X

  Snapchat Influencers

As one of the fastest growing social channels, brands are marketing with Snapchat influencers to reach untapped consumer audiences. Check out how brands are marketing with social media influencers on Snapchat here:

4 Ways That Brands Market With Influencers

4 Ways That Brands Market With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top 4 Methods Brands Use To Market With Influencers

There are dozens of different ways that brands partner with influencers. Every influencer marketing campaign is different, tailored to meet the nuanced needs of different industries, goals, platforms, content, creators, products, and more. That said, there are some key types of influencer partnerships that brands use to promote brand recognition, products, and initiatives.

By now, much of the world is familiar with the #sponsored content phenomenon. We often use “sponsored content” as a general term to describe content that has some degree of brand involvement, but not all sponsored content is the same, nor does it achieve the same types of results. To learn more about how influencer marketing campaigns take shape and how different types of campaigns accomplish different goals, here are four ways that brands market with influencers.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Behind Facebook’s Video First Growth Strategy

Behind Facebook’s Video First Growth Strategy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Secret Behind Facebook Stories' Growth Strategy & Snapchat's Demise

In roughly one year (2016 to 2017), Stories content grew 15x faster than news feed content. Stories (currently available on Facebook, Instagram, Snapchat, WhatsApp, and Messenger) is a new type of social media and short-form photo and video content easily digestible and captured from one’s mobile phone.

Snapchat pioneered Stories in 2013 and it helped Snapchat grow incredibly fast during this period until 2016 when Facebook-owned Instagram rolled out its own version. Facebook launched Stories first on Instagram in 2016 - next came Stories for Messenger followed by Facebook’s own version of Stories and finally WhatsApp (dubbed “Status”) in 2017 (all of which are Facebook-owned social media properties)

To continue fueling its user growth (now upwards of two billion monthly active users) and attracting mobile-first younger demographics, Facebook in recent years has staked its growth strategy on a “video-first future” tied strongly to in-app camera use and activity à la Stories. See how Facebook leveraged Stories and a global user base to shut out competition (i.e. Snapchat), adapt to a changing social and digital landscape, and grow to new heights.

Read More>>

in blog, Facebook, Snapchat Influencers

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Making Sense of Snapchat’s Earnings Call

On May 1, 2018, Snap Inc. announced its Q1 2018 results. In a violent turn from its impressive Q4 2017 performance, the Snapchat parent company recorded one of its worst quarters in company history. User growth has stalled and revenue has dipped, leaving many wondering: Is Snapchat on its way to the grave?

Immediately following the announcement, Snap Inc. share prices plummeted by roughly 15%. Amidst rumors that Snapchat is dying, the disappointing quarter creates additional challenges for the app to overcome.

Here we’ll delve into Snap Inc.’s disappointing Q1 2018 results, offer insight into what factors may have contributed to its rocky start to the year, and speculate its implications for the wider influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers

Snapchat’s New Insights Tool: Too Little, Too Late For Top Influencers?

Snapchat’s New Insights Tool: Too Little, Too Late For Top Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top Influencers Weigh In On Snapchat's Insights Tool & Its Support (Or Lack Thereof) For The Creator Community

Snapchat’s relationship with influencers can be boiled down into two words: it’s complicated.

Unlike competing platform YouTube, which fosters positive creator relationships through initiatives like Play Buttons, Super Chat, its annual Rewind video, and YouTube Red, Snapchat has been repeatedly criticized for failing to support influencers. As a result, many have left the platform.

However, recent events indicate that Snapchat is turning the tide with influencers. Following an extremely successful Q4 2017, Snapchat just announced a new analytics tool called Insights. The tool will provide data to influencers, giving them the information they need to grow and thrive on the platform.

Here we’ll take a closer look at Insights, examine Snapchat’s complicated history with influencers, and discuss why influencers are central to the app’s success.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers

More Than 1.3 Million Have Signed The Petition Against Snapchat’s Redesign

More Than 1.3 Million Have Signed The Petition Against Snapchat’s Redesign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Will Snapchat's Redesign Stifle Its Impressive Q4 2017 Results?

Though Snapchat began as a simple app for sending disappearing images, the popular social media platform has evolved substantially over the past seven years. Since its launch in 2011, Snapchat has added a plethora of notable features in an effort to improve and monetize the service, namely Stories, Chat, and Snapchat Discover.

Despite its efforts to stay relevant, Snapchat has undeniably struggled to keep up with its competitors. In 2016, Instagram hijacked its Stories feature, drawing influencers and users alike away from Snapchat. Snapchat has also struggled to successfully integrate advertising measures, generating 6x less revenue per user than Facebook in Q3 2017.

Many have speculated that Snapchat may be dying. However, its Q4 2017 results indicate that the app still has a heartbeat. Here we’ll breakdown Snap Inc.’s recent earnings release, unpack its plan to win back users with a redesign, and examine its potential comeback in the context of influencer marketing.

Related Post: The 8 Statistics Illustrating Snapchat's Decline

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last Six Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.Read More>>

in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Snapchat Dead As An Influencer Channel?

Is Snapchat Dead As An Influencer Channel?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?

Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?

While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

3 Reasons Why Instagram Stories Are Winning For Marketers

3 Reasons Why Instagram Stories Are Winning For Marketers

Subscribe to our industry digest for the latest news and trends on influencer marketing, social media influencers, and related industry topics marketers need to know!

Instagram Stories Aren't Just Slowing Snapchat's Growth — They're Taking Ad Dollars, Too

A year after Instagram Stories launched, it’s seen some outstanding results. Snapchat may once have ruled the ephemeral messaging game, but Instagram Stories halted Snapchat’s growth and stole the thunder from a highly anticipated IPO that fell flat under the weight of unmet expectations. Where Snapchat added just 8 million daily active users, increasing from 158 million to 166 million between Q4 2016 and Q1 2017, Instagram’s Stories feature alone sees more than 250 million daily users.

Instagram Stories isn’t just a hit with users, though — marketers are winning big with Instagram Stories, too. It may once have been the home of square photos but with a bevy of new features, Instagram's become a marketing power house and the clear choice for advertisers. Here’s why Instagram Stories is coming out on top for marketers who are looking to reach large audiences through ephemeral messaging.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

1 2 3 4 5 6 13