X

  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

10 Female Gamer Statistics Marketers Must Know

10 Female Gamer Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

10 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry

American consumers spent an astounding $30.4 billion on video games in 2016. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, and YouTube gaming videos. Games are now more accessible than ever, and can be played on mobile, PC, and console.

The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

FTC Endorsement Guidelines For 2017 [Infographic]

FTC Endorsement Guidelines For 2017 [Infographic]

For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter! 

The Updated 2017 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]

The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.

While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers' basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.

Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below.
Read More>>

Embed This Image On Your Site (copy code below):

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

Sponsored Instagram Videos vs. Sponsored Instagram Photos: Which Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Sponsored Instagram Videos vs. Sponsored Instagram Photos: A Marketer's Guide

In 2016, an estimated $1 billion was spent on influencer marketing initiatives on Instagram alone. The vastness of the Instagram influencer market illustrates that advertisers around the world have identified Instagram as a valuable vehicle for sponsored content.  

With spending on Instagram influencers exploding, it’s important for marketers to think critically about how to best deliver their message. On Instagram, there are two forms of content that can be shared: photos and videos. In this post, we’ll compare sponsored Instagram videos (including Instagram Stories) to sponsored Instagram photos and evaluate the effectiveness of each type of sponsored content.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Sponsored Content With Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

Read More>>

in blog, Bloggers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CSGOLotto Scandal: What Marketers Need To Know

CSGOLotto Scandal: What Marketers Need To Know

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

What Marketers Must Know About CSGOLotto's Scandal & The FTC

As influencer marketing continues to grow across Instagram, YouTube, and emerging social media platforms, the FTC has become increasingly active with monitoring proper disclosure from both brands and influencers. Earlier this year, it was found that 93% of top celebrities on Instagram do not adhere to the FTC's guidelines for adequate disclosure.

While the CSGOLotto scandal is the latest instance of brands and influencers breaking FTC stipulations, it is the first case where the FTC has specifically charged individual social media influencers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Creators Doing YouTube Product Reviews

The Top 10 Creators Doing YouTube Product Reviews

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top YouTube Product Review Channels Are Changing One Of The Internet's Newest Genres

YouTube has democratized video creation and sharing, and in doing so, it’s popularized new kinds of digital video. React videos, Let’s Plays, Get Ready With Me videos, and more have joined the world of online content through the ingenuity and curiosity of YouTube creators and audiences.

Though relatively straightforward, product reviews and “unboxing” videos — videos where creators literally open packages to give viewers a detailed look at what’s inside — are some of the most popular videos on YouTube.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Bikinis, Bodies, And Business With Top Instagrammer Karina Irby

Australian designer and founder of Moana Bikini, Karina Irby is one of the rising stars and entrepreneurs of Instagram. With nearly half a million followers on her business’ Instagram page and 650,000 followers on her personal account, Karina has effectively leveraged Instagram to grow her company and personal brand, standing out in the midst of the influencer frenzy.

In contrast typical to Instagram influencer accounts, Karina emphasizes the less-than-perfect realities of being a girl with a non-photoshopped body, and her level of authenticity has contributed greatly to her brand. Learn about how Karina has built her message on social and how she approaches branding on Instagram in our exclusive interview.

Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

See How musical.ly Star Casey Simpson Is Trending With Teen Audiences On Social Media, Television, & Film

At only 13, Casey Simpson has established a career in entertainment and a social media empire comparable to actors and actresses that are decades older. In addition to his ongoing role in Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Casey has performed in movies including Memoria and Bukowski and will be the lead in the upcoming movie, Escape from Mr. Lemoncello’s Library.

Not only is Casey well-versed in television and film, he is also an icon in the musical.ly community. Known for his slick dance moves and flawless lip-syncing, Casey has been enchanting his followers on the social music app since he started. In total, Casey has amassed over 8 million followers across his three biggest social platforms, musical.ly, YouTube, and Instagram. Learn more about Casey in our exclusive interview:

Read More>>

in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

1 2 3 4 5 6 26

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405