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  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

Who Owns Sponsored Social Media Content?

Sponsored Social Media Content Ownership

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Who Really Owns YouTube Videos, Instagram Photos, & Other Sponsored Social Media Content?

Sponsored social media content (i.e. YouTube videos, Instagram photos, Snapchat Stories, and blog posts) can be powerful marketing assets. According to eMarketer, over half of all consumers trust the advice of bloggers when making purchasing decisions, and 60% of YouTube viewers listen to content creators when choosing what product to buy (Google). Determining exactly who owns influencer-created content, however—as well as who has the right to distribute it—can be a confusing component of influencer marketing campaigns.

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

A Timeline Of Snapchat Ads, Innovations, & Growth

Snapchat Ads Timeline History Development

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Snapchat Ads: A Timeline Of Firsts, Features, & Marketing Innovations

Social media marketing is now the most effective way for brands to reach large audiences, and Snapchat is fast-becoming the marketing platform of choice for today's most innovative companies. To help both marketers and everyday Snapchat users understand the app's evolution, viral growth, and popularity, we look back at the innovations—both in terms of new features and the expansion of Snapchat ads and advertising—that grew the ephemeral message app from a simple idea to a $20 billion company in just five short years.

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in blog, Influencer Marketing, Native Advertising With Influencers, Sponsored Content With Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

What Instagram’s New Algorithm Means For Your Feed

New Instagram Algorithm Feed Changes Order

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Impending Instagram Algorithm Incites User Backlash

Facebook did it in 2009. Twitter joined in as well just last month. Now, the world's most-loved photo-sharing app Instagram is debuting a selective, preferential algorithm that promises to alter what 400+ million active monthly users see in their feed. The official announcement (see it below) from Instagram came yesterday courtesy of the app's blog roll and as evinced from the thousands of comments—Instagram's users are outraged and dismayed by the app's decision to start reordering everyone's Instagram feed.

Instagram Algorithm New Feed Order Comments 1Instagram Algorithm New Feed Order Comments 2Instagram Algorithm New Feed Order Comments 5

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in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

How Do Instagram Influencers Make Money?

How Do Instagram Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Top Instagram Influencers Strike It Rich

UPDATE May 5, 2017 — Instagram influencer marketing has grown at an incredible rate over the last year. Instagram’s added more features, more users, and more compelling reasons to choose it over competitors like Snapchat. Influencer marketing on Instagram is a $1 billion market. In order to keep this post as accurate and valuable as possible, we’ve updated some key statistics and figures with the latest information from Instagram. We’ve preserved the original text of the article and added clearly marked updates below select passages.

Since it's inception at the end of 2010, Instagram has expeditiously grown to be one of the most popular social media platforms in the world, especially for Millennials and teen audiences. The photo-sharing app now claims over 400 million active users, and the platform’s top social media stars, known as Instagram influencers or “Instagrammers,” have amassed huge followings by consistently posting aspiration photos and regularly engaging with fans.

UPDATE: As of April 2017, Instagram has over 700 million users. Its Stories feature (a major factor in Snapchat’s stalling growth) sees over 200 million active users.

Because they command the attention of millions and have developed relationships with thousands or even millions of users, today’s top Instagrammers are in a unique position to collaborate with brands to make a living doing what they do best—creating and sharing incredible content to their engaged audiences across their social media channels. Exactly how much these social media stars can make through influencer marketing sponsorships and collaborations, however, may surprise you.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat’s Breakout Moment: The Coachella Snapchat Story

Snapchat’s Breakout Moment: The Coachella Snapchat Story

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Coachella Story Illustrates Snapchat Advertising Potential

Facebook, Twitter, Instagram, and Vine have all amassed enormous audiences over the last decade (Facebook alone claims 1.59 billion users worldwide), but in recent years, the disappearing photo and video app Snapchat has been making big waves in the social media scene. Since is was launched in 2011, Snapchat has grown to approximately 200 million active users and now boasts 8 billion video views a day, making it an ideal platform for marketers looking reach young, attentive consumers through influencer marketing partnerships or the app’s native advertising services (see more remarkable Snapchat statistics here).

In a wildly successful marketing effort, Coachella took to Snapchat, the millennial platform of choice, to showcase their event to millions of targeted, future festival goers worldwide. With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays.Read More>>

in blog, Influencer Marketing Case Studies, Monetization, Native Advertising With Influencers, Snapchat Influencers

Instagram Marketing Leaps Forward With These Latest Updates

Instagram Marketing Video Views UpdatesFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram Unveils Video Views To Engage Marketers & Instagrammers Alike

As video has become a more powerful tool for marketers, social media platforms have responded with increasingly bold and resolute measures in an attempt to steal views away from YouTube—online video content's reigning champion. Last year, for example, there was massive buzz over Facebook's addition of video analytics features to make its video platform more marketer-friendly. Now, we're seeing a similar push by Facebook-owned Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

What Is Influencer Marketing?

What Is Influencer MarketingFor the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

What Is Influencer Marketing? How Can It Help My Brand?

The way people consume content is evolving. To capture the attention of audiences who spend more time staring at their phones than at television screens, brands must alter their approach to marketing. Influencer marketing, which leverages the power of a social media “influencer” (i.e. Instagrammer, YouTuber, former Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base - which can number in the thousands or even millions - is one of the most effective ways companies can organically target an engaged audience and increase brand awareness.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Latest Influencer Marketing News | Weekly Roundup

Influencer Marketing News Nike YouTube Series

via Nike's first-ever YouTube channel series. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

This Week's Influencer Marketing News Features Facebook vs. YouTube War, Anonymous YouTuber Interview On Brands, More

Check out this week's installment of Influencer Marketing News, where we take a look at Facebook's newly released "hours watched per month" metric, how one top YouTube channel generated community backlash for their new content licensing program, Nike's brand new YouTube series, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, YouTube Influencers

Why YouTube Gaming Channels Are Seeing Immense Growth

YouTube Gaming Channels Growth Brand Engagement

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Here's Why YouTube Gaming Channels Are Growing At Unprecedented Rates

In 2015, the Entertainment Software Association (ESA) found that 155 million Americans play video games with an average of two gamers for each U.S. household. Neilsen found that 65% of gamers now play on both game consoles and computers and/or mobile/tablet (up nearly 60% from 2011). Furthermore, Neilsen also discovered that while households owning 7th and 8th generation consoles ranged from 17% to 50%, mobile and tablet ownership showed a penetration rate of 92% (almost double the rate of 7th generation gaming consoles).

Enter YouTube, its 1 billion users, top YouTubers, and its dedicated gaming platform, YouTube Gaming, where audiences and gamers can share, watch, and engage on both trending videos and livestreams. Out of the top 10 trending videos today, 2 were gaming focused while 60% were created by top YouTube influencers.

As the $61 billion gaming industry continues to grow at unprecedented rates (sales for mobile gaming double to nearly $26 billion from 2014), top YouTube gaming channels are poised to capitalize on the industry's growth, reach, and engagement. Here's why:

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in blog, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

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