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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries!

10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

The Top 20 Fitness Influencers On Instagram To See

The Top 20 Fitness Influencers On Instagram To See

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers

Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.

These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

For the latest news and trends on the social media influencers, YouTubers, Instagrammers, and more, subscribe to our industry digest newsletter!

These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is

YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.

We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Our OpenSlate Review, YouTube Analytics & Video Data Platform

Our OpenSlate Review, YouTube Analytics & Video Data Platform

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter!

Reviewing OpenSlate's Analytics Platform For Social Video Data

In light of the recent YouTube ad boycott, platforms like OpenSlate that aim to give advertisers a better understanding of and more control over ad campaigns on influencer channels are getting attention. OpenSlate recently announced its partnership with media investment group GroupM to ensure that the latter’s clients’ ads weren’t running on YouTube channels with offensive content.

Partnerships with YouTube influencers and social media stars are some of the most effective ways to reach engaged audiences, but deciding which influencers are the best fit for a campaign is a tall order. That’s why social analytics platforms like OpenSlate exist — to give agencies and advertisers insight into the audience demographics and behaviors behind top influencers.

As advertisers take a closer look at where their ads are being served, it’s worth a closer look at how platforms like OpenSlate function in the influencer space.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

The Top 10 YouTube Brand Channels

The Top 10 YouTube Brand Channels

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Here Are The 10 Best YouTube Brand Channels To Know

There are dozens of ways to create content for YouTube. Vlogging, how-tos, react videos, Let’s Plays, Q&As, shorts, and series all have a home on YouTube and have helped catapult creators like Miranda Sings, Markiplier, Issa Rae, Grace Helbig, and others to mainstream stardom.

But YouTube isn’t just for YouTubers — brands have a place on YouTube, too, and provided they create compelling and original content that appeals to and attracts YouTube's 1 billion strong audience.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers

What You Should Know About The YouTube Ad Fiasco

What You Should Know About The YouTube Ad Fiasco

For the latest marketing news on YouTube, Instagram, Facebook, and influencer marketing, subscribe to our industry digest!

Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.

This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

For the latest news on social media and influencer marketing, subscribe to our industry digest here!

First Look: How Does Facebook Stories Stack Up Against Instagram & Snapchat?

If there was any lingering doubt as to whether or not Facebook is coming for Snapchat, it ought to be cleared up with the introduction of Facebook Stories, a brand new feature that closely mimics Snapchat’s raison d’être. Facebook Stories, like Snapchat Stories and Instagram Stories, consists of disappearing photos and videos with skins, masks, filters, and frames that users can broadcast to their networks. Facebook-owned Instagram rolled out its Stories feature in August 2016 and all but halted Snapchat’s growth in new users.

Facebook Stories is rolling out now and is already available for most users. Here’s what the new feature means for Facebook, for Instagram, and for Snapchat.

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

9 Best YouTube User Statistics For Marketers

9 Best YouTube User Statistics For Marketers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Top YouTube User Statistics That Advertisers Should Know

YouTube is easily the most recognizable video distribution platform with the widest and diverse audience in the world. Unsurprisingly, it's also an advertising destination for brands looking to reach new viewers and target niche demographics. We’ve compiled the top YouTube user statistics to get a better understanding of the depth and diversity of YouTube’s platform.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Does An Influencer Marketing Network Work?

How Does An Influencer Marketing Network Work?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Here's What You Need To Know About An Influencer Marketing Network

Influencer marketing is booming. Poised to become a $5-10B industry in the next 5 years, influencer marketing is now a major consideration for the world’s biggest brands. With the rise of influencer marketing comes a rise in influencer marketing networks, aimed at amplifying influencer efforts and making influencer marketing campaigns more effective and easier to manage.

Rates, content creation, contracts, and promotional efforts change from campaign to campaign and influencer to influencer. No two campaigns are the same, and there’s no such thing as a one-size-fits-all approach for influencer marketing. That’s where influencer marketing networks come in. But what is an influencer marketing network and how does it affect various approaches to influencer marketing?

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in blog, Bloggers, Facebook, Fashion Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405