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  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

A Closer Look At The FTC Letters Sent To 90 Celebs, Brands, & Influencers Who Violated Endorsement Guidelines

In April, the Federal Trade Commission (FTC) sent letters to more than 90 celebrities, influencers, and brands reminding them of the FTC’s endorsement and disclosure regulations. Though enforcement has been erratic, the FTC has long been aware of the problems of influencers and celebrities failing to properly disclose sponsored content on their social media channels.

In the past, the FTC has filed complaints against large companies like Lord & Taylor, Sony, and Warner Bros. for social media and digital advertising disclosure violations, but it’s increased its focus on influencers in recent months. In sending out notices, the FTC may be indicating that it’s going to be paying closer attention to influencer posts (and maybe even holding influencers accountable). We’re breaking down the letter that was sent to influencers to get a better understand of what the FTC explained to influencers and how things may or may not change as a result.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

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The Pros And Cons Of Using Micro Influencers For Influencer Marketing

As influencer marketing gains momentum, more companies are getting involved. Influencer marketing is forecasted to become a $5-10 billion industry (and the Instagram influencer market alone is projected to be over $1 billion in 2017), which means that brands are investing into influencer marketing en masse.

In the early days of influencer marketing, brands worked with the largest influencers to reach the largest audiences, but things are changing. The term “micro influencers” is at the center of more and more conversations about influencer marketing, and it’s stirring up debate.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Is Adding A Paid Disclosure Tag, But Will Influencers Use It?

Influencer marketing is a $1 billion industry on Instagram, but improper disclosure of sponsored content on the platform is a huge problem and Instagram is finally taking steps to remedy it. The company announced that it’s introducing a new tool to help brands and influencers more clearly disclose paid posts and content.

With the introduction of the Snapchat-like Instagram Stories feature, the platform has been drawing in new users and adding over 200 million users in just under a year. Instagram’s incredible growth means that protecting the health of its community is more important than ever, and that’s part of the motivation behind the new tool. Transparency is key to maintaining trust in the relationship between creators and fans. A community that becomes overrun with sponsored posts that aren’t properly disclosed — intentionally or not — erodes the sense of authenticity that’s central to Instagram's success.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Marketers Need To Know About Influencer Marketing Whitelists

What Marketers Need To Know About Influencer Marketing Whitelists

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What Marketers Need To Know About Influencer Marketing Whitelists

Vetting has always been a crucial part of influencer marketing, and brands are catching on to its importance. Influencer whitelists are becoming increasingly common as advertisers prioritize brand safety in the wake of controversies like PewDiePie’s anti-semitic remarks and the ill-fated Fyre Festival.

Trusting the wrong influencers can put brands at risk if an influencer says or does something controversial. Whitelists mitigate some of that risk by highlighting influencers who don’t post controversial content or have never worked with competing brands, allowing brands to partner with brand-safe creators.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

Will Facebook’s Long-Form Original Content Rival Netflix & YouTube Red?

For the latest news and trends on Facebook, Instagram, Snapchat, and more, subscribe to our industry digest newsletter!

What Facebook’s Long-Form Original Content Means For Facebook & Advertising

It wasn’t long ago that Facebook forever altered the face of online video with Facebook Live. Now, less than two years after it launched Live, Facebook is looking to change online video on Facebook again, this time with long-form original content.

Much like it did when it launched Live, Facebook is partnering with some well-known publishers and media companies like BuzzFeed, Vox, and Group Nine Media to create what Facebook CEO Mark Zuckerberg referred to as “anchor content” in its May 2017 earnings call. Reuters reports that the original content will come in two forms: Series of 20-30 minute episodes that Facebook will own and shorter series of 5-10 minute episodes that will be owned by publishers. Both content types will feature advertisements.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

Exclusive Interview With Instagram Photographer Kyle Huber

Exclusive Interview With Instagram Photographer Kyle Huber

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Go Inside Kyle Huber's Unique Sense of Perspective In This Exclusive Interview

Using forced perspective, Instagram influencer and photographer Kyle Huber challenges our idea of what’s real and what’s possible. In the world of his photographs, cars, trees, people, and more shrink and expand, creating scenes that are surreal and full of wonder.

Trained as a graphic designer, Huber didn’t start taking photographs with the intention of becoming one of the most prominent influencers on Instagram. But after five years (and a lot of hard work) on the platform, he’s amassed a following of over 225,000 on his account, asenseofhuber, and has worked with dozens of brands like Fossil, Google Maps, Chevrolet, Budweiser, Esquire, and more.

We went behind-the-scenes with Huber to learn more about his path to becoming a photographer on Instagram, his career, and how he captures a sense of magic in his photographs.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

Exclusive: The Company Behind ‘Best Fiends’ Talks Influencer Marketing, New Animated Short

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Company Behind 'Best Fiends' Bets On Influencer Marketing And Original Content

Since launching their hit mobile game Best Fiends in 2014, gaming company Seriously has been at the leading edge of marketing and social media trends. Working with influencers on YouTube before most of its competitors, Seriously found a way to connect with audiences and attract new users and fans.

This week, Seriously released “Best Fiends Boot Camp,” an animated short created with some familiar characters from the Best Fiends world and voiced by Mark Hamill, Kate Walsh, and Pamela Adlon, among others. It’s the first of four animated shorts that will be based on the Best Fiends games. Seriously is making its way into more original content, but a focus on influencer marketing remains central to the company’s plans to build the Best Fiends brand and shape the future of the entertainment industry.

We spoke with Philip Hickey, Senior Vice President of Brand & Marketing at Seriously, about the new animated short, the company’s influencer marketing efforts, and what’s coming next in the world of Best Fiends. Read the interview below:

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in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

A History Of FTC Violations In Digital And Social Media Marketing

A History Of FTC Violations In Digital And Social Media Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 4 FTC Cases That Have Shaped Online And Influencer Marketing

The Federal Trade Commission (FTC) is over a century old, and it’s constantly changing the way it approaches the task of protecting consumers from false and misleading advertising and unfair business practices. Social media and online marketing have presented some of the greatest FTC challenges to date. As social media evolves, so too do the requirements surrounding disclosures and endorsements.

In the last three years, several key cases have shaped the way the marketing and influencer communities approach sponsored and native advertising content on their channels and platforms. From video game console manufacturers to entertainment networks, several companies have learned the hard way that the FTC is serious about disclosures and consumer protections.

Here are the four key cases that have shaped the history of FTC violations in the digital and social media marketing landscape.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Lessons Learned From The Lord & Taylor FTC Case

Lessons Learned From The Lord & Taylor FTC Case

or the latest influencer marketing trends, news, resources, and case studies, subscribe to our weekly newsletter.

What The Lord & Taylor Case Can Teach Us About FTC Compliance In Influencer Marketing

Just over two years ago, department store Lord & Taylor partnered with Nylon and Instagram influencers for a marketing campaign to promote a specific piece — a paisley dress — from its new Design Lab. The dress appeared on 50 influencer channels on the same day, and Nylon ran an article and posted a photo to its own Instagram account promoting the dress.

This is the way of new media advertising. In order to reach consumers effectively, advertisers have to find them where they’re spending time. Native advertising on social media platforms and on publishing websites is an effective method for reaching audiences in a way that’s natural and targeted. But when it failed to require disclosures from its influencers and from Nylon, Lord & Taylor found out the hard way that native advertising isn’t exempt from the Federal Trade Commission (FTC) guidelines and regulations that protect consumers from deceptive advertising practices.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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