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  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

What Does Amazon Spark Mean For Influencer Marketing?

What Does Amazon Spark Mean For Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Will Sponsored Content On Amazon Spark Affect The Influencer Marketing Landscape?

Last week, Amazon unveiled a new feature called Spark — a feed within its mobile app that allows users to post photos and tag products available for purchase on Amazon. On some level, this photo posting and tagging is a more native, more transparent version of what users are already seeing on Instagram. With the rapid rise of influencer marketing on the platform, sponsored content has seen a major uptick, which means more posts with products and brands attached.

Amazon Spark is like an Instagram feed without the pretense of social sharing, and plenty of influencers are already using the feature to post photos and highlight products from sponsoring brands. Here’s what you need to know about Amazon Spark and the influencers who are creating sponsored content for it.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

How Major Publishers Are Marketing With Social Media Influencers

How Major Publishers Are Marketing With Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How BuzzFeed, Cosmopolitan, And The New York Times Are Marketing With Social Media Influencers

It isn’t just brands that are using influencers anymore — publishers are getting onboard, too. Leveraging social media influencers’ power and pull for original and branded content, publishers are boosting traffic and upping the efficacy of content created in partnership with brands. In a world where ad blockers are putting a serious dent in publishers’ ability to bring in ad revenue, they’re finding new ways to drive traffic and step out of the traditional (ergo blockable) advertising.

Influencers are proven experts when it comes to reaching and engaging audiences, which makes them a natural fit for helping publishers capture audience attention. BuzzFeed, Refinery29, The New York Times, Cosmopolitan, and more are building influencer networks to strengthen the performance of branded content and are even using some influencers in original content to drive traffic and boost advertising demand.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Are “Micro Influencers?” Definition & Examples

What Are “Micro Influencers?” Definition & Examples

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How Micro Influencers Fit Into The Influencer Marketing Landscape

When we think of influencers, we often think of mega stars with millions of followers on social media. By now, most people on social media are familiar with high-profile influencers posting sponsored content in partnership with major brands, but there’s opportunity in marketing with smaller influencers, too. There have been initial studies supporting higher engagement with micro influencers.

A recent Digiday article highlighted how working with micro influencers can have its pitfalls, though. “Everyone talks about how these “micro influencers” have such high engagement,” an anonymous marketing executive said, “but who cares about a 20 percent engagement rate on a post when only 10 people liked it?”

Micro influencers have been touted for high engagement rates, but as the Digiday article points out, these aren’t the only metrics relevant to marketers. As the influencer marketing industry continues to grow, it’s important that marketers understand the role that micro influencers play in the industry, the pros and cons that come with working with micro influencers, and how they might prove effective for some marketing goals and strategies and ineffective for others.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Is An Instagram Influencer? Definition, Examples, & Insights

What Is An Instagram Influencer? Definition, Examples, & Insights

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An Inside Look At What Is An Instagram Influencer?

Instagram has seen dramatic growth in the last year, expanding its feature set and adding over 200 million monthly active users. With the introduction of Stories, a Snapchat-like ephemeral content feature, Instagram has become one of the most important and relevant social media platforms in today’s landscape.

Plenty of creators are on the platform looking to capture the attention of Instagram’s massive user base and usher in their own share of Instagram success. These Instagram influencers amass large followings through compelling content and their ability to connect and engage with their followers. Instagram influencers come in all shapes and sizes, and they can be a key asset for marketers trying to target active audiences.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Not Just For Fans: VidCon From A Marketer’s Perspective

Not Just For Fans: VidCon From A Marketer’s Perspective

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The Biggest & Best VidCon Opportunities For Marketers

VidCon may be best known as a fan conference full of young people hoping to meet their favorite creators IRL, but for marketers and industry professionals, it’s so much more. With an estimated 30,000 people in attendance, VidCon 2017 was bigger than ever. Fans, creators, and industry experts met at the Anaheim Convention Center in Anaheim, CA, for the biggest event in online video content.

The VidCon experience is divided up into three tracks: Community, Creator, and Industry. Each track has an agenda full of specific panels, discussions, workshops, masterclasses, and keynotes tailored to its attendees' interests and needs. The Community track is largely targeted toward fans, Creator toward talent and aspiring talent, and Industry toward professionals and experts looking to learn more about the online video industry and make powerful connections.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

Breaking Down The FTC Letters Sent To Over 90 Celebs, Influencers, & Brands

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A Closer Look At The FTC Letters Sent To 90 Celebs, Brands, & Influencers Who Violated Endorsement Guidelines

In April, the Federal Trade Commission (FTC) sent letters to more than 90 celebrities, influencers, and brands reminding them of the FTC’s endorsement and disclosure regulations. Though enforcement has been erratic, the FTC has long been aware of the problems of influencers and celebrities failing to properly disclose sponsored content on their social media channels.

In the past, the FTC has filed complaints against large companies like Lord & Taylor, Sony, and Warner Bros. for social media and digital advertising disclosure violations, but it’s increased its focus on influencers in recent months. In sending out notices, the FTC may be indicating that it’s going to be paying closer attention to influencer posts (and maybe even holding influencers accountable). We’re breaking down the letter that was sent to influencers to get a better understand of what the FTC explained to influencers and how things may or may not change as a result.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

The Pros And Cons Of Using Micro Influencers For Influencer Marketing

As influencer marketing gains momentum, more companies are getting involved. Influencer marketing is forecasted to become a $5-10 billion industry (and the Instagram influencer market alone is projected to be over $1 billion in 2017), which means that brands are investing into influencer marketing en masse.

In the early days of influencer marketing, brands worked with the largest influencers to reach the largest audiences, but things are changing. The term “micro influencers” is at the center of more and more conversations about influencer marketing, and it’s stirring up debate.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Reviewing Popular Pays’ Influencer Marketing Platform

Reviewing Popular Pays’ Influencer Marketing Platform

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Popular Pays Review: Pros & Cons Of The Influencer Marketing Platform For Brands & Creators

The last few years have seen an explosion of growth in influencer marketing, and Mediakix forecasts that influencer marketing will become a $5-10 billion market within the next several years. It’s no surprise that an ecosystem of companies and services have emerged to bolster the growing industry. Influencer marketing platforms, like Popular Pays, are one part of that burgeoning ecosystem.

Popular Pays launched in 2013 and provides brands with a platform to work with influencers and build campaigns. Designed to help brands connect with influencers that align with their brand ideals and match their campaign goals, Popular Pays looks to enlist influencers and content creators onto the platform to enable brands to work with and pay influencers to promote their brand or product. The Popular Pays platform is a tool that allows brands to post campaigns and initiatives, communicate with influencers, build and manage campaigns, and pay influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

Will Celebs And Influencers Use Instagram’s New Paid Partnership Tag?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Is Adding A Paid Disclosure Tag, But Will Influencers Use It?

Influencer marketing is a $1 billion industry on Instagram, but improper disclosure of sponsored content on the platform is a huge problem and Instagram is finally taking steps to remedy it. The company announced that it’s introducing a new tool to help brands and influencers more clearly disclose paid posts and content.

With the introduction of the Snapchat-like Instagram Stories feature, the platform has been drawing in new users and adding over 200 million users in just under a year. Instagram’s incredible growth means that protecting the health of its community is more important than ever, and that’s part of the motivation behind the new tool. Transparency is key to maintaining trust in the relationship between creators and fans. A community that becomes overrun with sponsored posts that aren’t properly disclosed — intentionally or not — erodes the sense of authenticity that’s central to Instagram's success.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
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