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  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

Exclusive Interview With Instagram Photographer Kyle Huber

Exclusive Interview With Instagram Photographer Kyle Huber

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Go Inside Kyle Huber's Unique Sense of Perspective In This Exclusive Interview

Using forced perspective, Instagram influencer and photographer Kyle Huber challenges our idea of what’s real and what’s possible. In the world of his photographs, cars, trees, people, and more shrink and expand, creating scenes that are surreal and full of wonder.

Trained as a graphic designer, Huber didn’t start taking photographs with the intention of becoming one of the most prominent influencers on Instagram. But after five years (and a lot of hard work) on the platform, he’s amassed a following of over 225,000 on his account, asenseofhuber, and has worked with dozens of brands like Fossil, Google Maps, Chevrolet, Budweiser, Esquire, and more.

We went behind-the-scenes with Huber to learn more about his path to becoming a photographer on Instagram, his career, and how he captures a sense of magic in his photographs.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

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Company Behind 'Best Fiends' Bets On Influencer Marketing And Original Content

Since launching their hit mobile game Best Fiends in 2014, gaming company Seriously has been at the leading edge of marketing and social media trends. Working with influencers on YouTube before most of its competitors, Seriously found a way to connect with audiences and attract new users and fans.

This week, Seriously released “Best Fiends Boot Camp,” an animated short created with some familiar characters from the Best Fiends world and voiced by Mark Hamill, Kate Walsh, and Pamela Adlon, among others. It’s the first of four animated shorts that will be based on the Best Fiends games. Seriously is making its way into more original content, but a focus on influencer marketing remains central to the company’s plans to build the Best Fiends brand and shape the future of the entertainment industry.

We spoke with Philip Hickey, Senior Vice President of Brand & Marketing at Seriously, about the new animated short, the company’s influencer marketing efforts, and what’s coming next in the world of Best Fiends. Read the interview below:

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

A History Of FTC Violations In Digital And Social Media Marketing

A History Of FTC Violations In Digital And Social Media Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 4 FTC Cases That Have Shaped Online And Influencer Marketing

The Federal Trade Commission (FTC) is over a century old, and it’s constantly changing the way it approaches the task of protecting consumers from false and misleading advertising and unfair business practices. Social media and online marketing have presented some of the greatest FTC challenges to date. As social media evolves, so too do the requirements surrounding disclosures and endorsements.

In the last three years, several key cases have shaped the way the marketing and influencer communities approach sponsored and native advertising content on their channels and platforms. From video game console manufacturers to entertainment networks, several companies have learned the hard way that the FTC is serious about disclosures and consumer protections.

Here are the four key cases that have shaped the history of FTC violations in the digital and social media marketing landscape.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Lessons Learned From The Lord & Taylor FTC Case

Lessons Learned From The Lord & Taylor FTC Case

or the latest influencer marketing trends, news, resources, and case studies, subscribe to our weekly newsletter.

What The Lord & Taylor Case Can Teach Us About FTC Compliance In Influencer Marketing

Just over two years ago, department store Lord & Taylor partnered with Nylon and Instagram influencers for a marketing campaign to promote a specific piece — a paisley dress — from its new Design Lab. The dress appeared on 50 influencer channels on the same day, and Nylon ran an article and posted a photo to its own Instagram account promoting the dress.

This is the way of new media advertising. In order to reach consumers effectively, advertisers have to find them where they’re spending time. Native advertising on social media platforms and on publishing websites is an effective method for reaching audiences in a way that’s natural and targeted. But when it failed to require disclosures from its influencers and from Nylon, Lord & Taylor found out the hard way that native advertising isn’t exempt from the Federal Trade Commission (FTC) guidelines and regulations that protect consumers from deceptive advertising practices.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Digital Content NewFronts: A Quick Marketer’s Guide

Digital Content NewFronts: A Quick Marketer’s Guide

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The Marketer's Guide To Making The Most Of The Digital Content NewFronts

With each passing year, digital content and original video become larger and more indispensable parts of our everyday lives. As publishers like The New York Times, Refinery29, and National Geographic endeavor to create new and compelling video content that drives digital media forward, platforms like YouTube, Hulu, and Twitter are finding new ways to bring that content to users. Brands and advertisers are paying close attention to both, finding opportunities to connect with audiences through the most successful digital media efforts.

The Digital Content NewFronts, an event held by the Interactive Advertising Bureau, exists to bring publishers, platforms, brands, and agencies together to discuss and shape the future of digital media.

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries!

10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

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Here's Why Amazon, Time Inc., And Adobe Are Getting Into The Influencer Marketing Industry

There’s no question that influencer marketing is growing — it’s on track to become a $5-10 billion market in the next few years. As brands and marketers begin to find new ways to partner with influencers and witness firsthand the benefits of these partnerships, influencer marketing becomes more and more vital for brands big and small. It should come as no surprise, then, that some of the world’s largest companies are looking to get into influencer marketing on a deeper level. Companies like Amazon, Time, and Adobe are finding their way into the influencer market in order to capitalize on the growing trend and push the industry forward.

They’re far from the only ones. Last year, Google bought influencer marketing platform FameBit in an attempt to get in on influencer marketing. Before that, The New York Times acquired influencer marketing agency HelloSociety.

Though each company’s involvement is different, they’re all evidence of an evolution in influencer marketing and they all speak to a single core message: Influencer marketing is exploding and everyone wants in.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Who’s Publishing On Snapchat’s Discover Channel?

Who’s Publishing On Snapchat’s Discover Channel?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Snapchat Discover Partners Are Key To Snapchat's Future

Snapchat Discover is just over two years old now and is undergoing a period of change. Featuring content from partnerships with over 40 publishers, Discover is Snapchat’s central hub of content and programming. As Snap continues to chase profitability, it’s building out its Discover offerings with original shows, licensed content, and more material from publishers.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers

Reviewing TapInfluence’s Influencer Marketing Platform

Reviewing TapInfluence’s Influencer Marketing Platform

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

TapInfluence Review: Influencer Marketing Platform For Creators, Brands, & Agencies

For brands, running influencer marketing campaigns is a big job. From deciding on target messaging and demographics to choosing influencers that are going to resonate with the target audience, there are a lot of variables to consider and juggle. It’s not necessarily a picnic for influencers, either. Finding work and getting paid fairly and promptly can be a challenge.

Frankly, that’s why agencies focused solely on influencer marketing exist. It’s also why platforms like TapInfluence exist, though their function is ultimately a little bit different.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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