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  Snapchat Influencers

As one of the fastest growing social channels, brands are marketing with Snapchat influencers to reach untapped consumer audiences. Check out how brands are marketing with social media influencers on Snapchat here:

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Is Snapchat Building A Phone?

Is Snapchat Building A Phone?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics. 

What New Hires Say About The Next Big Thing In Hardware From Snapchat

Something big is on the horizon for Snap. Last week, Snap Inc. filed its IPO, and with the filing came some brand new information about Snap’s business and the state of Snapchat’s growth. Right now, Snap faces a critical juncture, and recent hiring suggests that what’s next for Snap is something big in hardware. Maybe it’s a brand new evolution of Spectacles, or maybe it’s something entirely new, like, say a Snapchat Phone.

As competitors like Instagram mimic Snapchat’s core features and its growth rates stumble amid the IPO, there’s been plenty of talk (some coming from Snap’s own S-1 filing) about the necessity of innovation as Snap moves forward. The August 2016 introduction of Instagram Stories, which functions much like Snapchat Stories, carved a large portion out of Snapchat’s QoQ growth in daily active users (DAUs). Prior to Instagram Stories, Snapchat’s growth saw reliable and consistent gains. Although growth continued for Snapchat in the third and fourth quarters last year, it dropped off dramatically, signaling possible problems for Snapchat if it doesn’t find a way to attract new users and keep its existing and growing user base deeply engaged in the platform.

For most apps, attracting new users means building new features into the app. And in all likelihood, Snap’s going to do some of that. To maintain one’s status as one of the top apps in the world means constantly changing and evolving, so new features in-app are a must. But new features aren't enough.

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in blog, Influencer Marketing News, Snapchat Influencers

Is Snapchat Dying?

Is Snapchat Dying?

For the latest news, emerging trends, and analysis on influencer marketing & related industries, subscribe to our newsletter digest here.

What Snapchat’s Slowdown Means For The Future

With Snap’s IPO comes new information about the company’s revenue, profitability, and growth. Though the Snapchat narrative has thus far been one of meteoric rise and unprecedented engagement on an innovative platform that has a younger audience creating and engaging with content in a novel way, that narrative may well be shifting. Growth on Snapchat slowed dramatically at the end of 2016 and as other apps (most notably Instagram) mimic Snapchat’s key features, it begs the question: Is Snapchat as healthy as it was six months or a year ago? Does its underwhelming growth hint at big trouble for the platform?

And is Snapchat really dying?

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in blog, Snapchat Influencers

Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

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in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

Snapchat’s New Ecommerce & Ad Targeting Features

Snapchat’s New Ecommerce & Ad Targeting Features

For the latest authoritative marketing news, trends, and statistics on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How New Ecommerce & Ad Targeting Features Will Finally Make Snapchat A Major Advertising Player

Snapchat is poised to have a big 2017. With expanding use cases for Spectacles, a $25B IPO on the horizon, and the continuous rollout of new features, Snapchat will be finding new ways to draw in and engage users this year. But a big part of the platform’s growth is going to come from ecommerce ads, which have benefitted from some recent under the hood upgrades—specifically, deep-linking and auto-fill capabilities. The features are in the test phase for now, but they have the power to throttle up the impact of Snap Ads.

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in blog, Monetization, Snapchat Influencers

The Latest Snapchat Updates For 2017: Redesign, Search Bar, & More

The Latest Snapchat Updates For 2017: Redesign, Search Bar, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

The New Snapchat Update & Features

For Snap Inc., 2017 will be a critical year as the camera company moves towards it's $25B IPO slated for March. The company debuted their first hardware product, Snapchat Spectacles, just in time for the 2016 holiday season with some forecasts projecting Snap Inc.'s tech to be a $5B (or more) product by 2020. As a 5-year-old company, Snap Inc. has revolutionized how entire demographics approach messaging, social behavior, and redefined social media content.

Just in the first month of 2017, Snap Inc. appears to be positioning itself for its IPO with a slew of Snapchat mobile app updates. See the latest Snapchat updates and features here:

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in blog, Influencer Marketing News, Snapchat Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Social Media Playbook For Super Bowl 2017 [Infographic]

The Social Media Playbook For Super Bowl 2017 [Infographic]

How To Watch Super Bowl 2017 Online & On Social Media

As thousands descend upon NRG Stadium in Houston, Texas for this Sunday's Super Bowl 2017, millions worldwide will watch the big game online through live stream and experience its epic moments solely through social media. The Super Bowl remains a TV-centric event though audiences are now viewing the Super Bowl and/or Super Bowl-related events (before, during, and after) on Facebook, YouTube, Snapchat, and Instagram with copious amounts of content both generated and consumed.

Spurring the growth of social media engagement and viewership online for the Super Bowl are some of its biggest social media stars including the players themselves, their outspoken celebrity fans, enigmatic commentators, and more. The televised Super Bowl provides the game while social media and its power users provide the priceless behind-the-scenes and insider content found no where else.

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in blog, Facebook, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

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