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Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

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in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

Snapchat’s New Ecommerce & Ad Targeting Features

Snapchat’s New Ecommerce & Ad Targeting Features

For the latest authoritative marketing news, trends, and statistics on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How New Ecommerce & Ad Targeting Features Will Finally Make Snapchat A Major Advertising Player

Snapchat is poised to have a big 2017. With expanding use cases for Spectacles, a $25B IPO on the horizon, and the continuous rollout of new features, Snapchat will be finding new ways to draw in and engage users this year. But a big part of the platform’s growth is going to come from ecommerce ads, which have benefitted from some recent under the hood upgrades—specifically, deep-linking and auto-fill capabilities. The features are in the test phase for now, but they have the power to throttle up the impact of Snap Ads.

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in blog, Monetization, Snapchat Influencers

YouTube Super Chat: How It Works, Features, & More

YouTube Super Chat: How It Works, Features, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Why Super Chats May Make YouTube The Ultimate Live Streaming Platform

YouTube’s launch of Super Chat is indicative of the growing power of social media content creators, the importance of influencers to a social platform, and the rising popularity of the live streaming format. With other social live streaming programs, such as Facebook Live and musical.ly’s live.ly, all vying for audiences and content creators, Super Chat is YouTube’s statement that it will be taking live streaming seriously.

This has serious implications for social media influencers and marketers alike, and we go over what content creators and brands can expect from YouTube’s newest live streaming feature.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

What Brands Need To Know About Facebook’s Branded Content Tool

What Brands Need To Know About Facebook’s Branded Content Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook’s Branded Content Tool Is A Must-Use For Brands

Branded content utilizes content as a way to promote or advertise for a brand. Branded content can represent a variety of marketing materials ranging from white papers, online YouTube videos, blog posts, and Instagram photos. Today, branded content is everywhere. The rise of social media and influencer marketing has made it impossible for brands to avoid branded content. Moreover, the recent FTC crackdown on branded content has revealed many related consumer issues such as transparency.

Increased attention to branded content has led brands and advertising platforms, especially social media websites, to be more cognizant of ethical consumer advertising practices, especially in influencer marketing. Specifically, brands and their partners need to include proper disclosure techniques. Facebook, in particular, has revamped its website and advertising tools for brands and their partners to give marketers a tool for their branded content.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

Facebook Live vs Live.ly: Which Live Streaming Platform Is Better?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Facebook Live Vs. Live.ly: Which Platform Wins For Best Live Streaming?

Live streaming will take center stage in 2017 and every social media platform is racing to become the destination for live video. Of the live stream choices, two of the most buzzed about are Facebook Live, under Facebook, and the new Live.ly app, under Musical.ly. We compare the major features of these two developing live streaming platforms and go over the opportunities for influencers and brands.

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in blog, Facebook, Monetization, Online Video Marketing

How Does Snapchat Make Money?

How Does Snapchat Make Money Explained

For the latest authoritative marketing news, trends, and statistics on social media creators and influencer marketing, subscribe to our industry digest newsletter! 

How Does Snapchat Make Money? A Quick Overview For Marketers

As Snapchat prepares for its IPO and its user base continues to grow, the 5-year old mobile app has rolled out a steady stream of new features intended to appeal to both users and advertisers. These innovations have paved the road to monetization—latest estimates have Snapchat earning close to $1B in revenue next year.

With their IPO looming and user growth continuing to skyrocket, Snapchat now has to build upon and continue to refine how they monetize. How has Snapchat charted its own course to making money? Snapchat's various video ads and other native advertising have been the primary revenue drivers to-date. With this unique set of advertising options, Snapchat has already gained significant traction with marketers.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

Google Acquires FameBit, Influencer Marketing Platform For Branded YouTube Videos

Google Acquires FameBit Influencer Marketing Platform YouTube Creators

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Google Purchases Influencer Marketing Platform FameBit To Better Connect Creators & Advertisers

On October 11, 2016, Google acquired FameBit for an undisclosed amount (rumored to be $15M). FameBit, an influencer marketing platform, previously raised an undisclosed seed round in September 2013 and subsequently $1.5M in another seed round summer of 2014 from Third Wave Digital (and its founder Allen DeBovoise), Silicon Valley venture capital firm and startup accelerator 500 Startups, and Science (also an investor in Dollar Shave Club and DogVacay), among others.

Google's FameBit purchase is a significant event for the influencer marketing industry—the tech giant's acquisition of its first influencer marketing outfit not only marks the industry's immense growth and popularity, but also influencer marketing's viability as a core strategy and channel for advertisers, social media apps and networks, and its ecosystem of millions of social media influencers, fans, and followers—all things Google is keen to be a part of.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is YouTube Penalizing Top Content Creators?

YouTube Demonetization Top Content Creators Stars

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How YouTube's Demonetization Policy Will Affect Content Creators & Advertisers

As audiences turn to social media platforms in record numbers, advertising on YouTube is now one of the most effective ways to reach audiences. One Google study even reports that marketers can reach 56% more 18- to 49-year-olds using YouTube ads compared to prime-time broadcast television commercials. YouTube's recent efforts to make the platform more advertiser-friendly by "demonetizing" (i.e. removing advertisements from) videos that feature profanity, violence, or otherwise explicit content, however, has prompted outcries from top content creators and set what some see as a dangerous precedent of censorship.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

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