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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

The Top 10 Instagram Video Statistics Marketers Should Know

The Top 10 Instagram Video Statistics Marketers Should Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

The Top 10 Instagram Video Statistics Prove Videos Are Transforming Social Media

Instagram has over 700 million monthly active users with over 250 million on Stories alone. Video on the platform is available in three forms: Video posts, stories, and live streaming. Video posts were introduced in June 2013, and remain permanent unless deleted by the user. Stories came next in August 2016, and disappear 24 hours after publication. Live streaming, launched in January 2017, allows users to share video content in the moment and either exists only while streaming, or for 24 hours following.

Instagram video, in the form of posts, stories, and live streaming, presents a new medium for advertising that gives brands and influencers another way to communicate with users. Stories in particular, has taken the platform by storm. 

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Social Media Influencers

The Top 10 Statistics That Prove That Mobile Consumer Behavior Is Changing

The Top 10 Statistics That Prove That Mobile Consumer Behavior Is Changing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Mobile Consumer Statistics Show How Mobile Is Taking Over Purchasing Behavior

Mobile has changed the way we live, eat, sleep, socialize, work, play, and shop. Making the internet more and more available to us all the time, mobile devices are a fixture in the daily lives of consumers, and many of them are using their mobile devices to browse, purchase, and pay for products.

As the landscape of mobile consumerism continues to grow and evolve, it’s important to understand where shopping through mobile apps and devices comes from, where it stands, and where it’s trending. Here are the top ten statistics that illustrate the growing role of mobile in the consumer experience.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

For the latest stats, trends, and authoritative marketing news on digital marketing, social media marketing, & online advertising, subscribe to our industry digest newsletter!

The Top 9 Cord Cutting Statistics Marketers Should Know To Get Ahead

Opting out of cable and satellite TV is becoming increasingly common in the face of declining traditional TV and burgeoning video streaming alternatives such as Netflix and YouTube. Cord cutting has been hailed as a consumer-friendly alternative to paying for expensive subscriptions, and is changing the way that people consume media. Rather than flipping through channels on the cable box in hopes of uncovering a good watch, people are receiving personalized feeds of video content that are ad-free. Every day, cord cutting is becoming a relevant decision to households that have access to the Internet and video streaming services.

We’ve compiled the top 9 cord cutting statistics that are driving marketers away from TV to digital:

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Not Just For Fans: VidCon From A Marketer’s Perspective

Not Just For Fans: VidCon From A Marketer’s Perspective

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The Biggest & Best VidCon Opportunities For Marketers

VidCon may be best known as a fan conference full of young people hoping to meet their favorite creators IRL, but for marketers and industry professionals, it’s so much more. With an estimated 30,000 people in attendance, VidCon 2017 was bigger than ever. Fans, creators, and industry experts met at the Anaheim Convention Center in Anaheim, CA, for the biggest event in online video content.

The VidCon experience is divided up into three tracks: Community, Creator, and Industry. Each track has an agenda full of specific panels, discussions, workshops, masterclasses, and keynotes tailored to its attendees' interests and needs. The Community track is largely targeted toward fans, Creator toward talent and aspiring talent, and Industry toward professionals and experts looking to learn more about the online video industry and make powerful connections.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Truth About VidCon: What To Know Before Attending

The Truth About VidCon: What To Know Before Attending

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Attending VidCon? Here's What You Should Know Before Heading To Anaheim

Every year, thousands of fans, creators, and marketing industry professionals descend upon the Anaheim Convention Center to attend VidCon, the eminent conference for online video. The conference has been held annually since 2010 and it’s grown dramatically as video’s become a dominant force in the world of online content. VidCon brings together all of the integral parts of online video in one place, and it’s a valuable staple in the digital media industry.

It’s among the best conferences for marketers interested in influencer marketing and gives creators, brands, and marketers a chance to learn more about the present and future of the industry, the business of online content, the art of building real connections with consumers through digital media, and the value of communicating with audiences authentically. With opportunities to observe and engage with audiences and influencers, VidCon is a must-attend opportunity for those looking to take their work in online video to the next level.

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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 10 Biggest Internet Advertising Statistics From IAB’s Revenue Report

The 10 Biggest Internet Advertising Statistics From IAB’s Revenue Report

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

10 Top Internet Advertising Statistics Prove That The Industry Is Growing And Going Mobile

In its Q1 2017 and 2016 Full Year reports, the Interactive Advertising Bureau (IAB) found that internet advertising is generating historic revenue. Social media and desktop video ad revenues are on the rise, and plenty of other segments are rising along with them. Mobile is making up a larger part of the internet advertising landscape than ever before and for the first time, digital audio is making up a significant portion of internet advertising, too.

The numbers make it clear that internet advertising is growing and changing shape. IAB’s reports paint a picture of an industry that’s adjusting to trends and following consumers as they spend more time on phone screens. Take a look at the top 10 statistics from the IAB reports to learn more about the shifting tides of the internet advertising industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

The Top 10 Patreon Creators Funded By Their Followers

The Top 10 Patreon Creators Funded By Their Followers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The 10 Most Well Funded Patreon Creators On Social Media

Patreon is changing the way that artists live and work in the 21st century. Artists have unprecedented opportunities for exposure, but monetizing that exposure and making a living is still difficult in the age of ad blockers and free access to art. Patreon is changing the model by connecting creators directly to their audiences and giving fans the opportunity to support creators with small recurring pledges. There are over 50,000 creators on Patreon, and the top creators have tens of thousands of patrons.

It’s tempting to compare Patreon to Kickstarter with its tiers, pledges, and goals, but there’s a fundamental difference in Patreon campaigns, which are often sustained efforts. It’s not about creating a single project, but contributing to a creator’s ongoing work. We’ve compiled a list of the top creators on Patreon who have continuing support from a massive stable of engaged fans.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How SORTEDfood Went From A Group of Friends In A Pub To One Of The Most Popular Cooking Channels On YouTube

SORTEDfood started with scribbled recipes in pubs. Now, eight years and over 1.7 million YouTube subscribers later, friends Ben, Barry, Mike, and Jamie are helping anyone who lacks the knowledge or confidence in the kitchen to become a stellar home chef. They’ve partnered with brands like Co-op, Ford, Android Pay and more to bring fresh content to an audience on YouTube that’s full of food enthusiasts, first-time chefs, and pros looking for new challenges.

Through recipes, challenges, cooking lessons and more, the SORTEDfood team is changing how millions approach food. We caught up with Jamie Spafford — one of the founding members of SORTEDfood — to get the inside scoop on the journey behind one of the largest online cooking shows and to find out what’s coming next from the SORTEDfood team in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

For the latest news and trends on Facebook, Instagram, Snapchat, and more, subscribe to our industry digest newsletter!

What Facebook’s Long-Form Original Content Means For Facebook & Advertising

It wasn’t long ago that Facebook forever altered the face of online video with Facebook Live. Now, less than two years after it launched Live, Facebook is looking to change online video on Facebook again, this time with long-form original content.

Much like it did when it launched Live, Facebook is partnering with some well-known publishers and media companies like BuzzFeed, Vox, and Group Nine Media to create what Facebook CEO Mark Zuckerberg referred to as “anchor content” in its May 2017 earnings call. Reuters reports that the original content will come in two forms: Series of 20-30 minute episodes that Facebook will own and shorter series of 5-10 minute episodes that will be owned by publishers. Both content types will feature advertisements.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

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