X

  Lifestyle Bloggers

Influencer Marketing Case Study: Airlines

Influencer Marketing Case Study Airlines Tuula Vintage Jessica Stein

In 2015, Airline companies Cathay Pacific, Air New Zealand, Air France, and Air Nippon collaborated with leading travel and lifestyle influencers including Tuula Vintage and Song of Style to develop rich content while integrating their brand messaging to new audiences online. The influencer marketing campaigns are not solely focused on travel-specific blogs, rather they seek to incorporate the brand within several categories, resulting in an innovative, engaging approach for increased audience exposure.

This case study is part of our ongoing Influencer Marketing Case Study Series.

Influencer Marketing Case Study:

Goals
  • Primary Objective - Build and drive brand awareness by partnering with aspirational lifestyle tastemakers in order to reach affluential audiences
  • Secondary Objective(s) - Leverage top social media influencers' social, creative direction, and audience base to elicit engagement, ultimately driving up profitable action
Approach
  • Partner with top bloggers in multiple lifestyle categories (fashion, travel, food, wedding) including Tuula Vintage, Song of Style, and 100 Layer Cake
  • Authentically develop aspirational campaign messaging
  • Organic, timely, and relevant integration within influencer's storyline
  • Market to new audiences through adjoining blog categories

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Lifestyle Blogger Spotlight: Carrots N’ Cake

Top Lifestyle Blogger Carrots N Cake Christina Haupert

Lifestyle Blogger Spotlight: Christina Haupert Of Carrots 'N' Cake

Christina Haupert's blog "Carrots 'N' Cake" chronicles her journey of balancing both a love for food and a longstanding penchant for healthy living. From detailed workouts to a fit pregnancy to a variety of everyday delicious recipes, Christina shares her best tips through a spirited mix of photos and a fun conversational writing style. In addition to her blog, Christina is both a certified CrossFit & NASM fitness trainer, published author, and self-professed iced coffee lover. Her blog has been featured in several major media publications including Runner's World and Food Network; Christina herself contributes to Glamour, Women's Health, Shape Magazine, and is a Brooks Running Ambassador.

Originally started as a way for Christina to detail and share her daily eats, Carrots 'N' Cake now partners with some of the largest brands for sponsored blog posts including Blue Apron, BarkBox, Bombas, Oyster, and NatureBox. As she describes in her spotlight feature, bloggers genuinely desire to "create meaningful between themselves and the brand as well as their readers." In addition to her high-traffic blog, Christina is active on Twitter, Instagram, and Facebook.

Check out Christina's interview for the best tips on blogging, how it's changed, and experienced advice for brands looking to partner with bloggers:

How did you get started blogging?

I was engaged to be married, so I wanted to shape up and look great on my wedding day, but, at the same time, I knew I didn't want to miss out on all of the "fun" foods in life. My blog is all about finding that balance between the carrots and cake.

What was your first blog post?

It was called "A Sweet Ending," and it documented what I ate that particular day, which, of course, included dessert.

What was your breakout moment?

When I landed a book deal!

Have you ever written anything that’s gone viral?

My post called "Life Advice from Murphy" did really well in the blog world.

How has blogging changed since you got started?

Readers expect a lot more from you with regard to how much of your life you share.

How do you keep up with social media? 

I really enjoy Instagram, so I end up on there a few times a day.

If you had more time, what would you do more of?

Traveling! I love it so much.

What advice would you give to a blogger just getting started?

Be consistent with your posting and do you. What makes you unique as a person will make you appealing to readers. Also, listen to your gut with regard to business decisions.

What’s your advice to brands looking to build a campaign or partner with bloggers?

Establish long-term relationships with bloggers and keep the lines of communication open. Bloggers want to create meaningful relationships between themselves and the brand as well as their readers.

Also See Our Posts On:

20 Top Fashion Bloggers, 2015 Edition

Influencer Marketing Companies: The New MCN?

What Is A Lifestyle Blogger?

in blog, Bloggers, Influencer Spotlight, Lifestyle Bloggers, Social Media Influencers

Top 10 Lists: Celebrity Bloggers 2015 Edition

Top Celebrity Bloggers Lauren Conrad via Cosmopolitan

Top Celebrity Blogger, Lauren Conrad of www.LaurenConrad.com

10 Top Celebrity Bloggers

While vlogging on YouTube, Instagramming, Vining, Snapchatting, and now Periscoping on newer social media platforms have taken center stage, blogging remains the original classic for sharing and documenting life’s events.
Many celebrities including Beyonce, Vanessa Hudgens “blog” by aggregating their Instagram content or Twitter feeds towards a Tumblr or WordPress template. In this instance, fan or follower engagement tends to occur primarily on the originating platform (i.e. comments, interaction primarily within originating platform with few on aggregate blog site).

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

What Is A Lifestyle Blogger?

What Is A Lifestyle Blogger?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is A Lifestyle Blogger? Discovering What Elements Define Top Lifestyle Bloggers

"A lifestyle blogger writes, creates, and publishes (multi)media content on various aspects of their daily lives."

A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated by their personal interests and daily activities. As such, lifestyle blogs are oftentimes highly personalized to the author's location, life stage and experience. For instance, a former food magazine editor, married, in her mid-30s with a 1-yr old child residing in Nantucket will blog on vastly different categories than a single, 24-yr old lifestyle blogger living in San Diego, who designs bikinis for work. Both are considered lifestyle bloggers, but there will be little if no overlay in their lifestyle blog content. 

Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing Guides & How-To’s, Lifestyle Bloggers

How Do Bloggers Make Money?

how to bloggers make money sponsored post atlantic pacific bergdorf goodman new balance

How Do Bloggers Make Money?

Since 2004, bloggers have been sharing their favorite topics across the internet with like minded people. Bloggers were the original digital influencer. Though they remain the quintessential online influencer, in some respects top bloggers are quickly being superseded by popular YouTubers, Instagrammers, Viners, and Snapchatters. Some of the best bloggers have transcended the shakeup in the influencer space, while others have evolved and migrated to new social publishing platforms. Incredibly, some of the top fashion bloggers, are among the most followed top Instagram accounts.

Originally, blogging was a hobby and avocation. The most widely recognized bloggers devote themselves full-time to their efforts; however they began their blogging journey part-time until they secured enough sustainable income from their blog to make it their primary endeavor. Now, top bloggers and influencers (like Danielle Bernstein of fashion blog, We Wore What and Emily Schuman of Cupcakes & Cashmere) can command six figure partnership and sponsorship deals.

Read more here to see how bloggers make money:

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The Rise of Top Fashion Bloggers at New York Fashion Week

Fashion Bloggers NY Fashion Week

Top Fashion Bloggers Sit Front Row & Center At New York Fashion Week

As expected, this year’s NY Fashion Week was rife with stylish trendsetters and fashionistas, however there was one noticeable change in attendee demographics. No longer are the top fashion designers, print magazine editors, and worldly socialites the first names invited to the biggest-name fashion shows. A new set of industry leaders, the stylish fashion bloggers, sat in the coveted front row seats.

Whether it was the modelesque personal style influencers, the editors of top online style publications, or the well-known YouTuber beauty gurus, these top fashion bloggers were placed front and center, fully decked out in the brand’s newest designs. The strategic seating chart guaranteed that these top fashion bloggers had access to shoot and share those perfect Instagrammer photos.

Read More>>

in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

1 2 3 4 5