X

  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

What Are Mid-Tier Influencers?

What Are Mid-Tier Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

  • Definition: Mid-tier influencers are Instagram influencers with a follower count between 50,000 and 500,000.
  • More established than micro-influencers and less famous than macro-influencers, mid-tier influencers fill the space in between.
  • Brands partnering with mid-tier influencers can expect sponsored content to produce solid conversions, high engagement, and an overall positive ROI.

First, What Are Instagram Influencer Tiers?

Instagram Influencer Tiers

As the influencer industry undergoes constant construction, it’s hard for marketers to gain solid footing on the ever-evolving landscape. Likewise, when it comes to the reach of social media influencers, the line between high and low-quality influencers is often amiss. That’s due to the lack of industry standards that properly categorize influencers by size, leading to the inability to find the right influencers and unmet expectations on the brand side.

The Standard Terminology In Influencer Marketing (STIM)

We’ve set out to define an industry-wide Standard Terminology in Influencer Marketing (also known as STIM). STIM breaks down influencers into five main influencer tiers by the number of Instagram followers:

  • Nano-influencers: 1,000-10,000 followers
  • Micro-influencers: 10,000-50,000 followers
  • Mid-tier influencers: 50,000-500,000 followers
  • Macro-influencers: 500,000-1 million followers
  • Mega-Influencers: 1 million+ followers

Instagram-Influencers-Tier-010319-02

The industry is most familiar with micro- and macro-influencers (and the differences between them), but new levels of influencers have emerged to accommodate the expanding space. You can learn more about the hottest new tier, nano-influencers, but we’d like to turn your attention to the lesser-known albeit powerful group: mid-tier influencers.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Are Nano-Influencers?

What Are Nano-Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Are Nano-Influencers?

anyway.tanya-instagram-nano-influencer

Nano-Influencer Definition

A nano-influencer is defined as an Instagram influencer with between 1,000 and 10,000 followers. Nano-influencers’ audiences are small, niche, and highly engaged— the smallest following of all tiers of influencers (with tiers defined based on the total number of Instagram followers).

Compared to everyday Instagram users, nano-influencers might not seem distinct. Nano-influencers are users who post sponsored Instagram posts by partnering with brands.

netalie-nano-profile-instagram

“Everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content,” explained Obviously CEO Mae Karwowski in a recent New York Times story. These Instagram power users are prime candidates for becoming nano-influencers.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Top Reasons Brands Invest In Long-Term Influencer Relationships

Top Reasons Brands Invest In Long-Term Influencer Relationships

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Why Brands Need To Invest In Long-Term Influencer Relationships

The marketing world continues to crank up influencer marketing budgets, and with good reason. An assortment of brands are experiencing benefits of influencer marketing campaigns firsthand. For an industry expected to reach $5-10 billion by 2020, not much stands in the way of influencers steering the ship. That is, so long as the marketers investing in the strategy continue to treat it as a relationship, rather than just a business deal.

long-term influencer relationships

As with any relationship, it’s probably a good idea for all parties involved to have a vested interest in sustaining the partnership. Lopsided relationships cause misalignment when it comes to measuring the return of the investment. Just as influencers invest in building long-term relationships with their audiences, brands need to have the foresight to invest in long-term influencer relationships.
Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Native Advertising With Influencers, Sponsored Content With Influencers

Cannabis Influencers: Marketing Cannabis Brands Through Social Media

Cannabis Influencers: Marketing Cannabis Brands Through Social Media

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

Cannabis Marketing In The Age Of Social Media Influencers

Legality of Marijuana In America

Cannabis is one of the fastest growing industries in recent years, due to widespread expansion of medical marijuana and even full legalization of weed at the state level in the U.S. Use of recreational marijuana has become increasingly mainstream, a trend led by states that have chosen to legalize. Canada officially legalized marijuana this month, further expanding the Western weed economy.

Marijuana is still illegal under U.S. federal law, which classifies cannabis as a Schedule I substance. Federal regulations around illicit psychoactive substances make advertising a challenge.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Consumer Watchdogs Focus On Regulating Influencers

Consumer Watchdogs Focus On Regulating Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

The Leash Is Tightening On Social Media Influencers

Influencer marketing’s meteoric rise hasn’t come without its share of growing pains. Most recently, the United Kingdom’s (UK) Competition and Markets Authority (CMA) launched an investigation into improper disclosure of sponsored influencer content.

The CMA’s crackdown isn’t the first attempt at regulating influencers. The UK’s advertising regulator, the Advertising Standards Authority (ASA), already has rules in place for paid influencer content. However, the CMA worries that these, as well as other consumer protection laws, are not being properly observed by influencers.

In the United States (US), the Federal Trade Commission (FTC) has established guidelines for influencer content paid for by brands. Platforms like Instagram and YouTube have also offered their own solutions to the issue, each launching “paid tags” to be used in conjunction with sponsored posts.

ASA watchdog
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

How Do Twitch Streamers Make Money?

How Do Twitch Streamers Make Money?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

7 Ways That Twitch Streamers Monetize Their Channels To Earn Money

Twitch.tv, the Amazon-owned livestreaming video platform, is a major player in both the video game and online video industries. Twitch livestreams broadcast the gamer playing a video game, while fans livechat and engage with both the streamer and fellow followers in a chatroom setting. Professional Twitch streamers can make hundreds of thousands or even millions of dollars per year by sharing live videos on the platform.

How do Twitch streamers make money?

7 Ways Twitch Streamers Make Money:

    1. Paid subscription revenue to Twitch streamers' official channels
    2. Donations and Bit Cheers from Twitch followers
    3. Advertising revenue via Twitch and other social channels
    4. Sponsorships from video game industry brands
    5. Professional gaming, including eSports sponsorships and winning tournaments
    6. Affiliate sales
    7. Merchandise sales

Twitch is known for its generous monetization options for creators. This opportunity for gamers to make money has fueled the popularity of the niche platform in spite of fierce competition from behemoths like YouTube Gaming and Facebook Gaming. Video game enthusiasts flock to Twitch to watch elite gamers play popular games, rewarding them by becoming a paid channel subscriber or sending “Bits,” Twitch’s virtual currency. Even beyond the Twitch platform, professional gamers have found ways to earn a living by tapping into their fervent fanbase.

Read More>>

in blog, Branded Content With Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

FTC Will Hold Media Companies Accountable For Sponsored Post Disclosure

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

FTC To Regulate Media Companies' Native Advertising And Sponsored Content

The Federal Trade Commission (FTC) vowed in 2017 that it would hold media companies accountable for failure to properly disclose sponsored content and native advertising. Having regulated brands and social media influencers for years where sponsored posts are concerned, trade publication WWD reported that the FTC started taking notice of one of the primary sources of revenue for media companies in light of waning returns on more traditional digital advertising.

Designed to safeguard consumers against misleading content — particularly ads masquerading as organic or unpaid posts — FTC guidelines require paid content to be posted with clear, unambiguous disclosures. These guidelines aren’t new for brands, and influencers have become well-acquainted with them with the rise of social media platforms. But for media companies, this signals a new era in sponsored content, content marketing, and native advertising.

ftc-endorsement-guides

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Native Advertising With Influencers, Sponsored Content With Influencers

How Influencer Marketing Is Evolving With Shoppable Instagram Posts In 2018

How Influencer Marketing Is Evolving With Shoppable Instagram Posts In 2018

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Creative Ways to Leverage Influencer Marketing Through Shoppable Instagram Posts

Instagram Has Changed the Way We Learn About Products

When it comes to online growth and engagement, few platforms come close to Instagram. Touting more than 1 billion monthly active users as of June 2018, and dwarfing rival Snapchat with its own Stories feature, Instagram has become a social media powerhouse. Hugely popular with Millennials and Gen Z, 64% of those aged 18-29 are using the platform.

rocky-barnes-hm-shoppable-instagram

Marketers have taken notice, shifting ad dollars from traditional venues like television to reach digital consumers online and through mobile apps. In the process, influencer marketing has grown to become a $1 billion industry on Instagram alone. With the recent launch of long-form video platform and YouTube competitor, IGTV, Instagram is poised to capture even more users and ad dollars moving forward.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

How To Advertise On Instagram: The 12 Best Ways

How To Advertise On Instagram: The 12 Best Ways

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Complete Guide: How To Advertise On Instagram

Instagram is a social networking powerhouse that currently boasts over 800 million monthly active users, 250 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.

The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns with advertisers spending $1 billion on Instagram influencers alone in 2017. However, the wide array of options within each of these verticals can be a daunting assemblage to absorb and comprehend.

In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

1 2 3 4 5 6 13