Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

Case Study: Memeathon Features TikTok Celebrities

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TikTok Influencer Marketing Case Study: TikTok Celebrities Walk The Red Carpet In Memeathon

Rising social network, TikTok, has been on a growth-charged path lately. With 660 million app downloads worldwide and 500 million monthly active users, the platform has quickly become the digital world’s hot spot for short-form, music-centric videos.

Successfully cultivating a community of TikTok creators, online personalities from other prominent networks—such as Instagram and YouTube—have started to join TikTok’s ranks. Celebrities like Jimmy Fallon have also become a part of the influx, connecting with TikTok’s audience through the app’s unique format and popular user challenges.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

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Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads

What Is IGTV?

IGTV is Instagram’s foray into long-form, vertical video content on mobile.

Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.

In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.

IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

The YouTube Pedophile Problem: Is YouTube Adpocalypse Part II Upon Us?

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What Is The YouTube Pedophile Controversy?

The Lowdown:

Mainstream awareness of videos featuring young children, sexualized by congregations of predators viewing and commenting on them in plain sight, caused a furor among the YouTube and larger media community.
Major brands like Nestlé, AT&T, Disney, and Epic Games boycotted YouTube by pulling advertisements from the platform.
YouTube responded with a series of drastic measures aimed at fixing and preventing the recently exposed YouTube pedophile scandal.
YouTube creators have had mixed and charged reactions, with many fearing the resurgence of a YouTube Adpocalypse.

The Timeline:

February 17, 2019 - Matt Watson uploaded a video investigating the comments of pedophiles on videos of children.
February 20, 2019 - YouTube initially responded by disabling comments on millions of videos, terminating channels of users who left inappropriate comments, and reporting offenders to law enforcement.
February 22, 2019 - YouTube said that any videos featuring kids that received offensive or predatory comments could be demonetized while also introducing a new algorithm that would be more effective in deleting those comments.
February 28, 2019 - YouTube further escalated its response by stating they’d automatically disable comments on videos featuring children under 18 years of age.
March 1, 2019 - YouTube CEO Susan Wojcicki explained that the mass suspension of comments on videos of minors is a trade-off for young creators as YouTube prioritizes child safety.

Statistics That Show TikTok’s Insane Growth [Infographic]

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TikTok Users Are Growing At An Incredible Rate [INFOGRAPHIC]

Look out Facebook, Instagram, YouTube, and Snapchat. The new kid on the block, TikTok, is ascending into the spotlight at a near exponential growth rate. As the short-form video app takes the lead across several categories, including downloads, users, and time spent, marketers need to get ahead of the trend to take advantage of TikTok's insane growth.

There are plenty of stats that demonstrate TikTok’s meteoric rise:

TikTok generated more than 660 million worldwide downloads in 2018.
The app gained 75 million new users in December 2018 alone.
TikTok recorded the longest average session duration of other top social channels at 294 seconds.
At 500 million monthly active users (26.5 million of which are in the U.S.), TikTok's user base is twice the size of Vine's at its peak (200 million).
In 2018, TikTok was the No. 4 most downloaded app overall, beating out both Instagram and YouTube.
In just the U.S., TikTok's monthly downloads have steadily climbed to overtake Facebook, Instagram, YouTube, and Snapchat.

The data speaks for itself. In much less time than other leading social media apps, TikTok has shown promising signs of being the next go-to platform for advertisers. Many brands have already started sponsoring videos with TikTok's top creators. Needless to say, TikTok is a force to be reckoned with. Check out our infographic that illustrates TikTok's incredible growth.Read More>>

Embed This Image On Your Site (copy code below):
<div style="clear:both"><a href="http://mediakix.com/2019/02/tik-tok-user-growth-stats/"><img src="http://mediakix.com/wp-content/uploads/2019/02/Tik-tok-Inflgraphic_white-squares_TikTok-Infographic-white-squares.png" alt="tik tok user stats" border="0" /></a></div><div>Courtesy of: <a href="http://mediakix.com/2019/02/tik-tok-user-growth-stats/">Mediakix</a></div>

in blog, Influencer Marketing, Influencer Marketing Infographics, Online Video Marketing

The Marketer’s Guide To TikTok

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What Is TikTok?

TikTok is a social media channel with a simple premise—users share short videos of themselves up to 15 seconds in length lip-syncing, dancing, pranking, or other comedic acts. TikTok users can add songs, effects, and filters before publishing it for the world to see.

You might be forgiven for having let social media’s latest craze sit on the periphery of your online radar. After all, short-form social video platforms have been around for several years now. From Vine to Instagram to Snapchat, recording snippets of users’ lives for the world to see has become just as much a part of the social media landscape as reading about your uncle’s political views on Facebook.

Yet, even by the established standards of social media juggernauts, TikTok is making the kind of waves that would send chills down even the most confident boardroom executives in the industry.

It’s got everyone asking, ‘What is TikTok?’Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

What Is The Best Social Media Channel For Influencer Marketing?

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How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

2218 Main Street,
Unit 201 Santa Monica, CA 90405
310-450-1999

Online Video Marketing

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means