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  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

Google Acquires FameBit, Influencer Marketing Platform For Branded YouTube Videos

Google Acquires FameBit Influencer Marketing Platform YouTube Creators

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Google Purchases Influencer Marketing Platform FameBit To Better Connect Creators & Advertisers

On October 11, 2016, Google acquired FameBit for an undisclosed amount (rumored to be $15M). FameBit, an influencer marketing platform, previously raised an undisclosed seed round in September 2013 and subsequently $1.5M in another seed round summer of 2014 from Third Wave Digital (and its founder Allen DeBovoise), Silicon Valley venture capital firm and startup accelerator 500 Startups, and Science (also an investor in Dollar Shave Club and DogVacay), among others.

Google's FameBit purchase is a significant event for the influencer marketing industry—the tech giant's acquisition of its first influencer marketing outfit not only marks the industry's immense growth and popularity, but also influencer marketing's viability as a core strategy and channel for advertisers, social media apps and networks, and its ecosystem of millions of social media influencers, fans, and followers—all things Google is keen to be a part of.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News Roundup: Is ASMR the latest influencer trend?

Influencer Marketing News Roundup Top Weekly Stories

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Influencer Marketing News Roundup: YouTube's New Social Good Program, Instagram's Advertiser Milestone, & More

This week on the Mediakix blog, we showed you the 10 biggest digital marketing statistics defining 2016, broke down the number of users on social media altogether in a helpful infographic, and shared news of YouTube's latest development, a social network, "Community." Additionally, we examined 11 online video marketing statistics for 2016 and conducted an exclusive interview with top YouTube influencers FamilyFunPack.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s success as the most popular social media network, Instagram’s advertising milestone, the developing ASMR marketing community, and more.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Paid Media Vs Owned Media Vs Earned Media: What Marketers Need To Know

Paid Owned Earned Media Definition Differences Examples

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The Distinctions Between Paid, Owned, & Earned Media: A Marketer's Quick Guide

According to recent eMarketer projections, spending on digital advertising will reach $72B in 2016, enough to surpass television as the dominant form of media advertising in the United States. For brands to succeed in the increasingly competitive digital media landscape, marketers must know the salient differences between paid, owned, and earned media, and how these different types of content all contributes to a comprehensive marketing strategy.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Who Owns Sponsored Social Media Content?

Sponsored Social Media Content Ownership

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Who Really Owns YouTube Videos, Instagram Photos, & Other Sponsored Social Media Content?

Sponsored social media content (i.e. YouTube videos, Instagram photos, Snapchat Stories, and blog posts) can be powerful marketing assets. According to eMarketer, over half of all consumers trust the advice of bloggers when making purchasing decisions, and 60% of YouTube viewers listen to content creators when choosing what product to buy (Google). Determining exactly who owns influencer-created content, however—as well as who has the right to distribute it—can be a confusing component of influencer marketing campaigns.

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

A Timeline Of Snapchat Ads, Innovations, & Growth

Snapchat Ads Timeline History Development

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Snapchat Ads: A Timeline Of Firsts, Features, & Marketing Innovations

Social media marketing is now the most effective way for brands to reach large audiences, and Snapchat is fast-becoming the marketing platform of choice for today's most innovative companies. To help both marketers and everyday Snapchat users understand the app's evolution, viral growth, and popularity, we look back at the innovations—both in terms of new features and the expansion of Snapchat ads and advertising—that grew the ephemeral message app from a simple idea to a $20 billion company in just five short years.

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in blog, Influencer Marketing, Native Advertising With Influencers, Sponsored Content With Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

What Instagram’s New Algorithm Means For Your Feed

New Instagram Algorithm Feed Changes Order

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Impending Instagram Algorithm Incites User Backlash

Facebook did it in 2009. Twitter joined in as well just last month. Now, the world's most-loved photo-sharing app Instagram is debuting a selective, preferential algorithm that promises to alter what 400+ million active monthly users see in their feed. The official announcement (see it below) from Instagram came yesterday courtesy of the app's blog roll and as evinced from the thousands of comments—Instagram's users are outraged and dismayed by the app's decision to start reordering everyone's Instagram feed.

Instagram Algorithm New Feed Order Comments 1Instagram Algorithm New Feed Order Comments 2Instagram Algorithm New Feed Order Comments 5

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in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

How Do Instagram Influencers Make Money?

How Do Instagram Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Top Instagram Influencers Strike It Rich

UPDATE May 5, 2017 — Instagram influencer marketing has grown at an incredible rate over the last year. Instagram’s added more features, more users, and more compelling reasons to choose it over competitors like Snapchat. Influencer marketing on Instagram is a $1 billion market. In order to keep this post as accurate and valuable as possible, we’ve updated some key statistics and figures with the latest information from Instagram. We’ve preserved the original text of the article and added clearly marked updates below select passages.

Since it's inception at the end of 2010, Instagram has expeditiously grown to be one of the most popular social media platforms in the world, especially for Millennials and teen audiences. The photo-sharing app now claims over 400 million active users, and the platform’s top social media stars, known as Instagram influencers or “Instagrammers,” have amassed huge followings by consistently posting aspiration photos and regularly engaging with fans.

UPDATE: As of April 2017, Instagram has over 700 million users. Its Stories feature (a major factor in Snapchat’s stalling growth) sees over 200 million active users.

Because they command the attention of millions and have developed relationships with thousands or even millions of users, today’s top Instagrammers are in a unique position to collaborate with brands to make a living doing what they do best—creating and sharing incredible content to their engaged audiences across their social media channels. Exactly how much these social media stars can make through influencer marketing sponsorships and collaborations, however, may surprise you.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat’s Breakout Moment: The Coachella Snapchat Story

Snapchat’s Breakout Moment: The Coachella Snapchat Story

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Coachella Story Illustrates Snapchat Advertising Potential

Facebook, Twitter, Instagram, and Vine have all amassed enormous audiences over the last decade (Facebook alone claims 1.59 billion users worldwide), but in recent years, the disappearing photo and video app Snapchat has been making big waves in the social media scene. Since is was launched in 2011, Snapchat has grown to approximately 200 million active users and now boasts 8 billion video views a day, making it an ideal platform for marketers looking reach young, attentive consumers through influencer marketing partnerships or the app’s native advertising services (see more remarkable Snapchat statistics here).

In a wildly successful marketing effort, Coachella took to Snapchat, the millennial platform of choice, to showcase their event to millions of targeted, future festival goers worldwide. With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays.Read More>>

in blog, Influencer Marketing Case Studies, Monetization, Native Advertising With Influencers, Snapchat Influencers

Instagram Marketing Leaps Forward With These Latest Updates

Instagram Marketing Video Views UpdatesFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram Unveils Video Views To Engage Marketers & Instagrammers Alike

As video has become a more powerful tool for marketers, social media platforms have responded with increasingly bold and resolute measures in an attempt to steal views away from YouTube—online video content's reigning champion. Last year, for example, there was massive buzz over Facebook's addition of video analytics features to make its video platform more marketer-friendly. Now, we're seeing a similar push by Facebook-owned Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

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