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Who’s Publishing On Snapchat’s Discover Channel?

Who’s Publishing On Snapchat’s Discover Channel?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Snapchat Discover Partners Are Key To Snapchat's Future

Snapchat Discover is just over two years old now and is undergoing a period of change. Featuring content from partnerships with over 40 publishers, Discover is Snapchat’s central hub of content and programming. As Snap continues to chase profitability, it’s building out its Discover offerings with original shows, licensed content, and more material from publishers.

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in blog, Branded Content With Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers

What Is Twitch? History, Features, & More

What Is Twitch? History, Features, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is Twitch? A Marketer's Guide To The Top Live Streaming Gaming Platform With 10M Daily Users

When it launched in 2011, Twitch was introduced as a new facet of Justin.tv, a live streaming platform that started in 2007 with a single 24/7 stream from its founder, Justin Kan. Six years later, it’s the primary destination for video game-related content streaming online, drawing over 9.7 million active users every day.

On average, each of its users watches 106 minutes of content every day. Audiences are spending a lot of time engaging with the Twitch platform, making Twitch a tour de force in live streaming and presenting a massive opportunity for both marketers and influencers. With its focus on a large and engaged audience and an evolving monetization architecture, Twitch may not be quite the household name that YouTube is, but it’s mighty in its influence.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization

This New Feature Could Be Huge For Twitch Influencers

This New Feature Could Be Huge For Twitch Influencers
For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A New Feature On Twitch Will Provide New Opportunities For Twitch Influencers To Make Money

Twitch announced this week that it’s adding a brand new phase of its business: Selling video games through its robust live streaming and broadcasting platform. The long-time frontrunner in video game streaming, Twitch will be giving its users the ability to purchase games directly through the platform and will give its streaming partners a cut of the sales. It’s big news for Twitch influencers, but its effects could also reverberate through the entire live streaming and influencer marketing landscape.

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in blog, Influencer Marketing, Monetization, Online Video Marketing

The Best Social Media Apps For Live Streaming [Gifographic]

The Best Social Media Apps For Live Streaming [Gifographic]

Which Is The Best Live Streaming App? Facebook Live, Live.ly, Live.me & More

Live streaming is becoming more and more ubiquitous, and with its rise on a number of social platforms comes the inevitable difficulty of deciding which one to use. Between Facebook Live, Instagram Live, YouTube Live, Live.ly, and Live.me, there’s a bevy of features to sort through.

Though most platforms have similarities and generally accepted feature standards, each one is a little bit different and offers users different capabilities and experiences where broadcast, discovering, and sharing videos are concerned.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Reviewing TapInfluence’s Influencer Marketing Platform

Reviewing TapInfluence’s Influencer Marketing Platform

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

TapInfluence Review: Influencer Marketing Platform For Creators, Brands, & Agencies

For brands, running influencer marketing campaigns is a big job. From deciding on target messaging and demographics to choosing influencers that are going to resonate with the target audience, there are a lot of variables to consider and juggle. It’s not necessarily a picnic for influencers, either. Finding work and getting paid fairly and promptly can be a challenge.

Frankly, that’s why agencies focused solely on influencer marketing exist. It’s also why platforms like TapInfluence exist, though their function is ultimately a little bit different.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & related topics. 

How Snapchat's IPO Stacks Up Against Facebook's & Twitter's [Infographic]

Snapchat’s filed for its IPO, and with the filing comes a lot of talk about growth, profitability, potential stock prices, and Snapchat’s plans for the future. There have also been plenty of comparisons to other massive tech IPOs, primarily those of Facebook and Twitter. But how does Snapchat really stack up? And does that tell us something about Snapchat’s probable future?

When we start talking about IPOs, we tend to start talking in very big numbers that are difficult to understand without some kind of context. Without looking at what happened next, it can be hard to tell what it means to have a successful IPO. So we crunched some numbers and took a good hard look at what Snapchat’s current financials, growth prospects, and proposed stock prices might mean for its IPO given what happened before, during, and after Facebook and Twitter filed their own IPOs.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Monetization

Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

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in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

Snapchat’s New Ecommerce & Ad Targeting Features

Snapchat’s New Ecommerce & Ad Targeting Features

For the latest authoritative marketing news, trends, and statistics on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How New Ecommerce & Ad Targeting Features Will Finally Make Snapchat A Major Advertising Player

Snapchat is poised to have a big 2017. With expanding use cases for Spectacles, a $25B IPO on the horizon, and the continuous rollout of new features, Snapchat will be finding new ways to draw in and engage users this year. But a big part of the platform’s growth is going to come from ecommerce ads, which have benefitted from some recent under the hood upgrades—specifically, deep-linking and auto-fill capabilities. The features are in the test phase for now, but they have the power to throttle up the impact of Snap Ads.

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in blog, Monetization, Snapchat Influencers

YouTube Super Chat: How It Works, Features, & More

YouTube Super Chat: How It Works, Features, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Why Super Chats May Make YouTube The Ultimate Live Streaming Platform

YouTube’s launch of Super Chat is indicative of the growing power of social media content creators, the importance of influencers to a social platform, and the rising popularity of the live streaming format. With other social live streaming programs, such as Facebook Live and musical.ly’s live.ly, all vying for audiences and content creators, Super Chat is YouTube’s statement that it will be taking live streaming seriously.

This has serious implications for social media influencers and marketers alike, and we go over what content creators and brands can expect from YouTube’s newest live streaming feature.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

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