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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

Why Brands Should Attend VidCon

Why Brands Should Attend VidCon

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Why Should Brands Attend VidCon?

Each year, YouTube creators, fans, and market industry professionals attend VidCon, the premier conference for all things online video. As video continues to dominate online content, VidCon has grown considerably in scope since its inception in 2010. More than 30,000 people are expected to attend this year's conference at the Anaheim Convention Center in Orange County, CA.

VidCon was originally conceived as an event to bring popular YouTubers and their fan community together in real life. Now, the conference has expanded to host sessions, panels, Q&As, workshops and other educational programming designed for marketing professionals and brands. We spoke with Jim Louderback, the CEO of VidCon, about what brands can expect at VidCon 2018 this year.

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in blog, Online Video Marketing, Social Media Influencers, YouTube Influencers

Interview with VidCon CEO Jim Louderback

Interview with VidCon CEO Jim Louderback

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jim Louderback Chats About VidCon 2018 And Viacom's Purchase Of The Conference

More than 30,000 online video fans, creators, and brands will unite at VidCon US 2018, the world's premier online video conference hosted in Southern California. VidCon has attracted YouTube influencers and their fan community since its inception in 2010. As video continues to dominate all types of media, VidCon's attendance grows each year, attracting fans, creators, brands, and industry leaders from around the world. Major brands like Instagram, Entertainment Arts, and Nickelodeon co-sponsor the event, hosting everything from keynote speeches to musical performances to mini-experiential events on the expo floor. Industry professionals attend VidCon to network, attend product demonstrations, and participate in workshops.

In an exclusive interview, we spoke with of VidCon's CEO Jim Louderback about Viacom acquiring VidCon in February 2018 and how the conference has evolved over the years.

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in blog, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Happened to Facebook Live?

What Happened to Facebook Live?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Does Facebook Live Compare to Other Livestreaming Platforms?

Facebook Live launched in August 2015 to much fanfare. Livestreaming allowed brands (and later all users in April 2016) to instantly connect with followers. Live was touted as a valuable tool for influencers, celebrities, brands, and media publishers to publish real time video content on Facebook for the first time. Brands started to use Facebook to stream live events and other video content and users quickly adopted livestreaming to publish life updates to friends in their network.

During the initial launch, Facebook sourced a wealth of high-quality video content to bring attention to the new streaming service. Facebook did this by securing lucrative partnerships with major publishers, celebrities, and influencers. Fun features like Live Reactions (animated likes, hearts, and smiley faces) and Q&A in real time helped to cultivate an interactive experience for fans.

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in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers

10 Marketing Facts Every Marketer Must Know

10 Marketing Facts Every Marketer Must Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 10 Marketing Facts That Will Transform Your Digital Strategy

Every year, the advertising industry evolves in new and unexpected ways. Fortunately, it's possible to keep up with the latest trends by following the hundreds of studies continually published around marketing best practices. From consumer insights to bold predictions regarding the industry's future, well-researched studies help to shape the marketing strategies of some of the world’s most powerful brands.

Below, we’ve compiled 10 of the most fascinating marketing facts from authoritative industry studies to help your business stay ahead of the competition. From influencer marketing statistics to the rise of online video, each is poised to alter the advertising landscape in coming years. Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers

What To Know About The New YouTube Demonetization Policy

What To Know About The New YouTube Demonetization Policy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Demonetization Policy: Controversy, History, Recent Developments & Backlash

The largest controversy YouTube has ever faced is arguably happening right now. On Tuesday, a shooter opened fired on the company’s San Bruno offices. Authorities have since speculated that the incident may be related to YouTube demonetization, an issue that’s been brewing for years.

In December 2017, the platform suffered a huge PR disaster when one of its top influencers, Logan Paul, posted a video featuring a human corpse. In response, YouTube rolled out its new demonetization policy. As a result, increasingly more channels are precluded from earning ad revenue on the platform with many popular channels affected, too.

The past few days may mark the first time the public has heard the terms ‘monetization’ and ‘demonetization’ in YouTube's context. However, the issue of demonetization has been an ongoing battle within the influencer industry dating as far back as the mid-2000s. Here we’ll examine the new YouTube demonetization policy, its history with content creators, and its ramifications.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

For the latest influencer marketing news, resources, and case studies subscribe to our weekly newsletter.

Mediakix & Next Games Named 2018 Shorty Award Finalist For Best Influencer & Celebrity YouTube Campaign & Gaming

Each year the Shorty Awards celebrates the web's best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.

Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency's viral influencer marketing campaign for The Walking Dead: No Man's Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview with VidCon CEO, Jim Louderback

Exclusive Interview with VidCon CEO, Jim Louderback

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

Industry Spotlight: VidCon's Jim Louderback Discusses The Future & Trends Of Online Video & Influencer Marketing

Since its inception in 2010, VidCon has become the world's largest online video conference of its kind. No other event unites over 30,000 online video creators, fans, and businesses in physical space to celebrate video's present and future.

Online video industry veteran and entrepreneur, Jim Louderback took over the role of VidCon CEO in September 2017. His resume is a dizzying one, with accomplishments that include starting, running, and selling multiple successful businesses. Previously he held the role of VidCon's programming executive but now looks to shape the event to serve audiences worldwide.

We sat down with Louderback to discuss fascinating questions like, "What is the future of online video?" and "What will the next social video platforms look like?" See how he predicts influencer marketing will progress in the coming years and what's in store for VidCon 2018 in our exclusive interview.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Nike Leverages YouTube’s Biggest Stars To Drive Results

Since its founding in 1964, Nike has become the world’s largest manufacturer and supplier of athletic shoes and apparel. In 2017 alone the company generated $34 billion dollars in revenue, the largest portion of which was earned in North America.

Much of Nike’s success can be attributed to skillful marketing and sponsorship deals with the biggest names in professional sports. The brand has adeptly transformed its advertising strategy to meet the digital age and is more frequently turning to social media influencers for partnerships.

In the following case study, we’ll examine how the brand is collaborating with top YouTube influencers to promote its diverse product offerings.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

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