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How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More
Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.
Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.
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