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Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

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Instagram Influencer Marketing Case Study: Starbucks Reserve Brings A Premium Coffee Experience To The Big Apple With Help From NYC Lifestyle Bloggers

Having helped turn specialty coffee into a tempting and permissible daily indulge, Starbucks has become a ubiquitous part of today’s on-the-go, cosmopolitan culture. In 2018, the Seattle-based drink giant generated $24.7 billion dollars in revenue, helping to make it the second most valuable worldwide fast-food brand—exceeded only by McDonald’s.

As the coffee chain market leader, Starbucks not only understands the food and drink industry, it’s also an expert at reaching and communicating with its customers as well. Using influencer marketing as one of its advertising methods, Starbucks has repeatedly created successful marketing campaigns across top social media platforms such as YouTube, Facebook, and Instagram using Starbucks influencers.
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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

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Instagram Influencer Marketing Case Study: Pottery Barn Marketing Decks The Halls With Boughs Of Holiday Home Bloggers

The holiday season brings about a spike in consumer spending that many brands look to procure. According to the buying guide, WeAreTop10, Americans spend more than $1 trillion on gifts during the holidays, with purchases by Gen Xers averaging $782, and Millennial spending averaging $609.

With more than three-quarters taking place online, social media platforms have become effective gateways for consumers to be exposed to different products and services. Influential bloggers, who balance long-form content on proprietary websites with short-form posts on social platforms, have become go-to resources for shoppers seeking information and inspiration. Leading up to and during the holidays, bloggers can be powerful voices to connect engaged consumers with brands looking to promote their wares.

Related Post: Most Notable Influencer Marketing Campaigns Of 2018

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Exclusive Interview With Instagram Adventure Powerhouse Chelsea Kauai

Influencer Spotlight: Exclusive Interview With Instagram Adventure Powerhouse Chelsea Kauai

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Chelsea Kauai Expanded From Her Small Adventure Feed To One Of The Most Popular Instagram Travel Accounts

Chelsea Yamase, best known on Instagram as Chelsea Kauai, didn't set out to be a travel blogger sensation. As Instagram was taking off, Chelsea started as most amateurs did—creating an unscripted, highly filtered, and minimally followed feed snapshotting her food. But with a little bit of luck, grit, and a solid network, Chelsea Kauai's once little-known feed has scratched its way to the surface of more than half a million Instagram users' screens. Her followers are entranced by Chelsea's world of adventure curated with an expert's eye for design, mind for creativity, and heart for authenticity.

In an attempt to quench her own thirst for adventure and her followers' desire for artsy, travel-filled depictions and lifestyle inspiration, Chelsea has built an empire that champions all that's natural in life. Partnering with brands like Canon, KEEN, and an assortment of National Parks services, she sets out to lead a more purposeful and less stagnant life by documenting her purest intentions.

We caught up with Chelsea to find out more about her journey behind her popular travel account and to see what's in store for 2019 in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

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Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

The Top 10 Pinterest Influencers Curating Content Online

The Top 10 Pinterest Influencers Curating Content Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 200M monthly active users. In the past year alone, the social media site has also reportedly grown 40%. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

Marketer’s Guide: 11 Types Of Blogs That Can Help Businesses Reach New Customers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

11 Blog Types That Every Marketer Must Know

With over 440 million blogs in the world, keeping tabs on the globe's top writers and most interesting stories is nearly impossible. Covering every niche and industry, editorial-focused influencers offer a wealth of information that has helped to shape the internet and our everyday lives.

For businesses, identifying and partnering with the right blogs can generate brand exposure and create meaningful interactions with potential customers. In the following list, we’ll take a look at 11 popular blog categories to learn how they can help brands expand their online reach and impact.

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Uber Marketing Case Study: How Uber Partners With Top Travel, Fashion & Lifestyle Influencers On Instagram

Over the course of eight years, the car transportation service Uber has generated five billion trips through its mobile app. Since its founding, Uber Technologies Inc. has expanded into other ventures, including meal delivery and large-scale shippingHowever, the company’s growth has been met with considerable controversy in a variety of arenas. Notably, founder and CEO Travis Kalanick resigned in June 2017.

Nevertheless, in the face of challenges, Uber has pushed forward to maintain their dominance within the transportation service sector. In the following case study, we’ll examine two Uber influencer marketing campaigns — one promoting Uber NYC during the spring and summer of 2017, and the other advertising the car service more generally.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

10 Top Food Bloggers Dishing Out Delicious Recipes Online

10 Top Food Bloggers Dishing Out Delicious Recipes Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Food Bloggers Are Inspiring Future Chefs Worldwide

As of September 2017, there are more than 440 million blogs in the world. Blogs were one of the first social media platforms utilized for influencer marketing and continue to be a highly effective avenue to reach consumers. Loyal readers check blogs daily to keep up with the latest trends, and in many cases see bloggers as friends lending valuable tips and advice.

Food bloggers in particular appeal to a diverse consumer base. Whether a mother looking for a new recipe, a young adult learning to cook for themselves, or an individual adjusting to new dietary restrictions, food blogs offer value to many types of consumers. 

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

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8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

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