X

  Snapchat Influencers

As one of the fastest growing social channels, brands are marketing with Snapchat influencers to reach untapped consumer audiences. Check out how brands are marketing with social media influencers on Snapchat here:

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

Read More>>

Embed This Image On Your Site (copy code below):

in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

Influencer Marketing News: Instagram Hits 600M Users, Facebook Creates Original Content, & More

Influencer Marketing News Instagram Reaches 600 Million Users

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Instagram Has 600 Million Users, Facebook Plans Original Content, Sony Wins With YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into social platform live streaming capabilities, Sony’s influencer marketing campaign, and more:

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

The Best Snapchat Influencer Marketing Tactics

Snapchat Influencer Marketing Tactics

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

5 Best Influencer Marketing Tactics: Snapchat Edition

Due to Snapchat's evolution, demographic, and user experience, marketers must approach Snapchat differently than other popular social media platforms. Snapchat first gained widespread traction in 2011 as the social media messaging app with instantly disappearing content. This core functionality coupled with its initial user base helped shape how the app was (and largely still is) used—sharing in-the-moment photos and videos with close friends. Since users are required to manually enter other users' Snapchat handles to view their content, Snapchat influencer marketing campaigns can see high levels of engagement and conversion (as following other users on Snapchat is arduous, following another user usually means that one is committed to watching and engaging with their content on a daily basis).

While Snapchat has evolved much since then, the way its 150M user base use and approach the social media app is much the same. Brands seeking to advertise effectively on Snapchat and leverage Snapchat's high viewing and engagement rates towards marketing objectives need to keep the above-mentioned elements in mind. Collaborating with social media influencers on Snapchat marketing campaigns can help brands advertise successfully by leveraging each influencer's established following on Snapchat.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

How Social Media Platforms Track & Measure Video Views

How Does YouTube Facebook Instagram Snapchat Count Video Views

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

How Does YouTube, Facebook, Instagram, Snapchat, Et. Al. Count Video Views?

Digital video is well on its way to becoming the most trafficked online media type—it’s been predicted that it will constitute over 80% of consumer internet traffic by 2020 (Cisco). Recent growth has been fueled by new platforms launched by the likes of Facebook, Snapchat, Twitter, and Instagram. These platforms have provided marketers and content creators with a variety of options to distribute and promote their videos, as well as engage with their audiences.

With the influencer marketing industry projected to be a 5 to 10 billion dollar global market within the next several years, a significant portion of these dollars will undoubtedly be spent on video marketing campaigns. As marketers invest more and more in digital video, measurement and accountability will become an increasing concern. Here we break down a key metric, video views across all major social media platforms, in order to give marketers a better idea of how to assess their video marketing campaigns.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Influencer Marketing News: Musical.ly Tops 130M Users, Unhappy YouTubers & More

Influencer Marketing News Musically 130 Million UsersFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Musical.ly Has 130 Million Users, Birchbox Wins With Snapchat, Frustrated YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into how Birchbox used Snapchat to drive traffic, Musical.ly’s accomplishments, and more:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Instagram Stories vs. Snapchat: Which Do Influencers Prefer?

Instagram Stories vs Snapchat Best Social Media Influencers Survey

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, and Facebook stars, subscribe to our industry digest newsletter!

Instagram Stories vs. Snapchat: Top Influencers Pick Best Social Media Platform

From 2014-2015, social media marketing grew 55% to nearly $11B with ad spend projected to reach $14B by 2018. Just in 2016, $3.2B has been spent on Instagram alone. While Snapchat has led the way for social media mobile app messaging and product innovations (capturing the attention spans of an entire millennial demographic), Facebook-owned Instagram has been quick to mimic these innovations and offer their own unique functionalities thus differentiating the two platforms (e.g. ability to tag users in Instagram Stories).

As brands and advertisers are continually seeking to evaluate the best social media platform, we surveyed a few of the platforms' top content creators, popular Instagrammers and Snapchatters (also generally termed as social media influencers) for their insight and take on which is best between Instagram vs. Snapchat. In addition to having intimate working knowledge of both platforms, many of these top Instagrammers and Snapchat influencers have experienced rapid growth and engagement on each making for a percipient head-to-head comparison.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Influencer Marketing News: Live Streaming 2017, YouTubers Quitting, & More

Influencer Marketing News Top YouTube Stars Quit Vlogging

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing News Weekly Roundup: YouTubers Quitting Their Vlogs, Live Streaming In 2017, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into the rising popularity of live streaming, Instagram’s latest innovations, and more:

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

What Is Vlogging? Definition, History, & More

What Is Vlogging Definition History

For the latest authoritative marketing news, trends, and statistics on social media creators and influencer marketing, subscribe to our industry digest newsletter! 

What Is Vlogging And How Is It Shaping Digital Media? 

From 2012 to 2016, worldwide digital video viewers have grown from 372 million to nearly 700, an increase of 87% (eMarketer). Digital video time spent has also risen sharply by 120% from 26 minutes per day to nearly an hour (fueled largely by mobile which has overtaken desktop viewing).

As viewing habits skewer increasingly towards online video, certain types of video content are proving to be in demand and popular with audiences. Vlogs—short for "video blogs"—have become one of the most popular types of digital video content featuring vloggers ("video bloggers") who candidly capture and share their lives.

Vlogging (short for "video blogging") is the daily practice of capturing and sharing vlogs characteristically featuring a vlogger shooting themselves at arm's length throughout their everyday activities.

Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

How Does Snapchat Make Money?

How Does Snapchat Make Money Explained

For the latest authoritative marketing news, trends, and statistics on social media creators and influencer marketing, subscribe to our industry digest newsletter! 

How Does Snapchat Make Money? A Quick Overview For Marketers

As Snapchat prepares for its IPO and its user base continues to grow, the 5-year old mobile app has rolled out a steady stream of new features intended to appeal to both users and advertisers. These innovations have paved the road to monetization—latest estimates have Snapchat earning close to $1B in revenue next year.

With their IPO looming and user growth continuing to skyrocket, Snapchat now has to build upon and continue to refine how they monetize. How has Snapchat charted its own course to making money? Snapchat's various video ads and other native advertising have been the primary revenue drivers to-date. With this unique set of advertising options, Snapchat has already gained significant traction with marketers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

1 2 3 4 5 6 9

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 137 Bay St., Unit 3 Santa Monica, CA 90405