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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

How Vloggers On YouTube Are Changing Influencer Marketing

How Vloggers On YouTube Are Changing Influencer Marketing

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

How Vloggers On YouTube Are Changing Social Media And Influencer Marketing

Not everyone is a writer and not every idea is best expressed through the written word. Blogs held (and continue to hold) the promise of allowing anyone capable of stringing a series of words together to share their thoughts. Early on in blogging history, you needed more technical skills (e.g. HTML and CSS), but the introduction of platforms like WordPress and SquareSpace enabled many to start blogging with just a few clicks. Combined with an RSS feed, anyone could share their opinions and expertise with the world.

Vlogs—short for “video blogs”—are for those also interested in sharing their thoughts, advice, expertise, comedy, day-to-day life, and many other types of content in video form as opposed to written. Just like a blog is defined in part by its frequency of new and updated posts, “vlogging” implies regularity, that the creator behind the vlog or channel is publishing videos daily, weekly, or on some sort of schedule.

Just like blogging, vlogging has undergone an evolution over the last decade that has taken it from a wild frontier to a widely accepted and highly popular form of content (oftentimes replacing traditional TV programming) used by YouTubers, independent producers, and mainstream media alike. Not only that, vlogging is impacting the future of media in notable ways.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

YouTubers Who Launched Their Career On Instagram

YouTubers Who Launched Their Career On Instagram

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

YouTube Stars Who Got Their Start On Instagram

Instagram Allows Influencers To Build An Audience

As Instagram has grown to become a community of more than 1 billion monthly active users, the mobile network has helped many social media influencers increase their online presence on its own platform and beyond. Instagram’s community-oriented features enhance discoverability and engagement, giving influencers a perfect platform to connect with audiences.
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in blog, Instagram Influencers, Online Video Marketing, YouTube Influencers

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

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Instagram Influencer Marketing Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Budweiser is one of the most recognizable beer brands in the world. Owned by Anheuser-Busch InBev (AB InBev), the multinational beverage conglomerate, Budweiser has a long history of sponsoring sports franchises, professional sporting events, and individual players. Past Budweiser sponsorships include the National Football League, British Basketball League, NASCAR, and Super Bowl.

A post shared by Rudy Mancuso (@rudymancuso) on

Budweiser premiered an international influencer marketing campaign to tie into its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a longstanding partnership dating back to the World Cup in 1986; Budweiser will also be the official alcohol supplier of the 2022 FIFA World Cup Qatar. The beer brand partnered with YouTube stars, professional soccer players, and media personalities to create branded reaction videos on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

What Is IGTV? How Instagram’s New Product Impacts Influencers

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What is IGTV? How Instagram TV Will Impact Influencer Marketing

On June 2018, Instagram announced a huge addition to their platform: a brand new service under the moniker IGTV. The fresh video content vehicle allows creators to upload fullscreen, vertical videos up to one-hour in length.

IGTV marks Instagram’s entry into the long-form video space—this has huge implications for both mobile video creators and the influencer marketing industry.
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in blog, Instagram Influencers, Monetization, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

The Future Of Cable TV: How The iPhone Killed Television

The Future Of Cable TV: How The iPhone Killed Television

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Future Of Cable TV: How iPhone Streaming Capabilities Are Killing Television

The (R)evolution Of The Smartphone

In 1983, when Motorola debuted the world’s first production mobile phone—the DynaTAC 8000X—it’s hard to imagine anyone grasping the future that lie ahead. Never mind fitness trackers and podcasts — two things that weren’t even in peoples’ vocabulary at the time — the mere concept of a phone being used for anything but talking would have seemed alien….even silly. It certainly didn't seem that the future of cable TV would be irreversibly impacted by the rise of mobile phones.

Since the debut of the mobile phone, technology has evolved at a staggering pace. There have been incredible innovations, including improvements to range and reception, battery life and processor speeds, as well as advancements in broadband, WiFi, apps, and accelerometers. These technological leaps have helped to make the smartphone an essential part of our everyday lives.
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in blog, Influencer Marketing News, Online Video Marketing

Is YouTube Gaming Losing to Twitch?

Is YouTube Gaming Losing to Twitch?

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Twitch Vs. YouTube Gaming: Is YouTube Losing to Twitch?

In the battle for social media supremacy, different platforms have adopted different strategies. While the world’s largest networks (Facebook, YouTube, and Instagram), have worked to capture every conceivable demographic, others have targeted specific niches. Among the most successful of these specialized platforms is Twitch.tv, a streaming site and community dedicated to video game enthusiasts (gamers) and their content.

Twitch Vs. YouTube Gaming Analysis—Can A Niche Gaming Network Best The World’s Largest Streaming Video Site?

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While Twitch may not be a household name for many, it’s no obscure upstart. Purchased by retail giant Amazon in 2014 and boasting 15 million daily active users, Twitch is armed with a loyal following and capable support system. With its focus on creators, Twitch is now abuzz across the creator community, attracting top talent from some of the world’s most popular platforms, including online video behemoth, YouTube.
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in blog, Monetization, Online Video Marketing, YouTube Influencers

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

For the latest influencer marketing trends, news, and insights, please subscribe to our industry digest newsletter!

6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Biggest Announcements From VidCon 2018

The Biggest Announcements From VidCon 2018

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon 2018: The Biggest News And Announcements From Instagram And YouTube

VidCon is the premiere place for everything online video, and this year came with exciting announcements from a number of the internet’s top companies and platforms. With a star-studded list of influencers and more than 30,000 attendees, VidCon is the perfect place for brands to make their presence, products, and services known.

VidCon was originally conceived in 2010 as a niche event connecting early YouTuber stars with their fans in real life. Fast forward to today, online video dominates the media and VidCon has grown tremendously in attendance and significance -- now all of the major social platforms and brands are represented. As influencer marketing and online video advertising continue to flourish, industry professionals also attend the conference to network and hear the latest announcements.

Below, we highlight the biggest announcements from VidCon 2018.

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in blog, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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