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Popular Pays Review: Pros & Cons Of The Influencer Marketing Platform For Brands & Creators
The last few years have seen an explosion of growth in influencer marketing, and Mediakix forecasts that influencer marketing will become a $5-10 billion market within the next several years. It’s no surprise that an ecosystem of companies and services have emerged to bolster the growing industry. Influencer marketing platforms, like Popular Pays, are one part of that burgeoning ecosystem.
Popular Pays launched in 2013 and provides brands with a platform to work with influencers and build campaigns. Designed to help brands connect with influencers that align with their brand ideals and match their campaign goals, Popular Pays looks to enlist influencers and content creators onto the platform to enable brands to work with and pay influencers to promote their brand or product. The Popular Pays platform is a tool that allows brands to post campaigns and initiatives, communicate with influencers, build and manage campaigns, and pay influencers.