X

  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Nike Leverages YouTube’s Biggest Stars To Drive Results

Since its founding in 1964, Nike has become the world’s largest manufacturer and supplier of athletic shoes and apparel. In 2017 alone the company generated $34 billion dollars in revenue, the largest portion of which was earned in North America.

Much of Nike’s success can be attributed to skillful marketing and sponsorship deals with the biggest names in professional sports. The brand has adeptly transformed its advertising strategy to meet the digital age and is more frequently turning to social media influencers for partnerships.

In the following case study, we’ll examine how the brand is collaborating with top YouTube influencers to promote its diverse product offerings.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

Does YouTube’s “Includes Paid Promotion” Tag Satisfy FTC Guidelines?

Does YouTube’s “Includes Paid Promotion” Tag Satisfy FTC Guidelines?

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

What Marketers Must Know About YouTube’s “Includes Paid Promotion” Tag

In the past few years, influencer marketing has progressed tremendously, particularly on YouTube, with creators in the one to three million subscriber range now earning an average of $125,000 per sponsored video.

Influencer marketing is becoming a substantial component of advertising budgets, and as it grows, the industry is facing stricter FTC regulations. 2017 was a year characterized by increased FTC enforcement, during which 90 brands and influencers were delivered warning letters for failing to meet the FTC’s guidelines for sponsored content.  

In the wake of the FTC’s crackdown, social media platforms are introducing features that foster increased transparency in sponsored content. Both Instagram and YouTube are among those that have added sponsored content disclosure features. Here we’ll break down YouTube’s “Includes Paid Promotion” tag and define what is, how it fits in with FTC guidelines, and what it means for influencer marketing on YouTube and beyond.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tech Marketing On YouTube: How Google, Samsung & More Collaborate With YouTube's Largest Influencers

With over 1 billion users, YouTube presents marketers with a unique opportunity to reach large, targeted audiences through online video content. As the influencer marketing industry grows, video marketing with influencers is expected to become an even more dominant advertising trend in 2018

YouTube influencers with one to three million subscribers earn an average of $125,000 per sponsored video, a figure that illustrates the enormous value they provide to brands. Top tech companies are capturing this value by turning to YouTubers to reach new and existing customers.

In the following case study, we’ll examine tech advertising campaigns from Google, Samsung, HP, Skype, and Xfinity Mobile to see how each partnered with top YouTube creators to drive results.

Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

An Inside Look At Megan Batoon's Success As A YouTuber, Dancer & Entrepreneur

Megan Batoon is a woman of many talents. The dancer and actress joined YouTube in late 2010 to post choreography videos and in the time since has expanded into cooking, vlogging, and an original merchandise line.

Just last month, Batoon partnered with Nike to promote its Nike Air VaporMax line. As she continues to make her mark on the online world, Batoon is doing so with grace, class, and humor. We sat down with the creator to discuss influencer marketing, her career to date, and more.

Read More>>

in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Advertising on YouTube: How Nordstrom, Calvin Klein & Others Partner With Top YouTubers

In 2016, the U.S. fashion industry generated $72.1 billion in revenue through online sales. With that number projected to rise to a massive $116.3 billion as soon as 2021, it’s evident that Americans aren’t shy about purchasing apparel and accessories from web-based storefronts.

Currently, eight in 10 U.S citizens buy online each week, and as many as one-third of shoppers are likely to make purchases through social networks. In order to reach potential customers on Facebook, Instagram, and other social platforms, top fashion brands are now adjusting their advertising focus.

In the following case study, we'll take a look at fashion advertising campaigns by Nordstrom, Calvin Klein, Levi’s and other brands to see how partnering with top fashion YouTubers created exposure and drove results.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

Instagram Stories already has nearly twice as many daily users as Snapchat, and the feature’s immense popularity and continued expansion have significant implications for audiences, influencers, and marketers alike.

Read More>>

in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

YouTube Multi-Channel Network Pros And Cons

YouTube Multi-Channel Network Pros And Cons

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Pros & Cons Marketers Must Know About YouTube MCN's

Multi-channel networks (MCNs) first emerged on YouTube to leverage the power and potential of the platform’s biggest channels and most influential stars. Utilizing an amalgam of practices adopted from talent agencies, marketing firms, and production companies, MCNs sought to create a new business model to help represent and service the platform’s unique talent (“YouTube influencers" or "YouTubers”).

As both YouTube and YouTubers have evolved, MCNs have attempted to evolve and meet the needs of the changing landscape, seeking to provide influencers and creators services such as digital rights management, monetization, and funding, audience growth and development, as well as collaborations and partnerships.

Read More>>

in blog, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Discover How Alonzo Lerone Turned Comedy & Social Media Into A Full-Time Career

From fail compilation videos to laugh out loud memes, Alonzo Lerone is a comedic sensation on social media. Known for delivering a heavy dose of hilarity to fans each week in the form of YouTube videos and memes, he maintains millions of followers. He has even leveraged his online success to create an original merchandise line.

As a top meme creator and YouTube personality, Lerone has partnered with big brands among the likes of 23andMe and Tums. We caught up with him to discuss his journey as a social media influencer and learn how he stays true to himself and provides entertaining content to his audience.

Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

1 2 3 4 5 6 7 29

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405