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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

Case Study: All Eyes On Oakley Influencers

Case Study: All Eyes On Oakley Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Styled Out Oakley Influencers Ask Followers “What Do You See?”

Instagram’s visually robust design has been a boon for athletes looking to show off their talents. From warm-up routines and training sessions, to competition runs and freestyle lines, to podium placements and bittersweet defeats, athletic images and videos have intrigued, informed, and inspired millions on the platform.

 

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See the future. See it in PRIZM™️. #OakleyPrizm #OneObsession

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Traditionally used as a type of celebrity endorsement, professional athletes have been a popular means for brands to connect with consumers. Porting over the practice from print, radio, and television, athlete influencers on social media have evolved to include a wide range of individuals from different sports’ disciplines and influencer tiers.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Sponsored Content With Influencers

Case Study: KFC Influencer Partners With Dr. Pepper, Old Spice, TurboTax, & Casper In #SecretRecipeForSuccess Virtual Campaign

Case Study: KFC Influencer Partners With Dr. Pepper, Old Spice, TurboTax, & Casper In #SecretRecipeForSuccess Virtual Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: KFC Marketing Goes Virtual With Colonel Sanders As A Spoof On Influencers

virtual-colonel-sanders-kfc-influencer

In the crowded influencer marketing space, brands are always looking for the next big idea to help lift their heads above the parapet and mark themselves out from the rest. Launching an effective campaign and building a positive consumer relationship is the principal goal of brands on social media. This can be achieved in several ways, including participation marketing, and quite often the product is of lesser importance than the all-important engagement with followers.

Brands are still trying to figure out what constitutes the best strategy for getting through to Instagram’s enormous user base. Large companies commonly attempt a variety of campaigns to garner attention—from more traditional approaches to wackier, eye-catching ideas.

kfc marketing

KFC marketing has often had its finger on the pulse when it comes to social media—for example, advertising on Twitch when other large brands are less aware of the platform’s massive potential. In addition, a quick glance at their Instagram will show that the KFC marketing team is not averse to trying new things when it comes to marketing the brand on to an online audience.

With 1.4 million Instagram followers, KFC is n line with other major fast food brands and gains significant brand exposure online. It’s only natural that KFC’s marketing team should seek to leverage this popularity and build their engagement, demonstrated by the nearly 700 posts on their page. By comparison, major competitor McDonald’s has over 2 million more followers but a more traditional and seemingly far less coherent strategy, posting just 50 times since 2014.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Exclusive Interview With Recipe Master Bee From Rasa Malaysia

Influencer Spotlight: Exclusive Interview With Recipe Master Bee From Rasa Malaysia

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How Rasa Malaysia Grew From A Modest Recipe Blog To One Of The Top Cooking Resources Online

We've all been there—scrolling through an endless Instagram feed of mouthwatering recipe ideas. Whether through colorful images so rich you swear you could taste it or through videos so tempting you can imagine the smell of it being prepared right before you, you've likely saved countless recipes to recreate the edible magic that teases us across social media and digital platforms.

The chefs behind these appetizing and flavorful foods know this about us, and A-list food bloggers like Bee Yinn Low from Rasa Malaysia know how to mix those ingredients for our own ease and delicious enjoyment. Just a glance at her Instagram account will leave you salivating like one of Pavlov's dogs. Bee's Instagram Stories content will grace the homepage of Mediakix's new website, launching this summer.

rasa malaysia

Bee Low has been a food blogger since before blogging became a popular hobby. As a best-selling cookbook author, social media influencer, and digital brand ambassador for brands like PF Chang’s and KitchenAid, Bee playfully weaves together her Malaysian heritage with her worldly cuisine interests, producing recipes that are easy enough for beginner level cooks to emulate and tasty enough for the late Anthony Bourdain's liking.

We caught up with Bee in an exclusive interview to learn more about the journey behind her successful Rasa Malaysia recipe blog and to see what's in store for 2019.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

20 Instagram Twins That Will Make You Do A Double-Take

20 Instagram Twins That Will Make You Do A Double-Take

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Influencer Twins: 20 Top Instagram Twins Reach More Than 23.5M Followers

What is it about twins that we find so intriguing? From the iconic Mary-Kate and Ashley to Disney channel’s Dylan and Cole Sprouse, Hollywood has made one thing clear: twins are in. The popularity of twins in entertainment has also transferred over to social media, with the 20 most popular Instagram twins collectively reaching an astounding 23,572,000 followers.

As with most social media influencers, Instagram twins’ success is tied to the ability to post content that’s both appealing, relatable, and unique. Considering identical twins makeup only 1 of every 250 births, twins have a built-in boost in the uniqueness department. Factor in striking style, stunning features, a great sense of humor, or stellar gymnastics skills by two, and twin influencers have a winning Instagram combo. People are naturally curious about what it’s like as an identical twin, and Instagram twins capitalize on that.

Across YouTube, TikTok, and Instagram, people are drawn to the double dose of twins, especially when those twins are particularly talented or attractive. There are plenty of influencers sharing makeup tutorials or travel photos, but multiplying that image by two allows Instagram twins to take a seat above the rest. On Instagram, influencer twins have even created their own niche that’s garnered an impressive following.

Come meet the most popular Instagram twins of 2019—starting with the top 15 adult and teens followed by 5 child stars—and see why these dynamic duos are one of a kind.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Case Study: Headspace Marketing Taps Influencers To Flex Mental Health

Case Study: Headspace Marketing Taps Influencers To Flex Mental Health

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Instagram Influencer Marketing Case Study: Headspace Helps Lifestyle Influencers Alleviate Holiday Hecticness

In an era when emails, texts, updates, and other notifications keep the world moving ad nauseam, meditation apps like Headspace are leveraging technology to help people become more mindful and present. Launching in 2010, Santa Monica-based Headspace’s stated mission is to “improve the health and happiness of the world.” As part of a strategy to make sure its mindfulness message is heard, Headspace has collaborated with lifestyle influencers in areas such as health, fitness, and style.

In 2019, nearly two-thirds of marketers are increasing their influencer marketing budgets. However, as the space becomes more crowded, audiences risk experiencing influencer fatigue. For brands looking to rise above the clutter, a new kind of mindfulness will be required when designing and launching influencer campaigns.

Instagram Influencer Households Tout The Value And Virtues Of Headspace’s Family Plan

A growing interest in self-care and wellness has made practices such as meditation more popular and palatable. With the advent of smartphones, companies like Headspace have met this enthusiasm with a delivery system that’s both convenient for the consumer and effective for its company mission.

headspace marketing

While Headspace is free to download from the Apple App Store or Google Play, the company also offers paid subscription services with added features. For their recent campaign with lifestyle influencers, Headspace marketing focused on the company’s new family plan.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

12 COACHELLA 2019 BRAND ACTIVATIONS YOU CAN’T MISS

12 COACHELLA 2019 BRAND ACTIVATIONS YOU CAN’T MISS

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The Best Coachella 2019 Brand Activations & Influencer Partnerships

After weekend one of Coachella 2019 came to a close, the festival unsurprisingly proved to be a standout event for influencers, brands, and attendees. With performances by headliners, Childish Gambino, Tame Impala, and Ariana Grande, this year also showcased a historic set by BLACKPINK and an amusing performance by Billie Eilish. While festivalgoers may have remarked about the fest’s seemingly shrinking attendance, its stature within the festival community still dwarfs many other popular music events.

Last year, Coachella drew more than 119,000 attendees each day (700,000 attendees in total over both weekends). Though official numbers aren’t yet available, 2019 attendance will likely put up similar numbers.

coachella 2019 brand activations influencers astronaut

Apart from physical attendees, millions tuned in online to watch the event live. YouTube will continue its livestream coverage into the second weekend for the first time this year, acting as the event’s exclusive livestream partner for the ninth year in a row.

Brand activations drew the attention of thousands in-person, but they reached into the millions online. Marketers love Coachella—here, we’ll break down the top influencer sponsorships and brand activations executed at Coachella 2019 during week one.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Sponsored Content With Influencers

30 Top Instagram Influencers Who Rise Above The Rest In 2019

30 Top Instagram Influencers Who Rise Above The Rest In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Top Instagram Influencers Reach More Than 141M Followers

Instagram’s user base continues to climb, reaching 1 billion users in 2018. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by 2020. And, the Instagram influencer market has swelled, approaching $2.3 billion by 2020.

No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. With 2019 in full swing, many top brands are months into running Instagram influencer marketing campaigns—89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?

There may be hundreds of thousands, if not, millions of top Instagram influencers across practically any category imaginable. While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives.

Give these 30 top Instagram influencers a follow, and see if any of them are in your league.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Why Brands Should Develop An Instagram Micro-Influencer Strategy

Instagram Micro-Influencer Campaigns

By 2020, spending on Instagram influencers is projected to reach $2.3 billion. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online.

micro influencer campaigns

As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. Micro-influencers are social media users, typically on Instagram, who have 10,000 to 50,000 followers. Macro-influencers are those with between 500,000 and 1 million followers.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Memeathon Features TikTok Celebrities

Case Study: Memeathon Features TikTok Celebrities

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TikTok Influencer Marketing Case Study: TikTok Celebrities Walk The Red Carpet In Memeathon

Rising social network, TikTok, has been on a growth-charged path lately. With 660 million app downloads worldwide and 500 million monthly active users, the platform has quickly become the digital world’s hot spot for short-form, music-centric videos.

tiktok celebrities

Successfully cultivating a community of TikTok creators, online personalities from other prominent networks—such as Instagram and YouTube—have started to join TikTok’s ranks. Celebrities like Jimmy Fallon have also become a part of the influx, connecting with TikTok’s audience through the app’s unique format and popular user challenges.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Influencer Fails: Learning From Influencer Marketing Gone Wrong

Despite flourishing as one of the hottest industries in the digital marketing space, Influencer marketing is still a relative newcomer in terms of practices and strategy. As platforms, brands, creators, and even governing bodies attempt to define this new landscape, mistakes are bound to occur.

After apparent teething issues which have yet to be fully solved, the FTC has been spending its efforts revising and evolving its guidelines to accommodate modern advertising on digital platforms. This is primarily in response to campaigns deemed to be sailing close to the wind with regard to ethical advertising standards.

Unfortunately for brands and influencers, this won’t always save them from committing poor decisions and influencer marketing fails in this as-yet unrealized world. Lack of judgment has been prevalent with influencers, some seemingly doing their best to torpedo their online careers, but brands must be careful too in order to avoid common pitfalls and legal issues.

Whether it’s a brand lawsuit or an influencer scandal, it seems like one controversy or another is right around the corner in this industry. Knowing the do’s and don’ts of an influencer marketing campaign; using a robust strategy for your brand; understanding a rapidly evolving environment—these are vital to keeping your campaign from derailing.

We’re going to examine some of the biggest influencer marketing fails the industry has had the misfortune of witnessing, as well as how they could have been avoided. These instances will likely serve as reminders that influencer marketing can be a volatile field.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Sponsored Content With Influencers

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