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  Social Media Influencers

The latest news, trends, case studies, how-to guides & resources for popular YouTubers, Instagrammers, top social media influencers, & the brands they work with.

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

YouTube Live vs. Facebook Live: Which Is the Best Live Streaming Platform?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

YouTube Live or Facebook Live the Better Platform?

Live streaming is on the rise and major social media platforms YouTube and Facebook are having a showdown to secure the spot as the dominant player. Last year, Facebook’s introduction of Facebook Live and its push to advertise the platform with influencers and media channels has bolstered its live streaming capacity and popularity with users immensely. Conversely, YouTube Live, launched in 2011, is a seasoned video sharing veteran, looking to modify is live feature for a modern audience.

Currently, both platforms are battling it out, adding new features to attract users to watch and content creators to publish live streaming broadcasts. We discuss the advantages and disadvantages of each.

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in blog, Facebook, Online Video Marketing, Social Media Influencers, YouTube Influencers

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Social Bluebook Review: Rate Insight Tool

Social Bluebook Review: Rate Insight Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Social Bluebook Review: Valuation & Rate Tool

In an industry that runs on rates based on difficult to quantify factors like reach and engagement and (sometimes) contracts, knowing one’s worth is paramount. When influencers under- or overestimate their worth when it comes to sponsorships and brand partnerships on social channels, it makes finding common ground that benefits both creators and brands more difficult. Social Bluebook seeks to demystify the value of specific social media channels and followings.

Calculating valuations for social platforms and influencers based on the viewership, demographics, reach, and engagement, Social Bluebook looks to lessen or eliminate the divide between what creators are worth and what they’re paid by advertisers. How valuable is a service like Social Bluebook? Where are its strengths, weaknesses, and limitations? And what should brands and creators know about using it?

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

A Quick-Look Guide For Instagram Live Stories

A Quick-Look Guide For Instagram Live Stories

Subscribe to our industry digest for the latest news, trends, and analyses on influencer marketing, social media influencers, and more!

What Is Instagram Live Stories? How It Works, Discovery, Features & More

Instagram’s released a brand new feature to the public, and with it comes new opportunities for audience engagement through the platform. Live Stories represent Instagram’s foray into the perpetually expanding live streaming space, allowing users to "go live" and interact with their audiences in real time. With the emergence of several new live streaming platforms and apps, Facebook-owned Instagram is keen on being the live streaming platform of choice with its already established 600M monthly active users.   

Both Facebook and Instagram have not only been quick to "copy" its primary competitors (i.e. Snapchat, YouTube), but also to offer improved features namely user searchability, content discovery options, and the ability to share/embed content across mediums. Instagram Live Stories debuted globally (on January 24, 2017) with a variety of features that distinguish it from other live streaming apps and with a 100 million user base already using regular Instagram Stories.

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in blog, Instagram Influencers, Social Media Influencers

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: YouTube Tests Messaging, Snapchat’s Universal Search, & More

This week, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into YouTube’s newest social networking features, Facebook’s rivival, D&G’s and MAC’s influencer campaigns, and more:

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in blog, Facebook, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Social Media Influencers

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 137 Bay St., Unit 3 Santa Monica, CA 90405