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  Snapchat Influencers

As one of the fastest growing social channels, brands are marketing with Snapchat influencers to reach untapped consumer audiences. Check out how brands are marketing with social media influencers on Snapchat here:

Who’s Publishing On Snapchat’s Discover Channel?

Who’s Publishing On Snapchat’s Discover Channel?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Snapchat Discover Partners Are Key To Snapchat's Future

Snapchat Discover is just over two years old now and is undergoing a period of change. Featuring content from partnerships with over 40 publishers, Discover is Snapchat’s central hub of content and programming. As Snap continues to chase profitability, it’s building out its Discover offerings with original shows, licensed content, and more material from publishers.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers

See The Biggest Live.me Influencers Live Streaming To Millions

See The Biggest Live.me Influencers Live Streaming To Millions

FYI, for the latest news, resources, and case studies on top social media influencers, subscribe to our weekly newsletter.

15+ Million Are Watching These Top Live.me Influencers On The Breakout Social App

The live streaming industry is burgeoning, which means that there’s no shortage of apps making themselves a destination for live broadcasts. But one of the live streaming apps that’s quickly setting itself apart is Live.me. With top influencers like Roman Atwood, JStuStudios, Markiplier, and others creating content on the platform, Live.me is growing quickly and finding an audience that’s enthusiastic and engaged.

Though live streaming online has been around for years, it’s still evolving. Broadcasters and platforms are constantly changing and adjusting the ways in which they reach and interact with viewers and we’re still learning what works best in live formats. The top Live.me influencers are a big part of finding out what works best. By experimenting with different types of content, their successes help illuminate the way forward for live streaming as they develop new ways to reach audiences.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Why Coachella Wins Big For Advertisers

Why Coachella Wins Big For Advertisers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Advertisers Love Coachella, SXSW, & Top Music Festivals

Every April, hundreds of thousands of festival-goers venture into a desert valley for days worth of music and art at Coachella. Famous for its parties and celebrities, Coachella is a massive opportunity for brands and influencers to engage with audiences in an environment that emphasizes seeing and being seen.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is An Influencer On Social Media?

What Is An Influencer On Social Media?

For the latest news and trends on top social media influencers, subscribe to our industry digest newsletter!

Why Influencers On Social Media Are A Key Part Of The Evolving Marketing Landscape

The rise of social media came with a profound shift in the way we interact with content and advertisements all over the globe. With increasing frequency, audiences are turning to prevalent influencers on social media for content, consumer tips/advice, and entertainment, essentially creating a new kind class of quasi-celebrity.

Called social media influencers, these social media all-stars are notable and have massive followings and influence despite not being celebrities in the traditional sense. Many of them don’t come from film or television but have instead cultivated a loyal social media follower and fan base centered around a narrow (but often expanding) niche interest.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat IPO: Was It Truly A Good First Day?

Snapchat IPO: Was It Truly A Good First Day?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Snapchat IPO Day One Facts, Figures, & What's To Come

Following its first day of trading, the Snapchat IPO has far exceeded expectations. Opening the day at $24 per share and closing at $24.48 per share, Snap’s market capitalization is $33 billion, much higher than the anticipated $22 million it had been chasing with an estimated share price of $14-16. Snap seems to be alive and well from a financial perspective, signaling that despite slowing growth numbers, Snapchat is sticking around. For now, anyway.

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in blog, Influencer Marketing, Snapchat Influencers

How Brands Are Now Marketing With Snapchat Spectacles

How Brands Are Now Marketing With Snapchat Spectacles

For the latest on top trends and news on Snapchat, YouTube, Instagram, and more, subscribe to our industry digest newsletter.

How 4 Leading Brands Are Using Snapchat Spectacles

When Snapchat first released Snapchat Spectacles via mysterious bright yellow vending machines called “Snapbots" across the country last November, it seemed that Snapchat seemed to be on to some kind of early hardware hit. Long lines and sellouts meant that Spectacles were just short of “coveted."

That’s not necessarily the case now that they’re available online for $130, but they’re definitely still making a splash in the content game. Not keen to be left out of a new phase of social content, brands began jumping on the Spectacles wagon immediately.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Snapchat Influencers, Sponsored Content With Influencers

10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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in blog, Bloggers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Reviewing TapInfluence’s Influencer Marketing Platform

Reviewing TapInfluence’s Influencer Marketing Platform

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

TapInfluence Review: Influencer Marketing Platform For Creators, Brands, & Agencies

For brands, running influencer marketing campaigns is a big job. From deciding on target messaging and demographics to choosing influencers that are going to resonate with the target audience, there are a lot of variables to consider and juggle. It’s not necessarily a picnic for influencers, either. Finding work and getting paid fairly and promptly can be a challenge.

Frankly, that’s why agencies focused solely on influencer marketing exist. It’s also why platforms like TapInfluence exist, though their function is ultimately a little bit different.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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