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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

Why Athlete Influencers Are So Effective

Why Athlete Influencers Are So Effective

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Top Professional And Socially Relevant Athlete Influencers Attract Brands As Their Impact Is Felt Online

For years, professional athletes have been used to endorse a variety of brands, products, and services. Michael Jordan’s partnership with Nike, recognized by many as the archetypal athlete endorsement deal — which produced a successful spinoff brand — has been modeled by many other partnerships that have resulted in several billion dollars worth of contracts.

jordan nike brand

Across sports, athlete deals continue to grow and evolve. Not only have sports, telecommunication, automobile, beverage, hotel, technology, and many other companies upped their antes, but athletes from a variety of disciplines, including surfing, motocross, base jumping, and other unconventional sports are partnering with brands to promote their wares.
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Is Caffeine.tv the New Twitch?

Is Caffeine.tv the New Twitch?

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Caffeine.tv Vs Twitch: Video Game Livestream Showdown

Caffeine.tv is the latest entrant onto the video game livestreaming scene. This places it in the same market niche as Twitch, arguably the most dominant livestreaming video platform. Among the pack of contenders includes YouTube, which has battled back and forth with Twitch to command the gaming livestreaming space.

caffeine pre-release
Caffeine has a clean, almost Spartan, interface. The lack of clutter on-site helps ensure that streaming is real-time, with no noticeable delay. However, users may find it unnerving to enter a channel on Caffeine intending to lurk, only for the streamer to give the viewer a personal welcoming sound-out call. Compared to Twitch, Caffeine shows signs of promise amongst the gaming community.
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in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

Top Hotel & Hospitality Brands Working With Travel Influencers

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Travel Influencers Help Hotel Brands Reach Their Target Audiences

Travel influencers have created some of the most popular accounts and channels on social media platforms like Instagram and YouTube. Bringing the world to their followers, they offer picturesque images and videos, as well as recommendations on sites to see and places to stay. Hospitality brands looking to engage with consumers interested in travel have partnered with travel and other influencers to entice future residents to their hotels and resorts.

While many hotels are seeking to tap into the power of influencers, The Atlantic reports that some online personalities — both legitimate and otherwise — regularly push hotels for free stays in exchange for promotional posts. According to the piece, prestigious properties can receive a dozen or more messages per day from individuals claiming to be influencers. As a result, some hotels have created special application forms for influencer requests, while others have even banned influencers altogether.

Influencer marketing is on the rise as the hospitality industry also experiences impressive growth. Hospitality companies looking to catch the wave of influencer marketing can look to the successes of other hotel brands for insight into what works within the travel space.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Has Twitch Surpassed YouTube?

Has Twitch Surpassed YouTube?

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Twitch Vs YouTube: Who Will Become Champion Of Livestreaming?

YouTube and Twitch’s battle for livestream supremacy reached new heights in August 2018 when online celebrities Logan Paul and KSI exchanged blows during an amateur boxing match inside of the UK’s Manchester Arena. Developed as a $10 pay-per-view (PPV) for YouTube, the event brought in 860,000 paid streams on the platform. During the same time, however, pirated streams on Twitch reached 1.2 million — the largest of them broadcasting to 400,000 viewers. While legitimate purchases and illegal streams don’t make for an apples to apples comparison, the situation highlights a growing Twitch vs YouTube rivalry that’s playing out in real-time.

YouTube debuted livestreaming for select users in April of 2011. Two months later, Twitch.tv, launched as a gaming spinoff of livestreaming site Justin.tv. Twitch’s built-in audience and dedicated platform made it a hit among gamers, with popularity eventually eclipsing that of its predecessor.

YouTube didn’t offer a dedicated service for gamers until 2015 when Twitch was already a leader in the category — having been purchased by retail giant Amazon the previous year. Since then, the Twitch vs YouTube struggle has continued to grow as the two platforms vie for the attention of gamers and other livestreamers.

Related Post: Top Video Game Statistics Marketers Need To Know
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in blog, Branded Content With Influencers, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Much Do Top Twitch Streamers Make?

How Much Do Top Twitch Streamers Make?

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How Much Do Twitch Streamers Make? The Top 10 Earn Over $20 Million A Year

UPDATE November 2, 2018 — This post has been updated to reflect official announcements at TwitchCon 2018, including streamer monetization and new features. 

  1. 10 Most Popular Twitch Creators And Estimated Income
  2. Methodology: How Much Do Twitch Streamers Earn
  3. 7 Ways That Streamers Monetize Their Twitch Channels

Twitch.tv, a livestreaming video platform, was purchased by Amazon for $970 million back in September 2014. Since then, many gamers have taken to the platform to share their craft with the gaming world. The more successful streamers have gone on to catapult their gaming accounts into the business realm, raking in thousands of dollars per month.

At an estimated $23 million in total yearly revenue, the top 10 most popular Twitch streamers have laid claim to an empire that appears to only keep expanding since Twitch launched in 2011. Based on this data alone, the platform could be on track to outpace its rival, YouTube Gaming. While YouTube and Twitch battle it out for dominance in the video game livestreaming arena, onlookers can witness and contribute to the immense amount of money coursing through Twitch’s top streamers.

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How Do Twitch Streamers Make Money?

How Do Twitch Streamers Make Money?

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7 Ways That Twitch Streamers Monetize Their Channels To Earn Money

Twitch.tv, the Amazon-owned livestreaming video platform, is a major player in both the video game and online video industries. Twitch livestreams broadcast the gamer playing a video game, while fans livechat and engage with both the streamer and fellow followers in a chatroom setting. Professional Twitch streamers can make hundreds of thousands or even millions of dollars per year by sharing live videos on the platform.

How do Twitch streamers make money?

7 Ways Twitch Streamers Make Money:

    1. Paid subscription revenue to Twitch streamers' official channels
    2. Donations and Bit Cheers from Twitch followers
    3. Advertising revenue via Twitch and other social channels
    4. Sponsorships from video game industry brands
    5. Professional gaming, including eSports sponsorships and winning tournaments
    6. Affiliate sales
    7. Merchandise sales

Twitch is known for its generous monetization options for creators. This opportunity for gamers to make money has fueled the popularity of the niche platform in spite of fierce competition from behemoths like YouTube Gaming and Facebook Gaming. Video game enthusiasts flock to Twitch to watch elite gamers play popular games, rewarding them by becoming a paid channel subscriber or sending “Bits,” Twitch’s virtual currency. Even beyond the Twitch platform, professional gamers have found ways to earn a living by tapping into their fervent fanbase.

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in blog, Branded Content With Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

3 YouTube Controversies That Shook The Influencer Marketing World

3 YouTube Controversies That Shook The Influencer Marketing World

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Devastating YouTube Controversies And Broken Brand Deals

Some of the most powerful voices on the internet are YouTube creators (also known as YouTubers). With followers that can span into the several millions, YouTubers are highly sought entertainers and experts in video categories such as gaming, makeup, lifestyle, travel, and more. However, these online personalities sometimes exercise poor judgment, producing distasteful content, ignoring social mores, violating rules, and even breaking the law.

When an indiscretion or offense occurs on the part of an influencer, the same machinery that accelerated their ascent can also be used to tear them down. However, the fallout isn’t always limited to the person committing the transgression. Partners, businesses, brands, and others also suffer negative consequences from their association with controversial figures.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Case Study: 23andMe Helps Influencers Discover Their Heritage

Case Study: 23andMe Helps Influencers Discover Their Heritage

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Influencer Marketing Case Study: 23andMe Helps Influencers Discover Their Heritage

23andMe got off to a rocky start several years ago when the FDA banned the sale of their genetic health testing kits. In 2017, the company got back on track with the FDA, and tested a variety of creative partnerships in order to raise awareness about genetic testing.

The company not only convinced major retailers like CVS and Target to carry their product on the shelf, they also pioneered an animated short with Universal Pictures in which super-villain Gru discovers his long-lost brother using 23andMe.

23andme-gru

 

Based on their open-mindedness when it comes to marketing, it’s no surprise that 23andMe likes to diversify their approach to partnerships, working with large brands like Lexus and more niche micro-influencers. The theme that runs through all of their campaigns, however, is a very personal story of self-discovery.

Related Post: YouTuber Alonzo Lerone Partners With Brands Like 23andMe And Tums
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How Vloggers On YouTube Are Changing Influencer Marketing

How Vloggers On YouTube Are Changing Influencer Marketing

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How Vloggers On YouTube Are Changing Social Media And Influencer Marketing

Not everyone is a writer and not every idea is best expressed through the written word. Blogs held (and continue to hold) the promise of allowing anyone capable of stringing a series of words together to share their thoughts. Early on in blogging history, you needed more technical skills (e.g. HTML and CSS), but the introduction of platforms like WordPress and SquareSpace enabled many to start blogging with just a few clicks. Combined with an RSS feed, anyone could share their opinions and expertise with the world.

Vlogs—short for “video blogs”—are for those also interested in sharing their thoughts, advice, expertise, comedy, day-to-day life, and many other types of content in video form as opposed to written. Just like a blog is defined in part by its frequency of new and updated posts, “vlogging” implies regularity, that the creator behind the vlog or channel is publishing videos daily, weekly, or on some sort of schedule.

Just like blogging, vlogging has undergone an evolution over the last decade that has taken it from a wild frontier to a widely accepted and highly popular form of content (oftentimes replacing traditional TV programming) used by YouTubers, independent producers, and mainstream media alike. Not only that, vlogging is impacting the future of media in notable ways.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

YouTubers Who Launched Their Career On Instagram

YouTubers Who Launched Their Career On Instagram

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YouTube Stars Who Got Their Start On Instagram

Instagram Allows Influencers To Build An Audience

As Instagram has grown to become a community of more than 1 billion monthly active users, the mobile network has helped many social media influencers increase their online presence on its own platform and beyond. Instagram’s community-oriented features enhance discoverability and engagement, giving influencers a perfect platform to connect with audiences.
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