion trends, the brand historically hasn’t paid much thought to sustainability. In the following case study, we’ll compare and contrast Earth Day influencer marketing campaigns from each brand. All three sell consumer goods but recruit influencers to achieve different ends.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How The Crazy Gorilla Found Viral Facebook Video Fame

During the summer of 2011, Anthony Nguyen was approaching his senior year of high school. He and a group of friends posted a comedic video on YouTube, which amassed 5,000 views in just a week on a channel with zero subscribers. Fast forward seven years and Nguyen is still running the same The Crazy Gorilla channel with his childhood friend Ramon Guzman.

Together the pair has created some of the internet's most engaging video content — their Facebook video comparing Donald Trump to Mean Girls has 27 million views. They also have one of the first original Facebook Watch shows, Mexican Survival Guide, that's winning the hearts of millions online.

We sat down with Nguyen to discuss his social media journey in-depth, the ingredients necessary for creating viral content, and the current state of the influencer industry, particularly as it relates to YouTube MCNs. Get to know the motivated and insightful creator here.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Spotlight, Monetization, Social Media Influencers, YouTube Influencers

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top YouTube Influencers Outperform Celebrity Sponsorships

As of Q4 2017, YouTube now has 1.5 billion monthly active users (MAUs). Viewers across the globe flock to the site each day to view content from their favorite YouTube creators (also know as YouTubers or YouTube influencers). Today's 20 most popular YouTubers have more than 430 million subscribers combined, eclipsing America's population by more than 100 million.

Prior to the rise and popularity of social media and success of influencer marketing, advertisers worked with traditional celebrities (those who got their fame from TV, acting, or modeling) to reach audiences and illicit sales. As audience and demographic/generational time spent differences have shifted (i.e. the decline of TV vs. rise of time spent on social and mobile devices), brands like Apple are now finding that YouTubers outperform celebrities and sometimes by a long shot.

Read More>>

in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

1 2 3 4 5 6 61

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405