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Best Instagram Campaigns – Brand Sponsored Posts

Best Instagram Campaigns Brand Sponsored Posts Logan Paul Dunkin Donuts

For the next installment of our Best Instagram Campaigns Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Instagram Campaigns - Brand Sponsored Posts From Top Viners, Bloggers & YouTubers

Although Instagram recently opened their Sponsored Ad platform for all businesses "big and small," many of Instagram's prime demographics and market have already voiced their disdain for the platform's native ad increase. In a recent market research study, VentureBeat found that more than 50% of Instagram users hate seeing more Sponsored ads.

For the first installment of our Best Instagram Campaigns Series, we take a look at some of the most recognizable brands opting to sponsor Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's Sponsored Ads. While there are many brands marketing with creators on Instagram, the following curated examples represent the best Instagram campaigns for standout, creative brand integrations with adjoining social engagement (see our post here for why social media engagement matters for sponsored content).

See which brands and creators collaborated for this week's best Instagram campaigns - brand sponsored posts:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Social Media Influencers Are Driving Ecommerce For Retail Marketing

Retail Marketing With Social Media Influencers Driving Ecommerce Sales

See popular YouTuber Casey Neistat's video for J.Crew below plus many other brand-influencer campaign examples below. For the latest authoritative marketing news, trends, and stats on social media stars, subscribe to our industry digest newsletter today!

5 Ways Social Media Stars Are Driving Ecommerce For Retail Marketing

In a recent 2015 study analyzing how the biggest brands advertise with influential bloggers, five out of the top ten brands included traditional, "brick and mortar" retailers (Nordstrom, Target, Old Navy, Express). Amidst much newer startups and solely ecommerce businesses (e.g. Blue Apron, NatureBox, and ShopStyle), the study brings to light how traditional retailers are driving ecommerce sales by partnering with popular social media stars to reach vast audiences who already shop and browse online.

Fortune's recent market study with eMarketer identifies the largest brick and mortar retailers competing with ecommerce leader, Amazon. As Amazon's direct and closest competitors, several of these traditional retailers included in Fortune's study (including Nordstrom and Target in top ten blog advertisers) are engaging with top bloggers, Instagrammers, Snapchatters, and YouTubers to drive conversions online for retail marketing.

As an emerging and high ROI channel for retail marketing, many traditional brick and mortar retailers (e.g. Lord & Taylor, Dick's Sporting Goods) are partnering with top digital influencers for longer-term collaborations oftentimes resulting in completely sold-out items. See how these brands are working with popular social media stars to effectively drive ecommerce for their retail marketing campaigns here:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Social Media Influencers, Sponsored Content With Influencers

Why Instagrammers Are The New Bloggers

Why Instagrammers Are The New Bloggers Love Taza Naomi Instagram

Instagrammers Are Now "Blogging" On Instagram

In New York Magazine's recent post "Why Instagram Captions Are The New Blogging," author Kyle Chayka illustrates how even the most unlikely characters and personas (e.g. The Rock) are apt to post "lengthy" in-depth captions and stories on Instagram. Instagram, which began in 2010 as a simple photo-sharing app, now has over 400 million active users and with its 2,200 character limit for each photo, many Instagrammers are beginning to share lengthier captions in a similar fashion to personal blog sites.

If a picture is worth a thousand words, Instagram with its ample caption limit effectively allows for both and with its massive adoption rate among many key demographics, Instagramming may just be the new form of blogging for today's social influencers to authentically share both words and pictures.

Read our post to see examples and why Instagrammers are today's new bloggers:

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Top Fashion Bloggers On Snapchat To Follow

Fashion Bloggers Influencers On Snapchat To Follow

image via Sea of Shoes

Subscribe to our industry digest for the latest news and trends on top bloggers, YouTubers, Instagrammers, and Snapchatters!

The 9 Best Fashion Bloggers On Snapchat To Follow

From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that's largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.

Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.

Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:

Best Fashion Bloggers On Snapchat To Follow Chriselle Lim

Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Millennial Marketing: Time Inc. Buys Lifestyle Blog HelloGiggles

Millennial Marketing Time Buys Zooey Deschanel Blog HelloGiggles

images via Cosmopolitan

Time Buys Lifestyle Blog HelloGiggles To Leverage Millennial Marketing

Last week, Time Inc. announced that they have acquired HelloGiggles, a web-only lifestyle blog and community for young women. Why? Because since its founding in 2011 by adorkable and influential “it” girl, Zooey Deschanel, the website exploded in popularity though its clever use of social media and digital influencer star power. In the time between then and now, the website has developed a active and devoted readership. Its success is profiled in Forbes’ 2011 article, “How Great Word of Mouth Went Above and Beyond for HelloGiggles.”

Time Inc. is undoubtedly an established and powerful organization, and HelloGiggles is certain to benefit from the established resources that the company offers. It’s not a one way street, though. By absorbing a young, tech-savvy organization like HelloGiggles, Time stands to draw in a whole range of advertisers who never would have purchased space in one of its print publications. Time will also bring on a slew of new, social-media-conscious employees. The purchase signifies Time’s embrace of fresh, new media and a desire to appeal to younger crowds. As AdExchanger puts it, Time Inc. "expects HelloGiggles to help infuse its other brands with knowledge about how to thrive in a digital world."

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

6 Top Lifestyle Bloggers

Top Lifestyle Bloggers A Beautiful Mess

image via A Beautiful Mess

6 Top Lifestyle Bloggers You Should Know

Lifestyle blogs cover categories that portray a blogger's everyday life; often including style, travel, food, and decor. A lifestyle influencer curates and produces content that is specific to their own interests, as defined by Kissmetrics, "Influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters."

Top social media influencers can have a reach of hundreds of thousands to over a million followers. Total audience reach coupled with high levels of social media engagement (see our post here on "Why Social Media Engagement Matters For Sponsored Content") makes top influencers and digital content creators especially attractive to companies seeking to brand and message to their dedicated audiences.

In order to elicit the maximum levels of engagement and brand affinity in a successful influencer marketing campaign (see our post here on "How To Measure Influencer Marketing Campaigns" and access our checklist), brands allow influencers to retain creative control in order to maintain authenticity. Brands must also understand the top lifestyle blogger, their audience, and how they interact with their audience in order to ensure the proper brand message integration.

For a quick overview of how brands should not interact with social media influencers, check out this vlogger's video.

Here are our top lifestyle bloggers:

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in blog, Bloggers, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Influencer Marketing Case Study: Airlines

Influencer Marketing Case Study Airlines Tuula Vintage Jessica Stein

In 2015, Airline companies Cathay Pacific, Air New Zealand, Air France, and Air Nippon collaborated with leading travel and lifestyle influencers including Tuula Vintage and Song of Style to develop rich content while integrating their brand messaging to new audiences online. The influencer marketing campaigns are not solely focused on travel-specific blogs, rather they seek to incorporate the brand within several categories, resulting in an innovative, engaging approach for increased audience exposure.

This case study is part of our ongoing Influencer Marketing Case Study Series.

Influencer Marketing Case Study:

Goals
  • Primary Objective - Build and drive brand awareness by partnering with aspirational lifestyle tastemakers in order to reach affluential audiences
  • Secondary Objective(s) - Leverage top social media influencers' social, creative direction, and audience base to elicit engagement, ultimately driving up profitable action
Approach
  • Partner with top bloggers in multiple lifestyle categories (fashion, travel, food, wedding) including Tuula Vintage, Song of Style, and 100 Layer Cake
  • Authentically develop aspirational campaign messaging
  • Organic, timely, and relevant integration within influencer's storyline
  • Market to new audiences through adjoining blog categories

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Lifestyle Blogger Spotlight: Carrots N’ Cake

Top Lifestyle Blogger Carrots N Cake Christina Haupert

Lifestyle Blogger Spotlight: Christina Haupert Of Carrots 'N' Cake

Christina Haupert's blog "Carrots 'N' Cake" chronicles her journey of balancing both a love for food and a longstanding penchant for healthy living. From detailed workouts to a fit pregnancy to a variety of everyday delicious recipes, Christina shares her best tips through a spirited mix of photos and a fun conversational writing style. In addition to her blog, Christina is both a certified CrossFit & NASM fitness trainer, published author, and self-professed iced coffee lover. Her blog has been featured in several major media publications including Runner's World and Food Network; Christina herself contributes to Glamour, Women's Health, Shape Magazine, and is a Brooks Running Ambassador.

Originally started as a way for Christina to detail and share her daily eats, Carrots 'N' Cake now partners with some of the largest brands for sponsored blog posts including Blue Apron, BarkBox, Bombas, Oyster, and NatureBox. As she describes in her spotlight feature, bloggers genuinely desire to "create meaningful between themselves and the brand as well as their readers." In addition to her high-traffic blog, Christina is active on Twitter, Instagram, and Facebook.

Check out Christina's interview for the best tips on blogging, how it's changed, and experienced advice for brands looking to partner with bloggers:

How did you get started blogging?

I was engaged to be married, so I wanted to shape up and look great on my wedding day, but, at the same time, I knew I didn't want to miss out on all of the "fun" foods in life. My blog is all about finding that balance between the carrots and cake.

What was your first blog post?

It was called "A Sweet Ending," and it documented what I ate that particular day, which, of course, included dessert.

What was your breakout moment?

When I landed a book deal!

Have you ever written anything that’s gone viral?

My post called "Life Advice from Murphy" did really well in the blog world.

How has blogging changed since you got started?

Readers expect a lot more from you with regard to how much of your life you share.

How do you keep up with social media? 

I really enjoy Instagram, so I end up on there a few times a day.

If you had more time, what would you do more of?

Traveling! I love it so much.

What advice would you give to a blogger just getting started?

Be consistent with your posting and do you. What makes you unique as a person will make you appealing to readers. Also, listen to your gut with regard to business decisions.

What’s your advice to brands looking to build a campaign or partner with bloggers?

Establish long-term relationships with bloggers and keep the lines of communication open. Bloggers want to create meaningful relationships between themselves and the brand as well as their readers.

Also See Our Posts On:

20 Top Fashion Bloggers, 2015 Edition

Influencer Marketing Companies: The New MCN?

What Is A Lifestyle Blogger?

in blog, Bloggers, Influencer Spotlight, Lifestyle Bloggers, Social Media Influencers

Top 10 Lists: Celebrity Bloggers 2015 Edition

Top Celebrity Bloggers Lauren Conrad via Cosmopolitan

Top Celebrity Blogger, Lauren Conrad of www.LaurenConrad.com

10 Top Celebrity Bloggers

While vlogging on YouTube, Instagramming, Vining, Snapchatting, and now Periscoping on newer social media platforms have taken center stage, blogging remains the original classic for sharing and documenting life’s events.
Many celebrities including Beyonce, Vanessa Hudgens “blog” by aggregating their Instagram content or Twitter feeds towards a Tumblr or WordPress template. In this instance, fan or follower engagement tends to occur primarily on the originating platform (i.e. comments, interaction primarily within originating platform with few on aggregate blog site).

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

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