For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!
Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads
What Is IGTV?
IGTV is Instagram’s foray into long-form, vertical video content on mobile.
Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.
In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.
IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>