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The 8 Statistics Summarizing The Snapchat Train Wreck
It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.
Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.
in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers
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Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman
Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.
We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.
in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers
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What Is Snapchat Discover?
The image messaging mobile app, Snapchat launched in September 2011 and in six years has amassed 166 million DAUs. Originally, Snapchat connected individuals and peer groups. However, on January 27, 2015, Snap Inc. announced the launch of Snapchat Discover, a feature that repositioned the app as a distributor of news.
Snapchat Discover gives users the option to view Stories created by publishers and TV networks, among the likes of CNN and The New York Times, that create disappearing Stories comprised of text, image, and video.
As of late, Snap Inc. has taken pointed measures to transform Snapchat Discover. Perhaps in response to increasing competition and in search of profit, Snapchat is leaning into video and expanding what outlets can do on Discover. Here we’ll break down Discover’s history, explain how the feature works, outline its recent developments, and discuss its future.
in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing
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Tinder Marketing Case Study: How Tinder Collaborates With Top Meme Influencers On Instagram
Since launching in 2012, Tinder has grown to become one of the world’s most popular mobile dating apps. According to the company’s website, Tinder has generated over 20 billion matches in total. Additionally, across 196 countries, users swipe 1.6 billion times each day and schedule 1 million dates every week. For those looking for love or to casually date, Tinder makes it easier than ever for singles to meet each other online.
Like many other mobile apps, Tinder has incorporated influencer marketing into its larger advertising strategy to raise brand awareness and attract new users. In this case study, we’ll examine how Tinder partnered with social media influencers to promote the launch of its new Reactions feature.
in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers
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Influencer Spotlight: How Jamie Salvatori Of Vat19 Drives Sales On YouTube
If you’ve ever seen a wacky video of a full-grown man eating a gummy worm the size of a human arm, you’ve probably seen Vat19 in action. With over 4.1 million subscribers, Vat19’s YouTube channel has not only become the mainstay of its retail business, but also has transformed the company into a content leader. The zany channel features hilarious challenges, extraordinary experiments, and best of all, gigantic candy.
Jamie Salvatori, founder and content creator behind Vat19, gives us the details on how he’s leveraged social media marketing and influencer marketing to promote his e-commerce company on YouTube.
in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers
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10 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry
American consumers spent an astounding $30.4 billion on video games in 2016. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, and YouTube gaming videos. Games are now more accessible than ever, and can be played on mobile, PC, and console.
The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.
Read 10 female gamer statistics relevant to marketers today:
- Women make up 42% of US gamers.
- 60% of female gamers play mobile games daily.
- 50% of all women under 30 play video games.
- Adult females are 31% of the US gaming community.
- The average female gamer is 37 years old.
- 30% of YouTube Gaming video game audiences are female.
- 39% of female gamers trust personal recommendations to find new games.
- 69% of match 3 games and simulation games are played by females.
- A third of female gamers are willing to purchase mobile games.
- 21 million users are subscribed to YouTube's top 10 female gamers.
in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers
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The Updated 2018 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]
The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.
While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers' basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.
Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below.
in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers
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8 Reasons Why Social Media Videos Are Hugely Popular With Audiences
In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.
For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.
in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers
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Sponsored Instagram Videos vs. Sponsored Instagram Photos: A Marketer's Guide
In 2016, an estimated $1 billion was spent on influencer marketing initiatives on Instagram alone. The vastness of the Instagram influencer market illustrates that advertisers around the world have identified Instagram as a valuable vehicle for sponsored content.
With spending on Instagram influencers exploding, it’s important for marketers to think critically about how to best deliver their message. On Instagram, there are two forms of content that can be shared: photos and videos. In this post, we’ll compare sponsored Instagram videos (including Instagram Stories) to sponsored Instagram photos and evaluate the effectiveness of each type of sponsored content.
in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Sponsored Content With Influencers
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Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More
Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.
This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.
in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers