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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

For the latest influencer marketing trends, news, and insights, please subscribe to our industry digest newsletter!

6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Pinterest Influencers Curating Content Online

The Top 10 Pinterest Influencers Curating Content Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 200M monthly active users. In the past year alone, the social media site has also reportedly grown 40%. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

The Biggest Announcements From VidCon 2018

The Biggest Announcements From VidCon 2018

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon 2018: The Biggest News And Announcements From Instagram And YouTube

VidCon is the premiere place for everything online video, and this year came with exciting announcements from a number of the internet’s top companies and platforms. With a star-studded list of influencers and more than 30,000 attendees, VidCon is the perfect place for brands to make their presence, products, and services known.

VidCon was originally conceived in 2010 as a niche event connecting early YouTuber stars with their fans in real life. Fast forward to today, online video dominates the media and VidCon has grown tremendously in attendance and significance -- now all of the major social platforms and brands are represented. As influencer marketing and online video advertising continue to flourish, industry professionals also attend the conference to network and hear the latest announcements.

Below, we highlight the biggest announcements from VidCon 2018.

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in blog, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & influencer marketing, subscribe to our industry digest newsletter!

Jack Morris (@doyoutravel) is someone you might think of as “the cute boy next door.” The 27-year-old travel influencer is frequently pictured barefoot and shirtless with a bandana around his head as he savors the stunning scenery that surrounds him. The boyish charm really comes to life in action shots such as Morris swinging on a rope in the Philippines, skateboarding through the hills of Turkey, and jumping from ocean cliffs in Greece. With images like these, it isn’t hard to see why Jack Morris has amassed 2.8 million Instagram followers.

Morris’ casual, boy-next-door appeal makes him an obvious candidate for promoting millennial-focused brands with products for millennial-sized budgets. Less obvious is Morris’ fit as an influencer for luxury brands, so it may come as a surprise that he recently collaborated with high-end jewelry retailer Tiffany and Co. But look a little deeper and you’ll see plenty of reasons why Morris and Tiffany’s is an unlikely match made in heaven.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How VidCon Has Evolved Over the Years

How VidCon Has Evolved Over the Years

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How Has VidCon Evolved In The Past Decade?

The Premier Online Video Event: A Brief History Of VidCon

Serving as part pop culture festival, part networking conference, and part trade show, VidCon has become the world’s premier event for the fans of social media stars and influencers. Conceived by the Vlogbrothers (veteran YouTubers John and Hank Green) in 2010, VidCon was originally designed to bring physically disconnected online video enthusiasts together under one roof.

Eight years later, VidCon has expanded in attendance, geography, and scope as it continues to further its mission of connecting the digital video community and democratizing its economy. It’s also become a centerplace for top brands looking to reach these audiences as well as the de facto influencer marketing industry conference.
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in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Brands Should Attend VidCon

Why Brands Should Attend VidCon

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why Should Brands Attend VidCon?

Each year, YouTube creators, fans, and market industry professionals attend VidCon, the premier conference for all things online video. As video continues to dominate online content, VidCon has grown considerably in scope since its inception in 2010. More than 30,000 people are expected to attend this year's conference at the Anaheim Convention Center in Orange County, CA.

VidCon was originally conceived as an event to bring popular YouTubers and their fan community together in real life. Now, the conference has expanded to host sessions, panels, Q&As, workshops and other educational programming designed for marketing professionals and brands. We spoke with Jim Louderback, the CEO of VidCon, about what brands can expect at VidCon 2018 this year.

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in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

Interview with VidCon CEO Jim Louderback

Interview with VidCon CEO Jim Louderback

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jim Louderback Chats About VidCon 2018 And Viacom's Purchase Of The Conference

More than 30,000 online video fans, creators, and brands will unite at VidCon US 2018, the world's premier online video conference hosted in Southern California. VidCon has attracted YouTube influencers and their fan community since its inception in 2010. As video continues to dominate all types of media, VidCon's attendance grows each year, attracting fans, creators, brands, and industry leaders from around the world. Major brands like Instagram, Entertainment Arts, and Nickelodeon co-sponsor the event, hosting everything from keynote speeches to musical performances to mini-experiential events on the expo floor. Industry professionals attend VidCon to network, attend product demonstrations, and participate in workshops.

In an exclusive interview, we spoke with of VidCon's CEO Jim Louderback about Viacom acquiring VidCon in February 2018 and how the conference has evolved over the years.

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in blog, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 French YouTubers Impacting Culture In France

The Top 10 French YouTubers Impacting Culture In France

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top French YouTubers Reach Beyond Entertainment

Due to its rich history, popular tourist attractions, and proximity to other prominent global destinations, France is the most visited country in the entire world. At the same time, with their crowd-pleasing personalities and humorous tone, top French YouTubers connect with millions of France natives on one of the world’s most dominant digital platforms.

After the Paris Attacks in 2015, top French YouTubers broadcasted messages of hope, love, and solidarity to their home country and the world. Along with these intimate and empathetic communications, French YouTubers offer a variety of entertaining channel topics, including music, video games, comedy, pranks, and challenges. In the following list, we’ll take a look at the top 10 French YouTube channels:

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

What Happened to Facebook Live?

What Happened to Facebook Live?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Does Facebook Live Compare to Other Live Streaming Platforms?

Facebook Live launched in August 2015 to much fanfare. Live streaming allowed brands (and later all users in April 2016) to instantly connect with followers. Live was touted as a valuable tool for influencers, celebrities, brands, and media publishers to publish real time video content on Facebook for the first time. Brands started to use Facebook to stream live events and other video content and users quickly adopted live streaming to publish life updates to friends in their network.

During the initial launch, Facebook sourced a wealth of high-quality video content to bring attention to the new streaming service. Facebook did this by securing lucrative partnerships with major publishers, celebrities, and influencers. Fun features like Live Reactions (animated likes, hearts, and smiley faces) and Q&A in real time helped to cultivate an interactive experience for fans.

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in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers

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