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Influencer Marketing Vs. Facebook Native Advertising: Which Is Better?
With over 2 billion monthly active users, Facebook is one of the most coveted advertising platforms online. For years, businesses and brands have found success in reaching a variety of audiences via Facebook’s own native advertising, as well as through influencer marketing content.
Native advertising and influencer marketing offer distinct opportunities in terms of form/medium, reach, and engagement. Below, we’ll take a look at what these differences mean for businesses, as well as which approach might be most beneficial for a particular campaign.