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Why Should Brands Attend VidCon?
Each year, YouTube creators, fans, and market industry professionals attend VidCon, the premier conference for all things online video. As video continues to dominate online content, VidCon has grown considerably in scope since its inception in 2010. More than 30,000 people are expected to attend this year's conference at the Anaheim Convention Center in Orange County, CA.
VidCon was originally conceived as an event to bring popular YouTubers and their fan community together in real life. Now, the conference has expanded to host sessions, panels, Q&As, workshops and other educational programming designed for marketing professionals and brands. We spoke with Jim Louderback, the CEO of VidCon, about what brands can expect at VidCon 2018 this year.