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How Will Sponsored Content On Amazon Spark Affect The Influencer Marketing Landscape?
Last week, Amazon unveiled a new feature called Spark — a feed within its mobile app that allows users to post photos and tag products available for purchase on Amazon. On some level, this photo posting and tagging is a more native, more transparent version of what users are already seeing on Instagram. With the rapid rise of influencer marketing on the platform, sponsored content has seen a major uptick, which means more posts with products and brands attached.
Amazon Spark is like an Instagram feed without the pretense of social sharing, and plenty of influencers are already using the feature to post photos and highlight products from sponsoring brands. Here’s what you need to know about Amazon Spark and the influencers who are creating sponsored content for it.