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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

The 8 Messaging App Statistics Advertisers Need To Consider

The 8 Messaging App Statistics Advertisers Need To Consider

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

The 8 Messaging App Statistics Every CMO Should Know

If you have a smartphone, there is a 3 in 4 chance that you have a messaging app on it. Messaging apps have completely changed the way that people communicate by enabling people with different devices to connect on one platform through text and multimedia.

With messaging apps, families are able to text relatives across continents without paying high overseas calling rates and friends can send videos and music from their favorite content creators to their friends instantly. Most importantly for businesses, customers can interface with chatbots to obtain information and basic customer service quickly and seamlessly.

Messaging apps are ubiquitous in today's world. As consumers demand a more personal and efficient buying experiences, marketers will need to view theses apps as advertising opportunities. We’ve compiled the most telling statistics on messaging apps to help advertisers grasp the size of the messaging app market. 

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers

A History Of FTC Violations In Digital And Social Media Marketing

A History Of FTC Violations In Digital And Social Media Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 4 FTC Cases That Have Shaped Online And Influencer Marketing

The Federal Trade Commission (FTC) is over a century old, and it’s constantly changing the way it approaches the task of protecting consumers from false and misleading advertising and unfair business practices. Social media and online marketing have presented some of the greatest FTC challenges to date. As social media evolves, so too do the requirements surrounding disclosures and endorsements.

In the last three years, several key cases have shaped the way the marketing and influencer communities approach sponsored and native advertising content on their channels and platforms. From video game console manufacturers to entertainment networks, several companies have learned the hard way that the FTC is serious about disclosures and consumer protections.

Here are the four key cases that have shaped the history of FTC violations in the digital and social media marketing landscape.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Australian Social Media Influencers Sweeping The Internet

The Top 10 Australian Social Media Influencers Sweeping The Internet

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Meet The 10 Australian Social Media Influencers That Are Setting Trends Around The World

Social media influencers from around the world are sharing their knowledge and talent on social media, and Australian influencers are no exception. In fact, influencers from Australia are some of the most prominent creators on social media and represent a wide range of genres, including fitness, style, food, and comedy.

Australian influencers on Instagram and YouTube are making significant contributions to the online content creation community, and many have become household names. Below is the list of the top Australian social media influencers recognized by people worldwide.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 8 Social Media Growth Statistics Every Marketer Should Know

The 8 Social Media Growth Statistics Every Marketer Should Know

For the latest authoritative marketing news, statistics, and trends in influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

These 8 Social Media Growth Statistics Show An Immense Industry & Dominant Future  

Social media is one of the most visible pieces of growing tech, and has become an integral part of people’s lives in the past decade. Facebook, YouTube, Instagram, Snapchat, and Twitter make it easy for anybody to participate in online communication and online networking, and these platforms have led to massive global proliferation across demographics.

Social media is more integral to our lives than ever before, and nobody expects it to stop growing anytime soon. New social apps and features are created every day, and the statistics below show the size and strength of social media worldwide.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

How Live.me’s $60M Funding Will Shape The Live Streaming Industry

How Live.me’s $60M Funding Will Shape The Live Streaming Industry

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Live.me raised $60M—What this means for the future of streaming apps

If there were any lingering doubts about whether or not there’s a future in live streaming, recent news of a $60 million funding round for live streaming app Live.me should put them to rest. Now a common fixture on social media apps, live streaming on mobile is a growing market.

Live streaming may have started in earnest with gaming and Twitch, but live streaming is evolving, moving off of our desktops and onto our phones. Twitter, Facebook, Instagram, YouTube and more have mobile live streaming components, and all dedicate significant resources to their live platforms. What sets Live.me apart is that it’s a dedicated app that stands alone.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 10 Asian YouTubers That Are Shaping The Space

The Top 10 Asian YouTubers That Are Shaping The Space

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Musers!

The Top 10 Asian YouTubers Marketers Should Know About

Hollywood and traditional media are often criticized for their lack of racial representation, but online media has proven much more diverse. YouTube has enabled minorities to create, upload, and share content at a rapid pace, and the Asian community, in particular, has taken advantage of the platform.

While many of the biggest Asian YouTubers are based in the United States, major influencers are are beginning to emerge in Japan, Korea, India, and other Asian countries. YouTube is bolstering Asian influence in popular culture and is giving rise to some of the top Asian social media influencers.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is A Machinima Gaming Video? Definition, History, & Best Examples

What Is A Machinima Gaming Video? Definition, History, & Best Examples

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Is A Machinima Gaming Video & How Does It Fit Into YouTube Video Game Culture?

Machinima has a rich and storied history that extends beyond video games and YouTube. One of the most notable creative efforts in the world of gaming videos, machinima combines storytelling, gameplay, and cinematic skill.

Machinima isn't as common as Let’s Plays or Walkthroughs (likely because they take more time and effort to script, capture, and produce), but it does have a unique kind of viral potential because it often involves creators combining fandom, technique, and an original story or take on a popular game.

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in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

See Facebook, Inc. (FB) Q1 2017 Earnings, Stock Price Change, User Growth, & More  [Infographic]

With over 1.28 billion daily active users and 1.94 billion monthly active users, Facebook is the most widely used social media platform in the world. As such, Facebook is also the most popular platform among marketers and advertisers and hosts at least 5 million advertisers on Facebook and 1 million more on Instagram. This popularity with advertisers is bolstering Facebook’s financial growth.

Facebook’s 2017 Q1 earnings report reveals that nearly 98% of its $8.032 billion Q1 revenue came from advertising options. Despite reported dips in Q1 revenue, Facebook’s common stock is still standing strong at all-time highs.

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in blog, Facebook, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers

The Top 10 Video Game Statistics Speak To An Enormous & Evolving Industry

The Top 10 Video Game Statistics Speak To An Enormous & Evolving Industry

Subscribe to our industry digest newsletter for the latest news, trends, and resources on influencer marketing and related industries!

Top Video Game Statistics To Help Marketers Take Advantage Of Growing Opportunities In A Massive Industry

The video game landscape is changing. With virtual reality (VR) on the horizon and a growing number of mobile gamers and ways to game on mobile, we’re witnessing a time of incredible growth in the gaming industry. There are billions of people playing games on consoles, computers, tablets, and phones, and they’re dedicating billions of dollars to gaming pursuits every year.

From sponsorships to placed ads to influencer marketing with popular gamers to brand activations at events, there are a wealth of advertising opportunities in gaming right now. Here are the top ten video game stats you should know about the evolving industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic] 

Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.

In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Monetization, Online Video Marketing

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