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  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

What Is Influencer Marketing?

What Is Influencer MarketingFor the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

What Is Influencer Marketing? How Can It Help My Brand?

The way people consume content is evolving. To capture the attention of audiences who spend more time staring at their phones than at television screens, brands must alter their approach to marketing. Influencer marketing, which leverages the power of a social media “influencer” (i.e. Instagrammer, YouTuber, former Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base - which can number in the thousands or even millions - is one of the most effective ways companies can organically target an engaged audience and increase brand awareness.Read More>>

in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers, Online Video Marketing

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Nike YouTube Series

via Nike's first-ever YouTube channel series. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

This Week's Influencer Marketing News Features Facebook vs. YouTube War, Anonymous YouTuber Interview On Brands, More

Check out this week's installment of Influencer Marketing News, where we take a look at Facebook's newly released "hours watched per month" metric, how one top YouTube channel generated community backlash for their new content licensing program, Nike's brand new YouTube series, and more:

Read More>>

in blog, Influencer Marketing News, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers, Facebook

Why YouTube Gaming Channels Are Seeing Immense Growth

YouTube Gaming Channels Growth Brand Engagement

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Here's Why YouTube Gaming Channels Are Growing At Unprecedented Rates

In 2015, the Entertainment Software Association (ESA) found that 155 million Americans play video games with an average of two gamers for each U.S. household. Neilsen found that 65% of gamers now play on both game consoles and computers and/or mobile/tablet (up nearly 60% from 2011). Furthermore, Neilsen also discovered that while households owning 7th and 8th generation consoles ranged from 17% to 50%, mobile and tablet ownership showed a penetration rate of 92% (almost double the rate of 7th generation gaming consoles).

Enter YouTube, its 1 billion users, top YouTubers, and its dedicated gaming platform, YouTube Gaming, where audiences and gamers can share, watch, and engage on both trending videos and live streams. Out of the top 10 trending videos today, 2 were gaming focused while 60% were created by top YouTube influencers.

As the $61 billion gaming industry continues to grow at unprecedented rates (sales for mobile gaming double to nearly $26 billion from 2014), top YouTube gaming channels are poised to capitalize on the industry's growth, reach, and engagement. Here's why:

Read More>>

in blog, Sponsored Content With Influencers, Native Advertising With Influencers, YouTube Influencers, Online Video Marketing

Why Social Media Influencers Will Help Brands Win 2016

Social Media Influencers Help Brands Marketing 2016

3 Reasons Why Social Media Influencers Will Help Brands Dominate In 2016

In 2014, Adweek announced that the next big brand deals would be with social media influencers. In 2015, influencer marketing was proven to yield at least $6.85 for every $1 spent in paid media campaigns. Now in 2016, marketers and advertisers of all industries are realizing the importance of marketing with social media influencers to drive traffic, awareness, visibility, engagement, and conversions for their advertising campaigns.

In a recent WSJ article, Cosmopolitan's CRO shares, "advertisers are increasingly interested in weaving their brand messages into content from such creators, both to reach consumers who are less inclined to consume traditional media and to draft off the direct connection these people have built up with their fans."

Read on to see why social media influencers are integral for brands seeking to power their marketing message to audiences online:

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in blog, Influencer Marketing, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers

How TV Shows & Movies Are Marketing On Instagram

Instagram Marketing Campaigns TV Film Movie Entertainment

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

4 Instagram Marketing Campaigns From TV & Film Entertainment

Hollywood awards season is upon us. To celebrate, in this week's installment of the "Best Sponsored Instagram Posts" series, we highlight the movies and TV shows that have generated hype by marketing on Instagram. On Instagram specifically, we have recently seen a spike of influencers promoting films and TV shows on their feeds. It looks like entertainment studios have caught on to influencer marketing as an incredibly powerful tool for creating buzz.

In the age of cord-cutting, traditional advertising just does not have the reach that it used to. Instagram posts by key social media influencers can pack a massive punch to supplement or even supplant old-school marketing techniques. These are the most striking and successful Instagram marketing campaigns for entertainment of late. If you're new to the series, here's a list to catch you up on what we've covered so far:

Tune in for next week's installment, and check out our favorite entertainment sponsored Instagram posts below: Read More>>

in blog, Influencer Marketing News, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, Instagram Influencers

Why PR Agencies Are Getting Into Influencer Marketing

PR Agencies Using Influencer Marketing

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Why Influencer Marketing Is Becoming Huge For PR Agencies

In eMarketer's recent 2015 report, 3 out of 4 marketing and communications professionals saw influencer marketing as an effective advertising channel for driving sales and generating leads. Additionally, 9 out of 10 surveyed found influencer marketing to be effective at raising brand awareness. As PR agencies seek to provide media exposure, drive brand awareness, and highlight clients' success stories, marketing with social media influencers is quickly becoming a viable channel for many PR campaigns.

With the advertising landscape quickly changing and marketing budgets shifting from traditional to digital, see why PR agencies are increasingly getting into influencer marketing and partnering with social media influencers:

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers

3 Biggest Instagram Marketing Trends For 2016

Instagram Marketing Trends To Know For 2016

Top 3 Instagram Marketing Trends For 2016

At the end of 2015, Instagram saw its community reach 400 million active users. As one of the top social platforms for brand engagement (Forrester Research), Instagram has changed how brands of all verticals and industries market to today's massive online audiences. In 2015, brands reportedly increased spend to social media and content marketing by 70% (Adweek).

Here are the top 3 Instagram marketing trends brands and marketers need to know to best conquer this popular social media publishing platform in 2016:

Read More>>

in blog, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, Instagram Influencers

How The Best Brands On Instagram Build Their Channels

Best Brands On Instagram Channel Strategies

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Here's How The 5 Best Brands On Instagram Are Building Their Massive Channels

On September 22, 2015, Instagram announced on their blog that they reached 400 million users. With a combined channel total of over 60 million followers, these 5 brands below represent a massive 15% slice of Instagram's entire community. Although brand engagement rates fell from 2014 to 2015, Instagram is still "The King Of Social Engagement" for brands. Previously, the best brands on Instagram experienced a 4.21% engagement rate. Facebook, Instagram's closest rival (coincidentally its parent company), had 0.07% engagement.

In 2015, Instagram's brand engagement rate fell to 2.26% (partially due to increased postings and a five-fold increase in Instagram brand channel followers). Nonetheless, the engagement rate for the best brands on Instagram is still a significant ~1,000% higher than its closest competitor, Facebook (0.21%, according to Forrester Research).

To better assess how the best brands on Instagram are building their channels, providing relevant content, and driving engagment, we took an in-depth look at each brand's channel strategy. See how these 5 best brands on Instagram are building their channels here:

Read More>>

in blog, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers, Instagram Influencers

Creative Ways Brands Can Partner With Social Media Influencers

Creative Ways To Market With Social Media Influencers BMW He Spoke Style

From BMW's latest Instagram influencer campaign with Brain Sacawa of He Spoke Style. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

3 Creative Ways Brands Can Market With Social Media Influencers

In 2015, the world saw the rise of influencer marketing to mainstream prominence. From car brands to travel to many other industries, social media influencers are quickly changing how brands ideate and execute their marketing campaigns. As TV viewership continues to plummet and ad blocking affects advertisers and publishers worldwide, brands are eagerly searching out the best alternative advertising channels to effectively reach audiences and significant demographics online.

Here are three creative ways top brands are marketing with social media influencers:

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in blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Social Media Influencers

How Brands Collaborate With Popular Viners

Popular Viners Help Brands Dominate Social Media Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Dominating Social With Popular Viners

In a short span of two years, 6-second video sharing platform Vine has given rise to a slew of popular Viners, many with millions of followers (see our recent list of top 10 Viners to follow now here). Although Vine (owned by Twitter) currently does not provide brands with native advertising, the lack of an ad platform has not stopped many top brands from collaborating with popular Viners in order to market to their vast audiences.

Since Vine does not provide native advertising options (see the difference between native, sponsored content, and influencer marketing here), savvy brands are partnering with popular Viners for their social reach on Vine and henceforth promoting the content on other social media channels (e.g. Instagram, YouTube, Twitter, Facebook, etc.). This multi- or cross-platform approach strategically maximizes both the popular Viners' built-in social reach and social amplification of brand-creator content.

See how these brands are successfully creating alongside popular Viners for multi-platform, social media marketing success:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Native Advertising With Influencers, Vine Influencers

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