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  Snapchat Influencers

As one of the fastest growing social channels, brands are marketing with Snapchat influencers to reach untapped consumer audiences. Check out how brands are marketing with social media influencers on Snapchat here:

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last 6 Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.

Mediakix does sponsorships with many of the top social media influencers. After the launch of Instagram Stories, we noticed a decline in Snapchat influencer inquiries. We conducted a follow-up in August of 2017 (6 months later) and looked at the same top influencers to further assesses the Instagram Stories vs. Snapchat Stories usage trends from top influencers.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Snapchat Dead As An Influencer Channel?

Is Snapchat Dead As An Influencer Channel?

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As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?

Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?

While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

3 Reasons Why Instagram Stories Are Winning For Marketers

3 Reasons Why Instagram Stories Are Winning For Marketers

Subscribe to our industry digest for the latest news and trends on influencer marketing, social media influencers, and related industry topics marketers need to know!

Instagram Stories Aren't Just Slowing Snapchat's Growth — They're Taking Ad Dollars, Too

A year after Instagram Stories launched, it’s seen some outstanding results. Snapchat may once have ruled the ephemeral messaging game, but Instagram Stories halted Snapchat’s growth and stole the thunder from a highly anticipated IPO that fell flat under the weight of unmet expectations. Where Snapchat added just 8 million daily active users, increasing from 158 million to 166 million between Q4 2016 and Q1 2017, Instagram’s Stories feature alone sees more than 250 million daily users.

Instagram Stories isn’t just a hit with users, though — marketers are winning big with Instagram Stories, too. It may once have been the home of square photos but with a bevy of new features, Instagram's become a marketing power house and the clear choice for advertisers. Here’s why Instagram Stories is coming out on top for marketers who are looking to reach large audiences through ephemeral messaging.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook stars!

The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

 Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & other social media influencers!

The 50 Most Recognized Instagrammers In Fitness, Photography, Fashion & Beauty, Entertainment, and Animals

The Instagram platform is seeing incredible growth, adding over 200 million users in less than a year and now reaching more than 700 million active users each month. Thousands of aspiring content creators are looking for their own success on the platform, hoping to post the next viral video or photo that catapults them to social media stardom.

Instagram influencers cultivate loyal and engaged audiences with comedic skits, makeup tutorials, stunning, professionally-shot photographs, and more. Through Instagram, these influencers have become some of the most recognizable names in the world and represent the newest way to reach engaged audiences. We’ve compiled the top 50 Instagram influencers in five major categories on the platform: fitness, photography, fashion and beauty, entertainment, and animals.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

What Is Patreon And How Does It Work?

What Is Patreon And How Does It Work?

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Patreon Gives Creators Flexibility And Marketers Unparalleled Insight

As influencer marketing becomes more vital to capturing interest in a crowded online marketplace, influencers are finding new ways to capture audience interest and generate revenue. While brand partnerships remain a primary source of revenue for most influencers, some influencers and creators use Patreon to generate some or all of their income.

Patreon is vital for many creators because it allows them to engage directly and personally with fans and to support themselves and their work through fan payment. It’s easier than ever before for fans to find and support creators that speak to them, and Patreon is proof that the relationship between creators and fans is constantly evolving.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is An “Influencer Marketing Bubble” Imminent?

Is An “Influencer Marketing Bubble” Imminent?

For the latest authoritative news on influencer marketing trends and social media stars, subscribe to our industry digest newsletter!

Forget The Influencer Marketing Bubble — The Industry Is Evolving

Influencer marketing today doesn't look like it did a few years ago. It’s an industry that moves and changes quickly, which has stirred up discussions of a possible "influencer marketing bubble" and an accompanying burst.

However, talking about the influencer marketing industry as a bubble ready to burst is misleading. On Instagram alone, influencer marketing is a $1 billion industry. A study in 2015 showed that 84% of marketers use influencer marketing tactics. Influencer marketing is a massive industry that sees participation from a wide variety of brands and creators, and it isn’t going to disappear anytime soon.

Without a doubt, the influencer marketing industry will evolve and will be refined as it grows. The industry may not look the same five to ten years from now, but it isn’t going anywhere.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

The 8 Messaging App Statistics Advertisers Need To Consider

The 8 Messaging App Statistics Advertisers Need To Consider

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

The 8 Messaging App Statistics Every CMO Should Know

If you have a smartphone, there is a 3 in 4 chance that you have a messaging app on it. Messaging apps have completely changed the way that people communicate by enabling people with different devices to connect on one platform through text and multimedia.

With messaging apps, families are able to text relatives across continents without paying high overseas calling rates and friends can send videos and music from their favorite content creators to their friends instantly. Most importantly for businesses, customers can interface with chatbots to obtain information and basic customer service quickly and seamlessly.

Messaging apps are ubiquitous in today's world. As consumers demand a more personal and efficient buying experiences, marketers will need to view theses apps as advertising opportunities. We’ve compiled the most telling statistics on messaging apps to help advertisers grasp the size of the messaging app market. 

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405