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What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook Live Vs. Live.ly: Which Platform Wins For Best Live Streaming?

Live streaming will take center stage in 2017 and every social media platform is racing to become the destination for live video. Of the live stream choices, two of the most buzzed about are Facebook Live, under Facebook, and the new Live.ly app, under Musical.ly. We compare the major features of these two developing live streaming platforms and go over the opportunities for influencers and brands.

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in blog, Facebook, Monetization, Online Video Marketing

How Does Snapchat Make Money?

How Does Snapchat Make Money Explained

For the latest authoritative marketing news, trends, and statistics on social media creators and influencer marketing, subscribe to our industry digest newsletter! 

How Does Snapchat Make Money? A Quick Overview For Marketers

As Snapchat prepares for its IPO and its user base continues to grow, the 5-year old mobile app has rolled out a steady stream of new features intended to appeal to both users and advertisers. These innovations have paved the road to monetization—latest estimates have Snapchat earning close to $1B in revenue next year.

With their IPO looming and user growth continuing to skyrocket, Snapchat now has to build upon and continue to refine how they monetize. How has Snapchat charted its own course to making money? Snapchat's various video ads and other native advertising have been the primary revenue drivers to-date. With this unique set of advertising options, Snapchat has already gained significant traction with marketers.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

Google Acquires FameBit, Influencer Marketing Platform For Branded YouTube Videos

Google Acquires FameBit Influencer Marketing Platform YouTube Creators

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Google Purchases Influencer Marketing Platform FameBit To Better Connect Creators & Advertisers

On October 11, 2016, Google acquired FameBit for an undisclosed amount (rumored to be $15M). FameBit, an influencer marketing platform, previously raised an undisclosed seed round in September 2013 and subsequently $1.5M in another seed round summer of 2014 from Third Wave Digital (and its founder Allen DeBovoise), Silicon Valley venture capital firm and startup accelerator 500 Startups, and Science (also an investor in Dollar Shave Club and DogVacay), among others.

Google's FameBit purchase is a significant event for the influencer marketing industry—the tech giant's acquisition of its first influencer marketing outfit not only marks the industry's immense growth and popularity, but also influencer marketing's viability as a core strategy and channel for advertisers, social media apps and networks, and its ecosystem of millions of social media influencers, fans, and followers—all things Google is keen to be a part of.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is YouTube Penalizing Top Content Creators?

YouTube Demonetization Top Content Creators Stars

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How YouTube's Demonetization Policy Will Affect Content Creators & Advertisers

As audiences turn to social media platforms in record numbers, advertising on YouTube is now one of the most effective ways to reach audiences. One Google study even reports that marketers can reach 56% more 18- to 49-year-olds using YouTube ads compared to prime-time broadcast television commercials. YouTube's recent efforts to make the platform more advertiser-friendly by "demonetizing" (i.e. removing advertisements from) videos that feature profanity, violence, or otherwise explicit content, however, has prompted outcries from top content creators and set what some see as a dangerous precedent of censorship.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Facebook Video Statistics Everyone Needs To Know

Facebook Video Statistics 2016

For the latest authoritative marketing news, statistics, and trends on social media stars, content creators, and influencer marketing, subscribe to our industry digest newsletter! 

The 11 Biggest Facebook Video Statistics Marketers Need To Know For 2016

Digital video is booming. Globally, traffic from online videos will constitute over 80% of all consumer internet traffic by 2020 (Cisco), and eMarketer estimates that U.S. spending on both mobile and desktop video advertising will reach nearly $10 billion in 2016, more than a 23% increase than last year. By 2019, the total U.S. digital video advertising spend is projected to eclipse $14 billion—nearly 50% of that figure ($6.86 billion) is attributed to mobile video.

Shortly after Facebook launched its live streaming video platform "Facebook Live," The New York Times shared the following insight:

Videos represent a potentially transformational form of journalism because they let stories unfold organically, live, and with the audience able to change the experience.

Facebook Live and Video have already impacted how we consume and deliver content on the largest social media network. See the biggest Facebook video statistics in 2016 and Facebook trends driving massive user behavior shifts here:

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Online Video Marketing

How Do Instagram Influencers Make Money?

How Instagram Influencers Make Money Brand Sponsorships

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Top Instagram Influencers Strike It Rich

Since it's inception at the end of 2010, Instagram has expeditiously grown to be one of the most popular social media platforms in the world, especially for Millennials and teen audiences. The photo-sharing app now claims over 400 million active users, and the platform’s top social media stars, known as Instagram influencers or “Instagrammers,” have amassed huge followings by consistently posting aspiration photos and regularly engaging with fans.

Because they command the attention of millions and have developed relationships with thousands or even millions of users, today’s top Instagrammers are in a unique position to collaborate with brands to make a living doing what they do best—creating and sharing incredible content to their engaged audiences across their social media channels. Exactly how much these social media stars can make through influencer marketing sponsorships and collaborations, however, may surprise you.

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in blog, Branded Content With Influencers, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers

Snapchat’s Breakout Moment: The Coachella Snapchat Story

Snapchat Advertising Coachella Snap Story
For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Coachella Story Illustrates Snapchat Advertising Potential

Facebook, Twitter, Instagram, and Vine have all amassed enormous audiences over the last decade (Facebook alone claims 1.59 billion users worldwide), but in recent years, the disappearing photo and video app Snapchat has been making big waves in the social media scene. Since is was launched in 2011, Snapchat has grown to approximately 200 million active users and now boasts 8 billion video views a day, making it an ideal platform for marketers looking reach young, attentive consumers through influencer marketing partnerships or the app’s native advertising services (see more remarkable Snapchat statistics here).

In a wildly successful marketing effort, Coachella took to Snapchat, the millennial platform of choice, to showcase their event to millions of targeted, future festival goers worldwide. With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays.Read More>>

in blog, Monetization, Native Advertising With Influencers, Snapchat Influencers

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