X

  Online Video Marketing

See the latest online video marketing campaigns, examples, and case studies with YouTubers & video creators. Learn how top brands & companies are marketing online by partnering with top YouTube content creators.

Case Study: Memeathon Features TikTok Celebrities

Case Study: Memeathon Features TikTok Celebrities

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

TikTok Influencer Marketing Case Study: TikTok Celebrities Walk The Red Carpet In Memeathon

Rising social network, TikTok, has been on a growth-charged path lately. With 660 million app downloads worldwide and 500 million monthly active users, the platform has quickly become the digital world’s hot spot for short-form, music-centric videos.

tiktok celebrities

Successfully cultivating a community of TikTok creators, online personalities from other prominent networks—such as Instagram and YouTube—have started to join TikTok’s ranks. Celebrities like Jimmy Fallon have also become a part of the influx, connecting with TikTok’s audience through the app’s unique format and popular user challenges.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

30 Top Gaming Influencers To Follow In 2019

30 Top Gaming Influencers To Follow In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

30 Top Gamers Have More Than 340M Subscribers Across Major Gaming Platforms

By 2021, the global gaming market is expected to exceed $180 billion in revenue—a 30.6% increase from $137.9 billion in 2018. In the last few years, gaming has grown more significant on existing platforms like YouTube and Facebook, but it has also spurred the creation of dedicated livestream gaming platforms, like Twitch and Caffeine.tv.

Even staying up-to-date on gaming terms has proven crucial to understanding the industry’s growing value. As a result, the gaming community has evolved to include a wide variety of gaming influencers in different gaming niches.

From the top female YouTube gamers and the overall top gaming YouTubers, to the top female Twitch streamers and most followed Twitch influencers, online gamers have established an impressive cross-platform presence. As these gaming platforms duke it out, most gamers are maximizing their presence across multiple gaming platforms.

As the gaming industry landscape diversifies more, brands interested in partnering with the leading gaming influencers need to keep up with the changing tides. To help, we’ve collected a list of the 30 top gaming influencers in 2019 (nine of which are females) who reach more than 340 million subscribers on their top gaming channels:

  1. PewDiePie
  2. VanossGaming
  3. Markiplier
  4. Ninja
  5. Jacksepticeye
  6. DanTDM
  7. KSI
  8. SSSniperWolf
  9. W2S
  10. Syndicate
  11. TFue
  12. IHasCupquake
  13. Shroud
  14. tsm_myth
  15. Gaming With Jen
  16. LDShadowLady
  17. Aphmau
  18. Summit1g
  19. Tim The Tat Man
  20. Dakotaz
  21. Riot Games
  22. Pokimane
  23. DrDisrespect
  24. DrLupo
  25. Little Kelly Minecraft
  26. Nightblue3
  27. ImaQTpie
  28. LIRIK
  29. StacyPlays
  30. KittyPlays

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads

What Is IGTV?

IGTV is Instagram’s foray into long-form, vertical video content on mobile.

Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.

In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.

igtv ads

IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: TikTok Marketing Campaign Cooks Up Delish Content With Popular Instagram Food Creators

TikTok is a video-centric social media app hot on the heels of popular platforms including YouTube, Snapchat, and of course, Instagram. Offering users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.

tiktok marketing campaign

Particularly popular with Gen Z, TikTok reported 500 million worldwide monthly active users in June 2018. The massive numbers have led popular influencers and celebrities on other social platforms to establish their presence on TikTok as well. In kind, advertisers looking to connect with fans have begun collaborating with top TikTok creators to ride on the success of the buzzy, meme-like network.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Marketing Case Study: Gymshark Influencers Take A Bite Out Of TikTok

In September 2018, TikTok was the most downloaded social media app in the U.S. On a worldwide scale, the app achieved the same feat in Q4 2018. With more than 500 million global monthly active users, the rising short-form video network is now being included in conversations alongside more established platforms, such as Facebook, Instagram, Snapchat, and YouTube.

gymshark influencers

Businesses are also taking notice of TikTok’s potential as a marketing channel. On average, TikTok users are younger than other popular platforms while the community has a strong foundation in music (formerly Musical.ly). For fitness clothing brand, Gymshark, TikTok offers a means to reach and engage a distinct audience and demographics.

Founded in 2012, UK-based Gymshark came alive in the age of mobile social media. Utilizing influencer marketing to reach its customers, Gymshark has become an exciting global clothing competitor. The company reached 52.8 million in sales during the summer of 2018 and forecasts potential nine-digit revenue in the coming year. While companies capable of producing such numbers make many smart moves along their ascent, one of Gymshark’s go-to tools has been well-designed influencer marketing campaigns.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The YouTube Pedophile Problem: Is YouTube Adpocalypse Part II Upon Us?

The YouTube Pedophile Problem: Is YouTube Adpocalypse Part II Upon Us?

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

What Is The YouTube Pedophile Controversy?

The Lowdown:

  • Mainstream awareness of videos featuring young children, sexualized by congregations of predators viewing and commenting on them in plain sight, caused a furor among the YouTube and larger media community.
  • Major brands like Nestlé, AT&T, Disney, and Epic Games boycotted YouTube by pulling advertisements from the platform.
  • YouTube responded with a series of drastic measures aimed at fixing and preventing the recently exposed YouTube pedophile scandal.
  • YouTube creators have had mixed and charged reactions, with many fearing the resurgence of a YouTube Adpocalypse.

The Timeline:

  • February 17, 2019 - Matt Watson uploaded a video investigating the comments of pedophiles on videos of children.
  • February 20, 2019 - YouTube initially responded by disabling comments on millions of videos, terminating channels of users who left inappropriate comments, and reporting offenders to law enforcement.
  • February 22, 2019 - YouTube said that any videos featuring kids that received offensive or predatory comments could be demonetized while also introducing a new algorithm that would be more effective in deleting those comments.
  • February 28, 2019 - YouTube further escalated its response by stating they’d automatically disable comments on videos featuring children under 18 years of age.
  • March 1, 2019 - YouTube CEO Susan Wojcicki explained that the mass suspension of comments on videos of minors is a trade-off for young creators as YouTube prioritizes child safety.

Read More>>

in blog, Influencer Marketing, Monetization, Online Video Marketing, YouTube Influencers

Statistics That Show TikTok’s Insane Growth [Infographic]

Statistics That Show TikTok’s Insane Growth [Infographic]

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

TikTok Users Are Growing At An Incredible Rate [INFOGRAPHIC]

Look out Facebook, Instagram, YouTube, and Snapchat. The new kid on the block, TikTok, is ascending into the spotlight at a near exponential growth rate. As the short-form video app takes the lead across several categories, including downloads, users, and time spent, marketers need to get ahead of the trend to take advantage of TikTok's insane growth.

There are plenty of stats that demonstrate TikTok’s meteoric rise:

The data speaks for itself. In much less time than other leading social media apps, TikTok has shown promising signs of being the next go-to platform for advertisers. Many brands have already started sponsoring videos with TikTok's top creators. Needless to say, TikTok is a force to be reckoned with. Check out our infographic that illustrates TikTok's incredible growth.Read More>>

Embed This Image On Your Site (copy code below):

in blog, Influencer Marketing, Influencer Marketing Infographics, Online Video Marketing

15 Steps On How To Find YouTube Influencers

15 Steps On How To Find YouTube Influencers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Finding YouTubers For Your Marketing Campaign

Your familiarity with Instagram influencer marketing likely surpasses that of other social media channels comfortably. Instagram, after all, commands a significant space in a swelling influencer marketing industry.

how to find youtube influencers

In 2019, 65% of marketers plan to up their spend on influencer marketing and 89% say Instagram is the most strategically important social media channel for influencer marketing. YouTube, however, follows comes in close second with 70% listing it as a strategically important channel this year.

YouTube’s propensity for churning out successful influencers coupled with its pervasion among key demographics has positioned it at the forefront of influencer marketing. Consequently, finding the right YouTube influencers is increasingly more important for companies on the quest to reach its massive audience.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Marketer’s Guide To TikTok

The Marketer’s Guide To TikTok

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Is TikTok?

TikTok is a social media channel with a simple premise—users share short videos of themselves up to 15 seconds in length lip-syncing, dancing, pranking, or other comedic acts. TikTok users can add songs, effects, and filters before publishing it for the world to see.

You might be forgiven for having let social media’s latest craze sit on the periphery of your online radar. After all, short-form social video platforms have been around for several years now. From Vine to Instagram to Snapchat, recording snippets of users’ lives for the world to see has become just as much a part of the social media landscape as reading about your uncle’s political views on Facebook.

what is tiktok

Yet, even by the established standards of social media juggernauts, TikTok is making the kind of waves that would send chills down even the most confident boardroom executives in the industry.

It’s got everyone asking, ‘What is TikTok?’Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

What Is The Best Social Media Channel For Influencer Marketing?

What Is The Best Social Media Channel For Influencer Marketing?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

1 2 3 4 5 6 33