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10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

Instagram Stories already has nearly twice as many daily users as Snapchat, and the feature’s immense popularity and continued expansion have significant implications for audiences, influencers, and marketers alike.

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in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

YouTube Multi-Channel Network Pros And Cons

YouTube Multi-Channel Network Pros And Cons

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Pros & Cons Marketers Must Know About YouTube MCN's

Multi-channel networks (MCNs) first emerged on YouTube to leverage the power and potential of the platform’s biggest channels and most influential stars. Utilizing an amalgam of practices adopted from talent agencies, marketing firms, and production companies, MCNs sought to create a new business model to help represent and service the platform’s unique talent (“YouTube influencers" or "YouTubers”).

As both YouTube and YouTubers have evolved, MCNs have attempted to evolve and meet the needs of the changing landscape, seeking to provide influencers and creators services such as digital rights management, monetization, and funding, audience growth and development, as well as collaborations and partnerships.

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in blog, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

YouTube Adjusts Monetization Policy In Response To Influencer Criticism

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Monetization Policy: History, Recent Developments & Influencer Marketing Implications

In the span of its 12-year history, YouTube has accumulated more than 1 billion users and has become a gathering place for influencers and fans. For some, it has become a place to make a living. The number of YouTube channels earning $100,000 is up 50% year over year, and 7 out of 10 YouTube subscribers report relating more to YouTube creators than traditional television/movie stars.

YouTube’s monetization policy has been a controversial issue within the influencer community for the past several months. In light of influencer complaints, YouTube just announced changes to its monetization algorithm that will, if successful, help creators generate greater ad revenue on videos. Here, we’ll break down the history of YouTube’s monetization algorithm, the steps YouTube is taking to improve it, and how it affects the influencer marketing industry.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Past, Present & Future Of Snapchat Discover

The Past, Present & Future Of Snapchat Discover

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

What Is Snapchat Discover?

The image messaging mobile app, Snapchat launched in September 2011 and in six years has amassed 166 million DAUs. Originally, Snapchat connected individuals and peer groups. However, on January 27, 2015, Snap Inc. announced the launch of Snapchat Discover, a feature that repositioned the app as a distributor of news.

Snapchat Discover gives users the option to view Stories created by publishers and TV networks, among the likes of CNN and The New York Times, that create disappearing Stories comprised of text, image, and video.

As of late, Snap Inc. has taken pointed measures to transform Snapchat Discover. Perhaps in response to increasing competition and in search of profit, Snapchat is leaning into video and expanding what outlets can do on Discover. Here we’ll break down Discover’s history, explain how the feature works, outline its recent developments, and discuss its future.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Influencer Spotlight: How Jamie Salvatori Of Vat19 Drives Sales On YouTube

If you’ve ever seen a wacky video of a full-grown man eating a gummy worm the size of a human arm, you’ve probably seen Vat19 in action. With over 4.1 million subscribers, Vat19’s YouTube channel has not only become the mainstay of its retail business, but also has transformed the company into a content leader. The zany channel features hilarious challenges, extraordinary experiments, and best of all, gigantic candy.

Jamie Salvatori, founder and content creator behind Vat19, gives us the details on how he’s leveraged social media marketing and influencer marketing to promote his e-commerce company on YouTube.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the live streaming space, helping it keep up with other popular live streaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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