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The 8 Messaging App Statistics Advertisers Need To Consider

The 8 Messaging App Statistics Advertisers Need To Consider

For the latest stats, trends, and authoritative marketing news on top YouTubers, Instagrammers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

The 8 Messaging App Statistics Every CMO Should Know

If you have a smartphone, there is a 3 in 4 chance that you have a messaging app on it. Messaging apps have completely changed the way that people communicate by enabling people with different devices to connect on one platform through text and multimedia.

With messaging apps, families are able to text relatives across continents without paying high overseas calling rates and friends can send videos and music from their favorite content creators to their friends instantly. Most importantly for businesses, customers can interface with chatbots to obtain information and basic customer service quickly and seamlessly.

Messaging apps are ubiquitous in today's world. As consumers demand a more personal and efficient buying experiences, marketers will need to view theses apps as advertising opportunities. We’ve compiled the most telling statistics on messaging apps to help advertisers grasp the size of the messaging app market. 

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers

The 8 Social Media Growth Statistics Every Marketer Should Know

The 8 Social Media Growth Statistics Every Marketer Should Know

For the latest authoritative marketing news, statistics, and trends in influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

These 8 Social Media Growth Statistics Show An Immense Industry & Dominant Future  

Social media is one of the most visible pieces of growing tech, and has become an integral part of people’s lives in the past decade. Facebook, YouTube, Instagram, Snapchat, and Twitter make it easy for anybody to participate in online communication and online networking, and these platforms have led to massive global proliferation across demographics.

Social media is more integral to our lives than ever before, and nobody expects it to stop growing anytime soon. New social apps and features are created every day, and the statistics below show the size and strength of social media worldwide.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, YouTube Influencers

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

For the latest news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter!

The 5 Key Things Advertisers Must Know About Snapchat's Q1 Earnings Report

Snapchat’s parent company, Snap Inc., is set to release its Q1 earnings report this week. This will be the first earnings report since Snap’s IPO and will be telling where its future as a company is concerned. Facing stiff competition from Facebook and Instagram, Snap is approaching a pivotal moment for its survival.

In the year prior to its IPO, Snap saw a total revenue of $404.5 million and a $514.6 million net loss. It wasn’t profitable at the time of its IPO and its profitability isn’t likely to change soon. In fact, a senior equity analyst estimates that in Q1 2017, Snap may have pulled in $142 million in revenue and lost $2.2 billion. It’s worth noting, however, that going public can be a costly endeavor and that Facebook and Twitter posted net losses of $157 million and $511 million respectively in the quarter after their IPOs.

We’ll be watching closely to see what Snap’s Q1 earnings report can tell us about what’s next for Snap, but there are a few key factors affecting Snap’s stock prices and business that marketers should pay attention to as we approach the critical report.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

The Facebook Earnings Guide: From IPO to 2017’s Q1 Earnings Report

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries! 

See Facebook, Inc. (FB) Q1 2017 Earnings, Stock Price Change, User Growth, & More  [Infographic]

With over 1.28 billion daily active users and 1.94 billion monthly active users, Facebook is the most widely used social media platform in the world. As such, Facebook is also the most popular platform among marketers and advertisers and hosts at least 5 million advertisers on Facebook and 1 million more on Instagram. This popularity with advertisers is bolstering Facebook’s financial growth.

Facebook’s 2017 Q1 earnings report reveals that nearly 98% of its $8.032 billion Q1 revenue came from advertising options. Despite reported dips in Q1 revenue, Facebook’s common stock is still standing strong at all-time highs.

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in blog, Facebook, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic] 

Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.

In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Monetization, Online Video Marketing

The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries!

10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

For the latest news and trends on the social media influencers, YouTubers, Instagrammers, and more, subscribe to our industry digest newsletter!

These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is

YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.

We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What You Should Know About The YouTube Ad Fiasco

What You Should Know About The YouTube Ad Fiasco

For the latest marketing news on YouTube, Instagram, Facebook, and influencer marketing, subscribe to our industry digest!

Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.

This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

UPDATE May 5, 2017 — Much has changed on Instagram is the last 10 months. Instagram has introduced new features like Instagram Stories (which closely mimics Snapchat’s core function and has carved deeply into Snapchat’s growth numbers), Live, and Galleries. These new features have drawn users faster than ever before, and Instagram’s platform has continued to grow quickly. In an effort to keep this article as accurate and helpful as possible, we’ve updated it with the most up-to-date information and statistics. We’ve preserved the original text of this article and have added clearly-marked updates below select passages.

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

UPDATE: April 2017 propelled Instagram past 700 million monthly active users and saw a reported daily active user base of 200 million users for Instagram Stories alone.

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