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Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

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The 5 Key Things Advertisers Must Know About Snapchat's Q1 Earnings Report

Snapchat’s parent company, Snap Inc., is set to release its Q1 earnings report this week. This will be the first earnings report since Snap’s IPO and will be telling where its future as a company is concerned. Facing stiff competition from Facebook and Instagram, Snap is approaching a pivotal moment for its survival.

In the year prior to its IPO, Snap saw a total revenue of $404.5 million and a $514.6 million net loss. It wasn’t profitable at the time of its IPO and its profitability isn’t likely to change soon. In fact, a senior equity analyst estimates that in Q1 2017, Snap may have pulled in $142 million in revenue and lost $2.2 billion. It’s worth noting, however, that going public can be a costly endeavor and that Facebook and Twitter posted net losses of $157 million and $511 million respectively in the quarter after their IPOs.

We’ll be watching closely to see what Snap’s Q1 earnings report can tell us about what’s next for Snap, but there are a few key factors affecting Snap’s stock prices and business that marketers should pay attention to as we approach the critical report.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

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See Facebook, Inc. (FB) Q1 2017 Earnings, Stock Price Change, User Growth, & More  [Infographic]

With over 1.28 billion daily active users and 1.94 billion monthly active users, Facebook is the most widely used social media platform in the world. As such, Facebook is also the most popular platform among marketers and advertisers and hosts at least 5 million advertisers on Facebook and 1 million more on Instagram. This popularity with advertisers is bolstering Facebook’s financial growth.

Facebook’s 2017 Q1 earnings report reveals that nearly 98% of its $8.032 billion Q1 revenue came from advertising options. Despite reported dips in Q1 revenue, Facebook’s common stock is still standing strong at all-time highs.

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Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic] 

Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.

In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Monetization, Online Video Marketing

The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

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10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

The 11 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

The 11 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

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These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is

UPDATE October 9, 2018 — YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.

We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online:

  1. YouTube pulls in over 1.8 billion logged-in users each month, nearing Facebook's 2 billion.
  2. YouTube will account for $3.36 billion in net U.S. video ad revenues in 2018.
  3. The number of creators earning five figures per year jumped 35% while those earning six figures increased by 45%.
  4. YouTube has four major Creator Awards: Silver, Gold, Diamond, and Ruby.
  5. 75% of children wish to pursue a YouTuber career path.
  6. Each minute, YouTubers upload a total of 400 hours of content.
  7. YouTube has paid out more than $2 billion dollars to unique Content ID creators.
  8. YouTuber Creators have produced more than 10,000 videos in YouTube Spaces.
  9. 70% of YouTube subscribers identify with YouTube Creators better than with TV or movie stars.
  10. The top 25 YouTubers attract more than 3x as many views as traditional celebrities on YouTube.
  11. 70% of YouTube's viewers believe that YouTube content creators drive modern culture.

Related Post: The Difference Between YouTubers And YouTube Creators

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

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How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What You Should Know About The YouTube Ad Fiasco

What You Should Know About The YouTube Ad Fiasco

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Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.

This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

Instagram Influencer Marketing Is A 1 Billion Dollar Industry

Instagram Influencer Marketing Is A 1 Billion Dollar Industry

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How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

UPDATE May 5, 2017 — Much has changed on Instagram is the last 10 months. Instagram has introduced new features like Instagram Stories (which closely mimics Snapchat’s core function and has carved deeply into Snapchat’s growth numbers), Live, and Galleries. These new features have drawn users faster than ever before, and Instagram’s platform has continued to grow quickly. In an effort to keep this article as accurate and helpful as possible, we’ve updated it with the most up-to-date information and statistics. We’ve preserved the original text of this article and have added clearly-marked updates below select passages.

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

UPDATE: April 2017 propelled Instagram past 700 million monthly active users and saw a reported daily active user base of 200 million users for Instagram Stories alone.

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Who’s Publishing On Snapchat’s Discover Channel?

Who’s Publishing On Snapchat’s Discover Channel?

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How Snapchat Discover Partners Are Key To Snapchat's Future

Snapchat Discover is just over two years old now and is undergoing a period of change. Featuring content from partnerships with over 40 publishers, Discover is Snapchat’s central hub of content and programming. As Snap continues to chase profitability, it’s building out its Discover offerings with original shows, licensed content, and more material from publishers.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers

What Is Twitch? History, Features, & More

What Is Twitch? History, Features, & More

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What Is Twitch? A Marketer's Guide To The Top Live Streaming Gaming Platform With 10M Daily Users

When it launched in 2011, Twitch was introduced as a new facet of Justin.tv, a live streaming platform that started in 2007 with a single 24/7 stream from its founder, Justin Kan. Six years later, it’s the primary destination for video game-related content streaming online, drawing over 9.7 million active users every day.

On average, each of its users watches 106 minutes of content every day. Audiences are spending a lot of time engaging with the Twitch platform, making Twitch a tour de force in live streaming and presenting a massive opportunity for both marketers and influencers. With its focus on a large and engaged audience and an evolving monetization architecture, Twitch may not be quite the household name that YouTube is, but it’s mighty in its influence.

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