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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

An Inside Look At Megan Batoon's Success As A YouTuber, Dancer & Entrepreneur

Megan Batoon is a woman of many talents. The dancer and actress joined YouTube in late 2010 to post choreography videos and in the time since has expanded into cooking, vlogging, and an original merchandise line.

Just last month, Batoon partnered with Nike to promote its Nike Air VaporMax line. As she continues to make her mark on the online world, Batoon is doing so with grace, class, and humor. We sat down with the creator to discuss influencer marketing, her career to date, and more.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Advertising on YouTube: How Nordstrom, Calvin Klein & Others Partner With Top YouTubers

In 2016, the U.S. fashion industry generated $72.1 billion in revenue through online sales. With that number projected to rise to a massive $116.3 billion as soon as 2021, it’s evident that Americans aren’t shy about purchasing apparel and accessories from web-based storefronts.

Currently, eight in 10 U.S citizens buy online each week, and as many as one-third of shoppers are likely to make purchases through social networks. In order to reach potential customers on Facebook, Instagram, and other social platforms, top fashion brands are now adjusting their advertising focus.

In the following case study, we'll take a look at fashion advertising campaigns by Nordstrom, Calvin Klein, Levi’s and other brands to see how partnering with top fashion YouTubers created exposure and drove results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

Instagram Stories already has nearly twice as many daily users as Snapchat, and the feature’s immense popularity and continued expansion have significant implications for audiences, influencers, and marketers alike.

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in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

YouTube Multi-Channel Network Pros And Cons

YouTube Multi-Channel Network Pros And Cons

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Pros & Cons Marketers Must Know About YouTube MCN's

Multi-channel networks (MCNs) first emerged on YouTube to leverage the power and potential of the platform’s biggest channels and most influential stars. Utilizing an amalgam of practices adopted from talent agencies, marketing firms, and production companies, MCNs sought to create a new business model to help represent and service the platform’s unique talent (“YouTube influencers" or "YouTubers”).

As both YouTube and YouTubers have evolved, MCNs have attempted to evolve and meet the needs of the changing landscape, seeking to provide influencers and creators services such as digital rights management, monetization, and funding, audience growth and development, as well as collaborations and partnerships.

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in blog, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

Exclusive Interview With Alonzo Lerone, YouTube Personality & Meme Creator

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Discover How Alonzo Lerone Turned Comedy & Social Media Into A Full-Time Career

From fail compilation videos to laugh out loud memes, Alonzo Lerone is a comedic sensation on social media. Known for delivering a heavy dose of hilarity to fans each week in the form of YouTube videos and memes, he maintains millions of followers. He has even leveraged his online success to create an original merchandise line.

As a top meme creator and YouTube personality, Lerone has partnered with big brands among the likes of 23andMe and Tums. We caught up with him to discuss his journey as a social media influencer and learn how he stays true to himself and provides entertaining content to his audience.

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in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Monetization Policy: History, Recent Developments & Influencer Marketing Implications

In the span of its 12-year history, YouTube has accumulated more than 1 billion users and has become a gathering place for influencers and fans. For some, it has become a place to make a living. The number of YouTube channels earning $100,000 is up 50% year over year, and 7 out of 10 YouTube subscribers report relating more to YouTube creators than traditional television/movie stars.

YouTube’s monetization policy has been a controversial issue within the influencer community for the past several months. In light of influencer complaints, YouTube just announced changes to its monetization algorithm that will, if successful, help creators generate greater ad revenue on videos. Here, we’ll break down the history of YouTube’s monetization algorithm, the steps YouTube is taking to improve it, and how it affects the influencer marketing industry.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman

Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.

We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Past, Present & Future Of Snapchat Discover

The Past, Present & Future Of Snapchat Discover

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

What Is Snapchat Discover?

The image messaging mobile app, Snapchat launched in September 2011 and in six years has amassed 166 million DAUs. Originally, Snapchat connected individuals and peer groups. However, on January 27, 2015, Snap Inc. announced the launch of Snapchat Discover, a feature that repositioned the app as a distributor of news.

Snapchat Discover gives users the option to view Stories created by publishers and TV networks, among the likes of CNN and The New York Times, that create disappearing Stories comprised of text, image, and video.

As of late, Snap Inc. has taken pointed measures to transform Snapchat Discover. Perhaps in response to increasing competition and in search of profit, Snapchat is leaning into video and expanding what outlets can do on Discover. Here we’ll break down Discover’s history, explain how the feature works, outline its recent developments, and discuss its future.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing

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