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Top Video Game Statistics To Help Marketers Take Advantage Of Growing Opportunities In A Massive Industry
The video game landscape is changing. With virtual reality (VR) on the horizon and a growing number of mobile gamers and ways to game on mobile, we’re witnessing a time of incredible growth in the gaming industry. There are billions of people playing games on consoles, computers, tablets, and phones, and they’re dedicating billions of dollars to gaming pursuits every year.
From sponsorships to placed ads to influencer marketing with popular gamers to brand activations at events, there are a wealth of advertising opportunities in gaming right now. Here are the top ten video game stats you should know about the evolving industry.
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See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic]
Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.
In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.
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These Top 10 Musers Have Over 43+ Million Followers Combined On Instagram
Musical.ly is one of the most popular new video creation apps, particularly among young Millennial and Generation Z users. The app allows users to create and share short-form performance videos, the most popular of which are lip-syncing videos reminiscent of 2014’s breakout app Dubsmash. As a 3-year-old company, Musical.ly is now a partner with Apple Music and has raised $100M adding 100M users in 2016.
Called Musers, creators on Musical.ly are typically very young and are experts at leveraging their popularity on one platform to build large followings on others like Twitter, Facebook, Snapchat, and Instagram.
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Top Snapchat Influencers Posted 25% More On Instagram Stories Across 30 Days [INFOGRAPHIC]
UPDATE — Six months after conducting this initial study, we repeated our study to see if these trends would continue, plateau, or reverse. The finds are astonishing. View our follow-up study here.
The introduction of Instagram Stories in August 2016 presented a major threat to Snapchat, crippling its user growth by 82% almost immediately. This month, Instagram stories reached 200 million daily active users, officially surpassing Snapchat in popularity just 8 months after its launch.
Users are shifting their attention to Instagram Stories en masse, which raises the question: have top Snapchat influencers shifted their attention, too?
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The 5 Must-Have Steps For Launching A Successful Social Media Giveaway With Influencers
Giveaways and contests are wildly popular on social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube. Drawing interest from diverse groups of people and compelling audiences to interact with branded content and messaging in a unique way, giveaways are capable of providing a lot of value to brands, and involving influencers in giveaway efforts has the power to spread the message farther and wider with an impactful sense of authenticity.
There are a number of moving parts that make up giveaways and contests, though, and knowing how to manage them can help brands and marketers avoid headaches (and FTC ramifications) along the way. Here are the keys to doing successful social media giveaways with influencers:
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The Marketer's Guide To Making The Most Of The Digital Content NewFronts
With each passing year, digital content and original video become larger and more indispensable parts of our everyday lives. As publishers like The New York Times, Refinery29, and National Geographic endeavor to create new and compelling video content that drives digital media forward, platforms like YouTube, Hulu, and Twitter are finding new ways to bring that content to users. Brands and advertisers are paying close attention to both, finding opportunities to connect with audiences through the most successful digital media efforts.
The Digital Content NewFronts, an event held by the Interactive Advertising Bureau, exists to bring publishers, platforms, brands, and agencies together to discuss and shape the future of digital media.
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10 Facebook Advertising Statistics To Guide Every Online Marketer
Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.
Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.
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Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers
Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.
These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.
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These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is
YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.
We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online.
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Reviewing OpenSlate's Analytics Platform For Social Video Data
In light of the recent YouTube ad boycott, platforms like OpenSlate that aim to give advertisers a better understanding of and more control over ad campaigns on influencer channels are getting attention. OpenSlate recently announced its partnership with media investment group GroupM to ensure that the latter’s clients’ ads weren’t running on YouTube channels with offensive content.
Partnerships with YouTube influencers and social media stars are some of the most effective ways to reach engaged audiences, but deciding which influencers are the best fit for a campaign is a tall order. That’s why social analytics platforms like OpenSlate exist — to give agencies and advertisers insight into the audience demographics and behaviors behind top influencers.
As advertisers take a closer look at where their ads are being served, it’s worth a closer look at how platforms like OpenSlate function in the influencer space.
in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers