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  Native Advertising With Influencers

The rise of top YouTubers & Instagrammers with vast engaged audiences has changed how brands advertise. Check out best native advertising examples with top social media influencers here:

Case Study: Memeathon Features TikTok Celebrities

Case Study: Memeathon Features TikTok Celebrities

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TikTok Influencer Marketing Case Study: TikTok Celebrities Walk The Red Carpet In Memeathon

Rising social network, TikTok, has been on a growth-charged path lately. With 660 million app downloads worldwide and 500 million monthly active users, the platform has quickly become the digital world’s hot spot for short-form, music-centric videos.

tiktok celebrities

Successfully cultivating a community of TikTok creators, online personalities from other prominent networks—such as Instagram and YouTube—have started to join TikTok’s ranks. Celebrities like Jimmy Fallon have also become a part of the influx, connecting with TikTok’s audience through the app’s unique format and popular user challenges.Read More>>

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Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads

What Is IGTV?

IGTV is Instagram’s foray into long-form, vertical video content on mobile.

Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.

In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.

igtv ads

IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>

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How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

What Are Instagram Shopping Features?

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the app.

shoppable instagram

Here are a few Instagram Shopping features (we explore these and more later in the post):

  • Product tags
  • Shoppable Stories
  • Shopping tab on business accounts
  • Native payments
  • Shoppable Explore feed

First tested in November 2016, Shopping on Instagram has matured into a profitable avenue for brands to showcase their business to readily interested users. Whether through their own business profiles or through savvy Instagram influencers, brands of all kinds have been taking advantage of the Instagram repertoire of shopping features.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

What Is The Best Social Media Channel For Influencer Marketing?

What Is The Best Social Media Channel For Influencer Marketing?

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How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

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Top 50 TikTok Creators To Start Following Now

Top 50 TikTok Creators To Start Following Now

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Top TikTok Creators Are Igniting The New “It” App

TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.

 

View this post on Instagram

 

are we over eggs yet? 🥚 #tiktok #egggang

A post shared by TikTok (@tiktok) on

TikTok currently has over 500 million users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.Read More>>

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Case Study: Ancestry DNA Links Up With Instagram Influencers

Case Study: Ancestry DNA Links Up With Instagram Influencers

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Instagram Influencer Marketing Case Study: Ancestry Marketing Is Rooted In Influencers

If you found out your great-great-grandmother was born and raised in Dublin, would you be on the next flight to Ireland? Many Millennials are doing just that. Ancestry DNA has made it possible for anyone to track their lineage, not through paper but by blood. For less than the price of a ticket to Disneyland, anyone can discover the nuances of their genetic heritage. An intriguing prospect to begin with, Ancestry DNA propelled their service’s appeal to new heights by calling in the big guns—Instagram travel influencers.

ancestry marketing

Instagram influencers, like down-to-earth Millennial Zach Morris, have enormous appeal to young travelers, with over 40% of those under the age of 33 considering a destination’s “Instagrammability” when planning their next vacation. Ancestry marketing has capitalized on the travel influencer marketing trend, inspiring customers to use their Ancestry DNA test results to get in touch with their roots.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Are Mid-Tier Influencers?

What Are Mid-Tier Influencers?

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  • Definition: Mid-tier influencers are Instagram influencers with a follower count between 50,000 and 500,000.
  • More established than micro-influencers and less famous than macro-influencers, mid-tier influencers fill the space in between.
  • Brands partnering with mid-tier influencers can expect sponsored content to produce solid conversions, high engagement, and an overall positive ROI.

First, What Are Instagram Influencer Tiers?

Instagram Influencer Tiers

As the influencer industry undergoes constant construction, it’s hard for marketers to gain solid footing on the ever-evolving landscape. Likewise, when it comes to the reach of social media influencers, the line between high and low-quality influencers is often amiss. That’s due to the lack of industry standards that properly categorize influencers by size, leading to the inability to find the right influencers and unmet expectations on the brand side.

The Standard Terminology In Influencer Marketing (STIM)

We’ve set out to define an industry-wide Standard Terminology in Influencer Marketing (also known as STIM). STIM breaks down influencers into five main influencer tiers by the number of Instagram followers:

  • Nano-influencers: 1,000-10,000 followers
  • Micro-influencers: 10,000-50,000 followers
  • Mid-tier influencers: 50,000-500,000 followers
  • Macro-influencers: 500,000-1 million followers
  • Mega-Influencers: 1 million+ followers

Instagram-Influencers-Tier-010319-02

The industry is most familiar with micro- and macro-influencers (and the differences between them), but new levels of influencers have emerged to accommodate the expanding space. You can learn more about the hottest new tier, nano-influencers, but we’d like to turn your attention to the lesser-known albeit powerful group: mid-tier influencers.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Are Nano-Influencers?

What Are Nano-Influencers?

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What Are Nano-Influencers?

anyway.tanya-instagram-nano-influencer

Nano-Influencer Definition

A nano-influencer is defined as an Instagram influencer with between 1,000 and 10,000 followers. Nano-influencers’ audiences are small, niche, and highly engaged— the smallest following of all tiers of influencers (with tiers defined based on the total number of Instagram followers).

Compared to everyday Instagram users, nano-influencers might not seem distinct. Nano-influencers are users who post sponsored Instagram posts by partnering with brands.

netalie-nano-profile-instagram

“Everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content,” explained Obviously CEO Mae Karwowski in a recent New York Times story. These Instagram power users are prime candidates for becoming nano-influencers.

Read More>>

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Top Reasons Brands Invest In Long-Term Influencer Relationships

Top Reasons Brands Invest In Long-Term Influencer Relationships

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Why Brands Need To Invest In Long-Term Influencer Relationships

The marketing world continues to crank up influencer marketing budgets, and with good reason. An assortment of brands are experiencing benefits of influencer marketing campaigns firsthand. For an industry expected to reach $5-10 billion by 2020, not much stands in the way of influencers steering the ship. That is, so long as the marketers investing in the strategy continue to treat it as a relationship, rather than just a business deal.

long-term influencer relationships

As with any relationship, it’s probably a good idea for all parties involved to have a vested interest in sustaining the partnership. Lopsided relationships cause misalignment when it comes to measuring the return of the investment. Just as influencers invest in building long-term relationships with their audiences, brands need to have the foresight to invest in long-term influencer relationships.
Read More>>

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Cannabis Influencers: Marketing Cannabis Brands Through Social Media

Cannabis Influencers: Marketing Cannabis Brands Through Social Media

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

Cannabis Marketing In The Age Of Social Media Influencers

Legality of Marijuana In America

Cannabis is one of the fastest growing industries in recent years, due to widespread expansion of medical marijuana and even full legalization of weed at the state level in the U.S. Use of recreational marijuana has become increasingly mainstream, a trend led by states that have chosen to legalize. Canada officially legalized marijuana this month, further expanding the Western weed economy.

Marijuana is still illegal under U.S. federal law, which classifies cannabis as a Schedule I substance. Federal regulations around illicit psychoactive substances make advertising a challenge.
Read More>>

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