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Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook Live Vs. Live.ly: Which Platform Wins For Best Live Streaming?

Live streaming will take center stage in 2017 and every social media platform is racing to become the destination for live video. Of the live stream choices, two of the most buzzed about are Facebook Live, under Facebook, and the new Live.ly app, under Musical.ly. We compare the major features of these two developing live streaming platforms and go over the opportunities for influencers and brands.

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in blog, Facebook, Monetization, Online Video Marketing

How Does Snapchat Make Money?

How Does Snapchat Make Money Explained

For the latest authoritative marketing news, trends, and statistics on social media creators and influencer marketing, subscribe to our industry digest newsletter! 

How Does Snapchat Make Money? A Quick Overview For Marketers

As Snapchat prepares for its IPO and its user base continues to grow, the 5-year old mobile app has rolled out a steady stream of new features intended to appeal to both users and advertisers. These innovations have paved the road to monetization—latest estimates have Snapchat earning close to $1B in revenue next year.

With their IPO looming and user growth continuing to skyrocket, Snapchat now has to build upon and continue to refine how they monetize. How has Snapchat charted its own course to making money? Snapchat's various video ads and other native advertising have been the primary revenue drivers to-date. With this unique set of advertising options, Snapchat has already gained significant traction with marketers.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

Google Acquires FameBit, Influencer Marketing Platform For Branded YouTube Videos

Google Acquires FameBit Influencer Marketing Platform YouTube Creators

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Google Purchases Influencer Marketing Platform FameBit To Better Connect Creators & Advertisers

On October 11, 2016, Google acquired FameBit for an undisclosed amount (rumored to be $15M). FameBit, an influencer marketing platform, previously raised an undisclosed seed round in September 2013 and subsequently $1.5M in another seed round summer of 2014 from Third Wave Digital (and its founder Allen DeBovoise), Silicon Valley venture capital firm and startup accelerator 500 Startups, and Science (also an investor in Dollar Shave Club and DogVacay), among others.

Google's FameBit purchase is a significant event for the influencer marketing industry—the tech giant's acquisition of its first influencer marketing outfit not only marks the industry's immense growth and popularity, but also influencer marketing's viability as a core strategy and channel for advertisers, social media apps and networks, and its ecosystem of millions of social media influencers, fans, and followers—all things Google is keen to be a part of.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is YouTube Penalizing Top Content Creators?

YouTube Demonetization Top Content Creators Stars

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How YouTube's Demonetization Policy Will Affect Content Creators & Advertisers

As audiences turn to social media platforms in record numbers, advertising on YouTube is now one of the most effective ways to reach audiences. One Google study even reports that marketers can reach 56% more 18- to 49-year-olds using YouTube ads compared to prime-time broadcast television commercials. YouTube's recent efforts to make the platform more advertiser-friendly by "demonetizing" (i.e. removing advertisements from) videos that feature profanity, violence, or otherwise explicit content, however, has prompted outcries from top content creators and set what some see as a dangerous precedent of censorship.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Facebook Video Statistics Everyone Needs To Know

The Facebook Video Statistics Everyone Needs To Know

For the latest authoritative marketing news, statistics, and trends on social media stars, content creators, and influencer marketing, subscribe to our industry digest newsletter! 

The 13 Biggest Facebook Video Statistics Marketers Need To Know For 2018

UPDATE September 18, 2018 — Facebook continues to double-down on video to keep pace with increased:

  • User consumption of digital video
  • User adoption of Live video and video updates on Stories
  • Output of branded video from advertisers
  • Data points that demonstrate high user engagement with video

In the interest of keeping this post as current as possible, we’ve updated the following statistics to reflect the newest information available. The original text remains intact, with updates noted above select sections.


UPDATE February 6, 2018 — Facebook continues to grow, as does its video initiatives. In its Q4 2017 earnings call, the company announced its ongoing dedication to video in the next three years and drew particular attention to Facebook Watch and the launch of Watch Party, a feature which allows for shared viewing. It also announced updates to its video recommendations in order to “encourage meaningful interactions.” The changes have reportedly significantly decreased time spent on the platform.

Digital video is booming. Globally, traffic from online videos will constitute over 80% of all consumer internet traffic by 2020 (Cisco), and eMarketer estimates that U.S. spending on both mobile and desktop video advertising will reach nearly $10 billion in 2016, more than a 23% increase than last year. By 2019, the total U.S. digital video advertising spend is projected to eclipse $14 billion—nearly 50% of that figure ($6.86 billion) is attributed to mobile video.

Shortly after Facebook launched its live streaming video platform "Facebook Live," The New York Times shared the following insight:

Videos represent a potentially transformational form of journalism because they let stories unfold organically, live, and with the audience able to change the experience.

Facebook Live and Video have already impacted how we consume and deliver content on the largest social media network.

See the biggest Facebook video statistics:

  1. 1 out of 5 Facebook videos is a Live video.
  2. Facebook's new algorithm has reduced user time on the platform by 50 million hours per day.
  3. 2.5 billion people use a Facebook app.
  4. 47% of total ad recall happens in the first 3 seconds of a video ad.
  5. Facebook Live videos are watched 3x longer than standard videos.
  6. Facebook video posts have increased by 94% within a year.
  7. Users rack up 8 billion daily views watching Facebook videos.
  8. 85% of videos are played without sound.
  9. Facebook paid $50+ million to influencers and publishers to promote video features.
  10. 89% of all Facebook ad revenue is from mobile.
  11. Facebook videos have increased 360% in newsfeed updates.
  12. Branded Facebook videos earn on average a 13% organic reach and 6% engagement rate.
  13. 100 million hours of Facebook videos are watched daily.

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in blog, Facebook, Influencer Marketing Statistics, Monetization, Online Video Marketing

How Do Instagram Influencers Make Money?

How Do Instagram Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Top Instagram Influencers Strike It Rich

UPDATE May 5, 2017 — Instagram influencer marketing has grown at an incredible rate over the last year. Instagram’s added more features, more users, and more compelling reasons to choose it over competitors like Snapchat. Influencer marketing on Instagram is a $1 billion market. In order to keep this post as accurate and valuable as possible, we’ve updated some key statistics and figures with the latest information from Instagram. We’ve preserved the original text of the article and added clearly marked updates below select passages.

Since it's inception at the end of 2010, Instagram has expeditiously grown to be one of the most popular social media platforms in the world, especially for Millennials and teen audiences. The photo-sharing app now claims over 400 million active users, and the platform’s top social media stars, known as Instagram influencers or “Instagrammers,” have amassed huge followings by consistently posting aspiration photos and regularly engaging with fans.

UPDATE: As of April 2017, Instagram has over 700 million users. Its Stories feature (a major factor in Snapchat’s stalling growth) sees over 200 million active users.

Because they command the attention of millions and have developed relationships with thousands or even millions of users, today’s top Instagrammers are in a unique position to collaborate with brands to make a living doing what they do best—creating and sharing incredible content to their engaged audiences across their social media channels. Exactly how much these social media stars can make through influencer marketing sponsorships and collaborations, however, may surprise you.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat’s Breakout Moment: The Coachella Snapchat Story

Snapchat’s Breakout Moment: The Coachella Snapchat Story

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Coachella Story Illustrates Snapchat Advertising Potential

Facebook, Twitter, Instagram, and Vine have all amassed enormous audiences over the last decade (Facebook alone claims 1.59 billion users worldwide), but in recent years, the disappearing photo and video app Snapchat has been making big waves in the social media scene. Since is was launched in 2011, Snapchat has grown to approximately 200 million active users and now boasts 8 billion video views a day, making it an ideal platform for marketers looking reach young, attentive consumers through influencer marketing partnerships or the app’s native advertising services (see more remarkable Snapchat statistics here).

In a wildly successful marketing effort, Coachella took to Snapchat, the millennial platform of choice, to showcase their event to millions of targeted, future festival goers worldwide. With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays.Read More>>

in blog, Influencer Marketing Case Studies, Monetization, Native Advertising With Influencers, Snapchat Influencers

What is a YouTube MCN?

What is a YouTube MCN?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube MCNs: Everything You Need To Know

Over 800 million unique users visit YouTube each month. Finding a way to monetize these massive audiences, however, can be challenging for both content creators and brands looking to develop sponsored content with YouTube's most prominent digital influencers. In the wake of YouTube stars' escalating popularity and increased social reach, Multi-Channel Networks (MCNs) have emerged to help content creators produce high-quality videos and manage their advertising revenue streams. On the brand side, MCNs provide a vital link between YouTuber and companies by facilitating lucrative influencer marketing partnerships and giving brands access to a digital influencer's large social following.

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in blog, Branded Content With Influencers, Influencer Marketing Guides & How-To’s, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Best YouTube Sponsorship Examples From Tech Giant, Samsung

YouTube Sponsorships Samsung YouTubers Channels

For the latest authoritative marketing news, trends, and stats on YouTubers, social media stars, and influencer marketing, subscribe to our industry digest newsletter! 

Here's How Samsung Creates YouTube Sponsorships With Top YouTubers

With over 1 billion active users, YouTube is well-positioned for immense growth and to receive traffic, audiences, and time spend from TV. In the later half of 2015, Bloomberg reported that Americans now spend more time on social apps and watching mobile video than TV. As such, many advertisers, brands, and publishers are seeking to market on the world's biggest mobile video platform, YouTube.

On YouTube, top YouTube influencers and YouTuber channels command a vast share of YouTube's core demographics. With millions of subscribers each and billions of video views, brands are eager to partner with top YouTubers to create relevant content that espouses brand messaging and is shared among fans. See how top tech brand Samsung creates standout YouTube sponsorships with top YouTube stars here:

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is A YouTube Influencer Agency?

What Is A YouTube Influencer Agency?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Influencer Agency: What You Need to Know

When YouTube was launched by PayPal employees Chad Hurley, Steve Chen, and Jawed Karim in 2005, no one could have predicted the video sharing platform would one day become the third-most visited site in the world (behind only Facebook and Google). Within a year, YouTube was the planet’s fastest growing website, and soon a legion of magnetic YouTube personalities - known today as “YouTubers” - were amassing large, engaged audiences and creating videos that received millions of views each. As the platform emerged from infancy, companies began forming to help top YouTubers monetize their popularity and build an infrastructure to accommodate this new type of influencer-driven marketing, among them the YouTube influencer agency.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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