X

  Monetization

Vessel’s Video Platform: What Happened?

Vessel video platform interface

The Vessel Video Platform Is Here. Now What?

Vessel's video platform debuted in limited access beta on January 21, 2015. On March 24, the Vessel app became available to everyone on iOS and the Android version, June 16.

Prior and following its release, Vessel succeeded in signing both top YouTuber talent and mainstream influencers (most notably The Ellen Show, Rhett & Link, Machinima, and Miss Glamorazzi). Although Vessel's superior revenue share makes financial sense to some YouTubers, MCNs, and mainstream publishers, many industry professionals have expressed their concern regarding Vessel's ability to secure a critical mass subscriber base and therefore ensure profitability.

What Happened To Vessel Video?

Vessel made major headlines worldwide and garnered the attention of top investment firms when several of YouTube's top creators signed to Vessel's video platform. Getting top YouTubers signed to Vessel's platform did come at an extortionate price: Vessel spent millions, sometimes up to $500,000 on single influencers, to get YouTubers to publish first to Vessel.

With a $75M Series A funding round, Vessel's video platform quickly became a hot topic of discussion in the online video space, threatening to disrupt YouTube's foothold in the market. Although traffic to Vessel's site skyrocketed around their iOS release in March, it quickly plummeted afterwards.

Vessel video platform complete data traffic

According to data intelligence service Compete.com, traffic to Vessel's site is nominal and the overarching trend suggests that in spite of Vessel's sustained effort to sign major YouTubers and publishers, traffic has dropped precipitously to Vessel's video platform.

Read More>>

in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Smashbox Studios: How Brands Are Innovating With YouTube Content Creators

YouTubers Content Creators at Smashbox Studios

Top YouTubers, like Cassey Ho of Blogilates and Monica Church, partaking in new digital program "Made at Smashbox."

Smashbox Studios To Collaborate With Top YouTube Content Creators

Smashbox Studios debuted their "Made at Smashbox" digital program specifically for YouTube content creators in conjunction with their recent 25,000 square foot studio facility relaunch. This program epitomizes how established brands like Smashbox and other companies are tactically integrating top YouTubers into their core business operations.

The beauty, fashion, and lifestyle video blog (vlogger) niche is one of the most competitive spaces with hundreds of brands vying for the attention and product promotion for these YouTube content creators. Brands are looking for ingenious ways to connect with content creators and their audiences through YouTube, but outside of strict sponsored videos. Programs, like "Made at Smashbox" offer YouTubers professional services in exchange for massive brand exposure to their consumer audiences, fans, and followers.

How Smashbox's New Digital Program Works

YouTubers are invited to create branded video content at Smashbox's newly redesigned studio. Their new program, in partnership with Collective Digital Studio (CDS), creates value for YouTube content creators by providing a professional studio space to collaborate with MUAs, stylists, and offering a variety of photography and videography services. In turn, the Smashbox brand benefits from the direct value exposure to each YouTuber's channel and contiguous social media networks. Traditionally, beauty and make-up YouTubers film their video tutorials within their bedroom settings. As more and more content creators saturate the space, some of the top YouTubers have sought out professional studios and video services like Smashbox's new digital program in order to differentiate themselves. See our post here on the rise of top fashion bloggers.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Victorious Launches for YouTube Influencers

YouTube Influencers Get Their Own Content Creation And Distribution App From Victorious

Online digital multimedia has emerged as a booming entertainment field. Many content creators are making sizable income by simply posting creative content relevant to both their lives and those of their fans and followers. The availability of multiple social platforms to follow these digital influencers is advantageous. Fans and followers can experience a variety of content delivery formats and engage in different conversations. However, for the digital influencer, having so many different places to post creative content and check “fan mail” can quickly become a digital content overload. Victorious has seen the opportunity to jump in and is helping creators form a single location for all of their content management.

Read More>>

in blog, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Amazon StyleHaul Partnership Leverages Top YouTube Influencers

Top YouTube Influencers Are A Major Part of Amazon - StyleHaul Partnership

Digital marketing has certainly seen drastic changes over recent years. As the internet becomes an increasingly integral part of our daily lives, more and more successful digital partnerships are formed between online companies. With mobile data usage up 69% from last year and Americans spending close to 3 hours a day solely on their mobile devices, using communication platforms like YouTube at an astounding rate, finding innovative ways to leverage these content publishing platforms to grow and expand from a business perspective is practically a necessity.

StyleHaul is an example of a company which taken advantage of YouTube influencers and the large consumer base that follows them with their recent partnership agreement with Amazon holds great potential for both companies.

Who Is StyleHaul?

As the largest global content creator community with over 6,000 creators, StyleHaul is a major digital marketing platform for women’s fashion, beauty, and health brands. The StyleHaul headquarters are in San Francisco, but they have quite a few other offices such as their locations in Chicago, New York, London and Singapore.

Their online presence is huge, with over 1 billion views weekly from 60 million subscribers in 63 different countries. While StyleHaul has an online presence across four major platforms, it’s most influential by far is YouTube. StyleHaul has been a melting pot of YouTube influencers for quite some time now to reach millions of viewers and building trust by reviewing products. Creating this agreement with Amazon may stretch their reach to double or even triple the viewers.

How Are They Partnering With Amazon?

This partnership is centered around a deal to release short videos on select Amazon.com products which would include YouTube influencers such as Alisha Marie, Megan Parken and Dulce Candy. These influencers would be posting videos reviewing products on Amazon to help give shoppers more information on different products. With a large audience already established who trust what these personalities have to say, the strategic alliance between product and influencer can make the difference between whether a product sells or doesn’t.

Read More>>

in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Facebook Video Launches Content Anthology Initiative

Facebook Video Launches Content “Anthology” Initiative

Video production and video viewership has increased exponentially. All the key video players in today’s arena are vying for marketing and advertising dollars, so it’s no wonder that Facebook has joined the pursuit.

According to statistics, there are now more Facebook videos on the popular social networking site than there are YouTube shared ones. That transformation has increased interest in securing funds from additional advertising and marketing investors.

So What is the Content Initiative?

Facebook launched the Content Initiative as an attempt to seek out publishers with experience in the realm of branded content. It would appear that the goal is to attain a group of partners who will assist Facebook in developing and designing unique videos. These pieces will all be branded and original - and owned by Facebook - thereby enabling Facebook to present them to marketers and advertisers.

The ultimate goal of course is to garner increased capital through video advertising. In summation, the basis for the content initiative is to create a solid group of video content publishers to work in correlation with Facebook and potential advertisers. Brand-specific videos will be produced and then shared on the social media site.

Read More>>

in blog, Branded Content With Influencers, Facebook, Monetization, Native Advertising With Influencers, Online Video Marketing, YouTube Influencers

How do Influencers Make Money with YouTube Sponsorships?

How Do Influencers Make Money with YouTube Sponsorships?

Making money online sounds ideal. Imagine, working from anywhere, anytime that you want. Many people have made working online a reality, and YouTube is a popular way to do so. But how do people monetize their video creation? Most YouTube influencers past 100,000 subscribers land brand deals to endorse and authentically promote a product or service in their videos. YouTube influencers typically receive countless emails and daily inquiries from brands and agencies hoping to partner with them. YouTube influencers choose which brands to work with based off a few important criteria: budget and compensation, scope of project and brand asks, social media promotion involved, and how closely the brand authentically resonates with the YouTube influencer’s personal experience and taste. YouTube sponsorships work best when the brand is a natural fit for the influencer, channel theme, and audience, which results in better viewer-sentiment with the influencer and the brand, and when it proves beneficial to all parties involved: the brand reaches target audience through genuine endorsement; the audience learns about a new brand and is usually offered an exclusive discount; and the YouTube influencer gets paid for their work along with the added perk of free product and services. Learn more in our blog post about ways to collaborate with YouTube influencers for branded videos.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Reaching Millennial Consumers through Instagram Content Creators

Reaching Millennials Through Instagram Marketing

Reaching a specific demographic has always been key for precise and effective marketing. As more social channels and content influencers launch and become popular, this task becomes easier to accomplish more accurately. Instagram has over 300 million active users, with an average of 70 million photos uploaded every day. This is a massive amount of content, but Instgram users are consuming it around the clock and generating over 2.5 billion likes daily (Instagram Statistics). Millennials make up 51% of the users on Instagram, making it the most millennial heavy social platform right now (digiday). This makes Instagram marketing key for reaching millennials.

Read More>>

in blog, Instagram Influencers, Monetization, Social Media Influencers

Michelle Phan’s Ipsy Beauty Box

michelle phan ipsy

How YouTuber Michelle Phan Achieved Big Time Success With Ipsy Beauty Box Subscriptions

Ipsy beauty box, the makeup sample startup of YouTube influencer and entrepreneur Michelle Phan, just reached a significant milestone in its subscriber count. For the month of April, Ipsy beauty box will be sending out over 1 million beauty sample bags to it's subscribers. This is no small feat, as beauty subscription box competitor, Birchbox, who launched a year before Ipsy, is at 800 thousand subscribers.

But Ipsy has one thing Birchbox never will, a legion of devotee millennials who followed Michelle long before she was selling anything. As a YouTube creator, Michelle Phan has been using her influence to bring her audience everything they never knew they needed to know about makeup. For Michelle, the logical next step was to create the ability for her audience members to follow along with her beauty tutorials. As noted on the Ipsy's site, "Michelle Phan has inspired countless women around the world through her beauty video tutorials on YouTube. Every day, the question Michelle gets asked the most is: "What are the right products for me?' Ipsy beauty box is an exemplary extension of a YouTuber leveraging her brand and influencer marketing.

Through her pervasive beauty knowledge, Michelle saw that there's not a single product that works for everyone. Birchbox and Ipsy's model is to customize their monthly subscription boxes to each unique user through a style profile and quiz. "With infinite beauty product combinations in the marketplace, choosing the best items for your needs can be a challenge! That was why Michelle created Ipsy. Michelle and her team of stylists have selected products they love, for you to try." Through Michelle's devoted and steadfast audience, Michelle has been able to capitalize on the core of influencer marketing - the ability to authentically endorse a brand or product and the creative dexterity to market to her following (also see our post on the top haul videos of 2014). Michelle has what Birchbox doesn't - an unfeignedly unique voice and personality.

Michelle's audience are influencers in their own right. She has thousands of followers who are YouTubers themselves. A search for "Ipsy" on shows thousands of videos created by other influencers bestowing their own endorsement of the brand. Ipsy was born native to YouTube and grew through YouTube, the zenith of social content where brands and product endorsement are an intrinsic and integral aspect of the content. It's no wonder, they've grown so fast.

Back in May of 2007, Michelle posted her first makeup tutorial video to YouTube. Since then, she's reached 7.5 million subscribers, worked with Lancome as their official makeup artist, created a line of makeup with L'Oreal titled EM, created a multichannel network for women on YouTube titled FAWN, as well as written a book and worked with Cutting Edge group to launch Shift Music Group, where social media will be used to raise awareness for new and upcoming artists (also see our post on YouTube influencer Bethany Mota). All of this, along with Ipsy, makes Michelle one of the most successful YouTube influencer turned entrepreneurs in the space. With Ipsy beauty box alone, Michelle has created a revenue stream of over $120 million in annual sales.

image source [ 1 ]

in blog, Monetization, Social Media Influencers, YouTube Influencers

Bethany Mota Takes Stake in BeautyCon

Bethany Mota beautycon
image source 

 

Bethany Mota Takes Stake in BeautyCon

Since 2009, Bethany Mota, a beauty and lifestyle YouTube ingenue and sensation, has been uploading videos to her channel MacBarbie07. Six years later, Bethany has amassed over 650 million video views and over 8 million subscribers, making her the most subscribed to beauty channel on YouTube. Now, with a presidential interview and countless conference talks on her resume, Bethany has invested an undisclosed stake in BeautyCon.

BeautyCon is a live conference and symposium where fans have the opportunity to meet their favorite YouTube beauty gurus and see them give talks and participate on panels. Bethany has partaken on panels at BeautyCon since it's inception in 2012, and has said she loves the comaraderie she finds in the BeautyCon space. “I’ve seen up close that the BeautyCon team puts the fans first and creates the sense of home for me, a place where I can feel comfortable to be myself and talk to the fans in a truly authentic way,” Mota said in a statement (also see our spotlight on Bethany Moto).

Read More>>

in blog, Monetization, Online Video Marketing, Social Media Influencers

How Vessel is Poaching YouTube’s Stars

vessel video

What is Vessel Video?

Vessel, a video platform subscription-based site started by Jason Kilar formerly of Hulu, is looking to position itself as YouTube's first real competitor by signing over a dozen premium YouTube stars as launch partners. Vessel's strategy also includes other premium content such as Project Runway and traditional publishers including "Time Inc. and A&E for such brands as Sports Illustrated and the History Channel. It's also gotten Warner Music and other labels on board, representing a total of 3,000 musicians" (cnbc.com). Vessel videos officially launched its beta to an invite-only preview on January 21 of this year. For $2.99 a month, Vessel subscribers get exclusive access to new videos from dozens of content providers including some of YouTube's stars like the Fine Bros, Miss Glamorazzi, Shane Dawson, Good Mythical Morning and more (also see our post on Vessel vs. YouTube).

Vessel's hope is that the loyal and devoted fans of current YouTube stars will follow them to the new video platform, paying for exclusive early access to their content. It's a big bet (worth $75M in their Series A venture capital funding) that audiences, who are used to not paying to view their favorite content, will now subscribe to Vessel videos at  $2.99/month. Vessel's contract would require YouTube influencers to publish first to Vessel's video platform for three days of exclusivity before publishing to their YouTube channel.

Vessel's founder, Jason Kilar, believes video and channel enthusiasts will pay for early access to premium content. “That’s the kind of person we’re going after, someone who cares deeply about a creator or a brand,” the Vessel founder said. "We believe that they’re passionate about just good content, and it’s our job to deliver it to them early.” (Tubefilter)

Read More>>

in blog, Bloggers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

1 ...4 5 6 7 8 9 10

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405