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This New Feature Could Be Huge For Twitch Influencers

This New Feature Could Be Huge For Twitch Influencers
For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A New Feature On Twitch Will Provide New Opportunities For Twitch Influencers To Make Money

Twitch announced this week that it’s adding a brand new phase of its business: Selling video games through its robust live streaming and broadcasting platform. The long-time frontrunner in video game streaming, Twitch will be giving its users the ability to purchase games directly through the platform and will give its streaming partners a cut of the sales. It’s big news for Twitch influencers, but its effects could also reverberate through the entire live streaming and influencer marketing landscape.

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in blog, Influencer Marketing, Monetization, Online Video Marketing

The Best Social Media Apps For Live Streaming [Gifographic]

The Best Social Media Apps For Live Streaming [Gifographic]

Which Is The Best Live Streaming App? Facebook Live, Live.ly, Live.me & More

Live streaming is becoming more and more ubiquitous, and with its rise on a number of social platforms comes the inevitable difficulty of deciding which one to use. Between Facebook Live, Instagram Live, YouTube Live, Live.ly, and Live.me, there’s a bevy of features to sort through.

Though most platforms have similarities and generally accepted feature standards, each one is a little bit different and offers users different capabilities and experiences where broadcast, discovering, and sharing videos are concerned.

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in blog, Facebook, Influencer Marketing Infographics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Reviewing TapInfluence’s Influencer Marketing Platform

Reviewing TapInfluence’s Influencer Marketing Platform

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

TapInfluence Review: Influencer Marketing Platform For Creators, Brands, & Agencies

For brands, running influencer marketing campaigns is a big job. From deciding on target messaging and demographics to choosing influencers that are going to resonate with the target audience, there are a lot of variables to consider and juggle. It’s not necessarily a picnic for influencers, either. Finding work and getting paid fairly and promptly can be a challenge.

Frankly, that’s why agencies focused solely on influencer marketing exist. It’s also why platforms like TapInfluence exist, though their function is ultimately a little bit different.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & related topics. 

How Snapchat's IPO Stacks Up Against Facebook's & Twitter's [Infographic]

Snapchat’s filed for its IPO, and with the filing comes a lot of talk about growth, profitability, potential stock prices, and Snapchat’s plans for the future. There have also been plenty of comparisons to other massive tech IPOs, primarily those of Facebook and Twitter. But how does Snapchat really stack up? And does that tell us something about Snapchat’s probable future?

When we start talking about IPOs, we tend to start talking in very big numbers that are difficult to understand without some kind of context. Without looking at what happened next, it can be hard to tell what it means to have a successful IPO. So we crunched some numbers and took a good hard look at what Snapchat’s current financials, growth prospects, and proposed stock prices might mean for its IPO given what happened before, during, and after Facebook and Twitter filed their own IPOs.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Monetization

Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

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in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

Snapchat’s New Ecommerce & Ad Targeting Features

Snapchat’s New Ecommerce & Ad Targeting Features

For the latest authoritative marketing news, trends, and statistics on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How New Ecommerce & Ad Targeting Features Will Finally Make Snapchat A Major Advertising Player

Snapchat is poised to have a big 2017. With expanding use cases for Spectacles, a $25B IPO on the horizon, and the continuous rollout of new features, Snapchat will be finding new ways to draw in and engage users this year. But a big part of the platform’s growth is going to come from ecommerce ads, which have benefitted from some recent under the hood upgrades—specifically, deep-linking and auto-fill capabilities. The features are in the test phase for now, but they have the power to throttle up the impact of Snap Ads.

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in blog, Monetization, Snapchat Influencers

YouTube Super Chat: How It Works, Features, & More

YouTube Super Chat: How It Works, Features, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Why Super Chats May Make YouTube The Ultimate Live Streaming Platform

YouTube’s launch of Super Chat is indicative of the growing power of social media content creators, the importance of influencers to a social platform, and the rising popularity of the live streaming format. With other social live streaming programs, such as Facebook Live and musical.ly’s live.ly, all vying for audiences and content creators, Super Chat is YouTube’s statement that it will be taking live streaming seriously.

This has serious implications for social media influencers and marketers alike, and we go over what content creators and brands can expect from YouTube’s newest live streaming feature.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

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