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  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News Roundup Snapchat Instagram Facebook New Ad Features

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

CES 2017’s Top Trends, Influencers, & Products

CES 2017’s Top Trends, Influencers, & Products

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

CES 2017: The Biggest Trends, Influencers, & Products

The Consumer Electronics Show (CES) is among the most anticipated annual events in the tech industry. Nearly 200,000 attendees descended on Las Vegas to see the upcoming products that will become available to consumers over the course of a four-day show. Thousands of brands from over the world showcased their newest, shiniest products and launched intricate marketing campaigns to stand out to the average consumer.

This year, brands at CES 2017 launched highly viewed and shared content on social media using major social media tech influencers. We go over the major product trends in CES 2017, notable products presented, and effective branded influencer campaigns that made the event available to all consumers around the world.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Facebook Live Is Perfect For Marketers At CES 2017

Among the most anticipated annual events in the technology industry, the Consumer Electronic Show (CES) is where both top and emerging tech brands come together to showcase the newest, most groundbreaking products and services. In the past, audiences unable to fly to Las Vegas to attend the Show were subjected to secondhand news, either from videos posted after a product release or from articles relaying information.

However, this year, audiences can look forward to enjoying tech releases in real-time using live streaming. With several social platforms enabling users to live stream, CES can now be fully experienced on social media. We go over the different ways that brands, publishers, and influencers are using live streaming to showcase their CES experience, specifically on Facebook Live.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Top 30 Facebook Live Videos of 2016

Top 30 Facebook Live Videos of 2016

For the latest news and trends on top YouTubers, Instagrammers, Facebook stars, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

In 2016, live video streaming has become one of the dominant trends and preferred social media format/content for platforms, content creators, and consumers. Global market research firm MarketsandMarkets projects that the entire live video streaming industry will be worth over $70B by 2021, a 130% percent change for 2016's $30B. Periscope's initial user growth and popularity (the now Twitter-owned live streaming platform added more than 1 million users within its first 10 days) paved the way for both veteran social media platforms including YouTube, Facebook, and Facebook-owned Instagram and upstart social media apps (e.g. Musical.ly's standalone live streaming app, Live.ly) to double-down on their live video streaming offerings.

Facebook for 2016 has chosen to focus heavily on "all things video" including the development of their video platform, live streaming capabilities, and video messaging. Over the summer, Facebook spurred growth of their video properties by paying social media influencers, publishers, and celebrities over $50M to use and experiment with Facebook Video and Facebook Live.

As such, many of 2016's biggest and memorable moments have been shared on Facebook Live. Here are the top 30, most viral Facebook Live videos—which ones have you seen and are your favorites?

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook Live Vs. Live.ly: Which Platform Wins For Best Live Streaming?

Live streaming will take center stage in 2017 and every social media platform is racing to become the destination for live video. Of the live stream choices, two of the most buzzed about are Facebook Live, under Facebook, and the new Live.ly app, under Musical.ly. We compare the major features of these two developing live streaming platforms and go over the opportunities for influencers and brands.

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in blog, Facebook, Monetization, Online Video Marketing

Influencer Marketing News: Instagram Hits 600M Users, Facebook Creates Original Content, & More

Influencer Marketing News Instagram Reaches 600 Million Users

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Instagram Has 600 Million Users, Facebook Plans Original Content, Sony Wins With YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into social platform live streaming capabilities, Sony’s influencer marketing campaign, and more:

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

The Best Snapchat Influencer Marketing Tactics

Snapchat Influencer Marketing Tactics

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

5 Best Influencer Marketing Tactics: Snapchat Edition

Due to Snapchat's evolution, demographic, and user experience, marketers must approach Snapchat differently than other popular social media platforms. Snapchat first gained widespread traction in 2011 as the social media messaging app with instantly disappearing content. This core functionality coupled with its initial user base helped shape how the app was (and largely still is) used—sharing in-the-moment photos and videos with close friends. Since users are required to manually enter other users' Snapchat handles to view their content, Snapchat influencer marketing campaigns can see high levels of engagement and conversion (as following other users on Snapchat is arduous, following another user usually means that one is committed to watching and engaging with their content on a daily basis).

While Snapchat has evolved much since then, the way its 150M user base use and approach the social media app is much the same. Brands seeking to advertise effectively on Snapchat and leverage Snapchat's high viewing and engagement rates towards marketing objectives need to keep the above-mentioned elements in mind. Collaborating with social media influencers on Snapchat marketing campaigns can help brands advertise successfully by leveraging each influencer's established following on Snapchat.

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in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

How Much Time Do We Spend On Social Media?

How Much Time Do We Spend On Social Media

How Much Time Do People Spend On Social Media? [Infographic]

Social media advertising spend is projected to reach nearly $36B globally by 2017 with U.S. and Canada spending the most and eclipsing $12.5B in 2016 (eMarketer). In 2015, time spent on mobile apps (not necessarily social media mobile apps, but including) exceeded time spent watching TV for U.S. consumers (TechCrunch). Growth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users' daily time and engagement (e.g. Facebook Video & Live, Snapchat Spectacles, Instagram Stories, etc.).

As such, the amount of people using social is not only increasing, but is accompanied by how much time people are spending each day on social media. Just on Facebook's suite of owned apps along (Facebook, Instagram, and Messenger; excludes WhatsApp), its users are spending an average of 50 minutes each day. In order to see how much the average person will ultimately spend on social media, we calculated the time spent across today's most popular social media platforms and projected this figure across an entire lifetime.

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