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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

The Top 10 Creators Doing YouTube Product Reviews

The Top 10 Creators Doing YouTube Product Reviews

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top YouTube Product Review Channels Are Changing One Of The Internet's Newest Genres

YouTube has democratized video creation and sharing, and in doing so, it’s popularized new kinds of digital video. React videos, Let’s Plays, Get Ready With Me videos, and more have joined the world of online content through the ingenuity and curiosity of YouTube creators and audiences.

Though relatively straightforward, product reviews and “unboxing” videos — videos where creators literally open packages to give viewers a detailed look at what’s inside — are some of the most popular videos on YouTube.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Bikinis, Bodies, And Business With Top Instagrammer Karina Irby

Australian designer and founder of Moana Bikini, Karina Irby is one of the rising stars and entrepreneurs of Instagram. With nearly half a million followers on her business’ Instagram page and 650,000 followers on her personal account, Karina has effectively leveraged Instagram to grow her company and personal brand, standing out in the midst of the influencer frenzy.

In contrast typical to Instagram influencer accounts, Karina emphasizes the less-than-perfect realities of being a girl with a non-photoshopped body, and her level of authenticity has contributed greatly to her brand. Learn about how Karina has built her message on social and how she approaches branding on Instagram in our exclusive interview.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

See How musical.ly Star Casey Simpson Is Trending With Teen Audiences On Social Media, Television, & Film

At only 13, Casey Simpson has established a career in entertainment and a social media empire comparable to actors and actresses that are decades older. In addition to his ongoing role in Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Casey has performed in movies including Memoria and Bukowski and will be the lead in the upcoming movie, Escape from Mr. Lemoncello’s Library.

Not only is Casey well-versed in television and film, he is also an icon in the musical.ly community. Known for his slick dance moves and flawless lip-syncing, Casey has been enchanting his followers on the social music app since he started. In total, Casey has amassed over 8 million followers across his three biggest social platforms, musical.ly, YouTube, and Instagram. Learn more about Casey in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 8 Live.me Statistics Every Marketer Needs To Know

The Top 8 Live.me Statistics Every Marketer Needs To Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

These Live.me Statistics Prove That Live Video Streaming Is A Growing Market

The live streaming market is estimated to grow to more than $70 billion by 2021. Top social media influencers have expanded to live streaming platforms and audiences have shown interest in the medium. In 2016, 81% of Internet audiences viewed more live content than the year before. As a new platform for advertising, live streaming shows serious retention and offers audiences deep access into the lives of their favorite social media influencers.

Launched in April 2016, Live.me is an isolated live streaming service that is only available on mobile. Here we’ve gathered the most prominent Live.me statistics to evaluate the platform’s growth.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Live Streaming Star Jackelyn Shultz Shares Mommy Vlogging, Social Media, & More 

As a top influencer on Live.me with nearly 2 million followers, Jackelyn Shultz is one of the most recognizable and fast-growing names in the social media industry today. Known for her “mommy lifestyle” content, Jackie has inspired millions in her "Sprinkle Squad" to embrace both the difficulties and the blessings of parenthood.

Moreso, Jackie is among the top, new influencers to leverage fast-growing trends in live streaming content and the most popular live video streaming platforms to build and connect with increasingly mobile and sizeable audiences. Learn how Jackie balances her busy and unique lifestyle in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Instagram Video Statistics Marketers Should Know

The Top 10 Instagram Video Statistics Marketers Should Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

The Top 10 Instagram Video Statistics Prove Videos Are Transforming Social Media

Instagram has over 700 million monthly active users with over 250 million on Stories alone. Video on the platform is available in three forms: Video posts, stories, and live streaming. Video posts were introduced in June 2013, and remain permanent unless deleted by the user. Stories came next in August 2016, and disappear 24 hours after publication. Live streaming, launched in January 2017, allows users to share video content in the moment and either exists only while streaming, or for 24 hours following.

Instagram video, in the form of posts, stories, and live streaming, presents a new medium for advertising that gives brands and influencers another way to communicate with users. Stories in particular, has taken the platform by storm. 

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Social Media Influencers

The Top 10 Statistics That Prove That Mobile Consumer Behavior Is Changing

The Top 10 Statistics That Prove That Mobile Consumer Behavior Is Changing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Mobile Consumer Statistics Show How Mobile Is Taking Over Purchasing Behavior

Mobile has changed the way we live, eat, sleep, socialize, work, play, and shop. Making the internet more and more available to us all the time, mobile devices are a fixture in the daily lives of consumers, and many of them are using their mobile devices to browse, purchase, and pay for products.

As the landscape of mobile consumerism continues to grow and evolve, it’s important to understand where shopping through mobile apps and devices comes from, where it stands, and where it’s trending. Here are the top ten statistics that illustrate the growing role of mobile in the consumer experience.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

For the latest stats, trends, and authoritative marketing news on digital marketing, social media marketing, & online advertising, subscribe to our industry digest newsletter!

The Top 9 Cord Cutting Statistics Marketers Should Know To Get Ahead

Opting out of cable and satellite TV is becoming increasingly common in the face of declining traditional TV and burgeoning video streaming alternatives such as Netflix and YouTube. Cord cutting has been hailed as a consumer-friendly alternative to paying for expensive subscriptions, and is changing the way that people consume media. Rather than flipping through channels on the cable box in hopes of uncovering a good watch, people are receiving personalized feeds of video content that are ad-free. Every day, cord cutting is becoming a relevant decision to households that have access to the Internet and video streaming services.

We’ve compiled the top 9 cord cutting statistics that are driving marketers away from TV to digital:

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Not Just For Fans: VidCon From A Marketer’s Perspective

Not Just For Fans: VidCon From A Marketer’s Perspective

For the latest influencer marketing news, resources, and case studies subscribe to our weekly newsletter.

The Biggest & Best VidCon Opportunities For Marketers

VidCon may be best known as a fan conference full of young people hoping to meet their favorite creators IRL, but for marketers and industry professionals, it’s so much more. With an estimated 30,000 people in attendance, VidCon 2017 was bigger than ever. Fans, creators, and industry experts met at the Anaheim Convention Center in Anaheim, CA, for the biggest event in online video content.

The VidCon experience is divided up into three tracks: Community, Creator, and Industry. Each track has an agenda full of specific panels, discussions, workshops, masterclasses, and keynotes tailored to its attendees' interests and needs. The Community track is largely targeted toward fans, Creator toward talent and aspiring talent, and Industry toward professionals and experts looking to learn more about the online video industry and make powerful connections.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Truth About VidCon: What To Know Before Attending

The Truth About VidCon: What To Know Before Attending

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Attending VidCon? Here's What You Should Know Before Heading To Anaheim

Every year, thousands of fans, creators, and marketing industry professionals descend upon the Anaheim Convention Center to attend VidCon, the eminent conference for online video. The conference has been held annually since 2010 and it’s grown dramatically as video’s become a dominant force in the world of online content. VidCon brings together all of the integral parts of online video in one place, and it’s a valuable staple in the digital media industry.

It’s among the best conferences for marketers interested in influencer marketing and gives creators, brands, and marketers a chance to learn more about the present and future of the industry, the business of online content, the art of building real connections with consumers through digital media, and the value of communicating with audiences authentically. With opportunities to observe and engage with audiences and influencers, VidCon is a must-attend opportunity for those looking to take their work in online video to the next level.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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